The Pentium Era - South to North

They were in the service area and didn't eat anything else. They stood in front of the fried stinky tofu shop and ate several skewers of stinky tofu alone. Zhang Chen asked Xiao Wu to go in to eat, saying that he would be hungry while driving, but Xiao Wu said no. At the same small shop, he ordered a bowl of beef vermicelli, added two spoons of chili sauce, and finished it standing there.

After getting in the car, Zhang Chen and the three of them originally wanted to continue the previous topic, but they were a little sleepy. Liu Ligan said that they should recharge their batteries now and talk about it when they get back.

Liu Ligan and Tan Shuzhen closed their eyes one after another and took a nap.

Zhang Chen said to Xiao Wu, "Xiao Wu, if you are sleepy, call me and I will drive."

"I'm not sleepy, Brother Chen, just sleep." Xiao Wu said.

The car drove for an hour and arrived at the downstairs of the dynamic zone. The three people went upstairs. Zhang Chen called Ge Ling, Xiaoli and Xu Qiaoxin over. Everyone sat around the conference table and continued their previous topics.

Regarding the stores on Huaihai Road in Shanghai and Yan'an Road in Hangzhou, Zhang Chen had almost made up his mind to open a hotel instead of a specialty store. He told them his idea. Xiaoli was the first to agree. She said, While the Beijing store was still there, I already felt that it was becoming increasingly difficult to open the store.

After I opened an online store, I felt even more that compared to the online store, the input and output were really out of proportion. If I open it again now, I think it would still have a meaning.

"What's the meaning?" Zhang Chen asked.

"That is also good for our brand promotion. It is no longer possible for the specialty store itself to make as much money as before." Xiaoli said.

Zhang Chen nodded. He originally wanted to say that in fact, brand promotion is of little significance now. It has been positioned as a mass brand. No matter how much it is promoted, the room for improvement is actually limited. Consumer goods are not the same as other products. Clothing Brands have the meaning of showing off, and functionality comes second. From the perspective of showing off, only international brands are meaningful.

Buying a new pair of Nike or Adidas has the meaning of showing off when worn on your feet, but a pair of Li Ning or Huili has no such meaning. It only has functional needs for the people who buy it. The reality is so cruel.

But Ge Ling was here, so Zhang Chen couldn't say this. It could be seen that Ge Ling felt a little frustrated when she said that the stores in Shanghai and Hangzhou were not going to reopen. For her, she lost more than just a stage to show off. , and the attachment in the heart, who has invested so much and poured so much emotion into the brand as a designer.

Zhang Chen had already felt this frustration when he realized that his half-acre of land was destined to be a mass brand. He believed that Ge Ling's frustration was the same.

Zhang Chen couldn't hit her anymore.

Next, talking about the shopping mall, Tan Shuzhen said, this is how it was in Hangcheng from the beginning. I remember when I went to talk to Hangcheng Building, they had such an attitude. Of course, they only rejected Hangcheng brands, like Brother, Chen Yifei's Sanyi and so on are still inside, but I'm afraid there are even fewer now.

Xiaoli said that both Beijing and Shanghai are like what Xiaomi said. We really have to think about whether we should continue to do it in shopping malls. We should do it in shopping malls. The space of half an acre of land is getting smaller and smaller. It’s really I want to register a foreign company.

Xu Qiaoxin said that it is easy to register an American company. We will use our company in the Cayman Islands to register it. This way, others will not be able to tell that the American company is ours unless they check it. Shareholders, after checking the company in the Cayman Islands, and then checking its shareholders, you will find Mr. Zhang. But who would be so boring?

"There is no problem in registering an American company or an American brand, but is it necessary?" Xu Qiaoxin asked.

"Let me tell you a few words about this. Although I know nothing about your clothing, Zhang Chen, I think you still have to ask yourself whether it is necessary." Liu Ligan said.

"What do you ask me?" Zhang Chen asked.

"If it were ten years ago, I would definitely advise you to do it." Liu Ligan said, "There is no need to persuade you. You have already done this, and half an acre of land has grown like this. But now, let me ask you, do you still have something to do?" Do you have the dream of being a great designer? Do you still have the time, energy, and especially the temperament? If you still have it, go for it.

"If there is no more, why bother to do such a thing just to make money? There are countless ways to make money. Even if you have time, you can directly design more products for that American girl and earn some design fees, which is better than this Come on, if it turns out to be a half-baked project or a shoddy project, you will feel uncomfortable just looking at it, right?"

Tan Shuzhen nodded. She felt that what Liu Ligan said made sense.

Zhang Chen also fell into thinking. He felt that Liu Ligan's words hit the point. If it were placed before the fashion show, Zhang Chen felt that he must still have such ambitions. He would really think of putting himself The things he designed were sent overseas to Macy's Department Store, but the blows he encountered after that, especially Xiao Zhao's death, can be said to have completely shattered his dream.

The dream was shattered on the ground, and if you pick up another handful, it is still a handful of broken dreams. After everything that happened, things have changed and people have changed. The most important thing is that the spirit is gone, which makes Zhang Chen feel a little uninterested. No matter what you do, it really feels like walking in brocade at night. Who will you show it to and share it with?

And if you don't have such a dream, just like Liu Ligan said, creating a brand just for the sake of entering the market, doing it half-heartedly, is disgusting to yourself.

Zhang Chen looked at Ge Ling, who quickly waved her hand and said:

"The design style of such a brand must be comparable to those of the world's big brands. Otherwise, even in the same shopping mall or famous street, it will be ridiculed by other brands and cannot stand up. It will be pathetic and sales will not be good.

"But to achieve this, unless you go all out, Master, I definitely can't do it. I still have this self-knowledge. My designs are not that grand. This is a natural temperament and cannot be learned."

Ge Ling's words were very sincere and true.

Zhang Chen said okay, then we won’t go on this road. We will do our best in the shopping mall and don’t force it.

Xiaoli said yes, I think in terms of sales, we should put our energy and attention on e-commerce. Anyway, I am personally very optimistic about this area. I think this is our future. Don’t think about it here and there. Don’t be too whimsical, let’s do this well and maintain our brand as the No. 1 seller on Diabao.com.

Zhang Chen cupped his hands towards her and said, "Thank you for reminding me, I did think too much."

Xiaoli quickly shouted: "Oh, Mr. Zhang, I didn't say anything about you."

"Just talking about him, he just wants to talk more." Liu Ligan said, "When he has too many ideas, you have to pull him back."

"Yes, Xiaoli, good job!" Tan Shuzhen also said, and everyone laughed.

Next, when we talked about private customization, everyone felt that this private customization had less and less to do with their company's business. Private customization customers had less and less interaction with their company's products.

Ge Ling said that in terms of private customization, when we provide services to customers, we spend more time making plans on the computer instead of helping them design specific clothing. Including us in Hangzhou, we really need to provide them with services. Such a private club, the upstairs here feels more and more shabby now. Fortunately, there are many regular customers, otherwise the feeling would be very bad when going up the stairs.

"That day, a client told me, Ge Ling, every time I go upstairs to you, I feel like I was watching videos outside when I was young. At that time, the video halls all came up from a staircase like yours." Ge Ling said.

Zhang Chen smiled and said: "It seems that we in Hangzhou also need to find a place."

"Wherever you look, there's a place ready to go," Liu Ligan said.

"Where is it, Mr. Liu?" Ge Ling asked.

"Genshan Power Plant, just build a club next to your oil painting gallery. Together with the oil painting gallery, the grade is high enough, right? The oil painting gallery can also prove the strength of your company. In addition, if necessary, you can also Make a boat for them to use in the Mishi River. Is the standard high enough?" Liu Ligan said.

"Not bad, Mr. Liu, your suggestion is good." Ge Ling shouted. She looked at Zhang Chen, who nodded.

"Mr. Zhang, can I make a comment on private customization?" Xiaoli said.

Zhang Chen said, of course.

"Private customization does need to be separated from our original business. However, first of all, it's not that I don't trust Xiaomi and the others, but I feel that after the complete separation, this business will become less and less dependent on our company. , I will be a villain for once, and as far as I am concerned, in this business, it is very likely that there will be a possibility that someone will take over everything from business to customers. "

Xiaoli said, everyone was stunned, but think about it, it is really possible. In the simplest terms, for example, Xiaomi, she can find a place by herself and take all the customers away. She has already There is no need to rely on the company, if the most critical customers are all hers.

"It's poisonous enough, but it's accurate enough. The risk is really high." Liu Ligan said, "Zhang Chen, if you don't do it well, you will be jumped by the immortal."

Zhang Chen looked at Xiaoli and saw that she seemed to have something to say. Zhang Chen said, Xiaoli, please continue.

"This area needs to be independent, but it cannot be independent from place to place." Xiaoli said, "It can only be independent from top to bottom. That is, set up a company or department in the company, whether it is Beijing or Shanghai. They all belong to this company and are completely separated from the original business.

But in this company, whether they are buyers or service specialists below, including customers, they are all managed in a unified manner. Although the general managers in each region are responsible for everything locally, they are not the ones who have the most contact with customers. There are also service specialists and buyers. In this way, unless there are three people taking the client with them, we will definitely know the clues in advance. "

"Xiao Li's proposal is very good. Zhang Chen, in the private customization field, the biggest asset is the customers, but the customers do not belong to your company. They are different from us. The general manager of our branch wants to change jobs. He can't take away an inch of the land. How you manage your greatest asset is indeed a matter of knowledge."

Tan Shuzhen looked at Zhang Chen and said to him: "While managing customer assets well, you can also increase the stickiness of service specialists to the company, such as continuous training. The requirements of service specialists are already very high, such as finance, art, Food, travel, fashion, etc., you need to know a little bit about everything, which requires constant training and through training, connect them around the company.

"It can be said that the higher the stickiness between the service specialist and the company, the less likely the situation Xiaoli mentioned will happen and the more stable the customer will be."

"Sister Shuzhen is still amazing, you have figured out a way." Xiaoli said.

"You can find the root cause of the disease and tell it, you are really good." Tan Shuzhen said with a smile.

"Okay, you guys should stop flattering each other." Liu Ligan said.

Tan Shuzhen and Xiaoli both stared at him, and he quickly said, "Continue, continue, you continue."

Thank you book friend 20171127110116234 for the reward! Thank you to book friends 20171127110116234, freedom after rain and sunny days, me 19790607, book friends 20191102113546718, and Gongzi Mianzhi for your monthly votes! Thanks for all the votes and reading! Have a good evening everyone!