The Best Entertainment Era

December is an extremely important period of the awards season, and films that want to win Oscar tickets must be released before the end of this month.

Relatively speaking, among the well-known films released this month, more are award-winning films.

This type of film, no matter the type of subject matter or the scale of the screening, cannot pose a threat to Beauty and the Beast.

However, on the weekend after Beauty and the Beast was released in North America, there was a large-scale movie released.

The Curious Case of Benjamin Button was produced by Warner Bros. and Paramount Pictures with a joint investment of 150 million US dollars.

The film, starring two Hollywood stars Brad Pitt and Cate Blanchett, was originally intended to be directed by David Fincher, but David Fincher was shooting House of Cards for Relativity Entertainment at the time. , the schedule was not suitable at all, and Warner Bros. finally invited Alessandro Gonzalez-Inarrito, one of the three great Mexicans, to direct.

The Curious Case of Benjamin Button has a good reputation, but this just proves that Brad Pitt's box office appeal is limited, and it is even far inferior to Angelina Jolie.

Because of the premiere weekend, this large-scale first-line production only earned less than US$25 million in North America. Even if it can gain something at the Oscars, the cost of production alone is as high as US$150 million, which also makes investors The difficulty of recovering costs has increased sharply.

The first-line big production starring Brad Pitt did not do well at the box office. It is difficult for this famous actor to afford a first-line commercial film.

The Curious Case of Benjamin Button did not start well, and it was also somewhat influenced by Beauty and the Beast.

This live-action fairytale film easily won the North American box office for two consecutive weekends after its release. The box office fell by only 48% in the second weekend, and it collected another US$88.33 million in the North American market.

In the international market, Beauty and the Beast further expanded the screening market, earning another US$121.2 million over the weekend.

Ten days after its global release, the North American box office of this film has accumulated a total of 319.03 million U.S. dollars, and the global box office is steadily moving towards 700 million U.S. dollars.

It can only be said that in the global film market, selling feelings is really easy.

It is no exaggeration to say that Beauty and the Beast is a global hit.

However, the response from the other side of the Pacific was mediocre, and the box office was less than 150 million yuan after ten days of release.

The fairy tales of Beauty and the Beast have spread to a certain extent, but they are far inferior to Cinderella, Little Red Riding Hood and Snow White. This animated feature film was never introduced to the theaters there, and the number of times it was broadcast on TV stations is actually not too much. , Naturally, there is no emotional effect.

There is also a more critical point, one of the biggest selling points of the Beauty and the Beast live-action movie is singing and dancing, and singing and dancing movies have always lacked audiences in the oriental film market.

Most of the people who actually go to the theater to watch are attracted by 3D movies.

In fact, Relativity Entertainment Oriental Branch has also done a lot of articles in the promotion here. The early promotion of Beauty and the Beast deliberately avoided the definition of musicals, and did not spoiler the classics in any trailer. Song and dance aria.

The focus of the publicity is on the appearance of the traditional magic romance blockbuster created by the film's gorgeous cast, dazzling special effects and luxurious scenes.

Even so, coupled with the upsurge of 3D movies triggered by Avatar and Alice in Wonderland, the box office of Beauty and the Beast in the Eastern film market will shrink by more than half.

In the oriental film market, if musical and musical films want to stay away from the box office performance, it is extremely important to make full use of the additional attributes other than musical and musical films.

Let alone now, even in another ten years, musicals are still a small category in the oriental film market.

For a commercial film, in most cases, the sales of peripheral products are directly proportional to the box office.

Relativity Entertainment began to distribute goods in the global market one month before the movie was released. Sufficient preparations have also allowed various girly peripheral products to usher in almost crazy sales after the movie's hot release.

Within ten days, millions of Bell's dresses were sold in various versions, including a large number of limited commemorative editions inlaid with gold leaf and Swarovski crystals, which are infinitely close to the original version of the movie.

From the dress alone, Relativity Entertainment has grossed close to $150 million worldwide, and that figure has continued to increase over time.

In addition, the soundtrack of the film also sold well, topping the Billboard record sales list!

Relativity Entertainment has made targeted predictions based on the current market feedback data. Beauty and the Beast can achieve 400 million US dollars in terms of global box office share, global home entertainment DVD and video rental sales, and global TV broadcast copyright. $500 million net profit.

In the Hollywood film industry, the traditional statistics of the net profit of a film refer to these three aspects.

Peripheral products and other authorizations are generally not included in the film's net profit statistics.

In some respects, this is also a measure to deal with directors or star actors asking for post-production share. The peripheral products and licensing income of many movies are more terrifying and time-sensitive.

For example, in Beauty and the Beast, no matter how many Bell's dresses are sold, they will not be included in the net profit of the film, but will be calculated separately.

As Christmas draws closer, North America's traditional movie holiday season is about to usher in its peak. In the weekend before Christmas, several large-scale films will be released together.

Among them are 20th Century Fox's Dragon Ball, Walt Disney's Bedtime Stories, Warner Bros.'s Mr. Nice Man and Relativity Entertainment's Captain America.

These four films are the largest among the Christmas films in terms of investment and production scale.

Especially Dragon Ball and Captain America, the production costs of both exceeded 100 million US dollars.

Bedtime Stories and Mr. Good Man also have production costs of US$80 million and US$70 million, respectively.

Before Christmas, just like before the Independence Day holiday, it is the best time for the North American film market, and there are often commercial films released together.

Influenced by the four consecutive Marvel superhero movies of Iron Man, Hulk, Thor and Iron Man 2, with the help of the cascading effect of the Avengers movie universe, Captain America ​​is the most watched in the same period part of

The title of this movie is called Captain America: The First Avenger!

And the title of this movie with America ​​is destined to have an extraordinary meaning.

Relativity Entertainment also made a big fuss about this point in its publicity and promotion.

Not every superhero has the title America. Captain America was born in a special time period.

Among the many superhero comics in the United States, Captain America ​​is undoubtedly a strong symbol: from his blue dress, blue and red shield, and the dazzling five-pointed star, plus Captain America Such a heroic name with obvious regional characteristics, Captain America ​​has become the representative of the most American spirit in superhero comics.

Although the reputation of the United States in the world has long been notorious, and it is synonymous with behind-the-scenes black hands and warmongers, the characteristics of Captain America are quite contagious and widely accepted.

The fascinating part of the role of Captain America lies in his power, his belief, his justice, his persistence, his loyalty, and the events he has experienced.

Oh, and his Bucky...

This role has accompanied the Americans through the war and the most difficult period after the war.

Currently, the United States is also in a very difficult time.

Captain America ​​is back!

While we are through the worst of times, America desperately needs heroes right now.

Our movies can't just be commercial for the sake of business. The United States is going through a difficult period, and the people also need spiritual encouragement. We need a hero who fits this era and can represent the American spirit on the big screen.

Captain America, who was born at a time of national crisis, is the best candidate. Relativity Entertainment and Marvel have made the smartest choice.

We have reason to look forward to Captain America, which will reawaken the greatest American spirit of that era and help us tide over the difficulties again...

Driven by Theory of Relativity Entertainment, a variety of soft articles for publicity and promotion based on the current social situation emerge in endlessly on the media and the Internet.

Steve Rogers, like a plot in a comic, was completely thawed from the ice and returned to American society.

Especially in the promotion of TV and online videos, the Embassy Films specially asked Shahai Entertainment to produce some documentary-style black and white clips for broadcasting on the media.

For example, Steve Rogers held a Chicago typewriter and led the Allied forces to charge violently towards the Japanese German army. No matter how you look at it, it looks like a documentary video.

It seems that in the past, Captain America really appeared in the United States, leading the Allied Forces to victory one after another, and beat Adolf Hitler so badly that his nose was bruised and his face was swollen.

For American society, Steve Rogers is not only a superhero, but also represents an era and a spiritual belief.

The superhero with the most main theme in American comics has also been favored by theaters. How strong the market appeal of the Avengers movie universe is, several superhero movies in the past have already proved, and will this movie Welcomed by the audience, as the commercial group closest to the general audience, they have their own judgments.

There was a strong response on the Internet, and there was also Captain America fighting against humans in the Winter Soldier...

Even the premiere of the movie, Relativity Entertainment has carefully planned.

The premiere of Captain America ​​was chosen in Brooklyn, New York, the birthplace of Steve Rogers in the comics.

Back then, Steve Rogers and his Bucky fought bravely in countless alleys, and it is said that one battle can last for a day.

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