The Best Entertainment Era

Relativity Entertainment did a lot of market and audience research before the project of Beauty and the Beast was established. The vast majority of movie fans have extremely good memories of the animated feature film in the early 1990s.

The Disney animation back then was really very successful, and the animated version of Beauty and the Beast is already the heart of countless people.

Facing the reality of Relativity Entertainment, one point has been decided: further adaptations are worse than rote adaptations!

Since the fans of the adaptation are not satisfied, it is better to restore the fans' childhood memories of the original animation as much as possible.

It's also to satisfy the feelings of movie fans, isn't it?

Well, these are all bullshit, everything is for commercial gain after all.

However, the influence of the original animated feature film is huge. It is the first animated feature film in Hollywood to be nominated for an Oscar for best film, and it is also the first animated feature film with a box office of more than 100 million US dollars in North America.

With such a huge natural advantage, it is impossible for Relativity Entertainment to give up.

Before the release of Beauty and the Beast, the pre-sale results were fierce, and it got a very impressive figure with a score of 16.3 million US dollars in the midnight show in North America.

This can be ranked in the top five of the midnight box office in North America!

Therefore, it is logical that it will top the North American box office rankings on Friday, the opening day.

The film earned $63.78 million in 4,220 theaters on its first day in North America!

The box office exploded on the first day!

This achievement also proves that Relativity Entertainment's commercial operation of Beauty and the Beast has achieved great success.

As far as business is concerned, innovation is not necessarily a good thing, and conservativeness is not necessarily a bad thing.

In Hollywood, a film industry that is all about money, Beauty and the Beast can already be included in the ranks of successful movies.

Relativity Entertainment invested a total of 250 million US dollars in this project, including production costs and publicity and distribution costs. Of course, it was not for innovation and film art.

In the face of such a huge investment, innovation and film art can only stand aside, not even worth mentioning.

Thus, a record-breaking blockbuster movie appeared.

Beauty and the Beast made a shocking start in North America and won the championship. Among 4220 theaters, it grossed 172.54 million US dollars!

This surpassed last year's opening weekend of The Dark Knight and created a new North American weekend box office record!

At the same time, Beauty and the Beast was released simultaneously in most major overseas markets, earning US$182.03 million in its first weekend.

In just three days of its worldwide release, the live-action fairytale film has grossed over $350 million!

Not only the box office, but the film's audience reputation is generally good.

According to the survey, the audience who bought tickets on the first day gave Beauty and the Beast an average of A. Among the audience of the film's first weekend, as relativity entertainment predicted, female audiences accounted for an absolute majority, accounting for nearly 100%. Seventy.

Another big fan rating, IMDB scored 7.9 points after the first week, and the audience's reputation is above average.

High audience reputation, coupled with the large-scale publicity and release of Beauty and the Beast, and the family carnival theme, it is not a problem for the North American box office to triple the box office in the first week. Various forecasts show that the final box office will inevitably reach 500 million USD or more.

According to Relativity Entertainment's most conservative estimate, the North American box office alone can recover all the investment in Beauty and the Beast.

The peripheral products of the film are equally popular at the box office. In one weekend, with just a few sets of dresses and red capes for Bell, Relativity Entertainment has increased its global revenue by nearly 30 million US dollars.

In particular, Bell's iconic yellow dress has become a hot commodity all over the world.

Movie box office is hot, not as good as skirts...

This series of insane moves by Relativity Entertainment has also attracted a lot of criticism.

This movie is too ordinary, the acting is sluggish, the visual effects are lacking in shock, the costume design is too traditional, the whole movie is exactly the same as the cartoon, even the lines have not changed, it is better to watch cartoons.

To a certain extent, this is not wrong. A mediocre work without any innovations like Beauty and the Beast detonated the global box office.

Relativity Entertainment won this investment of hundreds of millions of dollars in the least risky and safest way.

At the same time, Cinderella, which promotes the advertising film Beauty and the Beast, also won countless attentions. Cinderella's gorgeous blue dress and gorgeous pumpkin car attracted the attention of countless viewers.

Similar to Beauty and the Beast, the filming of Cinderella this time is infinitely close to the widely circulated fairy tale version.

Cinderella will not be careful about throwing shoes.

All the characters around Cinderella, the evil stepmother and two bad sisters, the fairy godmother, and the handsome prince will all appear. The classic elements in fairy tales include pumpkin carriages, gorgeous dresses, crystal shoes and classic moments of cross-dressing, as well as gorgeous The royal ball will also appear one by one in the film.

Hollywood's famous second-generation star Lily Collins starred in Cinderella in Relativity Entertainment's Cinderella.

A live-action fairy tale movie will be released at a rate of one every year or two.

In the office of Relativity Entertainment, George Clint told Ronan about this series of related situations: According to Maleficent adapted from Sleeping Beauty, Angelina Jolie has officially signed with the company, sleeping There are also candidates for the role of Princess Beauty, and CAA recommended Julia Roberts' niece Emma Roberts to Shahai Entertainment, and both the director and I think she is a suitable candidate for Princess Aurora.

Ronan nodded slightly: I have an impression of Emma Roberts, you just make up your mind, the film will be released in 2010, right?

George Clint replied: Yes, next year's live-action fairy tale movie is Cinderella, and in 2010 is Maleficent. He thought for a moment and went further: Aladdin is also about to start In preparation, Guy Ritchie has been finalized as the director. In addition, Jon Favreau agreed to direct The Jungle Book, but he has to wait until he completes Iron Man 3.

Ronan reminded: The Little Mermaid and The Lion King can also be prepared in advance.

George Clint said: The adaptation of the script has already begun.

These projects are enough to last until 2015. If all goes well, others such as Rapunzel, Pocahontas, Tarzan, etc., can continue to shoot live-action versions.

Of course, Tarzan of the Apes should be more cautious. Rosa Caracciolo and Rocco Shifferty have shot a very classic version.

Then there is The Little Mermaid, which will never be blacked out in the hands of Relativity Entertainment.

This is simply a joke. Who can imagine that the heroine in a work written by a Nordic writer in the 19th century would be a black person?

What were Uncle Hei and Aunt Hei doing at that time? Either play mud in Africa, or be a slave somewhere else.

The little mermaid black, the lid of Andersen's coffin, can't hold back the moon to the earth!

Probably the mermaid in Disney turned out to be a scavenger.

Think about the male protagonists who were scared away after Disney identified black female protagonists at that time...

If this can reflect fairness and justice, why not let a white man play the role of Black Panther?

As for Pocahontas, Relativity Entertainment had no trouble finding a young actress of Indian descent in Hollywood.

Mulan is still no longer in Ronan's plan. It may not be a good thing that such a film is made by Hollywood, and it is very likely to damage the brand image that the company has built on the other side of the Pacific Ocean for many years.

To be precise, the orientalization of the filming is worrying about the prospect of the North American market; the Westernization of the filming is not worth mentioning.

Just like Ronan will not allow Marvel Entertainment to adapt any film and television works about Shang Qi, the character of Shang Qi was created in decades, and the previous comics have their own problems, no matter how they are adapted, there will always be controversy. does not exist.

When Marvel is rampant, it is not difficult to find a new oriental superhero character in the comics, such as an oriental superhero alliance, with members such as Calabash Baby, Monkey King, Nezha, and Erlang Shen.

The commander of the team can be handed over to Sheriff Black Cat.

Frankly speaking, many heroes in the East have a greater and wider influence there, far exceeding these comic superheroes in Marvel. If they can be carefully planned and filmed, they will naturally have a huge potential audience. As long as the movie After the filming is completed, there is no need to worry about no consumers.

Many people in North America don't know the superheroes in Marvel comics, but how many people in the East don't know the heroes who are widely circulated?

Speaking of Journey to the West, how many film and television companies and crews have been supported?

There are also some high-quality movies, such as The Great Sage and Nezha.

The audience over there is actually very tolerant towards domestic films. As long as you really put your heart into the filming, even if it is not particularly outstanding, there will be many supporters.

Such a good environment is much more relaxed than Hollywood.

Therefore, once a high-quality domestic product appears, the audience there will always support it strongly, and they will turn into tap water one after another.

What a blessing this is for oriental films.

Of course, bad movies should also be criticized.

There are so many good themes and characters, and the final shots are nondescript, such as the golden gods and the like.

It can be said that the vast and profound cultural heritage of the East has more themes and roles to make a fuss about than Hollywood, and there is no lack of enthusiastic audience consumers.

Moreover, this is a movie market that is destined to become the largest movie market in the world.

Under the influence of Ronan, Relativity Entertainment has always attached great importance to that market, so Relativity Entertainment will not touch the sensitive points of the audience or market there.

There are so many countries in the world, and so many actors in Hollywood, some of them can be villains in movies.

Relativity Entertainment, except for projects such as Nezha vs. Transformers, which is co-operated with the opposite national TV station, will not easily touch oriental movie themes, nor will it engage in nondescript co-productions between the East and the West. Numerous previous cases have proved that, These are all bad things.

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