The Pentium Era - South to North

Zhang Musheng, together with Wenwen and Qianqian, quickly completed all the construction procedures for the "Jinxiu Home" and Xiasha Yiming Food Factory projects. During this period, Liu Ligan only came forward twice to ask for help. I was a guest twice and got some cigarettes and alcohol as a gift.

After all the preliminary procedures were completed, Liu Ligan placed his second advertisement in "Hangcheng Daily". Although this time it was also a full page, it did not need the sensational effect of the front page. The reputation of "Splendid Home" in Hangzhou was It's loud enough.

And this time, what he wants to sell is not a residence, but all the shops on the first floor. The shops on Tianmushan Road start at 2,811 square meters, and the shops on Majing Road start at 1,911 square meters. In the advertisement, Liu Ligan did not forget to add the word "qi" proposed by Qian Fang in Haicheng. One word can make progress or retreat.

The sale this time was no longer at the Qunying Garment Factory on Stadium Road. Liu Ligan asked Zhang Musheng and the others to build a simple house on site and decided to sell it on site.

Because the sales of shops are not to sell off-the-plan properties, but to sell shops directly. Business people are very superstitious. When buying a shop, you must look at the flow of people in front of the door and its location. In some cases, it also depends on Feng Shui. A telephone pole at the door can determine whether it is a shop or a shop. It is much more convenient to make a choice and sell it on the spot, allowing you to see and choose on the spot.

How many square meters you want to buy and which piece you want to buy will be determined on the floor plan. The foundation of the house is still being laid anyway. It doesn’t matter what type of room it is, whether you want to open windows or how many windows you want to open. It’s all up to you. Except for the facade. The bay is not allowed to be larger than the inside, and there are no other regulations.

This time when selling the shop, full payment is required. Liu Ligan predicts that it will not be sold out in a day or two. The main purpose of building a simple house on site is to prepare for a protracted war.

It is such a behavior. I don’t know if it is nationwide, but it is definitely the first in Hangzhou to build a sales office directly at the project site. Real estate developers who came up later also built sales offices at the project site. .

When they came to pay the first 30% of the first payment for the ten buildings that had been sold off-plan, Liu Ligan transferred the entire "Splendid Home" project and 20% of the project payment to Zhang Musheng, originally the contract stipulated that he would fully advance the capital, but 20% of the project funds came in first, which made Zhang Musheng feel very proud.

No matter what Liu Ligan does next, whether it is Zhang Musheng or his company, they have 100% trust in Liu Ligan and his Jinxiu Dadi Real Estate Company, and this is what Liu Ligan wants. He just wants to trust.

What's more, after paying 20%, Liu Ligan told Zhang Musheng that the one point that didn't move was still the same as before. This made Zhang Musheng even more convinced of Liu Ligan and felt that this guy was reliable. ,terrific.

When Liu Ligan is engaged in real estate, he still adheres to the style he had when he first advertised in Haicheng Xilou, that is, he is willing to make less, but also to make everyone happy. Only when everyone is happy can this matter continue. There will only be a next time.

At the same time, he will argue with you at the beginning and set the conditions to be the most demanding. Then in the process, he will take the initiative to relax the conditions and surprise people, because he knows that when you first start, Giving someone ten dollars in profit without the surprise of giving someone one dollar later will bring more trust.

The 20% payment was equivalent to asking Zhang Musheng and the others to give up 100% of his rights. Liu Ligan had complete disposal rights over the project under construction. In the end, Liu Ligan made the profit. This is what he To do business, you must first win the trust of the other party. He seems to know what to do naturally.

When the store started selling, Wenwen and Qianqian went to the sales office. Liu Ligan told them to work hard and he promised to give them one thousandth of the sales bonus.

What Liu Ligan didn't expect was that the first person to buy a shop was Chen Jingyi from Jingyi Group. This Chen Jingyi was a famous figure at the time.

The previous year, that is, on October 14, 1992, at an auction in Shanghai, there was a person named "89" who kept holding up placards, suppressing all competitors time and time again, and auctioned six state-owned stores one after another. I got it, this number "89" is Chen Jingyi.

Those six so-called state-owned stores are actually just six small shops with an area of ​​more than ten or twenty square meters. The total auction price of Chen Jingyi is 1.451 million yuan. Smart Shanghainese think it is not worth it. One square meter is more than ten thousand yuan. Where can I buy it? With such an expensive house, people say that Chen Jingyi, a "Xiang Wo Ning", has made a loss in business this time, but Chen Jingyi has his own shrewdness.

Because this was the first private entrepreneur to acquire state-owned assets after the reform and opening up, his move caused a sensation throughout Shanghai. More than 50 news media at home and abroad reported on it that day. Chen Jingyi, an unknown "township man" The name "Wo Ning" became famous in Shanghai and had a huge advertising effect.

This incident has also attracted widespread attention in the economic and theoretical circles, and the resulting "Chen Jingyi phenomenon" has become a hot topic.

"Jingyi Group" was just established in Hangzhou in the first half of this year. Liu Ligan's full-page advertisements on two front pages of "Hangcheng Daily" certainly caught his attention. When he saw that "Jinxiu Home" was on sale When he was at the store, he had a premonition that this would become the focus of the media again, so he decided to take action personally.

When he arrived at the sales office on Tianmushan Road, he saw that there were many reporters waiting here. Last time, the reporters caught the news about Liu Ligan and his family selling off-the-plan properties and tasted the sweetness. This time, they were waiting here early. They also wanted to witness Who would be the first to buy the "Jinxiu Homeland" store? Unexpectedly, it was Chen Jingyi from the "Jingyi Group". Everyone was excited.

Chen Jingyi is from Tonglu, a "Xiangwo Ning" that was famous in Shanghai last year. Now that he is here, like Liu Ligan, he is a "Gua Laoer" in the eyes of Hangzhou people. When these two "Gua Laoer" When the hands of "Old Man" came together, the reporters felt that they couldn't press the shutter of their cameras fast enough.

Chen Jingyi bought a 300-square-meter shop in "Jinxiu Homeland" at a price of 2,810 square meters. It became the sales department of their "Jingyi Group". It immediately became the news of the media that day. These two smells The keen "Gua Lao'er" has all made money. It can be said that they borrowed each other's fame and made a multiplication together.

Chen Jingyi also announced on the spot that he would reserve a house in the second phase of "Jinxiu Homes" as a dormitory for their "Jingyi Group" to introduce talents. Liu Ligan also said on the spot that he would never increase the price of this house. The two of them Another show on the spot.

Chen Jingyi asked Liu Ligan if he needed to buy off-the-plan property first? Liu Ligan said no need, so the building was decided and called "Jingyi Building". Chen Jingyi said, add two words and call it "Jingyi Talent Building". These are the talents of our "Jingyi Group" Yes, reporters at the scene cheered in unison.

The next day, Chen Jingyi still asked someone to deliver a check for 180,000 yuan, and Liu Ligan also gave them thirty-six off-plan properties. Both parties knew that it was a show, and there were still rules to follow in business.

Although there was no premeditation in advance, this was a show that was beneficial to both parties. After the news that Chen Jingyi bought the "Splendid Home" store spread, the "Splendid Home" store was sold out in a few days. From the second customer From the beginning, the price rose to 3,200 yuan per square meter.

The price of that building, after the first off-the-plan property went on sale, everyone understood that the price could not be still 980 square meters, but Chen Jingyi got it at this price. This time he went out to show his face. , he made a lot of money, and for Liu Ligan, because of his actions, the value of the house increased again, and he also made a profit.

The cost of a shop of 300 square meters was 840,000 yuan. Chen Jingyi's accompanying finances were paid by check on the spot. Liu Ligan also gave the 840 yuan bonus to Wenwen and Wenwen as promised. Qianqian, both of them were very happy. You know, this was four months' salary at that time.

How could the two of them think about going to school? They were selling shops every day during the day. At night, Liu Ligan took them to eat supper and sent them back to their rooms. In addition to counting the money, they often left without letting Liu Ligan go. , Wenwen and Qianqian of Hangzhou finally became Wenwen and Qianqian of Haicheng.

The two of them were expelled from school soon after they missed too many classes. Liu Ligan actually gave them a salary increase. Of course, Fan Jianguo also followed suit.

The shops on Tianmushan Road and Majeng Road were all sold out. The Agricultural Bank of China paid the highest price for their shops, at 3,400 square meters, and they also bought 300 square meters for their bank's Tianmushan Road branch.

Liu Ligan had originally promised to give Fan Qishun the 100-square-meter shop at a discount of 2,501 square meters. Now he asked Fan Jianguo to give him 340,000 yuan based on the highest 3,441 square meters. , what to do with this money next is their business.

Anyway, when Liu Ligan went to Yiming Food Factory again, neither Lao Fan nor the secretary pretended to know about it, but when they saw him, their faces were extremely bright. Liu Ligan understood that this little Fan , is still honest in this regard, a bit like a second-rate person. Such people may not be high-level, but they are more reliable than high-level people and will not cause trouble or harm others.

Liu Ligan decided to reward him, firstly for this matter, and secondly, for not flirting with Wenwen and Qianqian. This was not easy. Liu Ligan asked Fan Jianguo, what do I think about Hangzhou? Not familiar, what is your favorite thing to do?

Fan Jianguo told him that I have always dreamed of going to Wanghu Hotel. Liu Ligan said yes, then we will go to Wanghu Hotel today.

"Really?" Fan Jianguo asked in disbelief.

"Of course, not only do you have no jokes, but the boss also has no jokes, especially on such a serious issue." Liu Ligan said, "Hurry up and get in the car."

Fan Jianguo quickly got in.

At that time, Hangzhou was still a closed city, unlike Haicheng, where both sides of Haixiu Road were buzzing and colorful.

At that time in Hangzhou, this was still a very secretive business, and it was basically difficult to find them. They could only be found at the entrance and lobby of Wanghu Hotel, because there were many Japanese and Taiwanese staying there, and they were in this area. Famous fans, so there will be some mysterious figures appearing around here. They are also the first batch of Hangzhou locals to retreat back from Shenzhen.

When Fan Jianguo has nothing to do, he likes to play around here, but he only wants to look around and satisfy his greed. His tight pocket does not allow him to take any further action.

"Mr. Liu, are we really going to Wanghu Hotel?" After getting in the car, Fan Jianguo still asked uneasily: "It costs 600."

Liu Ligan nodded and said "Yes": "We still need to open two more rooms."

"It's so off-putting! (So refreshing)" Fan Jianguo clenched his fists and shouted.