The Pentium Era - South to North

Xiaowu came back, Zhang Chen asked, Xiaoshu and the others have left?

Xiao Wu said no, train tickets were very tight and they could only buy tickets for around one o'clock in the afternoon.

Xiaomi said on the side, yes, after the opening of the high-speed train, many people who used to drive to Hangzhou now take the high-speed train. The same goes for those of you who come to Shanghai from Hangzhou. The morning train comes, you finish your errands, and go back in the afternoon. Don’t It's so convenient, but tickets are very tight, especially for the middle time period, so you usually have to book online with Ctrip.

"There are still several hours, so they will wait at the station?" Zhang Chen asked.

Xiao Wu is right.

Xiaomi said: "It's okay. South Station is very big and has everything to eat and play."

Xiaowu also said that he would take them to have lunch at South Station as Xiaoshu said.

While the three of them were talking, Tan Shuzhen and Liu Ligan also came back. Zhang Chen and the four of them got up to go back. Xiaomi told them that they should either eat here before leaving.

Liu Ligan said he didn’t want to eat anymore, so we might as well go to the expressway service area and eat stinky tofu.

When Liu Ligan mentioned stinky tofu, Zhang Chen salivated. Yes, the deep-fried Shaoxing stinky tofu in the express service area was really delicious.

The four people set off immediately.

After sitting in the car, all Zhang Chen could think about was what he had said to Xiaomi before. This was a seemingly casual and unplanned chat, but it made Zhang Chen feel a kind of crisis and urgency. He felt In the past few years, I have been pushed around by things, always coping passively, and rarely taking the initiative to change anything.

Including the company's business, in addition to the Lakeside Oil Painting Museum and the dynamic zone, as well as the logistics base in Songjiang, these three places are relatively stable due to their own characteristics, while other places feel very busy.

Especially in the area of ​​Banmutian clothing, there are great ups and downs. There are external reasons for this ups and downs. For example, specialty stores in various places are constantly being demolished. Sales in shopping malls have also fallen into the dilemma mentioned by Xiaomi. If Without proactive adjustments, Zhang Chen vaguely felt that there might be danger in this area.

There is another question that he urgently needs to consider, that is, next year, the house on Huaihai Road will be delivered. Will he open another store with half an acre of land? This is closely related to the overall adjustment of their Shanghai company. If they plan to continue to open specialty stores, Xiaomi will not be able to focus on private customization.

Their private customization business was developed on the basis of specialty stores. However, in the past two years, customer needs have changed too fast. Their own products have long been out of the eyes of private customization customers. For them, whether Zhang Chen admits it or not, they all feel that half an acre of land is too low-grade.

Moreover, Zhang Chen didn't just feel it today. In fact, when the specialty store was still there, he had already felt that the specialty store model was going downhill. Not only their half-acre specialty store, but also all other brands Specialty stores are almost all like this.

Instead, they are in large shopping malls, like downstairs of Lao Meng and Liu Ligan's podium building in the center of Hangzhou, where are the world-famous streets.

Zhang Chen has actually been optimistic about this store-in-store model for a long time. His M-Zone adopts this model. This is also the reason why his entire M-Zone has not needed internal adjustments after so many years. On Qiutao Road In the home appliance market and photographic equipment market, the original stall model has long been out of adaptation and was forced to make changes.

And these world-famous streets are exactly what Xiaomi said, denying their brands entry. In the eyes of these department store operators, the world does not include China. If possible, they would not even have Chinese characters appear on a world-famous street. one.

Liu Ligan and Tan Shuzhen were unhappy when they saw Zhang Chen getting in the car. They seemed to have been thinking about something. They thought it was because Zhang Xiangbei left, and they felt a little sad.

Liu Ligan asked: "What, Zhang Chen, you are going to be a lonely old man next, and you feel that your future is bleak?"

"Go away, I'm thinking about things in the company." Zhang Chen said.

"What's going on in the company?" Tan Shuzhen asked.

Zhang Chen told them about his previous conversation with Xiaomi and his own thoughts. Tan Shuzhen said that it was indeed time to think about it carefully. Zhang Chen, if nothing else is said, when I buy clothes now, Hangzhou is my first choice. The city center, I love going there.

"That's our own territory, of course you want to go there." Liu Ligan said.

"I never thought about it."

Tan Shuzhen rolled her eyes at Liu Ligan, and she said to Zhang Chen: "Zhang Chen, think about it, the first store we opened had a patio where you could sit, and everyone was surprised that there were almost no chairs. When I'm free, who cares about this now? I'm in the center of Hangzhou. When I'm tired of walking around, I can go to a cafe to sit, drink a cup of coffee, and eat something when I'm hungry.

"Also, for specialty stores, parking is inconvenient now, and there are too many people. Who wants to be crowded now."

"The clothes don't suit you anymore, right?" Zhang Chen said, "Tan Shuzhen, will you still wear the clothes from Half an Acre Field now?"

Tan Shuzhen was stunned for a moment, her face turned slightly red, and she said, "Okay, Zhang Chen, to be honest, I can't."

"This is the root of the problem." Zhang Chen said, "It turns out that in the eyes of consumers, our half-acre field is a big brand and high-end goods. At that time, who was not a slightly famous person in Hangzhou? From the TV host to the bank president, who is not wearing our Half an Acre Field clothing? Walking down the street with a Half an Acre Field shopping bag is a very dignified thing.

"Now, no matter how hard we work, we are still a popular brand. At most, it can be regarded as a pretty good brand among popular brands. For people like you, Tan Shuzhen, you can't choose from those world-famous brands. How can you still patronize it? Half an Acre of Field, the brand has separated the crowd, and you, Tan Shuzhen, have separated from the popular brand."

"Yes, Zhang Chen, you are right, it is indeed the case. Therefore, I think it is meaningless and wasteful to go back and go the original way again." Tan Shuzhen said, "Your worries and concerns are very It makes sense, not just on Huaihai Road, but also on Yan'an Road. If you have a store like that, I don't think it's appropriate for you to open a specialty store again."

"It's not a good deal, Zhang Chen?" Liu Ligan said, "If it weren't for your own house in these two places, think about it, how much does the rent cost now? Zhang Chen, how much can you earn from a piece of clothing now? Money? Instead of making money from selling clothes, why not just rent this place to others."

Zhang Chen smiled and said: "Actually, it has been upside down for a long time. When the Yan'an Road store was still open there, I saw that the daily turnover of my store was not as good as that of Brother Liu and Wang Minsheng next door. They were so small. Place, sales of milk tea and cakes.”

"There are also staff. They only have four salespersons in total. Our store has at least thirty people, right?" Tan Shuzhen said, "I didn't think that staff wages only accounted for a very small proportion before. Now they do." It’s getting heavier.”

"Zhang Chen, where is your fastest growing income now?" Liu Ligan said.

"In terms of income, it's the M-Zone and the second-hand place. However, there is no reference value. The income of these two places is dead. They are growing because the rent has increased so fast in the past two years. They have risen rapidly. It has doubled, and e-commerce is growing very fast," Zhang Chen said.

"Where's Tuxiangyuan?" Tan Shuzhen asked, "I see that Tuxiangyuan's business has always been very hot."

"It's also increased a lot." Zhang Chen smiled, "But as for the business volume, you also know that in hotels with ceilings, no matter how good your business is, there are only so many private rooms, and the meal only takes so long. If you flip through it once, that’s about it. The reason for its growth is the rise in prices. It used to cost three or four hundred to eat a table, but now it costs five or six hundred.”

"Zhang Chen, have you ever thought about opening a hotel on Huaihai Road and Yan'an Road in the future, and then building a Shanghai Tuxiang Garden and a Hangcheng Tuxiang Garden?" Tan Shuzhen said, "You, Zhang Chen, don't have to rely on rent to make a living. Man, collect rent, you already have M-Zone and Songjiang Logistics Park, I think it’s good to open a hotel, the place is your own, the key is that you still have Huijuan.”

"Yes, yes, Zhenzhen, this is a good idea." Liu Ligan shouted, "No matter how the world is turned upside down, hotels have their value, and there are always people to eat. Isn't the one you have in Sanya a good one? Really? In a place as small as Sanya, the business is good. The hotel business in Hangzhou is good, but there are really not many people in the city who cook dishes like your Tuxiangyuan.

"The one you have in Xiasha is just a supporting project in the development zone. People in Hangzhou don't go to Xiasha if they have something to do. Few people go there specifically to eat. If there was one on Yan'an Road, there would definitely be a lot of people there, and even more on Huaihai Road. Needless to say."

"Zhang Chen, I remembered that you not only have Huijuan, but also Fatty Fu. 'Zu'an Hunan Cuisine' is also a signature. These are your own resources and others cannot find them." Tan Shuzhen said.

Liu Ligan and Tan Shuzhen sang together, and Zhang Chen was also moved by the words. If these two places were used to open a hotel, they would be really suitable. The area is not big or small, and it is just suitable for running a unique hotel like theirs. Dishes.

Hotels have also been changing in recent years. It turns out that only very large hotels and small restaurants have room to survive. Everyone likes to go to big hotels to treat guests. For a casual meal, I like to go to small restaurants and go to the fly and mosquito restaurants in the streets. .

But this has begun to change in the past few years. When people treat themselves, they prefer to go to unique restaurants instead of large but similar big hotels. They have a casual meal alone or with friends. They also start to dislike the poor environment of small restaurants. The bathroom is no longer convenient.

In this way, those restaurants that used to be popular have become popular. Zhang Chen's two places, each with an area of ​​more than 1,000 square meters, are just right in size, and in terms of time, they can be connected just right, which is equivalent to After the store on Huaihai Road in Shanghai opens for business, the house on Yan'an Road in Hangzhou has almost been delivered, and preparations can continue.

"Also, Zhang Chen, have you ever thought about it? Your two stores are in two shopping malls. There are already a lot of customers there. The most important thing is that parking is not a problem. Who wants to go to that kind of car now? There’s no place to park and eat?” Tan Shuzhen said.

"Here we go, time to eat stinky tofu!" Xiao Wu drove the car and turned into the Jiaxing service area.

Thank you for the reward of two fishes, half drunk and half awake, at three o'clock in the middle of the night! Thank you, Tamagotchi, October Watermelon Wind, AA Mercure Stainless Steel General Distribution Pipe Wholesale Xu Sheng, 13906281900, Brother Bing, Void Broken Dreams, Yuanxi, Salted Fish Sewer, Zi Zeng said, Zhenwu Longyi, Shuyou 20181125120539766, Ta Shi Yitan, Cup Guy Api, Why can’t I change my name, Xiangzhi, Buddha, Young Abin, Gongzi Mianzhi, Gao Yi∧∧, Qianqian Dad, Gu Xiaoqiuqiu, Sanran Daxia, cw8394582’s monthly ticket! Thanks for all the votes and reading! I wish you all good health!