The Best Entertainment Era

As Transformers is released in succession around the world, market data from all aspects will be collected in Ronan's office as soon as possible.

A copy of the latest report was also placed on Ronan's desk by Connie.

I just received a report from the Oriental Branch of the Embassy Film Industry. Connie put down a document and said to Ronan: The latest batch of Cars and Transformers peripheral products, a total of 75 containers, have been released. Ship from the east, and the official report will arrive in the afternoon.

Ronan said: Okay. You send a notice to Garcia, you must ensure the supply of peripheral derivatives, make a plan for the next stage in advance, and place an order with the processing plant in the East.

Connie immediately said, I'll go right away.

Ronan quickly flipped through the documents on his desk. Transformers also earned nearly 100 million U.S. dollars in box office in its first week overseas, and the global box office has exceeded 200 million U.S. dollars.

The film will be released in more countries and regions in the future, and the overseas box office will continue to rise rapidly.

Peripherals are also quite strong, excluding Hasbro, the revenue from peripheral derivatives obtained from the promotion and sales channels of Relativity Entertainment alone is as high as 75.6 million U.S. dollars according to preliminary statistics in North America.

Overseas statistics are not yet available, but the income is only higher than that in North America.

The enthusiasm and good memories accumulated by the wires over the years have completely exploded with the promotion and release of the Transformers live-action movie.

Connie knocked on the door and came in and said, Hasbro CEO Brian Goldner is here, in the reception room.

Ronan put down his work and went to the reception room. As soon as he entered the door, Brian Goldner who came to him gave him a warm hug.

The head of Hasbro almost smiled crookedly, and said, This time is really a success! We have waited too long for this day!

Since a few years ago, he has been urging Relativity Entertainment. Now that the Transformers live-action movie is released, Hasbro is definitely one of the biggest winners, although it has invested a lot of money in addition to copyright.

Ronan said with a smile: Good things take time, long-term expectations, isn't it for today's success?

Brian Goldner laughed: That's right.

He was obviously in a very good mood, and said: In the past period of time, Transformers temporarily surpassed Barbie dolls and became the most popular toy in the United States. More than 10 years ago, Transformers were all the rage. This time, through the movie version of Transformers Crazy, Bumblebee, Optimus Prime and Megatron are back!

Mattel and Hasbro are the two largest toy manufacturers in North America. There has always been a relatively fierce competition between the two parties, and each wants to dominate the other.

Ronan said: Relativity Entertainment and Hasbro can work together to achieve greater success.

Now Brian Goldner is full of confidence in Ronan and Relativity Entertainment. He shook hands with Ronan and said, I always believe in this.

He then asked: When will the Special Forces series be launched?

Ronan pondered for a while, and said, Don't worry, we'll find out the market response first, and then it's not too late to make a decision. If you are fully prepared, the chance of success will be greater when the project is launched.

In terms of movies... Brian Goldner said without hesitation: Hasbro followed Relativity Entertainment.

The current Hasbro is not the same as the Hasbro after the 2010s, and they dare not rush to invest in making movies by themselves.

The former Hasbro was very dissatisfied with the fact that most of the profits of its toy adaptation movies were taken away by Hollywood producers and distributors.

Relying on the original animation series production department, he established his own film production company and began to invest in the shooting of live-action films for its toys.

But the road of film production is not easy. The American film circle is actually equivalent to Hollywood, and it is a quite exclusive circle. People like Ryan Godnow and David Ellison are taking the path of saving the country with curves.

The failure of Hasbro can be expected, and the big investment and big production of Super Fleet is not a general disaster.

Brian Goldner didn't stay long, chatted with Ronan about Special Forces, then hurriedly left and went downstairs to the Embassy Pictures.

He is very clear that Ronan is only making decisions now, and talking about specific marketing business, he still has to find people from the distribution company.

Back in the office, thinking of Brian Goldner's words, Ronan deliberately found the investigation data about Special Forces and looked at it. After all, Duke and Blake had already appeared in Transformers.

Perhaps there is no special end-credits egg, or perhaps such names are more common in the United States. Duke and Blake did not cause a particularly big response. Only the toys and animation fans of Special Forces noticed their existence.

Relatively speaking, the discussion of this group has not really spread, and the news about this aspect of the Internet is far from being flooded.

Regarding the Special Forces live-action movie, at present, we are only writing the script first and doing some preparations for the text.

Once such a movie is really put on the agenda, it will mean an investment of hundreds of millions of dollars. Of course, Ronan must be cautious, and even plans to wait until Transformers 2 is released before it is too late to make formal preparations.

Transformers soon ushered in a powerful competitor in the second weekend after a dominance over the Independence Day holiday. Warner Bros.'s new Harry Potter series chose to be independent The painting will start on the weekend after the date schedule.

The little wizard waving a little magic wand has already made it to Harry Potter and the Order of the Phoenix.

After Star Wars, the second largest IP in Hollywood and even the world's commercial film market, the power of Harry Potter is self-evident.

The little wizard has an irresistible charm for teenagers. With a light wave of his magic wand, he won the North American box office champion this week.

However, Harry Potter and the Order of the Phoenix had a box office of US$77.1 million in its opening weekend in North America. For this series, it can only be regarded as quite satisfactory.

Transformers dropped to second place.

During the opening weekend and the following four working days, the film consumed too much enthusiasm for the film, resulting in a slightly larger drop in the box office of the second weekend, close to 55%.

But for Relativity Entertainment, the box office of $51.52 million in the second weekend in North America is completely within the acceptable range.

Combined with the harvest of the previous four working days, the North American box office of Transformers successfully exceeded 200 million US dollars, reaching as high as 202.13 million US dollars.

As for the second Dragon Ball obtained by 20th Century Fox, 10,000 Years Before History has completely sunk. This weekend, it only earned less than 4 million US dollars at the box office. Since its release in North America, the total box office has been less than 30 million US dollars.

Even the most optimistic person knows that the North American box office of this film is not to mention 50 million US dollars, and even reaching 40 million US dollars is very difficult.

In ten days in North America, it earned US$200 million. The toy-adapted film Transformers has truly achieved great success, and the final box office in North America is expected to exceed US$350 million.

Overseas, the number of countries and regions showing Transformers is also increasing. This week, the overseas box office has increased by nearly 90 million U.S. dollars, and the global total box office of the film is close to 400 million U.S. dollars.

In this situation, it is simply unreasonable not to shoot and produce a sequel, and God will be furious!

Sandsea Entertainment and Hasbro held a press conference, announcing that Transformers 2 was officially launched, and the main creators of the first film, from director Michael Bay to actor Henry Cavill and actress Candice Swanepoel The crew will all return for the sequel.

Of course, there is also the real hero Optimus Prime!

Compared with the box office, the film's income from peripheral and derivative channels is equally astonishing.

As of the second weekend of its release in North America, according to the latest data report received by Ronan, since the opening of Transformers in North America, an average of about 1,500 Transformers toy models have been sold in each theater. Earnings in this area alone average up to $150,000.

The development of derivative products is the general trend of Hollywood movies, and toy movies like Transformers are no exception.

Although the copyright of the toy belongs to Hasbro, according to the agreement signed by the two parties in the early years, Relativity Entertainment occupies an absolute dominant position in movie-related derivatives, and can share 60% of the profits of each movie derivative.

As for other licenses such as graphics and text, Relativity Entertainment, as the copyright owner of the film, can share 80% of the profits.

In addition to the traditional peripheral products such as toys, dolls, stationery and cultural shirts that are indispensable for each movie, Relativity Entertainment also launched the Transformers novel and photo series, and the sales are also good. In just ten days, they sold 100 Thousands of volumes.

Relativity Entertainment is not affiliated with Relativity Entertainment for any Transformers toys or other merchandise outside of the movie.

But in this regard, sales have skyrocketed driven by live-action movies. Any peripheral products related to Transformers seem to have become popular this summer. Hasbro, as the copyright owner, has made a lot of money.

The Internet is also a sales channel that cannot be ignored. Websites such as EBAY, Amazon, and Netflix have set up Transformers sales areas. Various peripheral products related to live-action movies have become hot sellers on the Internet, worth 99 US dollars and inscribed The movie version of the leader Optimus Prime model with the slogan Freedom and rights belong to all beings has already topped the sales list of these websites.

There are also a large number of sponsors who have benefited. For example, Chevrolet's Camaro sports car is one of the most popular sports cars in North America; There is also the CT sunglasses she wears in the film, which cost as much as $39. After the film was released, it became a hot product.

A super blockbuster movie can always create countless business opportunities.

In addition, Shahai Entertainment is also preparing to release a new animation series Transformers: Proof of the Leader jointly with Hasbro!

Twentieth Century Fox was under pressure compared to the energized Relativity Entertainment and Hasbro.