The Pentium Era - South to North

Zhang Chen climbed to the third floor and went to the design center first. There were two designers who were already designing autumn clothes. They handed their works to Zhang Chen. Zhang Chen made some suggestions and asked them to revise them. So Zhang Chen was deliberately training them by letting them start designing autumn clothes so early.

He Hongmei also said, Master, don't let them feel too comfortable and think that designing clothes is very simple. Just go to any magazine, copy a style, and make some changes. Let me tell you, many of my classmates are like this. Dry.

"Did I make you feel that it was too smooth?" Zhang Chen said with a smile.

"Of course I'm different. I'm your apprentice, your driver, and Beibei's nanny. By the way, I don't get paid, but they all do." He Hongmei shouted.

"Then I'll pay you your salary and you'll officially come here to work?" Zhang Chen said.

"Forget it, I'll just keep doing what I do now, performing my art without selling myself." He Hongmei shook her head.

Zhang Chen laughed, but felt that what He Hongmei said was right. Fashion design, you say is simple, is indeed as He Hongmei said. Anyone who can draw a few strokes can do it. Just copy a style from a magazine. Add a button here, add a tab there, make a split, or turn the suit collar into a green collar, and you can make a difference.

But this kind of design has no soul. This is where clothing design is not easy and difficult, especially for commercial designs like theirs. You can’t even get good results on the drawing board or on the model. You have to rely on consumers. If you feel satisfied, be willing to pay for it.

After the design center moved here, Zhang Chen hired six new designers, but he always felt dissatisfied. Most of them had the habit of taking shortcuts that He Hongmei mentioned. They were probably all her seniors and juniors. ?

Zhang Chen typed two return tickets, and others did not dare to hand them over again. Zhang Chen walked to their workbench, looked at them, and said something to them before leaving the design center and going to the office.

He walked into the door of the office area opposite and saw Liang Fen and Ge Donghai sitting on the sofa in the rest area. They were waiting for him.

Zhang Chen quickly let them into the office and asked them, your daughter, how many days have you been working? How do you feel?

"Okay, now I come back every day and I'm happier than before." Liangfen said quickly.

"That's good." Zhang Chen smiled and asked Ge Donghai: "Master Ge is here to reimburse the medical expenses today?"

He thought they came to him to ask him to sign the reimbursement form for medical expenses, but when he thought about it, it was wrong. Every time Accountant Li checked the reimbursement ratio, Zhao Jingjing brought it over for him to sign.

"No, no." Ge Donghai said quickly, "It's not about medical expenses."

"What's the matter? Master Ge, tell me."

"It's like this. I've been at home these two days, and I was thinking that Mr. Zhang is taking such good care of us, and we don't have much ability to help the company with other things. So I wanted to come over and ask Mr. Zhang about our company's products. I have no intention of expanding into the Shanghai market. If I go there with my old face, people will still sell it."

Ge Donghai said, Zhang Chen was shocked. When Ge Donghai said it, he really remembered that Shanghai was indeed a blank for them. It was the only place without agents in the entire East China region. However, what Ge Donghai said What is the way to expand the Shanghai market?

Zhang Chen and Ge Donghai said that the Shanghai market is really a gap in our company. However, we don’t understand the Shanghai market and don’t know what to do. Master Ge, you are an experienced supply and marketing person. If you have any ideas, just tell us.

Ge Donghai and Zhang Chen said that of course the best department stores in the Shanghai market are department stores such as One Hundred and Hualian. When foreigners go to Shanghai, they either go to big shopping malls or locals also like to go to big shopping malls. They think Things in big shopping malls are very reliable. At that time, we only had one hundred and one stores, which fed our entire factory.

Zhang Chen remembered and asked, "I saw in the honor room that the certificate of 'Product Trusted by Consumers' issued by Shanghai No. 1 Department Store was Master Ge's earned money?"

Ge Donghai and Liang Fen both laughed. Liang Fen said yes. At that time, Lao Ge just went to Shanghai. After Lao Ge fell ill, it turned out that the people in the factory were not nice to talk to. As soon as Lao Ge got angry and asked for this and that, he would not help set up this line. Otherwise, the factory would not have declined so quickly.

Zhang Chen understood and thought to himself, it would be really great if his products could enter the No. 1 Department Store in Shanghai.

Zhang Chen asked: "Master Ge still has contact with them?"

"We don't keep in touch much, but we still have to talk to each other on the phone a few times a year."

"The person Master Ge has the best relationship with is Shanghai 100?"

"From one hundred to nine hundred, I have a good relationship with Hualian Commercial Building. The manager of the clothing department always tries to sell me off."

When Ge Donghai talks about Shanghai, his Mandarin is mixed with Hangzhou dialect, and he brings out the Shanghainese accent. He is truly a veteran supply and marketing man who runs in Shanghai.

"Those people are still there now?" Liangfen asked.

"They're gone, most of them are gone, but the current managers are all from the Chenguang Garment Department. They all call me uncle. They still recognize me when I go." Ge Donghai turned around and said to Zhang Chen : "And Mr. Zhang, they are making adjustments in every store now, just to make it like ours on Yan'an Road, where people can walk around at the counter."

When Zhang Chen heard this, he felt happy. He thought, if this is the case, this is really a good opportunity for him. Maybe he can occupy the Shanghai market right now, and this Ge Donghai seems to be well prepared. Not only did he understand all these situations, he also made a special trip to the store on Yan'an Road to see his company's products. This is probably the basic quality of an experienced supply and marketing person.

Zhang Chen smiled and said: "Master Ge, this is great news. By the way, we have never done anything in a shopping mall before, so we don't know at all."

"It's upside down." Ge Donghai said.

"Undercut, what do you mean?" Zhang Chen asked.

"The price of clothing is determined by ourselves. The mall deducts 28% of our monthly business payment, and the rest is paid to us. I asked clearly. Now we have to do it. They charge A piece of space is given to us, about ten to twenty square meters, the size depends on the relationship, the location, and we will decorate it ourselves."

Zhang Chen nodded and asked, "What other fees are there?"

"Also, there are two or three salespersons in a store. We have to recruit these ourselves, and we pay the salary. There are no other monthly fixed expenses. Even on holidays like National Day and Spring Festival, the mall will pay each unit , charging hundreds of dollars in advertising fees at a time.”

Zhang Chen did some calculations and found that the cost is not high. The biggest problem is that it is Shanghai. As long as you enter, you will win. It really doesn't matter how much money you make. If you occupy the Shanghai market, it will only bring advertisements to yourself. The effect is hard to say.

"Mr. Zhang, what do you think? If you want to make a decision, I will go to Shanghai." Ge Donghai said.

Zhang Chen was surprised: "If you take a trip, what about your body?"

"It's okay. I'm not really Sister Lin. A trip to Shanghai is still bearable."

"No, no, no." Zhang Chen shook his head, "This is too dangerous."

"Let him go and take the medicine with him. It doesn't matter." Liangfenye said.

Zhang Chen still shook his head, and Ge Donghai was a little anxious. Zhang Chen said: "Either this, Master Ge, I will ask the factory's car to take you there, with the medicine and..."

Zhang Chenhe Liangfen said: "Master Tang, thank you for your hard work. You go with Master Ge."

Ge Donghai and Liang Fen agreed, and the matter was settled. Wu Zhaohui drove them to Shanghai the day after tomorrow. Before leaving, Ge Donghai and Zhang Chen said:

"Mr. Zhang, there is one more thing. You'd better arrange for a young man with bright ideas to come with me. I will hand over all the relations in Shanghai to him. If you can do it, he will allocate goods and make orders every day, and settle the accounts every month. Everything has to be contacted with the mall, and he connected it so that there would be no disconnect."

When Ge Donghai said this, he meant to dig deep into his heart and soul without reservation. Zhang Chen felt a little moved and said quickly, thank you, thank you Master Ge!

After sending Ge Donghai and Liang Fen away, Zhang Chen immediately went to the Yan'an Road store and told Xiao Zhao the news. Xiao Zhao was of course very happy after hearing it.

Shanghai, when I was a child, I would be excited and yearned for seeing these two names on the travel bags carried by others. The Shanghai No. 1 Department Store at the intersection of Nanjing has been seen in many movies and TV shows. Now, my own clothes must be How could Xiao Zhao not be happy when he sold it there?

"Which one do you think is better to send, Xiaoli or Xiaojuan?" Zhang Chen told Xiao Zhao about the person Ge Donghai mentioned and asked her.

Xiao Zhao thought for a moment and said, "If it's for internal management, Xiaojuan is more suitable. She's careful and less likely to make mistakes. If it's dealing with outsiders, Xiaoli is more suitable. She's courageous, but sometimes a little bit crazy."

Zhang Chen nodded. He also felt that if he was to be sent to Shanghai in the end, Xiaoli would be more suitable. This person would have to be able to stand alone there, deal with so many people, and continue to expand new markets. Ge Donghai brought him in. , but you can't rely on him for everything, he is a patient after all.

"Actually, there is someone more suitable than them." Xiao Zhao said.

"who?"

"Wei Wenfang."

Zhang Chen's eyes lit up, yes, Wei Wenfang is the most suitable person to take charge of her role on her own. She is a person who has gone through great storms, and nothing can stop her.

"Yes, Wei Wenfang is the most suitable!" Zhang Chen said excitedly.

"I just don't know if she is willing." Xiao Zhao said.

"This is going to Shanghai, not to some remote area. What girl doesn't want to go to Shanghai." Zhang Chen thought about it and asked: "You mean she will be separated from Wu Zhaohui? Hey, let's do it in Shanghai If so, Wu Zhaohui often goes to Shanghai, and it’s not like we haven’t seen each other for a long time.”

"Let's ask before we talk." Xiao Zhao said.

Zhang Chen felt that Xiao Zhao's tone seemed different. He looked at her and asked, "What's wrong?"

Xiao Zhao smiled and said, "It's nothing. I just asked her before deciding. If someone doesn't want to go, you can't force them to go."

But when Xiao Zhao said this, Zhang Chen felt that it was not nothing, but something.