The Pentium Era - South to North

He Hongmei had two classmates who were lovers in college. After they graduated, one was assigned to a wood carving factory in Dongyang and the other to a foreign trade company in Jiashan County. The two worked for less than a year before they stopped working. Returned to Hangzhou.

When they arrived in Hangzhou, people like them who had voluntarily resigned from their units had stains on their files, so naturally no unit would recruit them again.

They had no choice but to rent a stall at the Huanbei Small Commodity Market, where they specialized in designing and making various hats, including straw, bamboo, rattan, canvas, linen and leather hats.

But because it is handmade, the price is very expensive. Compared with the hats mass-produced in Yiwu and Wenzhou factories, it is not competitive at all. In addition, the Huanbei Small Commodity Market originally sells cheap goods. They live here. It can only be that business is slow.

After Zhang Chen and He Hongmei went to see it, they felt that their products were very good, creative, and very individual. He Hongmei suggested that they be included as a cooperative brand with the same conditions as "Fur Hall", and Zhang Chen agreed.

Those two classmates simply quit their stalls in the market and made all kinds of hats for them at home. Sales increased and their expenses were reduced by more than half.

Zhang Chen suggested that they consider selecting some of the linen materials used in their factory as raw materials for hats. The hats made in this way would match their clothing. They accepted Zhang Chen's suggestion, and the effect was indeed good.

They and A Yong also cooperated with each other, that is, if the hats they designed were made of leather, they were simply handed over to A Yong to make them, and they also began to design and make some bags made of linen and cotton fabrics.

These two classmates of He Hongmei introduced them to another person who also set up a stall in the Huanbei Small Commodity Market. It was said that he was from the Zhejiang American Printmaking Department. He screen-printed cultural shirts and T-shirts and sold them in the market. He also had a business Very difficult.

The reason is that his patterns are either too elegant and cannot be accepted by the people who go to that market. He occasionally compromises with the market and designs some patterns that look like they should be marketable. But when he wakes up, the whole market is selling cheaper than him. Half of them, he could only stare.

Following the guidance of a friend, the man from Zhejiang America took a dozen sample clothes and went to the factory to find Zhang Chen. Zhang Chen liked them very much and wanted to invite him to join.

Summer is coming soon, and T-shirts and cultural t-shirts are really what they lack, and they can be used to match their clothes.

But this guy didn’t have a brand of his own, so Zhang Chen decided to license the “Zhaomei” trademark to him for free, but there was one requirement: your stuff couldn’t be bad, and you couldn’t buy clothes that cost three or five yuan. Come and print.

"Of course." Old Tang said (he called himself Old Tang when he entered the house, and was actually about the same age as Zhang Chen), "If I were willing to ruin myself, I wouldn't be in such a miserable mess."

Zhang Chen nodded and said: "There is another requirement. If you want to join us, your products can no longer be sold in Huanbei. To be more precise, they cannot be sold in any market because our trademark cannot enter the market. We This must be your only distribution channel."

"Okay, I don't want to stay in that broken market for a long time."

"Okay, you already know the other conditions anyway, so I won't go into details. I'll just sign a cooperation agreement later."

"So, it's a deal?" Old Tang asked.

Zhang Chen smiled and said: "It's a deal."

"Great, I'm finally going to get ahead! I've heard a long time ago that your sales here are huge!" Old Tang exclaimed excitedly.

Zhang Chen laughed loudly and thought to himself, this guy is quite straightforward and interesting.

I also thought that I was really destined to be from Zhejiang America. When I went to Hainan, Liu Ligan was pretended to be from Zhejiang America for no reason. He was painting by the West Lake and the person who stole his job was also from Zhejiang America. Now, I will give it to him. The jobs are from Zhejiang and the United States.

"By the way, Old Tang, you graduated from Zhejiang University, how come you are doing this? Isn't it like your two friends who don't want to be slaves and get out of the workplace?"

"I didn't graduate, so I got settled by the Queen." Old Tang said carelessly.

"Oh, what's going on?" Zhang Chen asked curiously.

"It wasn't that year when I went to Wulin Square..."

Zhang Chen nodded and understood. It seemed like they were destined. Li Yong and Chen Qihang were going to be here. When they saw him, they called him "comrades" again.

With the joining of classmates A Yong, Lao Tang and He Hongmei, Zhang Chen feels that their entire product series has become more complete, and his supply pressure has also been relieved.

…

Lao Wan and the others worked overtime until very late every day. After working for more than a month, their Yan'an Road store finally took shape. Chongqing was as Zhang Chen expected. After all, the project volume was small and the progress was faster than them. On March 18, the store opened. It can be officially opened.

Zhang Chen and He Hongmei took a flight to Chongqing on the morning of the 18th. This time Xiao Zhao did not go. The two of them stayed in Chongqing for only one night and returned to Hangzhou on the 19th.

They stayed in Chongqing for one day, and this day was enough for them to be excited. On the opening day, Chongqing's "Half Mu Tian" main store did more than 62,000 in retail sales, and many styles were sold out. Otherwise, Sales are even higher.

The retail sales are more than 62,000, and the gross profit is equivalent to 30,000 to 400,000 for wholesale. He Dongmei smiled and said to Zhang Chen, if I had known this, I would have opened it last year.

Zhang Chen thought to himself, last year, he didn't even think about it.

There are too many things going on in Hangzhou. It is impossible for Zhang Chen to stay in Chongqing for a long time. He Hongmei also has to come back to keep an eye on the goods, and even compete with Zhang Chen for them, because next April 3rd, it will be their Hangzhou "Half Acre Field" flagship store. Opening day.

The reason why we choose three days is because it is Saturday and weekend, which is the day when there are the most people in Yan'an.

Zhang Chen called Liu Ligan and told him the news. Liu Ligan said okay, great! Congratulations, Zhang Chen!

After saying that, he hung up the phone.

Ten minutes later, Liu Ligan called again and told Zhang Chen, don't think that we can be dismissed with just one phone call.

So what? Zhang Chen asked.

“We from Hainan will organize a group to attend!”

Zhang Chen heard Li Yong shouting from the side, and Chen Qihang's voice seemed to be on the phone. Zhang Chen knew that Liu Ligan had hung up the phone and went downstairs.

"Zhang Chen, remember, half of the big guys from Haicheng will come, so be prepared to receive them." Liu Ligan shouted.

"Okay, tell me who they are." Zhang Chen was also excited.

"Listen, I, Bitch Huang, Wei Wenfang, and that bitch of hers."

"Which bitch?"

"Tonglu guy! Who else could there be?"

Zhang Chen laughed loudly.

Liu Ligan continued: "This belongs to my company. Next are all the members of Meng Ping's company, including Yuanyuan. No one should be left behind. Anyone who takes them down will kill Meng Ping. These are Meng Ping's exact words. For To save his life, he would rather shut down the entire company."

"Okay, come all, the more, the merrier." Zhang Chen said with a smile.

"Next is Mr. Li Yong, plus Mr. and Mrs. Chen Qihangxian, and Lao Tan."

"My eldest brother is coming too?" Zhang Chen was surprised.

"Yes, not only did he come, he also came with a bad mouth. Lao Tan said that when you gave birth to your son, they were unable to arrive. Now that you are giving birth to your second child, they have to come no matter what."

"Haha, brother's metaphor is good. It's really a second child." Zhang Chen understood that even the second child was coming. Zhang Chen smiled and said: "Then you will meet your opponent along the way."

"Fuck you! How can I be on the same level as him?" Liu Ligan cursed, "How is it? Is the lineup strong enough?"

"It's powerful enough, Xiao Zhao will be so happy."

"Don't die yet, there is still someone else."

"There is another one, who is it?"

"Lao Xie, have you forgotten your former partners?"

"I don't want to forget, I don't want to forget. My foundation was laid on that piece of land. Now that Mr. Xie is here, I want to thank him in person." Zhang Chen said with a smile.

Zhang Chen ended the call with Liu Ligan and immediately called Xiao Zhao to tell her the news. Xiao Zhao screamed on the phone. After leaving Haicheng, so many good friends met again in Hangzhou. How could we be unhappy because we could get together?

Zhang Chen also invited all customers who had signed agency agreements and their packagers from all over the country.

He also invited Mr. Li, Xiao Li and Wang Hainiao, the secretary, director and everyone in the village committee of Sanbao Village, as well as the landlord brother, Qu Tianlin and Xiao An, and Harada Shino.

He Hongmei heard Zhang Chen calling one by one, and when he finished, she said, I don’t care, then all our franchise stores in Chongqing will also come to participate. This is a big event, and we must make them happy and increase their sales. confidence.

Zhang Chen quickly said okay, it should be.

Zhang Chen rode to the market, called Xiao Zhao, and the two of them went to Brother Haigen's office together.

In addition to inviting him, Sister Guihua, and several market leaders to attend their opening ceremony, they also came to tell Brother Haigen in advance that after the store over there opens, they may have to transfer the stalls here. Thank you. Brother Haigen has been taking care of them since he helped them get this stall.

Brother Haigen went to the office next door and called the market manager over. The manager was very happy to see Zhang Chen and Xiao Zhao and said he already knew about them. Congratulations!

The boss happily accepted the invitation from Zhang Chen and the others. When he heard that Zhang Chen and the others were going to transfer their stall, he was as emotional as Hagen.

He said, you are no longer in the market, which is really a loss to our market. When we usually chat, we will say that the popularity of this market has something to do with your headband, but you are not here. , and it is also the pride of our market. No matter what, you all come from our market.

That's right, Zhang Chen quickly said, without this market, where would we be today? I really want to thank you!

The boss looked at Hagen and said to him, you count, among all the Sijiqings, is there another owner who can go out and open such a big store on Yan'an Road? not a single one!

Hagen smiled and said, yes, our market can brag in the future.

Zhang Chen told the two of them that in our store, there will be a wall with our brand story written on it. The first photo in it is a photo of our stall in this market, from one to two time, it will also be written in it that we started from this market.

The boss and Hagen were even more happy after hearing this. The boss smiled and said: "Look, look, you can really brag!"

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