The Pioneer of the Rebirth Era

Ma Fengyun's life has been a bit difficult recently, or to be more precise, the life of digging treasures has been a bit difficult. Compared with Jingdong's various brands and quality routes, Dibao has a variety of products.

Therefore, many anchors, or big Vs may not have a Jingdong store, but there must be a Treasure store, and then bring a link to the Treasure store when playing live games or posting on Weibo. Earn rice.

But since R live broadcast entered e-commerce, although it has only been less than half a month, Ketaobao found a link store related to live broadcast or big V, and the sales volume plummeted.

Especially the anchors are the most obvious, because currently the most popular, hottest, and most popular anchors are basically on the R live broadcast platform. These people used to be the main force of live broadcasting and delivery of treasure store links.

And now these main forces have started to post links to R live broadcast stores, so basically no one cares about the Treasure Shops related to these accounts, except for some old fans who bought some things quickly and mistakenly.

On the contrary, the related link products of the R live store are selling hot ones. Because although the wave of discounts at the beginning of the live broadcast has passed.

But now R Live still has various welfare activities. For example, you can get points for buying things in the R Live store.

At this time, the effect is extremely good, because compared to other e-commerce platforms, the points can only be exchanged for those worthless gadgets, or some coupons that are not used at all.

The points of R live broadcast users can be used to buy gifts to reward the anchor, and this kind of rewards, except for the background, other people do not know these gifts at all, and you use the points after purchasing the goods to reward.

Because there is no separate point gift for R live broadcast at all, which is different from other reward gifts. Theoretically, as long as you shop enough and accumulate enough points, even if you give the host a rocket during the live broadcast.

Of course, this kind of gift share is definitely not the same as the share of direct purchase of reward gifts. These R live broadcasts have long been negotiated with those big anchors.

However, although the share is a bit low, the points of these tipping tourists are not necessarily accumulated by buying things in their own stores, but no matter how small the mosquito legs are, they are still meat, right?

No matter where the points come from, no matter whether the share is very low or not, as long as people reward you, you can make money. So after seeing the rocket drifting past the live broadcast room, the voice of thanks was still excited.

And it’s okay to send gifts to card yellow vests, or add private WeChat or something. After all, even if it is the Rockets given by shopping points, those who can accumulate enough Rockets shopping points have just a certain spending power, and it is not a disadvantage to get in touch with a wave.

"Why don't we also get this shopping point reward?" Someone in the meeting room of Dibao suggested.

Commercial plagiarism is not plagiarism at all. It makes no sense that if you can use this idea, I can't. You didn't apply for a patent, did you?

So as long as you are thick-skinned and not afraid of being accused, if they do the first grade of junior high school, let's do the fifteenth grade, all for the sake of making money and not being ashamed!

"It can be done, but the reason why shopping points are popular in R Live now is that you can use the points to buy gifts to reward your favorite anchors, and interact with your favorite anchors. We don’t have anchors for shopping points here. There is no way to make up for the shortcomings." Someone objected.

"There is no anchor to digest the shopping points, so you can use the points to exchange for other things, such as various small gifts, or just give coupons for a few dollars.

In fact, we don’t need to sell these things. The shops and merchants are definitely willing to sell them. After all, they must earn more than a few dollars by selling one thing.

Of course, a threshold must be set for the coupon, for example, it can only be used when it reaches 50, or it can only be used when it reaches 100. Merchants must make money before they are willing to offer such coupon subsidies.

Otherwise, the things they buy are worth a few dollars. If you use coupons to offset them, the merchants will not make money, and they will definitely not be happy to pay postage. "

The person who made the comments was very quick in thinking. He just proposed that he can also develop this points model, and he already had a draft in his mind, which basically completed the various operation methods of shopping points for later generations.

"You can try it, but you can put this issue aside for now. After communicating with the technical department, see if it can be added as soon as possible before discussing it carefully.

Back to the topic of today's meeting, how to drain the treasure. Although the anchors have opened R live broadcast stores one after another, it does not have much impact on the current full-day business of Dibao. After all, our audience is very wide, and we do not only rely on these anchors to attract traffic.

But a small impact is also an impact, and our current drainage plan, R live broadcast, can be copied again. However, the scheme of R live broadcast using anchors to attract traffic is not something that everyone can play. "Sun Yuntong, who was sitting on the main seat, said.

The conference room suddenly fell into silence. This is undoubtedly the most difficult problem that Dibao is facing now. In fact, it is not just Dibao Jingdong.

After all, you can have what others have, but you can't play what others have. With such an advantage, as long as you don't take detours, it is probably a matter of time before you come from behind.

And will R live broadcast take a detour?

Obviously not, after all, you don't even look at who is the major shareholder behind R Live, and no one in R Live wants to take a detour.

So whether it is Dibao or Jingdong, the pressure faced at this time is unprecedented. Sun Yuntong even felt that the competitive pressure faced this time was greater than the impact of foreign e-commerce companies on the domestic e-commerce market before.

Even at this time, he couldn't help but think about whether his boss's temptations were too frequent, and his steps were too big, and he kept teasing someone.

As a result, he was still probing and didn't say anything, but Brother Qiang on Jingdong's side stepped up. Whoever got angry at once, and then the R live broadcast directly came out, and the life of the two families was Alexander in an instant.

Sun Yuntong couldn't help but fantasize, UU reading www. uukanshu.com If R Live can't bear the pressure of anyone in the end, and joins the rebellious army of Dibao and Jingdong, which one will take out another card and turn the three-legged e-commerce situation into a four-nation melee.

Sun Yuntong felt that one of them might really have a card, after all, the dishonest Jingdong came out from the treasurer. Jingdong and Dibao livestreamed Dishonest R together.

According to this practice, when Jingdong, Taobao and R Live are dishonest together, it is estimated that a strong competitor will come out of nowhere.

So at this time, Sun Yuntong even wanted to persuade his boss, if possible, and brother Qiang, to stop making trouble recently.

Of course, if it is convenient, I would also remind the boss of R Live, not to show resistance so quickly. The competition between the three companies has not yet reached a balance. If there is a fourth company, this is really unbearable.

Now he feels that the appearance of an R live broadcast makes him feel like the pressure he faced when he first started his business. If there is a fourth company, he is afraid that he will die suddenly at work.

(end of this chapter)