The Pentium Era - South to North
Chapter 911 Tan Shuzhen’s business experience
After Xu Wenhui's interview came out, many media reprinted it. At the same time, some reporters from outside the province came directly. I don't know if Xu Wenhui revealed it to his colleagues. When these people arrived in Hangzhou, they all went directly to Banmu. Tian’s specialty store, first find Tan Shuzhen.
Tan Shuzhen hung a banner at the door of the store that read, "Warmly celebrate the successful appearance of the work of our company's designer Zhang Chen at the Cannes Film Festival."
There is a large signboard at the entrance, with photos of Ms. Gong wearing clothes designed by Zhang Chen and appearing at the Cannes Film Festival, as well as photos of her with Xiao Zhao, He Hongmei and Tan Shuzhen when she came to the Ban Mu Tian store. photos, as well as interviews with Xu Wenhui and many other media.
Zhang Chen found out and scolded Tan Shuzhen: "Tan Shuzhen, if you do this, I won't even dare to go to my store."
Tan Shuzhen smiled and said, "Then don't come. You don't know how to sell clothes."
Tan Shuzhen set aside a special place in the specialty store, gave Zhang Chen the clothes that she told her to sell casually, gathered them together, and opened a counter for "works designed by the famous designer Zhang Chen", marked on it. The price is scary.
But the strange thing is that there are many people coming to this counter to buy clothes. Tan Shuzhen invited Xu Wenhui to bring his friends from the Qianjiang Evening News to report on this counter in their store. As a result, from many places in the province, Some people drove here specifically to buy, and at first glance they were the family members of private business owners, or the women with whom they had complicated relationships.
Some people arrived and said with great wealth, "No need to try it on, just give me all these clothes."
The salesperson smiled and refused, telling her, no.
"Why not? Get your manager here." The other party shouted.
Tan Shuzhen walked over and explained to the other party with a smile that not every piece of clothing is suitable for everyone. You should try it. I can help you make a reference. You can buy it after it suits you.
The other party was not happy and said, I will spend the money and buy as much as I want. Why are you so long-winded?
Tan Shuzhen knew that this was a wealthy owner, and he must be arrogant at home.
Tan Shuzhen continued to smile and explained to the other party that we sell clothes, and of course we hope that you buy as much as possible, but we also have to be responsible for you and make sure that what you wear looks good, so that you will continue to patronize it, right? ?
We don’t want you to read the newspaper and come to buy clothes. After you buy them, you are dissatisfied and throw all the clothes in the cupboard without wearing them.
This designer, no matter how famous he is, he still hopes that the clothes he designs will be worn by someone, especially someone as beautiful as you, rather than put in a closet.
When Tan Shuzhen said this, the other party also softened. Tan Shuzhen helped her choose some clothes and asked her not to go to the fitting room, but to her office. After closing the door, she helped her try on one piece at a time. He gave her suggestions, including what color shoes and bag she should wear with this dress, and told her one by one.
"Write it down. Please write it down for me quickly. I can't remember so many things." The other party requested.
Tan Shuzhen took out a pen and paper and helped her write it down one by one.
By the time it was time to leave, the other party and Tan Shuzhen had become as good as sisters. When Tan Shuzhen and Xiaojuan saw her off in the car, she waved and kept saying:
"Zhenzhen, Zhenzhen, if there is anything suitable for me, you must keep it for me."
Tan Shuzhen said yes, I will keep it for you.
Soon, Tan Shuzhen had dozens of such customers. As long as Zhang Chen had samples of clothes, they would be sold. Sometimes, Tan Shuzhen also asked Zhang Chen to help design a certain type of clothing. Zhang Chen originally took action. As soon as you ask for the design, it will be designed.
In this way, Zhang Chen developed a habit. When he has nothing to do, he will go to the fabric warehouse. When looking at the fabrics, Zhang Chen will have a lot of inspiration. After walking back to the design center, he can draw a picture in a short time. After the design drawing is drawn, it is handed over to the pattern maker to make the pattern, and the sample worker to do it.
After doing this, Zhang Chen himself felt that one benefit was that when he designed some clothes in other fabrics and then went back to design clothes in cotton and linen fabrics, his ideas seemed to open up.
Zhang Chen thought about it and understood that the designer is actually the same as the chef. When you let him face a kind of fabric for too long, he will no longer be sensitive to the fabric, and his imagination will slowly dry up. Yes, just like if you ask a chef to fry only one plate of vegetables every day, after a long time, he may even lose his sense of taste and cannot tell the difference between salty and salty.
After a while, Zhang Chen suddenly remembered and asked Tan Shuzhen, there are so many styles coming out every day, can you still display them there?
"What?" Tan Shuzhen asked.
"I mean, you bring so many sample clothes every day, how many shelves are there filled with them?"
"No, I even removed your counter, didn't you know?" Tan Shuzhen asked.
"Ah!" Zhang Chen was surprised: "Then where did these clothes go?"
Xiao Zhao shook his head and couldn't help but laugh: "You, it's been too long since I've been to the store. I wonder if the room next to Sister Shuzhen in the store is now the original business negotiation room. After the distribution center on the second floor was moved into the factory, it has been empty, and now it has been converted into a VIP room. People come here every day to drink tea, coffee and buy clothes?"
"We have more than 100 VIP members, and they are all brought here by members." Tan Shuzhen said proudly.
Zhang Chen looked at the two of them in confusion, not knowing what they were talking about. Xiao Zhao smiled and said: "These clothes of yours have gone to these VIP customers. You know that the sales of VIP customers now account for 10% of our store's sales." How many did you sell?"
Zhang Chen shook his head and thought, if you are not always in charge of the finances, why would I care about this?
Xiao Zhao said: "It's already more than one-third. These VIP customers not only buy the clothes you designed, but also take away clothes from outside stores. Each person will buy a lot once they come."
Zhang Chen suddenly realized, and then he understood the reason why Tan Shuzhen had to let herself do publicity. It turned out that she wanted to use her fame to attract these VIPs.
Xiao Zhao told Zhang Chen that if calculated in terms of profits, the profits of VIP customers have exceeded the sales of the entire store. Sister Shuzhen is planning to introduce Ge Ling's designs as the works of our company's chief designer to her Those VIP customers.
"It's a pity that He Hongmei escaped, otherwise I would have caught her." Tan Shuzhen said, and both Zhang Chen and Xiao Zhao laughed.
…
He Hongmei came back to Hangzhou less and less time, but Wenwen came back more times than she did. Every time she came back, it was to Zhang Chen, either with reporters or actors and stars, Wenwen and Zhang Chen Say, ten, we can control it within ten, not too many. If there are too many, it will not be unusual if the people sitting below are all wearing clothes designed by you when you attend some events.
There are several celebrities who have approached me many times, but I have not agreed to them.
Zhang Chen smiled and said, I'm not familiar with your business, you can make arrangements.
Wenwen nodded and said, your attitude is very good, just listen to me.
Zhang Chen laughed.
Sometimes Zhang Chen was shocked when he heard Wenwen and the price offered by the other party. It was too shocking. Wenwen smiled and said:
"Are you stupid? If you don't kill them, who will kill them? It's easy for them to make money. Do you know how much they charge for wearing the clothes you designed and attending a party? Let me tell you, Mr. Zhang, in our Okay, everything is calculated based on money. If you are cheap and people still dislike you, don’t worry, if you like it, I will give you a conscientious price."
"What do I like? Who do I like?" Zhang Chen was surprised.
"Don't pretend, don't you like that Sister Gong? You say you're amazed when you see her."
Miss Gong later asked Zhang Chen to help her design clothes several times. Zhang Chen already had her body measurements here, so she didn't have to come to Hangzhou again. Each time, she entrusted Wenwen or Qianqian to do it. She just made her own clothes and knew how to do it. Tell Wenwen and Qianqian what occasion to wear it on. For the rest, she said, there is no need to ask, Mr. Zhang knows.
She was very satisfied with Zhang Chen's designs every time, and Zhang Chen was already her regular designer.
Zhang Chen laughed: "That's the feeling I'm talking about. Do you know the feeling?"
"I know how it feels, but when you see me, why don't you say you're amazed?"
"I was surprised when I saw you, okay?" Zhang Chen said with a smile, "I didn't expect you to be so successful in this industry. He Hongmei told me so."
Wenwen laughed, okay, she said, it’s okay to be surprised, it doesn’t attract you, it’s okay to scare you, Mr. Zhang, do you know that I have always liked you?
"No, no, no," Zhang Chen said with a smile, "I'm afraid the pole will hit me."
Wenwen sighed and said, Alas, when I was young and ignorant, I was ruined by that ghost, which made me have no self-confidence at all. Otherwise, I would chase you.
Xiao Zhao walked in and asked, "What are you talking about?"
Wenwen said, I was telling Mr. Zhang that I originally wanted to snatch him from you.
Xiao Zhao laughed and said, it’s okay now.
"Hypocritical, you two are really good at pretending. I want to snatch him away, but you still don't fight me. Forget it, I'll let him go. Anyway, I have plenty of men now, so it doesn't matter if one is missing."
Wenwen said, Zhang Chen and Xiao Zhao laughed.
"By the way, Hongmei didn't come this time?" Xiao Zhao asked Wenwen.
"Why is she here? She's just in a daze. She's in Hangzhou. These shabby TV stations in Hangzhou don't film dramas. If they do, no one will watch them. Now that she's back in Hangzhou, she actually has no work to do. , all the work she has to do now is in Beijing. In fact, we have asked her to move her studio to Beijing a long time ago, but she is unwilling, but it may be soon." Wenwen said.
"What's so fast?" Xiao Zhao asked.
"I'm moving my studio to Beijing. Now I'm so bored. They all work in hotels. She doesn't design anything. As for the sewing worker, no matter which hotel I go to, people think it's too noisy. Other guests in the hotel have objections, and we all I’ve moved to several hotels, and now I have to find a place to set up my studio.”
"How many sewing workers are there now?" Zhang Chen asked.
"Five, if you need two pieces a piece, make it yourself. If there are large quantities, go to the clothing factory. Otherwise, the clothing factory won't make it for you. Unlike here, Zhao Zhigang is afraid of He Hongmei, so he will make half of the pieces for her." .”
Zhang Chen smiled and said: "Five sewing workers, plus a pattern maker, plus you two babies, we really need to find a place to build a studio."
"Well, she just feels a little reluctant to leave Hangzhou." Wenwen said.
Thank you for eavesdropping on Yin and Yang, ranking third from top to bottom, and reading books every day! Thank you book friends 160609140343806 and Bu Deixian for your monthly pass! Thanks for all the votes and reading! Good evening everyone!
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