The Rise of Korean Entertainment

In fact, it's not just SW people who have been keeping an eye on the ratings, there are also people at MBC who are specifically watching.

Although this TV series only has three episodes, and the time is not too prime, the TV station still hopes for a good result.

It's not that they expect these three episodes of the TV series to bring them much benefit. To put it bluntly, even if the ratings are incredible, there is still not much room for expansion because of the number of three episodes.

Mbc is focusing more on the future. Seohyun's TV series is more like an attempt for everyone to cooperate, mainly to prove the stance of both parties.

Once both sides feel that the cooperation is good, there will be many places for further cooperation. MBC has one of the largest TV platforms, and SW is the representative of the content exporter.

It’s really not that MBC has taken the initiative to lower its profile, but that SW has already qualified to talk to them on an equal footing. Although there is still a big gap between the two parties in terms of size, how many companies can compare with the TV station?

In this regard, more depends on content and ratings. As long as good programs can be produced, the TV station will also have a kind attitude. After all, good content does not need to worry about being broadcast, and There is not just one TV station.

In terms of content alone, SW may not be able to rank first, especially in terms of movies and TV series. In terms of output alone, it is far behind.

The only thing that can be boasted about may be variety shows. This is also due to the fact that there are not many companies that independently produce variety shows. Of course, SW variety shows are not afraid even if they have competitors.

If I have to say more, sw has some advantages in terms of artists. Although there are not many people, their reputation and popularity are among the best.

And once all of this is put together, the advantages of SW are quite obvious. To put it simply, companies that produce music cannot produce TV series, those who can make TV series cannot make variety shows, and there are artists who can make variety shows but cannot compete with SW. .

The resources that sw company can provide are perfectly suitable for a TV station, and they are all top-notch. Although they may be a bit more expensive, they are of high quality and quantity.

And once you choose to fully cooperate with SW, there is a high probability or that there will definitely be a hit variety show as a guarantee. After all, the names of Director Luo, Yoo Jae Suk, Kim Jong Kook, and Lee Mong Yong combined are enough.

Secondly, there is a high probability that one or two popular TV series will appear. In this regard, Director Luo and Li Menglong still have some reputation, at least until they have never really failed.

Finally, SW's artist resources can be shared in all aspects. Girls' Generation alone is enough to make the TV station interested. There will be a finale combination for the New Year's Eve party at the end of the year. There will be no shortage of heroines in TV dramas. Variety shows temporarily need some heavyweight guests. It’s also easy to handle.

In short, SW is like a big gift package. Except for the movie resources that the TV station cannot use, other aspects are completely adapted to the needs of the TV station.

Since this is the case, it is natural to try to cooperate. MBC still has some advantages in this regard. After all, Yoo Jae Suk and Infinite Challenge are the media. At least this is how the cooperation came about.

So even though MBC didn't care so much about the ratings, in order to make SW have a good impression, they naturally sent someone to keep an eye on it, and the person who made the call was the deputy director in charge of TV dramas, which can be regarded as paying attention to the details. Very sincere.

In fact, Li Enxi took out her phone to read the text message, but the call came too quickly, so she didn't want to send a text message.

However, although he was complaining in his heart, Li Enxi still answered the phone politely. It could be seen that the other party was very polite, and Li Enxi could only respond vaguely.

At this moment, hundreds of people at the scene were holding their breath and concentrating. The rest of the people were not doing it for such a small amount of money, at least a large part of them were worried about Xu Xian.

If the ratings of the TV series can explode, they really don't mind losing, and they are really happy.

As for Li Menglong, he was simply a little nervous, much more nervous than when he was waiting for ratings for his own work. The hand holding Xu Xian's hand felt like water had been poured on it.

Xu Xian was originally very nervous. After all, she is the "first person responsible" for this drama. But did Li Menglong on the side go too far? Why are you more nervous than her?

With a little curiosity, Xu Xian turned his head and looked at Li Menglong. The biting lips, the sweat on his forehead, and the eyes staring intently at Li Enxi made his heart feel warm at this moment.

Soon, Li Enxi's expression took a big turn. It could be seen that the other party was shocked by the message on the phone. The ratings were not so low that they couldn't stand it. Is it possible that a three-episode TV series would be enough? Shouldn't it be allowed to continue broadcasting?

Although there is some suspicion of worrying about gains and losses, this is what Li Menglong really thinks. If the TV station dares to do this, Li Menglong will definitely take revenge and go back, regardless of his background.

Li Enxi had already hung up the phone, her expression was very subtle, mixed with confusion, confusion and a hint of surprise.

Ignoring the anxiety of the others, Li Enxi still walked to Xu Xian according to the original plan: "The company is still very satisfied with your work, so we must keep up the good work and don't be complacent!"

It is a relatively "official" piece of encouragement, but people with aura have heard some subtext from it. If the ratings are not high, it should be followed by words such as "don't be discouraged" and "adjust your mentality."

arrogant! This clearly sounds like a slap in the face, and the premise is that Seohyun already has the qualifications to be proud, so the ratings of the TV series are very high?

"The average viewership rating is 16.7%." Li Enxi didn't want to whet everyone's appetite and announced the results directly.

As if he was afraid that everyone would not know the inside story about the ratings, Lee Eun-hee immediately added: "The highest ratings are 18%."

But not many people heard her last explanation, because everyone started cheering on their own. This achievement is really not low, ah, at least compared to everyone's impressions after watching it.

In this case, let's cheer for Xu Xian. The group of people immediately rushed towards Xu Xian. What do you want to do? Don't you want to take advantage?

Naturally, Li Menglong would not give this group of people such a chance, so he pulled Xu Xian, who was stunned there, and immediately ran away. At the same time, he was also thinking about the words behind Li Enxi just now.

If this set of data were shown to ordinary people, they might think it's nothing, or even think that the highest ratings are not high. Other TV series have ratings that are ten percentage points higher.

But in the eyes of industry insiders, this is not the case. The similarity between the two means that the stickiness of the TV series is high enough. As long as someone watches it, they will almost never change the channel. This is often the prerequisite for the TV series to become a hit.

Generally speaking, only well-produced TV series will have similar performance, because there is no word-of-mouth effect at the beginning, but with subsequent broadcasts, the ratings will become higher and higher.

Just why is this phenomenon happening in Seohyun's TV series? It's not that Li Menglong doesn't acknowledge Seohyun's skills, but the praise must be based on some basic facts. In fact, to a certain extent, Seohyun's TV series is a bit boring. .

One person couldn't figure it out. Li Menglong didn't have the chance to talk to the others now, because he was running with Xu Xian. As the people here ran out, the noise gradually spread.

Naturally, the other theaters heard it, and Lee Soon Kyu was still thinking about how to comfort Seohyun. After all, Seohyun himself was not here, so the audience's reaction was more direct.

This made Li Shunkyu himself less confident, but what was the sound outside? Is it because the TV series is too ugly that the audience is shouting for a refund?

However, this absurd idea was immediately rejected by her. Firstly, it is definitely not difficult to watch this TV series. Secondly, these people did not buy tickets at all.

So out of curiosity, Li Soonkyu walked out with a large group of troops, and saw Li Menglong running face to face. Was he being chased?

In this case, Li Shunkyu wanted to help. She waved her hand boldly: "Everyone, surround these two people together. Don't let them escape!"

Li Shun Kyu didn't want to help these two people escape. Besides, she was curious about what the purpose of this was. Fortunately, the news came quickly. Li Shun Kyu was stunned for a while. With such good results, why did he run away?

As more and more people gathered in the corridor, it was not known who took the lead first. Anyway, they started shouting Xu Xian's name together, and the sound could be heard even on the floors below.

This neat shout naturally alarmed some reporters who were still squatting outside. They all pointed their toes and looked over curiously. What is going on here? Is it Seohyun performing for them?

This scene was quite noisy, that is, it was Xu Xian who was being teased, but he could still think rationally in this situation. After all, if there were really more people, there would be more people at their concert.

We can't let everyone make trouble here together. This is not a place that should be lively. Xu Xian clapped his hands vigorously.

Naturally, the sound could not travel very far in this situation, but her actions were still seen by many people, so it spread from layer to layer, and everyone became quiet.

Then Xu Xian used his bright voice and said as loudly as possible: "In order to thank everyone for your hard work during this period, I decided to invite all colleagues in the company to have a dinner tonight. The specific address will be sent via text message later. For everyone, everyone..."

Xu Xian couldn't say what he said next, because this time everyone made a louder noise. Li Menglong glared at Xu Xian in annoyance. What excuse could he use to save the siege? How much would it cost to invite the whole company to a dinner?

It's just that Seohyun himself is willing. Besides, there will be a huge discount for eating with so many people. If it's not good enough, you can still ask the girls to share it equally. They are also actors in the show, shouldn't they express their gratitude?

But even if Xu Xian is willing to pay, it is not easy to find a place that can accommodate hundreds of people for dinner. Most of them require reservations.

While everyone was leaving one after another, Xu Xian watched several senior executives of the company keep making phone calls. She was helpless with this kind of thing. All she could do was prepare her bank card.

"Xiaoxian's performance this time is quite unexpected. Speaking of why the audience stickiness of TV series is so high, do you have any predictions in advance?" Li Menglong was not the only one who couldn't figure it out. Li Enxi also came over and asked proactively.

Regarding this point, it can be said that neither Li Menglong nor the company had anticipated it in advance. In this case, as the director of this drama, Xu Xian should be able to give them an answer.

But it's a pity that Xu Xian herself is confused. She even wonders if the TV station made a mistake. She should confirm it again, otherwise won't her money be wasted?

Of course, the last sentence was a joke. She was still willing to treat everyone in the company to a meal, and she didn't need any additional reasons.

But it is still necessary to confirm the ratings. After all, everyone was a little suspicious when Seohyun said this. It would be really embarrassing to get it wrong. You must know that the publicity team has already begun to prepare materials for the report.

While Li Enxi was calling to confirm, Xu Xian quietly took out her mobile phone. Although she didn't know much about it herself, she believed that a group of people would have first-hand news.

Sure enough, Xu Xian's personal fan forum was extremely lively, and the people who spoke were very enthusiastic: "Did you watch tonight's live broadcast? I almost cried!"

"After watching the TV series, I wanted to beat someone up, but I couldn't find any bad guys!"

"Why aren't there any bad guys? Isn't Yoona the villain? Let's go scold her together..."

Everyone was talking about everything there. Xu Xian wanted to find the information he needed from this complicated conversation, and soon saw a paradoxical sentence: "I was taught by my mother for a whole episode when I was watching TV at night. Is anyone worse off than me?"

Xu Xianneng noticed this message not because it was interesting, but because there were so many people replying to it. It seemed that many people had similar experiences.

Xu Xian couldn't help but quickly go through the plot of the TV series. Does her TV series have any hidden educational significance? It's so secretive that she, the director, didn't notice it?

After thinking for a long time, she could barely come up with some clues. If she had to say it, it might be because the idols in the TV series are not as glamorous as in reality, and can even be said to be miserable, so this is regarded as educational by parents. point?

If you really think about it along this line of thinking, let alone, it is really reliable. After all, many young people worship celebrities, and then come up with some unrealistic ideas.

Now parents can point to the TV with confidence and tell them that the lives of celebrities are not as glamorous as they think. Look at how miserable people are in TV series. Do you want to look like that in the future?

Xu Xian seemed to faintly hear countless parents nagging in her ears...