The Pentium Era - South to North

Zhang Xiangbei drove Zhang Xiangxi to Qianjiang New Town and took Xiaohu with him. When they arrived at the company, Zhang Chen, Xiaofang, and Liu Yun were already waiting in the conference room of "Zhaixianshui". As they arrived for the meeting.

Zhang Xiangbei wanted to hand Zhang Xiangxi to Li Wei, but then he remembered that Li Wei was not here today and continued to visit big customers.

Zhang Xiangbei led Zhang Xiangxi to the office of Wu Huan's assistant, Xiao Cao, and asked her to help look after Zhang Xiangxi. Zhang Xiangxi said:

"Beibei, I don't need anyone to take care of me. I'm not an old lady."

Zhang Xiangbei and Xiao Cao both laughed. Xiao Cao and Zhang Xiangxi said, "Xixi, can my sister show you a cartoon?"

Zhang Xiangxi said: "I will do it myself."

As she spoke, she sat down in Xiao Cao's seat, looked for cartoons on the computer, waved to Zhang Xiangbei in an old-fashioned way, and said to him:

"Beibei, go to the meeting and leave me alone."

Zhang Xiangbei walked to the conference room and sat down. Wu Huan called Wu Yue over. Wu Yue told them that this morning, the orders for individual users were still declining. Now, they have no longer one-third of the remaining individual users. , almost only one-fifth. At the same time, the number of transfer orders from unit customers has also expanded to more than 40%, almost half.

The situation is already very serious. Wu Huan said that if this trend continues to expand, even if they do not reduce prices in Shanghai and Hangzhou, they will reach the profit and loss point. The supply in the workshop exceeds the demand, and half of the production lines will have to stop, and the distribution vehicles and personnel will , the usage efficiency will also be greatly reduced.

"If that happens, there will be a lot of redundant staff. In order to save costs, Shanghai and Hangcheng will have to consider cutting staff, right?" Xiaofang asked, and Wu Huan was right.

There was a brief silence in the conference room.

Everyone looked at the "Daily Fresh" website on the big screen, and their actions did not stop. Today's launch is a coupon event. For every purchase of 36 yuan, you can use a 5 yuan coupon, until you reach 1 For 100 yuan, you can use a 20 yuan coupon, which is equivalent to another 13 to 20% reduction in vegetable prices. The more you buy, the deeper the reduction.

Liu Yun sneered: "It seems that we have no choice this time."

Wu Huan winked at Wu Yue, and Wu Yue stood up and went out. Only seven people, Zhang Chen, Liu Yun, Xiaofang, Xiaohu, Zhang Xiangbei, Sun Xiangyang and Wu Huan were left in the conference room.

Zhou Ruoyi was still on her way to the client. Before Zhang Xiangbei and Xiaohu arrived, she had already connected with Wu Huan. Zhou Ruoyi said:

"I'd better go find my clients. If I can find more clients, I'll count them all. You have your meeting. Whatever decision you make, I agree with it."

At this time, neither Zhang Chen nor Xiaofang could say anything. Only Liu Yun was most suitable. Liu Yun looked at Zhang Xiangbei and Wu Huan and asked:

"Beibei, Wu Huan, do you know clearly in your heart that this is a war that we cannot lose and cannot afford to lose? If Shanghai and Hangzhou cannot hold on, 'Daily Fresh' will spread this model across the country. Copied everywhere, defeating us in one city after another, we have no way to retreat?"

Zhang Xiangbei and Wu Huan nodded. They had never thought of this.

"Any war is not launched suddenly on a whim. The person who initiates the war must have done a precise calculation in advance, that is, the troops and horses have not been moved, and the food and grass have to go first. What he wants to get and the price he is prepared to pay must have conducted sand table deductions. Generally speaking, It is said that there are only two situations that will make those who started the war stop the war.

"One is that the opponent is too powerful and the development of the war situation exceeds their prior expectations. The other is that the price they pay is too high and exceeds their expectations. This war has been prepared by the Baobao side for a year. He must have launched the initiative because he thought he had a chance of winning. Beibei and Wu Huan, have you ever estimated the price they are prepared to pay?"

Liu Yun looked at Zhang Xiangbei and Wu Huan and asked.

Zhang Xiangbei said: "I asked Ma Lin and others to calculate how much money they lost every day. Based on yesterday, in Hangzhou and Shanghai, they should lose more than 40 million yuan every day. Today they have launched a coupon activity , the loss should be bigger, but I really haven’t thought about how much they are prepared to lose, anyway, the amount will be staggering.”

"Mr. Liu is right, Lao Ma will not fight an unprepared battle. From the fact that they fought so fiercely from the beginning, what I can tell is that they want a quick victory and won't give us a chance to breathe at all." Wu Huan said, "If we calculate it in terms of money, it should be in the billions."

Liu Yun nodded and said, "Actually, the four of us had an afternoon meeting yesterday afternoon."

Zhang Xiangbei looked at Xiaohu, who waved his hand to him and apologized for not contacting him immediately after arriving in Hangzhou.

"The reason I didn't tell you is because I don't want to disrupt your deployment at this time. Of course, I also want to see how well you two can withstand pressure."

Liu Yun watched every move of Zhang Xiangbei and Xiaohu. She added this sentence and continued:

"You two are the ones leading the troops on the front line. We only guarantee the support from the rear. Therefore, we need to clear out our own family assets first. At the same time, we also need to find out the other party's family assets. Once we have everything figured out, we Only then can you decide what to do next.

"Xiaofang, Xiaohu, and I, based on our experience, we calculated the maximum preparations for 'Daily Fresh' to fight this battle. Although Dabao has money, he can't do whatever he wants. The limit we are talking about is, In fact, it is the range of losses that Dabao's shareholders can bear for this war and to seize the top spot in China's fresh food delivery.

"We feel that the price they can pay is 20 billion yuan. If they pay 20 billion yuan and get the first place in fresh food delivery, it is worth it. The premium part of their stocks, or spin off 'Daily Fresh' If it is listed separately, the valuation will not be lower than that of Dibao.com. For this, they are willing to spend a lot of money.

"As for time, we are not that optimistic and do not expect that they will end in a short time. The process of the war depends on the ebb and flow of the forces of both sides. The outcome of the war also depends on this. How long does it take to end this war? One possibility is that we surrender and be annexed, another is that they change their strategy, and the last one is that they are unable to continue fighting.

"This possibility is not impossible. Dabao has also done express delivery. It thought of taking advantage of its own supply of goods to unify the express delivery industry, but failed and failed.

"The express delivery company really doesn't match their style. They are two completely different businesses. Mr. Ma is not Liu Qiangdong. Liu Qiangdong moved goods from the Computer City. He has no barrier with the logistics industry. Mr. Ma has always been a teacher. As a speaker, it can be said that he has never sweated profusely at all. He said that he had ridden on three wheels before, which is a lie.

"The biggest problem with their fresh food business is this. They only see the one end they are good at, but not the other end. They don't know that fresh food is directly connected to the fields, and that end is the most critical. Beibei, you start with I just grabbed that end, which is rare and something most people wouldn’t do.

"Anyway, we feel that if this war lasts too long, the closer it is to the annual report, the greater the pressure will be on them. By the way, do you agree with our judgments?"

Zhang Xiangbei and Wu Huan nodded, Liu Yun smiled and continued:

"I said at the beginning that this is a war that we cannot lose and cannot afford to lose. So the result of the discussion between the four of us yesterday was that if they want to fight, we will accompany them. We will fight as long as they want. As long as we stay with them, if they want to start a price war, we will follow their lead in a price war.

"Time does not matter how long it takes, and the land does not distinguish between east, west, north and south. Anyway, wherever the war burns, we will fight him there."

"But, in this case..." Wu Huan looked at Liu Yun and said, thinking, of course it is easy to fight, but...

"Need food and grass? Right?"

Liu Yun looked at Zhang Chen and the others and asked Wu Huan with a smile. Wu Huan nodded and said, "It's not just a protracted war, it's also a war of attrition and a price war. It sounds nice, but it's actually a waste of money."

"It must be burned when it needs to be burned! So we called Xiaohu over."

Liu Yun said: "I said, you are leading the troops to fight, and we are providing support from behind. Yesterday afternoon, we discussed it. Since the other party's limit is 20 billion yuan, we here are prepared to have 6 billion yuan. The total is 24 billion, plus the billions on the account of "Zhaixianshu", you have a total of 25 billion.

"Twenty-five billion, is it enough to fight this battle? Are you confident that we can win?"

Zhang Xiangbei and Wu Huan were both stunned. Two hundred and five billion? Both of them felt a little stupid.

If 25 billion were dropped to start a price war with "Daily Fresh", Zhang Xiangbei felt that not even a single intact stone would be left on the battlefield.

In fact, the four of them, Liu Yun, discussed it all afternoon yesterday and finally decided that their family would prepare 6 billion to fight this battle. It was not without reason. They had also done the actuarial calculation. Liu Yun was right, this was indeed an unforgivable battle. If you don't fight, you can't lose the war.

As for the fresh food delivery, for now, the one with the largest scale and the largest market share in China is "Zhai Xian Dian". The fresh food delivery has achieved the first place in the country. In fact, it is also the first in the world. It is no longer the best in the world. There is no country whose fresh food delivery market is as big as China's.

This is also the reason why Dabao.com covets this market and will not hesitate to spend a lot of money to disrupt the situation. After this battle, "Zhaixianshui" will have nothing to lose as long as it maintains its number one position, and other challengers will be frightened. , I dare not follow in the footsteps of Taobao and come in to challenge.

After this battle, the valuation of "Zhaixianshou" will definitely skyrocket to hundreds of billions. It is expected that it will surpass Dibao and become the largest Internet business platform in the country in the future. It will not be very far away.

They must keep this first place. Keeping this first place also keeps their gold. In this industry, second place is meaningless.

As for the source of funds, Xiaofang and Liu Yun's companies have tens of billions of funds that they can mobilize. Xiaohu's Fubon Financial Holdings certainly has no problem.

The funds that can be withdrawn from Zhang Chen's "half an acre of land" are 2 billion and 4 billion. Originally, the land of their national logistics base could be used as pledge, but that would require third-party evaluation of each project, which is too It takes a lot of effort, but I’m afraid it’s too late in terms of time.

Zhang Chen and Xiaohu have already discussed that he will personally use the world-famous paintings from the "Riverside Oil Painting Gallery" as pledge to borrow 4 billion from Xiaohu and Fubon Financial Holdings, and then use the 4 billion as a shareholder loan. Give "half an acre of land".

The specific operation method is still the same as that designed by Xiaohu’s mother, Ms. Cai, and the others last time. For this batch of world-famous paintings, they only register the collateral and go through the pledge procedures, and conduct third-party notarization. Formally, Zhang Chen repays the money. Previously, the ownership of this batch of works had been transferred to Fubon Financial Holdings, but the paintings continued to be displayed at the "Riverside Oil Painting Gallery".

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