The Pentium Era - South to North

It was past eight o'clock, and Zhang Chen was still sitting on the bed, leaning against the bedside, smoking cigarettes one after another.

He looked at Xiao Zhao's urn next to him, and seemed to hear Xiao Zhao saying, smoke less.

Zhang Chen murmured, "I know, I won't smoke anymore after smoking this one."

But before the cigarette was finished, he took another one out of the cigarette case and continued to smoke it.

The glass ashtray placed on the lap outside the quilt was half full of cigarette butts, and the whole room was filled with smoke.

Just like when Xiao Zhao left, Zhang Chen couldn't adapt and always felt that she was still there. Zhang Chen still doesn't want to believe that the store in Hangzhou will really be demolished, and there will be no more clothes in the store. Brand, what else is it called? Especially the store on Yan'an Road in Hangzhou, which is where they started.

It was precisely because of this store that they decided to withdraw from the Sijiqing clothing market and adopt a specialized franchise model. They were trembling when they bought this place, but this place later brought them everything.

If it hadn't been for the successful operation of this specialty store, which made Banmutian famous in Hangzhou, Liu Chengcheng would not have come to him to acquire Qunying Garment Factory.

The merger of Qunying Garment Factory seemed both a risky and helpless move at the time, but later it was the Qunying Garment Factory that solidified the foundation of his business. With the Qunying Garment Factory, the current M-Zone was born. The golden rooster with golden eggs creates an income of more than 100 million for him every year just from the rental of the stalls inside.

It was precisely because of the success of the Yan'an Road store that Zhang Chen had the courage and confidence to go to Shanghai and Beijing to open his own store. But now, these three stores will be gone.

The store in Shanghai can still be opened in two years and will be even bigger. He still doesn’t know what will happen here in Hangzhou. In terms of profit, he will not lose money if every store is demolished. The city will still let him make a huge profit, but can it be calculated like this?

Two years, who knows what will happen in two years?

And how can a clothing brand be stranded for two years?

Without its own store, Ban Mu Tian’s facade is gone. Without a facade, where will it still have face? Even the little popularity it originally had cannot withstand two years of silence, and will most likely be forgotten by consumers.

Every specialty store is like one of their children. From birth to growth, Zhang Chen looks at them every day. Now Zhang Chen feels like someone put a pile of money in front of him and then took his child. He took him away and told him that you don’t have to worry about this child from now on.

In the smoke, Zhang Chen seemed to hear Xiao Zhao sigh and tell him, if there is no more, there will be no more.

"Xiao Zhao, without the specialty store, it's not just the specialty store, but the half-acre field without the specialty store. I feel that the whole field has withered, no longer luxuriant leaves, no more flowers. It has become nothing more than a wretch now."

Zhang Chen whispered while thinking, yes, there won't be a store that can fully display the half-acre field. The counter area in the mall is too small, and the other stores are other people's stores. What you want to buy and what you want to sell are all decided by others, and they actually have nothing to do with you.

Zhang Chen felt that half an acre of land would become a homeless orphan from now on, wandering around with nowhere to rest.

Zhang Chen sighed heavily. He reached out and touched Xiao Zhao's urn. The urn was cold. Zhang Chen felt powerless again. You can't keep the person you like, and the same goes for a store you want. If you can't keep it, you are actually nothing and can't do anything.

Zhang Chen's phone rang. He looked at it and saw that it was Liu Ligan. Zhang Chen picked up the phone.

Liu Ligan asked: "Why haven't you come yet? Where are you?"

"On the bed." Zhang Chen said.

"Come here quickly, Zhenzhen and I are waiting for you." Liu Ligan said.

Zhang Chen said yes, I will come right away.

Zhang Chen knew that Tan Shuzhen had also come, and she must have come to discuss with him the aftermath of the store. To them, this was just a store, and there was not so much emotional investment. They just wanted to settle accounts and figure out how to benefit him. How to maximize his interests? This is their goodwill and friendship.

…

"I will make an appointment with Director Chu today to test his tone."

The three people were sitting there, Liu Ligan and Zhang Chen said.

Zhang Chen said: "Didn't Li Yong say it's still early and we have to wait until next spring? There are still four or five months left."

"I just want to go today." Liu Ligan said, "Li Yong said he would not intervene, but in fact he is already intervening. I estimate that Director Chu will not know the decision of the mayor's office meeting until today at the earliest. We Knowing it at the same time as him, what would he think?"

Zhang Chen understood.

"Don't worry, I won't say much, but I will give the wind to that duck egg head through his mouth." Liu Ligan said.

"Which duck egg head?" Tan Shuzhen asked.

"Li Ka-shing, look at his head. What's the difference between that head and a duck egg? It's just an extra mouth to eat and two more nostrils to vent air." Liu Ligan said with a smile.

"It's really damaging." Tan Shuzhen cursed.

"Yes, I have lost money. When these Hong Kong dogs see something cheap in the Mainland, they will try their best to pick it up. If you come to pick it up, like Kerry Construction and China Resources, everyone can participate in the auction together and compete fairly. , this old duck egg, relying on his connections, he wants to hold a directional auction, and he calls it a profiteer, this kind of person is a profiteer." Liu Ligan cursed angrily.

"Zhang Chen, what are your plans?" Tan Shuzhen asked, "Do you want money or something?"

Zhang Chen didn't say anything, but Liu Ligan snatched the words away and said:

"No money, what's the use of money? Who doesn't have money? In that place, what's more valuable than money is the position. Zhang Chen grabbed the prime position first. Why should we give up the position to him when he comes?"

Tan Shuzhen said: "Zhang Chen, I also think that the specialty store is a great place. It's pointless to compensate you tens of millions. If you give up that place, you will definitely regret it in the future. After the reconstruction of Yan'an Road, every inch of land there is very expensive. "

"Same as Shanghai, there is only one requirement: replacement, one to two replacement." Liu Ligan said, "Isn't the area here larger than Shanghai?"

"More than 1,200 square meters, including the milk tea shop that Brother Liu and the others are using, it's almost 1,300 square meters." Zhang Chen said.

"That's okay. From the first floor to the third floor, we will replace 2,600 square meters. That's the only condition we have." Liu Ligan said.

Zhang Chen also felt that if replacement was possible, he would still choose the replacement option. In this way, he could at least open two more stores in Hangzhou and Shanghai.

"Do you still have your business card?" Zhang Chen asked Tan Shuzhen, because he wanted to invite Tan Shuzhen to come out again.

Tan Shuzhen said with a smile: "In Hangzhou, what's the use of business cards? Which department I go to and they don't recognize me? It's okay, just say they are friends and you can entrust us to handle it."

Zhang Chen thought about it and nodded.

"Brother Liu, do you need to talk to him?" Zhang Chen asked Liu Ligan.

"Yes, their milk tea shop can't stop for a day. They have to make plans in advance." Liu Ligan said.

"Will this have any impact on Li Yong?" Zhang Chen asked.

"No, don't worry. In a few days, half of Hangzhou will know about it. This kind of news cannot be hidden as soon as you walk out of the conference room." Liu Ligan said.

Zhang Chen said yes.

Liu Ligan and Tan Shuzhen left. Zhang Chen thought for a while and called Zhao Jingjing and Xiaoli over. Zhang Chen told them that the store on Yan'an Road was going to be demolished. Both of them were shocked.

Zhang Chen told them that it’s okay for you two to know about this. The demolition will happen next spring. Don’t tell Xiaojuan and the others for the time being, so as not to cause panic.

"If the one in Hangcheng is also demolished, won't we not even have a place to handle inventory?" Xiaoli shouted.

Zhang Chen said: "I called you here just to discuss this matter. I am also having a headache because of this."

"Fortunately, we have lowered the exchange rate." Zhao Jingjing said.

Zhang Chen and Xiao Li both nodded. They were also afraid. If the exchange rate was still as high as before, so many goods were returned, and they didn't even have a place to sell them, how could they just pile up so many goods? Rotten in the warehouse?

"Ten percent is not a small number, the number is still amazing." Zhang Chen said.

"Then next year, we will have no other way except selling on Dibao.com," Xiaoli said. “But on the Dabao website, there are no genuine products in stock that are easy to sell.”

"Even if the sales volume is the same as that of genuine products, we can only digest a very small part." Zhao Jingjing said, "We still have to find another way."

But if the specialty store is shut down and they have no other channel except Diobao.com, what else can they think of?

The three of them were silent, each thinking.

"Yes, there is a way to try." Xiaoli looked at the two of them and said.

"What can I do? Tell me quickly." Zhao Jingjing urged.

Xiaoli said: "Don't all agents have to refund old models when new models are launched, and spring and summer clothes when autumn and winter clothes are launched? We have moved this time forward. New models have not yet been launched, and it is approaching the end of the season. Just ask them to count the goods that are to be returned to the factory. In fact, they don’t count this number, and our distribution center also has it.”

"What's the use of having this data?" Zhao Jingjing asked, not understanding Xiaoli's intention.

"We can make a major price adjustment and give a lower discount to the goods that we plan to return. If they want to buy them out, they don't have to return them. We can just calculate the account. If they don't want to buy out, we can make a big price adjustment." , and then returned..."

Zhang Chen understood, and he said yes, "Just give them a 20% discount, buy them out with 20% off, and we can also recover the fabrics and wages. If they think it's a good deal, after buying out, they can also get a big end-of-season bonus. Selling goods at 50% or 40% off is also a good deal for them.”

"Okay." Zhao Jingjing also understood, and she said: "There will definitely be many agents who will choose to buy out, and the inventory will definitely not reach 10%."

"We can also hold an auction." Xiaoli said.

"Auction, what do you mean?" Zhao Jingjing asked.

"For example, we can count all the quantities of a certain style across the country and offer a discount of 1.70 or 1.20%. If someone knows how to package and eat them all, then we can distribute the inventory in all specialty stores across the country to Him." Xiaoli said.

"Yes, you can try this trick." Zhang Chen said, "The discount can be lower, as long as you don't go back to the factory and warehouse."

"We can also auction the spring clothing inventory in the factory and old models after the Spring Festival to reduce the inventory as much as possible." Xiaoli said.

The three of them all laughed, thinking that this method was really something they thought about more and more.

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