This director only makes bad movies

At Summit Film and Television, Xu Nan, who was preparing for a movie, received a call from Liu Yang.

Liu Yang's voice was extremely excited: "Mr. Xu, there are so many companies coming to me now and want you to help them plan advertisements. Many of them are big brands."

Xu Nan smiled: "The brand is not important, the price is."

"Tell these companies that I, Xu Nan, am one of the most famous directors in the country. They can hire me to shoot commercials."

"You have to pay more."

Liu Yang on the other side of the phone couldn't help laughing.

This is the Mr. Xu he is familiar with.

However, he also agreed with Mr. Xu’s conditions.

The boss of Dangtang Film and Television Company, one of the few great directors in the country, I would like to deign to help you shoot commercials. I can do it for a small amount of money.

Mr. Xu agreed, but he didn’t agree.

And there are two successful cases clearly visible here. Are you companies asking for such low prices?

As Liu Yang reported Xu Nan's price, all the companies that came to hear the news shut down.

The price is not affordable, but it is really a bit expensive.

A single department head can no longer make the decision on this matter, and must involve senior management to discuss it.

at the same time.

Xitian Food.

A manager in the food department approached advertising director Wang Fan.

"Help, Director Wang, give us a marketing fee quickly, otherwise our products will go bad in the warehouse."

Wang Fan recognized the manager as Huang Xishan.

The product he is responsible for is a dried plum called Liuliumei.

The full name is Xitian Liuliumei.

This product is a very old snack from Xitian Group.

When it was first launched, since there were no similar products on the market, the sales were pretty good.

But as time goes by, there are more and more similar products, and the competition becomes more fierce. In addition, the products have not changed for a long time and lack new ideas, which makes them less and less popular.

Some time ago, the company wanted to save this old product that was about to be buried, and invested a lot of money in marketing.

I thought this could bring Liuliumei back to life, but after the advertising was put in, there was no splash at all. The extra products were piled up in the warehouse, and they were almost full.

It's not that Wang Fan doesn't want to help, but the key is that he has tried hard, but it doesn't work.

"Old Huang, it's not that I don't want to help you, but the question is, how can I help you?"

Huang Xishan smiled bitterly: "Let's spend some money on advertising first, at least to sell the things piled up in the warehouse, otherwise the company's losses will be too great, and the boss also agreed."

Wang Fan frowned.

There is no problem with advertising, but the problem is that advertising is ineffective. What should I do?

I tried it once last time, with little effect.

If the advertising this time still has no effect, then the company has invested too much.

But the boss also agreed to this matter.

Suddenly, an idea flashed in Wang Fan's mind.

"I have an idea."

Huang Xishan was stunned: "What can we do?"

Wang Fan showed a smile: "Looking for Xu Nan, you can definitely find Xu Nan."

Huang Xishan asked: "Is this the director who designed the Oreo advertisement?"

"Yes, that's him." Wang Fan said excitedly: "The Oreo advertisement designed by Xu Nan made this new biscuit a big seller."

"Hitting him to design Ganhuamei advertisement will definitely be effective."

Huang Xishan said anxiously: "Then look for him."

Wang Fan frowned: "But this guy's charges are much more expensive than last time. If the advertisement is not effective, the consequences will be serious."

Huang Xishan hesitated for a moment, then gritted his teeth and said, "I'll go to the boss and tell him that Xu Nan is a talented person. I believe he can definitely bring Liuliumei back to life."

"Liu Liumei?" Xu Nan asked doubtfully.

"Yes, an old product of Xitian Food cannot be sold now, so I want to ask Mr. Xu to help with advertising." Liu Yang replied: "The key is that they are willing to pay a high price."

If you are willing to pay a high price, then there will be no problem.

Xu Nan recalled it in his mind, and there happened to be a very classic and suitable Liuliumei advertisement.

"Okay, you tell the people at Xitian Company that I agree, but I will be the main one in the advertising and marketing plan."

Liu Yang quickly replied: "They will definitely agree to this condition."

"I will also choose a spokesperson for them, of course after the advertising is effective."

Liu Yang on the other end of the phone thought for a while: "This should be no problem. The advertising is effective. They will definitely not refuse if they appoint a spokesperson."

"You go talk to them."

"OK."

Liu Yang hung up the phone, and not long after, he told Xu Nan that Xitian Food agreed to all the conditions.

It seems that they really want to bring Liuliumei back to life, and they will agree to any conditions for this.

Taking advantage of this period of time, Xu Nan also got to know this Liuliumei.

This is a classic old product that was once popular, but has gradually declined over time.

In this case, saving the product is relatively simple.

Viral marketing only requires consumers to recall this old product, and the advertisement in their memory is just right.

But this requires the help of a female star.

In an office, Liu Shishi's agent received a call from Liu Yang.

After hearing the intention, the agent said directly: "I will inform Shi Shi, I think she will not refuse."

"Okay, we are waiting for good news from Teacher Shi Shi."

After hanging up the phone, the agent told Liu Shishi the news.

"Director Xu Nan asked me to shoot a commercial?" Liu Shishi asked doubtfully, "Are you sure?"

The agent nodded: "Yes, Director Xu Nan took advantage of the window period to accept a few commercials. One of them is Liu Liumei from Xitian Company. He wants to ask you to come over and help with the shooting."

"The price is not high, but if the advertisement is successful, I will ask you to be the spokesperson."

Liu Shishi asked: "What do you think?"

The agent said calmly: "You should go. Don't forget that filming of "The Starry Man" is about to start. It's hard to refuse at this time."

“And it’s good to have another endorsement.”

Liu Shishi nodded, feeling that what the agent said made sense.

"Okay, then agree."

Not long after, Liu Shishi arrived at Summit Film and Television.

Then she saw the ad script.

At that time, she couldn't help but hold her forehead.

This ad is too stupid.

The advertising script goes like this.

Liu Shishi stood in the room, facing the camera, and kept talking.

"Are you OK."

"Are you OK!"

"Are you OK?"

"Are you OK."

"Are you OK."

"Are you OK."

I have to say "are you okay" fifteen times in total?

Say it loudly, say it softly, say it happily, say it sadly, with various tones and expressions, all at once.

One last thing.

"It's okay, just eat plums."

No, you have the nerve to let me act in such a stupid advertisement.

Liu Shishi looked at Xu Nan in disbelief.

"Director Xu Nan, this commercial"

"What's wrong? What's wrong with this advertisement?" Xu Nan asked.

Liu Shishi took a deep breath and said, "Isn't this advertisement too outrageous?"

Xu Nan laughed: "Advertising, that's what it is, and it can also bring you a wave of popularity, right?"

I would rather not have this heat.

Liu Shishi looked helpless.

But in the end, she agreed to shoot the ad.

There is no way, life is forcing me.

It is very easy to shoot advertisements, it can be said that there is no difficulty at all.

In just over an hour, the commercial was shot.

Xu Nan praised strongly.

"Shi Shi, your acting skills are very good, you gave me the flavor I wanted."

"hehe."

Liu Shishi smiled weakly. She would rather have no acting skills than act in this commercial.

But there is no other way, not to act.

After the commercial shooting was completed, Liu Shishi and Xu Nan discussed the shooting time and location of the new movie, and then left.

Xu Nan sent the completed advertisement to Xitian Food.

Wang Fan looked thoughtful after reading the advertisement for Xitian Food.

"Magic advertising plus viral marketing?"

"It's really suitable."

Wang Fan understood Xu Nan's thoughts and felt that this advertisement was very subtle.

Melatonin became popular thanks to viral marketing.

Although Liuliumei is different from Melatonin, don’t forget that this is an old product and has some sentimental feelings for many consumers.

It couldn't be sold before because everyone ignored this product.

But what if there is a magical brainwashing advertisement at this time to awaken their memories and feelings for Liuliumei?

And for many consumers, as long as they remember a product, they will instinctively choose an impressive product when buying something.

The more he thought about it, the more Wang Fan felt that this advertisement would be popular.

Xu Nan did not disappoint him.

With excitement, Wang Fan immediately assigned tasks to his subordinates and asked them to prepare for advertising.

Advertisements cannot be filmed and then broadcast. They also need to be released through various channels such as media and TV stations to meet the audience.

As Xitian Food began preparations, relevant news quickly spread.

Film and television industry.

"Xu Nan is filming another commercial."

"What's going on? Why is he filming another commercial? Has he forgotten that his job is a director?"

"Maybe he has a heart for being an advertising director."

"It would also be a good thing if he could indulge in commercials and stop making movies."

"Why did you have this idea upstairs?"

"Stop talking, just watch the show quietly. This kind of thing is beyond our control."

Advertising world.

"Ah ah ah why is it Xu Nan again."

“Is there no one left in the advertising world?”

"I'm just curious about what those big companies think, and why they don't hire industry professionals for advertising, but Xu Nan."

"I don't think Xu Nan can succeed every time, no, no, no."

"I'd like to see what the commercial he shoots this time is like and whether it's effective."

"Sit back and wait for Xu Nan to rush to the street."

"I'm sure I'll hit the street. Don't even think about it. How can I succeed three times in a row?"

The advertising industry was filled with envy and jealousy over Xu Nan receiving an advertisement for Xitian Food.

Do you know how much money a big company can make from its advertising business?

Although they cannot earn this money in the first place, they cannot be earned by outsiders.

Now they hope that Xu Nan's advertisements will hit the streets as soon as possible. Otherwise, people in the advertising industry will be really depressed.