The Best Entertainment Era

Time flies, and the children of the past have grown up and even started a family, but just like Ronan, there is still a place for childhood friend Transformers in the hearts of many people.

Since the 1990s, with the maturity of fans and the successive launch of new toy series, the activities of Transformers fans around the world have been heating up. As early as 1994, the first Transformers Year The meeting was held in the United States, and then evolved into an annual event.

This event is also the most concentrated event for Transformers die-hard fans in the world.

Their love for the Transformers series can be imagined,

Such a movie with a lot of people's childhood dreams really fulfilled their real dream. When Optimus Prime and Megatron transformed on the big screen, this movie has become a memory in their memory. eternal.

On the other hand, it just illustrates a problem. The plot of the film is very thin, and it is difficult to leave too much deep impression on the audience.

In addition to Da Da Da and Bo Bo Bo, only deformation can really make people remember.

It is also inevitable that in the eyes of some Transformers fans, the film has realized their dreams; in the eyes of others, the film has ruined their childhood memories.

But except for a very small number of diehards, the vast majority of wires still walked into the theater again and again.

Whether it is love more or hate more, I am afraid that most of the die-hard fans can’t tell clearly. There is only one thing they do, buy tickets to enter the theater, and watch their childhood partners transform in the most realistic way in front of their eyes. .

Then, buy tickets again, and then enter the theater. The steel wires watched the movie over and over again, studied every slow motion in it, to figure out the deformation process, fighting details, etc., and then enjoyed it, enjoyed it, talked about it, And have great enthusiasm for related derivative products...

This is also one of the reasons why the box office has skyrocketed after Transformers was released.

Although the film received nearly unanimous negative reviews from film critics, it could not change the enthusiasm of the audience.

The vast majority of viewers believe that the film's action effects and special effects images bring superb visual enjoyment, and people continue to shout through the Internet-theater is not a classroom, who cares about connotation and philosophy!

Having said that, how many people go to the theater to watch movies to understand life and think about social philosophy?

Movies were originally born as a form of entertainment, and later elevated to art, but they are still essentially entertainment.

At the same time, in a famous port in the east, countless containers filled with Transformers peripheral products passed through customs, loaded onto several 10,000-ton freighters, and were shipped to all parts of the world.

The people from the Eastern Branch of the Embassy Pictures were relieved to see the last freighter leave the port.

This is the sixth batch of shipments since May. Looking at the company's distribution, it is estimated that Transformers movie peripherals are the best sellers in the world.

Compared with Hasbro's products, the cost of Relativity Entertainment's movie peripherals is two-thirds lower under the premise of ensuring product quality, and the production speed is fast, the product review is strict, and the supply is sufficient.

Foreign trade products can allow factories here to obtain higher profits. They are willing to give priority to fulfilling foreign trade orders and implement them in accordance with the strictest standards.

The low cost leaves huge profit margins for Relativity Entertainment.

The person in charge of the Oriental branch of the embassy film industry can imagine that the order of Relativity Entertainment has supported many OEM companies here without reading the report.

Not to mention anything else, just the peripheral products of Cars and Transformers\

,"Relativity Entertainment's order here has reached 100 million US dollars.

Although this inevitably led to the proliferation of pirated products in the market here, the person in charge who is very familiar with the situation here is very clear, even if there is no cooperation between Relativity Entertainment and the processing factory here, the pirated products will not be flooded?

Born and bred in this land, he knows exactly what the answer is.

The person in charge said to the driver: Let's go, hurry up, go back to the city, and we'll also watch Transformers.

It is said that when he was young, he watched Transformers cartoons, and bought Optimus Prime and Megatron toys at street stalls.

Around 1990, the major TV stations here introduced and broadcast Transformers one after another. Since then, many people have had an indissoluble bond with Transformers like him.

In those good times, eyes are full of bright colors, dazzling deformation movements; ears are full of the sound of mechanical friction, rhythmic rock music; magical science fiction concepts, endless technological terms make the little brain in front of the TV run at full capacity .

During those times, I became a small audience next to the big stage of the universe, and gained all kinds of joy, anger, sorrow and joy from the contests between good and evil, beauty and ugliness, and good and evil.

In this era when the concept of domestic protection month is still unclear and the card is not very strict, Transformers easily passed the review and entered the July summer file in the Eastern market.

The introduction party, China Film, is very optimistic about the prospects of Transformers, and even thinks that it may be a popular candidate for the annual box office champion in the Eastern market.

China Film also cooperated with Wanda, New Film Federation and New Century and many other theaters to launch a special exhibition on the 20th anniversary of Transformers Story. Hundreds of new and classic versions of toys are available for fans and players to try and sell, including Hasbro and Relativity Entertainment offered several discontinued limited editions.

In addition, it also specially launched many discounts and measures such as half price for students, half price for the first and last show, etc., to attract more movie fans to the theater.

The group of people in the 1970s and 1980s is currently the main consumer group in the Oriental film market.

Even in the summer vacation, Transformers has become a trend in the Eastern market, and after its release, it has become the most filmed movie in theaters at the fastest speed.

In the mainstream theaters in many first-tier cities, there is a Transformers screening at the speed of half an hour, and even in the theaters of several companies that have more cooperation with Relativity Entertainment, the screening interval in the first week is only 15 minutes , the film arrangement rate is as high as more than 60%.

In this way, it is almost a matter of course that Transformers broke the records in the Chinese film market one after another.

On the first day of the film, it got nearly 35.77 million soft sister coins in the Oriental market, which is the highest single-day box office since the statistics of Oriental movies, and the box office on the second day easily broke this record. 39.75 million soft sister coins For the Chinese film market in the 1990s, it can only be described as crazy.

Subsequently, the film surpassed 100 million soft sister coins in three days in the first weekend, creating the highest single-week box office record and the fastest speed of breaking 100 million in the Oriental film market. , Transformers has become the most successful imported film in the oriental film market.

This collection has a huge fascination in the East.

Now limited by the development of theaters and the market, after a few years, the energy that the Transformers series can explode in the East is simply beyond imagination.

It once even became the total box office champion here.

And sit in that position for quite some time until some self-buying box office movie comes along.

The record-breaking performance of the film immediately aroused hype from the Eastern media, and the attention of the media attracted a large number of audiences to enter the theater. Not much to do with nostalgia anymore.

Transformers will be the overall champion of the Oriental film market this year. It is rich in all the elements of imported blockbusters, especially the expression of high technology, which has a strong shocking power. It not only satisfies the transformation of the generation born in the 1980s complex, and under this powerful influence and news attention, it has attracted the attention of more fashion groups.

This comment from the official media on the other side of the Pacific is undoubtedly the best summary of the Transformers boom in the East.

In order to promote the film, the Eastern Branch of the Embassy Pictures also took great pains, for example, hyping the fighting style that Optimus Prime borrowed from free combat during the production of the film as a tribute to Kung Fu and so on.

All of these are not a problem as long as there are high commercial returns.

Of course, not everyone here welcomes outsiders like Transformers.

Some directors and producers of literary and artistic films here complained openly in the media, and went online: Our theaters would rather give American films to the screen than domestic films. Let's see the screening rate of Transformers ! Why don’t you guys line up the film 100%? You’re all on your knees, what face do you need?”

But most people don't even have this brain, and soon some filmmakers here took the initiative to refute, saying that the audience should have the right to choose.

In the past, this film market was relatively closed, lacking enough competition from outsiders, and many people were used to lying down and winning. When the wolf came, these people didn't think about how to strengthen their own strength to defeat the wolf, but blamed someone for letting the wolf go. Come in.

This cannot be blamed on the environment. After all, theater chains are commercially operated for the purpose of making profits. Whichever movie the audience likes to watch has a high attendance rate, they will queue up more. The most basic market law.

To some extent, since you have chosen the path of art films, don’t blame the market, especially don’t use the banner of nationalism as a tiger’s skin to blame the market.

Just say Transformers, the box office income here is high, and most of the money really went into the pockets of Hollywood?

You know, the box office share of the Embassy Pictures is only 13%.

The high box office of Transformers means that the film special fund, business tax, domestic distributors, domestic theaters and theaters have higher income here, and the so-called art films may also receive more subsidies.

Under the existing system, the screening rate is determined by theaters based on market response. It is a commercial judgment and must be in line with the maximization of interests.

Also, as a film artist, if you choose this artistic path, you must understand the truth of the high and the low. Since you have chosen the high and the small, don't complain about the popular standards.