This director only makes bad movies

Giant Group.

In the conference room, all the company's top executives were announcing the good news.

"In just half a month, the sales volume of Naoshenjin has skyrocketed, becoming the first in its category."

"Dealers everywhere are now rushing for goods, and we can't supply them."

"The sales of other types of products are also very good. Now, as long as it is said to be from the same company as Naoshenjin, consumers will buy it directly."

There was an atmosphere of joy in the conference room.

Shidingtian smiled.

The competition in the health care industry is fierce, but at the same time, the profits are also amazing.

For the sake of so-called good health, consumers who usually have to haggle over the price of a few yuan of cabbage do not hesitate to pay when faced with high-priced health products.

It is even less possible to bargain when giving gifts, because giving gifts gives you face.

"Button."

Shi Dingtian tapped the table with his fingers and looked around at the company executives: "I remember when we were going to spend a lot of money on advertising, some people said that this was a wrong behavior and would drag the company into the abyss."

The conference room fell silent.

There were indeed many senior executives who opposed Shidingtian’s aggressive advertising methods, thinking it was too risky.

But now it turns out that Shi Dingtian was right.

"Ahem." A senior company executive said, "I'm sorry, Chairman, it's just that we are superficial. We didn't expect advertising to have such a good effect."

"The chairman is worthy of being the chairman, and his vision is much better than ours."

“I will absolutely support the chairman’s decisions in the future unconditionally.”

"The chairman is always right."

There was a sound of flattery in the conference room.

Shi Dingtian smiled, feeling very happy.

certainly.

He also understood that he himself did have some credit for this wave of brain gold sales, but the person who had the greatest credit was Xu Nan.

It was Xu Nan who first proposed viral brainwashing marketing and linked melatonin to gift giving.

If we give this marketing a hundred copies, then Xu Nan’s marketing is the one in the front, and what he does is the latter.

Although the latter things are important, without the first one, everything is meaningless.

Shi Dingtian has made up his mind.

In the future, when Xu Nan makes a movie, no matter what it is, if advertising can be inserted, it must be included.

With such a talented person, the movie will definitely be a hit, and there will definitely be no loss in product placement.

As time passed, news of Xu Nan's commercials soon spread to the ears of people in the industry.

In a group where insiders gathered, someone sent a message.

"Did you know that Xu Nan recently filmed an advertisement?"

"What ad?"

"Just like that advertisement about not accepting gifts during the holidays this year, but only accepting melatonin as gifts."

"puff."

"It turned out to be him who took the photo."

"This advertisement really left me speechless. It was so brainwashing. Now that I see this line of words, that magical voice can immediately ring in my head."

"Who says it's not? This advertisement is everywhere recently. It's so annoying. It's so devilish."

"It turns out it was taken by Xu Nan, no wonder."

"By the way, isn't he preparing for a new movie? Why is he filming another commercial?"

"Advertising directors seem to be classified as directors, although the industry is generally reluctant to admit it."

"So Xu Nan's directing is his job?"

"But it's not necessary. Advertising directors are at the bottom of the chain of contempt. As long as those who have achieved success and fame, there are a few who are willing to shoot advertisements."

Indeed, there is also a chain of contempt in the director's profession. Those who make movies look down on those who make TV series, those who make TV series look down on those who make variety shows, and those who make variety shows look down on those who make commercials.

As some people say, commercial film directors are at the bottom of the industry, and many people don't even consider those who shoot commercials to be directors.

So people in the industry were very curious as to why Xu Nan suddenly turned around to shoot commercials.

"It is said that Giant Group invested 60 million in Xu Nan's new movie just to implant their company's products, so Xu Nan reciprocated and gave them an advertisement."

"that's all?"

"It seems so."

"Can anyone tell me how effective this advertisement is?"

"It shouldn't be too good. This ad is so annoying to watch. It has no technical content at all. When you turn on the TV, there are two cartoon characters singing about not accepting gifts during the holidays this year. You will only receive brain gold for receiving gifts. I repeated it several times in a row, my head was buzzing, and I wanted to smash the TV."

"On the contrary, this advertisement has been very effective, and Brain God Gold has been sold out."

"?"

"why?"

"The reason is very simple. The advertising effect is very good. Now I ask you to buy health care products. Would you rather buy Brain God Gold or one whose name you have never heard of?"

"puff."

"It can still be like this."

"It seems like this is true. If the same product is placed in front of me, I will definitely choose the one I have heard of. Most people should make the same choice as me."

"So Xu Nan's commercial was a big success?"

"Is such that."

"This guy."

"Don't look at people with old eyes. This guy is very capable."

People in the industry are quite impressed by this incident. After all, Xu Nan is also a famous figure in the industry, and every move will attract attention.

Before you know it, Xu Nan is already recognized as a great director, and any random move will trigger heated discussions in the circle.

The entertainment industry is just talking about it, but the health care product industry is about to change.

Naoshenjin and other types of health care products from the Giant Group were so popular that other companies in the same industry suffered.

"Fuck me, all of our company's health products have been out of stock recently, and I can't sell them even if I want to."

"Who wouldn't be? Our company's health care products are specially developed to nourish the brain. Brain Gold is a huge seller. Our company's products cannot be sold at all, and people have to return them."

"Our company's sales of health care products have also plummeted, and we can hardly afford to eat."

"It's all because of the damn Brain God Gold ads. All consumers are buying Brain God Gold, and other products can't be sold at all."

"That's right. Who would have thought that an advertisement could have such a big effect? ​​If I had known, I would have shot it."

"This advertisement has no technical content at all. It relies on repetition and brainwashing."

"Why are consumers so stupid? Why don't they find this advertisement annoying even if such a simple advertisement is useful?"

Everyone in the circle felt speechless.

But the reality is often like this. After many ideas come out, everyone often suddenly realizes that this thing is so simple, but before it appeared, it was impossible to think of it.

The same is true for the advertisement of Brain God Gold. Before it appeared, no one would have thought of it. After it appeared and became effective, everyone suddenly realized that it was so easy to make the product sell well.

But at this time, I knew it was too late.

The first person to eat the crab has already taken away all the benefits. If the latecomers want to copy it, it is of no use anymore, and the effect is definitely not as good as the first one.

A certain health care products company has been in a miserable state recently. During the meeting, the company boss slammed the table angrily.

"Why have you people never thought of such a simple advertising and marketing plan?"

"Usually, everyone says they are very talented, but the ads they advertise are just the same thing and have no effect at all."

"It's fine now. All the meat has been eaten by the giant group, and we can't even drink the soup."

"The company's products can't be sold at all now, what do you think we should do?"

Everyone in the company was speechless.

After the boss got angry, a senior company executive spoke weakly.

"Giant Group's advertisements were not designed by themselves, but were created by Xu Nan."

The company boss's expression changed: "Xu Nan?"

"Yes, Xu Nan, the director with the highest cumulative box office in China, is also the best at marketing in the industry. He has used marketing several times to make bad movies arouse heated discussions on the Internet, and then sell well at the box office."

"People in the industry say he is a film marketer, not a director."

The company boss suddenly had an idea: "Find a way to contact Xu Nan and ask him to help us design advertisements."

Not just this company, people from several health care product companies have similar ideas.

"Go to Xu Nan and ask them to help us shoot an advertisement."

"No matter how much money we spend, we must ask Xu Nan to help us shoot commercials."

No wonder these health care products industries are so anxious.

Brain God Gold is selling like hotcakes, and they are the ones who suffer the most.

After consumers buy health care products once, they will not buy new ones within a few months. Some people even buy health care products just to give them as gifts and may not buy them again in the future.

Consumers are all buying Naoshenjin, and other companies’ health products are all unsaleable, so why don’t you worry.

Summit Film and Television.

Xu Nan received a call from Liu Yang.

"You said that many bosses of health care product companies have approached you, hoping to embed their products in movies and ask me to design advertisements for them?"

Liu Yang nodded: "Yes, many health care product companies have found me, each with higher bids, and some are even willing to pay 100 million."

These people who sell health care products are so rich.

Xu Nan shook his head: "Reject them. I have already designed advertisements for Naoshenjin. It is impossible to design advertisements for companies in the same industry. Otherwise, it would be too unprofessional."

Although these people's bids were very high, Xu Nan still couldn't help them design advertisements.

One is because it is very unprofessional.

Second, he can no longer design advertisements because he only remembers this advertisement because of the health care products industry.

Liu Yang replied on the other side of the phone: "Okay, Mr. Xu, I will reject them immediately."

"But other companies have also come to me and want you, Mr. Xu, to help them shoot commercials. Do you want to refuse as well?"

other companies?

Xu Nan asked: "What companies are there?"

"There are those selling biscuits, some selling clothes, and some selling adult products. In short, there are many companies." Liu Yang took stock and asked: "Do I have to reject them all?"

Xu Nan became famous in the advertising industry by not accepting gifts during the holidays this year and only accepting melatonin. Many companies were worrying about the sales of their products. Seeing how strong Xu Nan was, they all found Liu Yang.

These days, it’s really difficult to sell something. If you finally find a successful example, you must try to improve it.

Xu Nan thought for a while and smiled: "The health care product industry all rejected it, but there is no need to reject other industries."

"Let's do this, you make a list of these companies that come to us, and I will see which company to advertise for."

Liu Yang replied: "Okay, I'll get it done right away."

After hanging up the phone, Xu Nan smiled.

Unexpectedly, due to an accident, I would become the new favorite in the advertising industry.

Isn't this a coincidence? He just happens to have a lot of advertisements from his past life in his mind, which he can use if he adapts them.

It's time for the advertising world to feel the shock of Xu Nan.