The Pioneer of the Rebirth Era
Chapter 271: CBD selling vegetables
Rejecting intermediaries, I chose to be an intermediary in the end. After seeing Li Ji's stance, I was still planning to continue investing, and even encouraged bigger and stronger. Yang Dongxu had his own consideration.
The first reason is that there is nothing hypocritical at all. The industry is indeed very profitable. If you have money, what business do you do?
The second reason is that Yang Dongxu also wants to give it a try. This attempt is not to try to mediate this industry, but to try to influence an industry and standardize the industry.
The reason why I want to try this is because these days Yang Dongxu has pondered some new experiences and feels that he seems to have improved a lot.
For example, for a very old story of later generations, he suddenly found a new understanding from a standpoint.
It is said that later generations commented on the stories of Chinese people following the habits on the Internet:
One person opened a gas station on the side of the road and it was very profitable. At first glance, others opened a gas station nearby. Another person saw that the first two were making money, and then opened a house next to it. It was a gas station along the way, and the industry that made money was drinking northwest wind.
In a foreign country, one person opened a gas station on the roadside and made a lot of money. When someone saw the money, they opened a supermarket next to it. Another person saw that the first two were making money, so he opened a restaurant next to it. In this way, a very prosperous area appeared along the road.
When I watched this story before, Yang Dongxu was also despised. I felt that Chinese people like to follow suit too, and they were jealous when they saw other people making money. So they swarmed the industry and made everyone happy.
But now we have a different understanding of this matter from different angles.
Why do we see gas stations open in the country to make money, everyone goes to open gas stations. And when you see others open gas stations to make money abroad, some people will think of opening a supermarket next to it, and some people think of opening a restaurant next to it?
Are foreigners smarter than Chinese? Since others are clever, why has Huaxia been the boss of thousands of years before, and after a hundred years of humiliation, can future generations rise quickly again?
Therefore, it is not that foreigners are smarter than Chinese, but that the environment is different. This environment is not to say that foreigners are more advanced and domestic are cheaper, but that business competitors are different.
The United States has a monopoly law, as does China. Everyone knows the dangers of monopoly, but why can the US company be seen from time to time in the news that the monopoly is forced to split, but there is no such phenomenon in China?
Putting aside the environmental and institutional reasons, we have a different idea when we look at this story.
Open a gas station in a foreigner's home to make money, but if you also open a gas station next to it, you will not necessarily make money. The company that can afford a gas station directly squeezes you who are following the trend. So he can only find another way to open a supermarket.
The supermarket is open, if someone else is opening the supermarket, I'm sorry to crush you. So the other person can only go to the restaurant to avoid the conflict of interest, and then it is the prosperous scene.
Why is the intermediary market so chaotic?
To put it bluntly, everyone is swarming up and down. There is no unified standard, and there is no benchmark to carry the flag, so this market will be so chaotic, and the reputation of a profitable industry is stinking.
This is not just an intermediary. It is the case in many domestic industries. At a glance everyone makes money, and the result is a mess of good industries.
So Yang Dongxu wanted to try it. If he started to operate the intermediary industry now, and he became the boss of the industry and worked out rules, could he manage the industry well.
Not to mention how to regulate the operation, but at least let those who follow the trend and want to take the money and know what the rules of the industry are. If you want to be caught and cheated and take the money, then I will let you pay Not even underwear.
Such a goal is a bit nonsense, but it is not necessarily impossible to think about it.
Because as long as the market is nurtured, the rules are established. Those who want to enter this industry must follow this rule, because if you mess up, it’s not just Yang Dongxu’s job, you’re offended by everyone who eats in this industry.
No one wants someone to reach out and grab meat in their bowl, and you not only want to eat meat in my bowl, but also want to smash my meat bowl, then these people don’t unite to drive you out. strange.
How is monopoly formed?
Monopoly means that a group of people from a community of interests join together to control the profits of this industry and make people unable to get in.
Monopoly is a derogatory term most of the time, but compared with the mess of the intermediary market in later generations, Yang Dongxu believes that there is nothing wrong with this industry being directly monopolized.
As long as a few ‘bosses’ in this industry don’t dig graves to do any major bullying, or kill themselves on the bottom line, a benign ‘monopoly’ is more promising than vicious competition.
...
The intermediary made a complete plan and handed it over to Li Ji for execution. Yang Dongxu, the retailer, finally decided to start directly with a large supermarket.
That is to say, he not only does home appliance retail, he also wants to make clothing, daily necessities, fruits, vegetables, etc...a large-scale comprehensive retail supermarket.
Just going up and taking a large route is naturally related to the nature of the industry. Opening a small supermarket can indeed occupy the market quickly, but this thing has no core competitiveness, as long as you can get a store with two dollars.
But the threshold of large supermarkets is much higher, you can block some outside the door, lest he just opened the supermarket a few months, and then all kinds of small supermarkets across the country.
In addition to improving the door opening, it is in response to the above call. After all, the vegetable basket project was proposed two years ago. Two years of development has already achieved certain results. It is just a matter of extension.
At the same time, it can also solve the problem of inconvenience for home appliances. If the supply of home appliances is in short supply, it will retail at the same price as Gome. Without fighting the price war with the other party, how much can Lao Huang get the goods, and the cost of taking the goods will not be. It's much higher than the other side, so everyone will be able to develop each other first and then talk about each other.
Since it is a large comprehensive supermarket, you can't just find a store like a small supermarket in a community or a densely populated area. In addition to the high-end atmospheric flow of people, it is also necessary.
Therefore, Yang Dongxu, who didn't say it, directly took the first floor of a large shopping mall over the China World Tower. The current China World Tower is much more lively than before, and the vast majority of people who can work here are elite.
At the beginning, Yang Dongxu said that he wanted to open a large supermarket here, and the China World Shopping Mall was very positive. After all, he couldn’t be more enthusiastic about having a big customer who took the whole floor.
But I heard that Yang Dongxu wanted to rent this place to sell vegetables. The person in charge of Guomao Building was hurt. This is the CBD of Yanjing, China World Shopping Mall, do you know? Do you want to make this a vegetable market, are you crazy or am I crazy?
"It's a supermarket, what kind of vegetable market, do you understand supermarkets? Large-scale comprehensive supermarkets." Dong Zi looked at the person in charge of Guomao Mall with a look of contempt.
The concept of a supermarket is not very fashionable, because although this thing is not particularly hot, it is not a strange thing. But large comprehensive supermarkets are a bit strange.
Of course, it is rare to be strange. As the capital, Yanjing cannot have this type of supermarket, it is just a matter of size. It can be said that Yang Dongxu is the first to open such a supermarket in the CBD area.
If nothing else, the two dollars you sell vegetables can afford the CBD rent? This is the first response of the person in charge of China World Trade Center when he hears what the other party is doing.
"How can you underestimate the spending power of aunts who buy vegetables?" Looking at the person in charge of China World Trade Center still looking disgusted, Yang Dongxu looked at each other strangely.
This kid obviously has never seen the world. As a person who came here, he understands how the purchasing power of Chinese aunts is against the sky. It can be said that in the later generations, as long as the aunts are dispatched, the sales of various stores they go to are basically appropriate. Reaching the standard, or even exceeding the standard, that kind of crazy foolish countless foreign netizens who eat melon, one by one seems to see God.
"I am not underestimating aunt~www.readwn.com~ but..." Although the person in charge did not feel that the aunts who sell vegetables have any place to look at themselves, but obviously not a fool, naturally they will not say I just look down on these aunts who have bought food.
But before waiting for his explanation, Yang Dongxu directly waved his hand and interrupted.
"We are here to rent a store, and it is a whole floor rent. Of course, if you sell it, as for what we do, this is our own business? As long as you don’t violate the law and don’t violate the regulations of your shop renovation, we are It’s our own business to open a pedicure shop here. You don’t owe you rent. What supermarket do you control?”
Although the words are ugly, the truth is obvious. I rent a shop to open a store. As long as it is not illegal, do you still care if I sell eggs or duck eggs?
"This..." The person in charge was a little angry by Yang Dongxu, but his mind was sober to know what he was going to do. What's more important was that Yang Dongxu knew that he hadn't sold the China World Trade Center. On the floor, as the person in charge of the shop, if he doesn't know Yang Dongxu, he can be laid off.
So for this rich man, he can’t be offended, but when he thinks of selling vegetables in such a tall place in the China World Shopping Mall, how can he feel awkward in his heart? Shouldn’t selling vegetables go to the vegetable market with weird taste?
Shouldn't CBD be tall clothing, cosmetics, gold and silver jewelry or something? What do you mean by selling vegetables here?
"Don't take this one, what is the rent for a whole floor, and I think there are many shops on the first floor here, when can I relocate and I can renovate? Is it sold or not? If you sell it, buy it directly , I am too lazy to rent." Yang Dongxu was too lazy to see the person in charge knowing himself.
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