This director only makes bad movies

Xu Nan began to check the list of companies passed by Liu Yang. The list was all companies that wanted to advertise with him.

Liu Yang said that many companies approached him and asked Xu Nan to help shoot advertisements or design marketing plans.

In fact, this sentence is only half correct.

It is true that many companies are looking for him, but most of them are in the health care product industry, and there are very few from other industries.

Moreover, companies in other industries are all inferior companies, second- and third-tier brands, and very few truly first-tier brands.

After all, Xu Nan has only filmed one commercial and is just a newcomer to this industry. People definitely don't have that much trust in him.

Only companies in the health care products industry experienced the fear of being dominated by Xu Nan, were beaten severely, and knew Xu Nan's strength, so they were willing to pay high prices.

Most companies in other industries have the idea of ​​​​taking advantage of the situation and let Xu Nan give it a try.

Therefore, the prices offered by the health care products industry are the highest, while the prices offered by companies in other industries are very average.

Just like when an actor becomes popular, many scripts are handed to him. On the surface, they appear to be very popular. In fact, most of these scripts are shoddy and consume the actor's popularity. Only a very small number of scripts have certain value to the actors.

Xu Nan calculated and calculated, and found that a biscuit company called Lele was the most sincere and offered the highest price.

It's up to you.

Xu Nan happened to remember a very classic biscuit advertisement.

This cookie commercial is Oreo’s twist, lick, and dunk.

This advertising slogan has been popular for more than ten years and has become a common memory in the hearts of a generation.

Oreo has also become a household name biscuit brand.

Xu Nan can definitely copy Oreo’s success story with this biscuit company called Lele.

In fact, he still remembers many classic advertisements in his mind, and as long as he uses them, he will definitely increase the sales of his products.

But who said that people from other companies are not sincere? If this is the case, then he can only choose Lele Biscuits.

Just do what comes to mind.

It took Xu Nan one night to complete the advertising plan.

The reason why it took such a short time is because the content of this advertisement is very simple. Just ensure the core advertising words.

Twist, lick, soak.

It looks unremarkable, but its power is definitely nuclear weapons level.

Just when Xu Nan was about to mail the advertising plan to Lele Company, Liu Yang called.

His voice was very embarrassing: "Mr. Xu, let me tell you some bad news. Lele Biscuit has missed the appointment."

Xu Nan wondered: "What do you mean?"

"It's just that they don't want you to help them advertise, so they decided to give up."

Xu Nan frowned and said: "How could this happen? Didn't you say it well before?"

Liu Yang was helpless: "Yes, it was originally agreed. When their company's advertising director called, he was very sincere, but suddenly he changed his mind."

"It seems that they gave up because someone higher up in their company objected."

Xu Nan felt a little uncomfortable.

But there was nothing he could do.

After all, there is no contract signed, so it is normal for people to break the contract.

Sudden cancellation of cooperation is common in the business world.

But the problem is, his advertising plan has been written down, so one night's hard work can't just be wasted.

Liu Yang felt very guilty: "I'm sorry, Mr. Xu, I didn't expect this kind of thing to happen. After all, I didn't do a good job."

Xu Nan comforted: "This matter has nothing to do with you, it is the other party's fault."

"Let me ask you, have you been contacted by other biscuit companies in the industry?"

Liu Yang hesitated and said, "Mr. Xu, what do you mean?"

"What I mean is very simple. I have already written the plan for the biscuit advertisement. I can't just waste it."

"So I'll see if there are any other biscuit companies to contact and recycle the waste, lest all my efforts go to waste."

Liu Yang thought for a while: "I remember that there is a relatively large food company in the industry called Xitian. They are preparing to sell a biscuit called Oreo. They seem to be soliciting advertisements."

"I can try to contact them."

Oreo?

Isn't that a coincidence?

It just so happened that the best-selling cookies in my previous life were also called Oreos.

Xu Nan immediately said: "Contact them immediately to see if they need my advertisement."

Liu Yang said: "Okay, Mr. Xu, I will contact them right away. I guarantee that I will let them use your advertising plan."

Xu Nan smiled and comforted: "There is no need to be so decisive. If they are willing to use it, they can use it. If they don't want to, forget it. I just don't want the advertising plan I carefully written to go to waste."

Liu Yang replied: "Okay, Mr. Xu."

That's what Xu Nan said, but Liu Yang has secretly made up his mind to let people from Xitian Company adopt Mr. Xu's advertisement. Only in this way can Mr. Xu's impression of him be restored.

at the same time.

In an office of Lele Food Company.

The vice president of the group is angry with the advertising director.

"What the hell, we actually hired a movie director to shoot an advertisement for us. Is there no one left in the advertising industry?"

Jiang Bo, the advertising director of Lele Food, defended: "Xu Nan is very talented. He is the director with the highest cumulative box office in China and is extremely good at marketing and publicity."

"In addition, Xu Nan helped Giant Group design the Brain God Gold advertisement, which caused a huge sensation and achieved very good results. The sales of all Giant Group's products increased significantly."

"That's enough." The vice president immediately interrupted Jiang Bo: "One success means nothing."

"And his kind of brainwashing and viral propaganda is suitable for health products, but not for the food industry."

"You haven't been an advertising director for a long time. Can't you see something so obvious?"

Jiang Bo frowned.

When the vice president said this, he couldn't even defend himself.

Xu Nan has proven himself with success. If he can succeed once, why can't he succeed a second time.

Rejecting other people's plans without even looking at them is completely arbitrary.

The vice president didn't give Jiang Bo a chance to explain, and said directly: "Advertising and marketing are very important to the company. Before choosing advertising next time, please give me careful consideration to see if it will work."

"The company gives you so much advertising and marketing expenses every year, I hope it will be effective."

Jiang Bo felt aggrieved, but the official rank was overwhelming, so he could only nod: "Yes."

"Okay, you go back and work hard." The vice president said to chase people away.

Reluctantly returning to the office, the assistant served Jiang Bo a cup of hot tea and complained at the same time.

"Director, I think the vice president deliberately suppressed you. Otherwise, as soon as you decided to cooperate with Summit Films, he would stop it directly, but he didn't even give you a plan."

Jiang Bo smiled bitterly: "What can we do? The official level will crush people to death."

This deputy general manager has just taken office and is not in the same faction as him, so of course he will be suppressed.

The bigger the company, the more complicated office politics becomes. He is just an advertising director. To put it mildly, he is a middle-level executive. At worst, he is beating up the workers. What can he do?

He really felt that Xu Nan was very talented in publicity. Even a crappy movie could reach a box office of more than 1 billion through publicity and marketing. It would not be a problem to make their company's biscuits popular.

Moreover, Xu Nan has already proven himself in the advertising industry. With one advertisement, the sales of Nao Shen Jin have greatly increased, and the share price of Giant Group has soared.

Unfortunately, just after the cooperation with Xu Nan was reached, the vice president stopped it.

Jiang Bo couldn't help but sigh in his heart. It was really difficult to do something.

At the same time, Liu Yang found the advertising president of Xitian Food.

"Recommend ads for us?"

Advertising CEO Wang Fan felt speechless.

"Director Liu, we already have a regular advertising company that we cooperate with, so we don't need outsiders."

"Moreover, Xu Nan is a film director, and suddenly he comes to engage in advertising planning. Isn't this a crossover too far?"

Liu Yang smiled: "Director Wang, why don't you want to take a look at this advertising plan before talking about it."

"Our Mr. Xu once made a bad movie sell a billion dollars at the box office through publicity. Our Mr. Xu also brought this product back to life through an advertisement and it became a huge hit. ."

"Your company's new product is about to be put on the market. It's the time when marketing is needed. A good advertisement can get twice the result with half the effort."

Wang Fan shook his head, but still lowered his head to look at the advertising plan Liu Yang gave him.

People have come so sincerely, so let’s take a look.

It’s the same thing if you reject it after reading it.

When you open the advertising plan, you will see nine advertising slogans in bold black letters.

[Twist, lick, and soak. 】

Wang Fan frowned. He had been immersed in the advertising industry for many years, and he seemed to suddenly realize something.

But he didn't speak and continued to read.

The more he read, the more frightened Wang Fan became. After reading it, his heart became even more frightened.

This Xu Nan, he actually knows so much about advertising!

"How about it, Director Wang, our Mr. Xu's advertising plan should satisfy you."

Liu Yang asked.

In fact, he didn't quite understand the advantages of this advertising plan because he was an outsider.

But Wang Fan has worked in the advertising industry for many years, and he can see how subtle this advertising case is.

This advertising case not only has a memorable slogan, but also designs a usage scenario for the audience.

The key lies in this usage scenario.

From now on, whenever customers drink milk, they will think of Oreo cookies and they can twist, lick and dunk them.

This is definitely the top advertising plan.

Wang Fan had a hunch that as long as the plan was implemented, Oreo biscuits would become popular.

Wang Fan closed the advertising plan in his hand and said in admiration: "This is the best advertising plan I have ever seen."

Liu Yang finally felt relieved and said with a smile: "Then about the advertisement."

Wang Fan said decisively: "I make the decision and leave everything to you, Summit Films."