This director only makes bad movies

After confirming that the movie "Spider-Man" was unlikely to be a big hit, Zhang Yange felt inexplicably much better.

The quality of this movie is improved compared to the previous movie "Captain China", but the schedule is much worse than the previous movie.

Zhang Yange estimates that the box office of this movie will be about 100 million. Even if the publicity is increased, it will only be 120 to 30 million at most.

He didn't believe that this time Xu Nan could do the same as the last time he promoted "Captain China" and use foot-washing marketing to make "Spider-Man" a box office hit.

Even if Xu Nan really does a foot-washing marketing campaign, it's useless. The audience won't be fooled a second time.

And this period is so bad, the upper limit is right here, and there is no way to go up.

For a movie, schedule is more important than promotion.

Two Hollywood blockbusters were released at the same time, so I’m asking you how to break them.

Of course, even if the box office is only more than 100 million, "Spider-Man" still makes a lot of money, because the production cost of this movie is only 2 million.

But the accounts cannot be calculated like this. In the last movie "Captain China", Xu Nan only spent 1 million to get a box office of 1 billion.

The production cost of this movie "Spider-Man" was higher than that of the previous movie, but it only earned more than 100 million at the box office.

The gap is too big, and Xu Nan can be pulled down from the altar.

This is the consequence of going the wrong way.

The more Zhang Yange thought about it, the more excited she felt. She immediately prepared to go back and write a review, pointing out all the shortcomings of the movie "Spider-Man" to prevent the audience from being fooled into watching "Spider-Man".

On the other side, Tao Heng also bought a ticket and went to the cinema to watch "Spider-Man".

His and Zhang Yange's judgments are similar. The quality of this movie is good, but it can only be said to be good.

Put it on a good schedule and promote it better, maybe it can have a good box office.

But in the shadow of Hollywood movies, the box office ceiling of this movie is definitely not too high.

But after all, Tao Heng had seen Xu Nan create miracles with his own eyes.

Last time, the foot-washing water gag made "Captain China" a box office hit. If Xu Nan does another explosive marketing this time, it is really possible to increase the box office by tens of millions.

So after returning home, he must post on Weibo to remind viewers not to be fooled by Xu Nan's marketing.

Just hours after the premiere, the first reviews for Spider-Man are already out.

This movie has a lot of negative reviews and even more positive reviews.

"A very funny movie, highly recommended."

"It's nonsensical. It's very nonsensical. It reminds me of some nonsensical classic comedies I watched back then. Although "Spider-Man" is not very nonsensical, it is still funny."

"This movie is the only movie this year that made me laugh."

"It's a movie worth watching. If you don't want to watch a disaster movie, you can choose to watch this movie. You won't regret it."

"The most funny thing to me is that when Yang Zhizhu got the adventure, the spider ran onto her body, but no one noticed it. Everyone thought it was a show, and the researcher was still there to fall in love, and no one noticed the whole process. There’s something wrong, it’s so nonsensical.”

"I was laughing the whole time. I watched this movie with gusto. One and a half hours is too short and not enough to watch."

As early as more than ten years ago, the nonsensical comedy genre existed in China. At that time, comedy was nonsensical, and nonsensical comedy was comedy, which had a profound impact on a generation of people.

However, with the decline of Hong Kong-produced films, nonsensical films suddenly disappeared without a trace, and they did not appear for seven or eight years.

Xu Nan shoots a superhero movie in a nonsensical way. The first thought of most viewers is definitely not that it is unpleasant, but that they are surprised.

Although superhero movies are naturally incompatible with nonsense, relying on the good foundation laid by Xu Nan in previous nonsense comedies, audiences of this type can naturally accept them.

Of course, there are also negative reviews.

"I don't know what to say."

"Ever since I learned that Xu Nan spent 2 million to make a movie, I knew that this movie would definitely not work. After I bought the ticket, it turned out that there were almost no special effects in the whole process, and the few shots showing super powers were extremely shoddy."

"This is not a superhero movie at all, it's just a spoof movie dressed up as a superhero."

"Don't go and see it. If you do, you will be fooled."

"Everyone knows how bad "Captain China" is, so don't watch "Spider-Man"."

Generally speaking, the movie "Spider-Man" has more positive reviews than negative reviews. Most viewers, even if they find it unpleasant, will not find the movie ugly.

Generally speaking, the reviews of this movie on the Internet are good.

Xu Nan learned the lessons of "Captain China" and did not take the wrong approach like last time. He immediately bought the movie that was criticized by the media and did not promote it heavily before it was released. He followed a standard movie promotion routine.

"Spider-Man" is a nonsensical spoof of superhero movies. Chinese people are familiar with and have seen many types of movies, whether they are nonsensical or superhero movies.

Therefore, they are naturally very receptive to this type of movie and will not be too disgusted. If they have the opportunity to rely on word-of-mouth, they do not need to be as aggressive as promoting "Captain China".

After all, the two movies face different environments, and their promotional strategies are also different.

Of course, no matter how good Xu Nan's movie is, or what his publicity strategy is, in the end he needs something to prove it.

This thing is the box office of the movie.

Whether a movie is good or not, the most important data is whether the movie has a high box office. If a movie has a high box office, it means the audience approves it. If the movie has a low box office, it will be useless even if you try to exaggerate public opinion.

After the premiere, Xu Nan has been paying attention to online public opinion, and is also waiting for the first day's box office to be released.

This data is the most critical thing.

Not only him, but Mimi is also paying attention.

"Spider-Man" must not collapse at the box office on its first day, it must not collapse.

In order to promote the movie, she has frequently posted on Weibo these days, calling on her fans to watch the movie "Spider-Man".

Of course, at this time, she didn't know how much fans could help the box office. Not only did she not know, but no one in the country knew.

But Xu Nan knew it very well.

"Spider-Man" has the same benefits as "Far Cry", and "Spider-Man" has more benefits, and Mimi has more roles. She is the absolute protagonist. This group of fans has no reason not to buy it.

With the support of Mimi fans and the publicity during this period, it is impossible for "Spider-Man" to collapse at the box office on the first day.

Xu Nan guessed correctly.

Late at night, the first-day box office of "Spider-Man" was released.

Thirteen million, which is not more than half of "Shocking" which has been in theaters for several days.

When the box office results came out, Xu Nan breathed a sigh of relief.

Stable.