This director only makes bad movies

No news in the entertainment industry can be kept strictly confidential. When the news came out that "Spider-Man" had a box office of 13 million on the first day, the industry was filled with joy.

Look, Xu Nan must have suffered a major failure if he did not take the wrong path.

Zhang Yange directly posted a long article.

The first half of this long article is an analysis of the movie "Spider-Man". It is a full three thousand words, which is definitely long among film reviews. Zhang Yange spent a day busy writing it.

This long article criticizes the movie "Spider-Man" as worthless, just short of saying that the movie is a bad movie.

At the end of the long article, Zhang Yange wrote:

Long before the movie "Spider-Man" was released, I asserted that this movie was bound to fail, because the film and television industry is an industry that relies on the audience. You can deceive the audience once, but you cannot deceive them the second time.

Now, as I expected, the "Spider-Man" movie failed. I just got the news that the first day box office of this movie was only 13 million.

Calculated according to conventional movie box office trends, the total box office of "Spider-Man" is probably between 100 million and 130 million.

Considering that in six days, the real superhero movie "Dragonfly 3" will be released soon. This is a serious superhero blockbuster with big special effects and big scenes, not a small-time spoof movie like "Spider-Man".

As long as "Dragonfly Man" is released, it will definitely seize most of the domestic film market.

The box office of the movie "Spider-Man" will probably not exceed 100 million, and the limit is 100 million.

Xu Nan achieved good results with a box office of 1 billion in his last movie, but this time, he only made 100 million. This is the result of not paying attention to the quality of the movie and focusing on marketing.

In addition to Zhang Yange, there are also a large group of old die-hards in the industry. The general characteristic of these people is that they are older and less able to accept new things. When they saw that the box office of "Spider-Man" on the first day was only 13 million, they all jumped out and sang together decline.

"I've watched the movie. It's good for being nonsensical and good for being funny, but it's totally wrong to combine it with a superhero."

"If a nonsensical comedy was made properly, this movie might be better, but Xu Nan prefers not to take the wrong path."

"I assert that this movie will never exceed 100 million. If the quality of the movie is not good, the schedule is not good, and the box office of the movie is impossible."

The most excited person among them was Tao Heng. He posted ten Weibo posts in a row, each with the same content.

"Everyone must not be fooled. "Spider-Man" did not do well at the box office. Xu Nan must be thinking of crooked marketing ideas again. Everyone must not go see the movie "Spider-Man" because of the promotion. This is a very common spoof. The movie is not worth buying tickets for."

Tao Heng posted ten posts with the same content on Weibo. You can imagine how much he doesn’t want the box office of “Spider-Man” to increase.

Xu Nan was really speechless. The box office of my movie is none of your business. You need to post ten Weibo posts in a row.

The two people obviously cooperated very happily at first, and Xu Nan gave Tao Heng a lot of money.

But this Tao Heng didn't know if he was out of his mind or something. After fulfilling the stipulations of the contract, he turned into a hater and attacked him from all angles.

What is this?

There are also insiders, what does it mean that I failed.

A movie with a production cost of only 2 million, and a box office of 13 million on the first day after its release, do you call this a failure?

A movie that costs two million to produce may have a total box office of 100 million. Do you call this a failure? Anyone who fails like this will laugh to death.

Looking at the public opinion in the circle, Xu Nan felt that the world was magical.

You all have such high standards, but you are still not satisfied even after your movie has made money. This rate of return is dozens of times higher.

And they said I failed! ! !

Confusing.

What Xu Nan didn't expect was that Mimi would be affected.

When someone in the circle said this, she felt inexplicably panicked and called Xu Nan.

"The box office of "Spider-Man" was only 13 million on the first day. Is the movie not good?"

Xu Nan was speechless: "Mimi, if you think about it carefully, our film production cost was only two million, and the first-day box office was six and a half times the film's production cost. Isn't this okay?"

"For other movies, the first-day box office can be half of the production cost, so champagne should be poured out, okay?"

Mimi thought about it carefully and realized that was indeed the case.

"Spider-Man" is already profitable, not just profitable, but several times more profitable.

If it were another movie, the producers would probably be able to laugh out loud in their dreams, but if it were Xu Nan, this result would not be satisfactory enough.

Because his last movie only cost 1 million to produce, and it earned more than 1 billion at the box office.

This movie, with a production cost of 2 million, only had a box office of over 10 million on the first day, and the estimated total box office was only over 100 million, which was completely unable to satisfy Mimi's appetite.

Although the movie has a high return rate, a box office of more than 100 million does not sound good.

A lot of people in the circle spoke ill of her, which also affected Mimi.

"Director Xu, I heard from insiders on the Internet that when "Dragonfly Man 3" is released, the box office of our pseudo-superhero movie will plummet in a single day, and the total box office will only be around 100 million. Is this true?"

"Bullshit." Xu Nan sneered: "Our movie is bound to "Dragonfly Man". Even the villain is a dragonfly demon. When "Dragonfly Man" is released, our box office will not decrease, but will rise. , otherwise why would I choose this schedule?"

"The movies made by those insiders are less than a fraction of my box office. Do you believe them or me?"

"Well"

Mimi was speechless. Xu Nan had a movie with a box office of one billion, so she couldn't refute anything she said.

"Director Xu, now that the movie has been released, can you estimate the total box office of our movie?"

Xu Nan said in a deep voice: "It will definitely not be less than 300 million?"

"real?"

Mimi cheered up. If "Spider-Man" could have a box office of 300 million, it would be very beneficial to her.

Xu Nan explained: "Of course it is true. Judging from the current box office trend, the total box office of this movie is about 100 million. With the release of "Dragonfly Man", with the linkage, our movie box office will increase by at least tens of millions." , there is also a publicity plan, which will be launched soon. I guarantee that this marketing plan can at least increase the box office of the movie by 100 million."

Mimi knew the movie promotion plan, because the promotion plan required her cooperation.

When Xu Nan mentioned the publicity plan, she immediately whispered: "Is the publicity plan really useful? It's outrageous."

Xu Nan smiled: "It's only useful because it's outrageous."

"Okay, then when will you post on Weibo?"

"wait for my call."

Mimi quickly hung up the phone.

Xu Nan sat in the room and checked the trends on the Internet.

Tao Heng was right. He was indeed going to use a crooked idea to market and promote the movie, and this idea was extremely crooked.