This director only makes bad movies

At the end of March, Summit Film and Television’s official Weibo released a news.

"On April 4th, Sharknado is coming. Please be prepared."

Along with this news, Summit Films released the credits and poster for Sharknado .

In a city, a middle-aged man with a resolute face stood in the center, his face covered in blood, and in front of him lay a shark.

As a company that specializes in filming knock-off films, Summit Films also has many fans.

Just like Xiaomi has many rice fans, many people don't like fans of celebrities, but like fans of the company.

Especially a company with a unique style like Summit Film and Television has more fans.

After seeing this Weibo post, a group of fans spoke enthusiastically.

"I will definitely support this top new movie."

"It's not a copycat, so I'm a little disappointed, but it happened to be a holiday that day, so I just treated it as a way to kill time."

""Sharknado", when I heard the name, I didn't realize how powerful it was, and it's also a disaster movie, so I'm looking forward to it."

"It's actually an original disaster movie. Dingding is finally showing off."

"I'm still not interested in new movies from other film and television companies, even if they are big directors, big stars and big productions, but I will definitely support new movies from Summit Films."

"Looking at the poster, it looks like a disaster movie. I don't know what the quality is."

"Didn't you say that your boss is coming back? Is this a good movie he made?"

Well, in fact, the information on this Weibo is very obvious. It says that the director is Liu Yang, and there is no name Xu Nan in the cast and crew.

But few people noticed this and mentioned Xu Nan's name from time to time.

Mainly because Liu Yang's fame is too small, and Xu Nan's fame is too great. Xu Nan's popularity completely overshadows Liu Yang's.

Therefore, even though the information disclosed by Summit Film and Television clearly stated that Liu Yang was the director and Xu Nan's name was not at all, everyone still subconsciously connected this movie with Xu Nan.

Strictly speaking, this movie does have something to do with Xu Nan.

First he is the boss.

Second, he provided the script.

During the filming process, Xu Nan also gave Liu Yang some advice.

Therefore, it is not a mistake to say that this movie has something to do with Xu Nan.

Soon, insiders learned that Summit Films’ new movie “Sharknado” was scheduled to be released on April 4th.

Suddenly, there was a roar of wind and cranes in the circle, and the grass and trees were all in war.

"coming."

"It has only been a week since I returned to China, and the new movie has been scheduled. If you say that this has nothing to do with Xu Nan, who will believe it?"

"April 4th, the homophone of four is death, April 4th means death, death. It happens that those days are also the Qingming Festival."

"Wow, when you put it this way, it feels like this date is the result of careful selection. There are too many coincidences."

"I have a hunch that Xu Nan will use this date and time to make a fuss, but I'm not sure what kind of publicity plan this guy has prepared."

"We must make use of time and schedule to make a fuss. There is no doubt about this. What I am curious about now is how Xu Nan will promote it."

"Whether it's the promotion of foot-washing water or the promotion of superpowers, they are classic promotion cases in the industry, which can make an otherwise mediocre movie create miracles with small benefits. This time, Xu Nan is likely to create miracles again. "

"Everyone should have sharp eyes and a keen sense of smell, and take a good look at what Xu Nan does. Although his ability to make movies is not good, his promotional ability is really strong. Everyone should learn from it."

"Yes, the promotion of movies is becoming more and more important now. Sometimes it even exceeds the quality of the movie itself. If you can learn a few tricks from Xu Nan's promotion, it will be of endless benefit."

"It seems that I have to cheer up during this period to see how this guy Xu Nan will promote it."

"Equally curious, more curious about what he can achieve."

Everyone in the industry was excited to see how Xu Nan would promote the movie "Sharknado" and what kind of miracles he could create.

Although everyone despises Xu Nan's crooked propaganda methods, they are really useful.

If you can learn something and apply it to your own movies, even if it improves the box office performance a little bit, it would be good.

Everyone despises Xu Nan, but everyone wants to be Xu Nan.

so.

People in the industry watched carefully with wide eyes to see how Xu Nan used publicity to make a mediocre movie a big hit.

at the same time.

Director Huang Hao received a call from a good friend.

"Xu Nan's new movie "Sharknado" is scheduled to be released on April 4th. Do you know the news?"

Huang Hao replied: "The assistant has informed me a long time ago."

A good friend asked: "Then what are you going to do?"

The reason why I ask this is simple. Because Huang Hao's new movie "Run All the Way" is also scheduled to be released on April 4th.

It's a coincidence that it happens to be on the same day as Summit Films' "Sharknado."

This is really a flood that has washed away the Dragon King Temple.

Anyone with a bit of common sense knows that movies of the same period are destined to be rivals. If you want to win the box office, you must fight to the death.

Huang Hao was helpless: "What can I do? Just keep showing it as before."

My good friend admired him very much: "That's Xu Nan. This guy's promotion is very strong. None of his movies at the same time are good. You dare to fight against him? You are so strong."

"You are so strong."

Huang Hao cursed: "You think I want to compete with "Sharknado", but the schedule can be changed at will. All the publicity money has been spent, and "Sharknado" has only been scheduled. What do you want me to do? "

Doesn't he know that Xu Nan is very fierce?

Doesn't he know that Xu Nan's movies of the same period were basically all hits?

Even Cameron and Spielberg are no match. How could he, a young director, want to compete with Xu Nan at the same time?

Isn't this because I have been forced to do nothing?

Poor Xu Nan, the schedule was announced so late that he had no room to adjust the schedule.

And it seems that only the Qingming Festival is pretty good. With at least three days of holiday, the overall market is pretty good.

For example, the May 1st and 11th Spring Festival slots are exclusive to big productions. His small and medium-cost "Run!" was a dead end in those slots. Only the Qingming Festival has no competition worth mentioning. rival.

But unexpectedly, a "Sharknado" suddenly jumped out.

Huang Hao couldn't help but feel aggrieved.

A world-class director like you, Xu Nan, would shoot a movie not on May Day, National Day, or during the Spring Festival, but instead it would be during the Qingming Festival, which is not a popular time.

Are you still a human being?

How can we young directors survive?

Huang Hao's good friend analyzed: "There is a saying in the industry that the reason why Xu Nan chose the Qingming Festival on April 4 is because this day's homophone is death, and it is also the traditional ghost festival of Qingming Festival."

"It's such a coincidence that I don't have to think about it. He must be using this time to make a fuss and promote the movie."

"So you are unlucky this time. People chose this schedule mainly to promote the movie. It is not specifically targeting you. Thinking on the bright side, Xu Nan's promotion can heat up the entire market and stimulate the audience's potential to watch the movie. , you can also get a little bit of tangtangshui, so you won't lose too miserably."

Huang Hao said impatiently: "Okay, okay, you don't have to comfort me, I'm not so fragile."

"As a director, it's normal to encounter accidents. I won't be paralyzed by a blow."

"No more, I'll hang up now. There's another meeting to be held later."

After hanging up the phone, Huang Hao immediately smiled bitterly.

Even though he said something very forcefully on the phone, he didn't even mention how panicked he was.

A director's status and treatment are closely related to the performance of the film.

Capital doesn't care how strong your opponents are, they only care about your box office.

Once "Run!" hits the market, he will definitely have a hard time as a director for a while.

All this is because of Xu Nan's "Sharknado".

Why did this guy have to choose April 4th?

The media world has also noticed the news that Xu Nan's new movie will be released on April 4.

The major media outlets suddenly became tense.

"Attention, Xu Nan's new movie is about to be released."

"This is his first movie after returning to China, so it must be something big."

"Pay attention to those abnormal movements, it might be the beginning of Xu Nan's large-scale propaganda."

"Every time this guy makes a move, it's shocking and the whole network is shocked. We have to react before our peers, seize the opportunity, and get the biggest piece of the cake."

"Tighten the string in your head."

Some impatient gossip tabloids have even started pre-reporting.

"Xu Nan's first film after returning to China, "Sharknado" is scheduled to be released. 》

"Three movies have been scheduled for the Qingming Festival, and this unpopular period is going to be crazy." 》

"April 4th is Qingming Festival. Does Xu Nan have any special meaning in choosing this date? 》

"Famous experts asserted that Xu Nan deliberately chose the April 4th date, and he will once again set off a huge marketing wave. 》

"Vulgar and obscene foot-washing water marketing, mysterious and weird superpower marketing, what will Xu Nan be marketing this time?" 》

"Professionals predict that the box office of Sharknado may exceed one billion. 》

"On April 4th, will the sharknado set off a craze?" 》

Seeing the enthusiasm of the media, even some netizens who were originally not interested were alarmed.

Xu Nan's first two marketing campaigns were indeed sensational, and many netizens were impressed.

When they heard that Xu Nan was going to start marketing again, their curiosity was aroused.

Is this guy Xu Nan going to launch another wave of name-changing marketing this time and cause a sensation on the entire Internet?

What is he going to do this time?

Amid the curiosity of insiders.

Amidst the tension among media persons.

in the audience's expectations.

Time passed quickly.

April 1st.

April 2nd.

April 3rd.

Until April 4th, the Qingming Festival starts.

The movie "Sharknado" has also been officially released in theaters amid much anticipation.