The autobiography I wrote cannot be a tragedy

"Due to limited space, the remaining models will be displayed outside the venue for your viewing.

The test drive is allowed within a 10-kilometer radius around the International Expo Center. Interested friends are welcome to experience it on site later."

As the big screen behind Mr. Bao turned, the camera was outside the venue.

In the spacious square of the Expo Center, eight cars of various types were parked quietly, like soldiers waiting for inspection.

Seeing that it was really a real car on site, not a PPT, the guests and colleagues present finally believed that Aidou New Energy actually came up with eight new models at once!

"This is impossible. How can you design so many models at once!"

"Yeah, others have been waiting for several years to come up with a model, but your models are like dumplings. How long has it been since the last new car was released..."

"Dumplings can't be so fast, right? Can they be shoddy?"

"Shoddy? Except for the pickup truck, which is a little different, the others are all in my aesthetic point. How can they be considered shoddy?"

"Well! From the perspective of a professional designer, these models are stylish, and many futuristic elements are added to the light luxury style.

There are even many design details that I have never seen on current mainstream models. It's refreshing!"

"Excellent appearance design does not mean excellent performance. As far as I know, Aidou New Energy has only made a few micro cars before, right?

One that has nothing else A company with little experience in hardware design for mainstream models has come up with so many design plans at once. Are they sure they are seriously polishing the quality? "

"Hmm... Have you noticed that these models have many similarities in appearance? From a design perspective, they can indeed be considered the same series.

But if it is just to create a gimmick of the "Eight Beans Series", such linkage is a bit redundant. "

"Maybe the designer was lazy in order to rush the design draft?"

"Design is one aspect, and production capacity is another. With so many models on the market at the same time, can Aidou New Energy's production line cope with it? "

"Yes, although I heard that Aidou New Energy has recently expanded its new production line, it is not enough to cope with the launch of so many models at once..."

"..."

Faced with the whispering doubts below, Mr. Bao smiled and opened another PPT.

"Some people may ask, how do we produce so many models at once?

The key to the answer is... modular design!"

The big screen began to display the three-dimensional deconstruction diagram of various models. In the picture, various parts were assembled into small components, then large components, and then the whole car...

"Different from the traditional automobile assembly line, our Badou series uses a lot of one-piece die-casting and modular component design.

That is, through one-piece die-casting, each major component is highly integrated, dispersed to different companies for manufacturing, and then the sub-modules are assembled independently.

Finally, Aidou's automobile production line assembles these large sub-modules into a whole vehicle like building blocks.

The front and rear parts of the vehicle, the body, chassis, battery modules, etc. are treated as separate building blocks until the final assembly stage.

In this way, we can compress the complex process into several key steps, which is equivalent to splitting the automobile assembly line into multiple independent sub-assemblies.

Thanks to the extreme optimization design, although the Badou series has 8 models, 80% of the parts are universal...

It has been verified that our new process is far superior to the traditional automobile assembly line in terms of cost and time.

The modular design not only reduces the huge resource and land requirements of the Badou series models for the new production line, but also improves production efficiency.

At the same time, the product line can be quickly iterated to flexibly respond to market demand.

For example, our Badou series can replace certain modules according to the actual needs of users, making it a customized private model tailored for customers..."

"Hiss~"

There were bursts of gasps from the audience.

The flash lights kept flashing.

Many automotive friends in the same industry couldn't help but stand up from their chairs, with shock on their faces.

Integrated die-casting, 80% of the parts are universal, modular assembly like building blocks, plus private customization...

I didn't expect that after the high-end intelligent driving software, Aidou New Energy would once again shock the world with its subversive hardware design!

The typical representative of integrated die-casting of parts is Tesla's Maodou series of models.

Compared with the body parts that require hundreds of processes to complete with traditional processes, integrated die-casting can achieve the same effect with only one process.

This means that the floor space requirements of the factory are greatly shortened, and more resources are released to expand the scale of production.

At the same time, the labor, equipment and time investment are greatly reduced, and the cost also drops sharply!

Compared with the integrated die-casting technology that has attracted widespread attention, the more critical "modular design" is even more amazing.

This concept is not the first of Aidou.

In the late World War II, Germany's modular military design reflected its huge advantages in improving manufacturing efficiency and reducing manufacturing costs, and was first used in warship manufacturing.

Later, it was imitated by the Soviet Union and widely used in tank and firearms manufacturing.

In recent years, many people have noticed the future application prospects of this design in the automotive industry chain.

It's just that such a design means that the original supply chain system needs to be completely broken.

The automobile supply chain involves almost every aspect of the entire industrial system. It is said that one move affects the whole body, and the interests involved are really too great.

Therefore, traditional car manufacturers, which are resting on their laurels and trapped in the traditional supply chain, have no motivation to do such thankless disruptive innovations.

Unexpectedly, it was actually used by a new energy vehicle manufacturer in new car manufacturing!

The advantages brought by modular design are obvious.

If you have been to the Volkswagen factory in Volsburg, Germany, you will be shocked by the huge industrial chain of the automobile industry.

The giant factory cluster covering an area of ​​6.5 million square meters is equivalent to the combined area of ​​the three principalities of Monaco.

The factory produces 840,000 cars every year, has a total of 110 production workshops and 6,000 industrial robots, about 72,000 workers work here, and even has its own power plant and a huge road and rail network.

However, in terms of investment and efficiency, this centralized car-making method has gradually been unable to adapt to today's increasingly rapid product iteration speed, and will also form an overall industrial rigidity.

The marginal benefits generated by extremely long industrial chain clusters are diminishing.

The miracles created in the pre-industrial era will eventually be eliminated by the post-industrial era.

In the future, automobile factories will only become smaller, not bigger.

In a modern society with increasingly abundant supply chains, a global supply system like that of fruits can only achieve the ultimate cost reduction and efficiency increase by highlighting the advantages of local industries, as well as more flexible product updates and iterations.

The mobile phoneization of the automobile industry chain will be the inevitable industrial development path for automobile companies in the future.

It is obvious that this disruptive manufacturing process is tearing apart the inherent barriers of the industry.

It will not only improve internal efficiency, but will also have a devastating impact on the global automobile manufacturing industry!

Of course, behind so many advantages is the technical gap in modular vehicle design...

"May I ask which design master created this Badou series model?"

A foreign colleague finally couldn't help but asked this question that everyone was most concerned about in his somewhat broken Chinese.

In the blank stage of the industry, designing a complete set of modular concept models from scratch requires an investment of money, energy and time that is unimaginable by ordinary people.

They all want to know which genius master created this design!

"Haha! Regarding this question, please allow me to put it aside for now, and I will reveal the answer later.

If you are interested in design, you can download all the car design drawings of the Badou series from our company's official website, take them home and study them slowly and carefully. "

"What? Are you saying...that these designs can be completely disclosed?"

"Of course, the business philosophy of our company's senior management is open source and sharing. All colleagues are welcome to learn from it!"

"Wow~"

Regardless of the incredible exclamations below, Mr. Bao changed the topic.

"The next thing I want to introduce is the quotation of each model of the Badou series..."

Everyone immediately fell silent.

In addition to excellent performance, price is naturally also the focus of people's attention.

“This time for the Badou series, we will use the official website to pre-order for unified global sales.

The first is the flagship model ‘Acacia Bean’, priced at RMB 888,888! "

"Wow~"

The whole place was in an uproar, everyone had different expressions, and many colleagues breathed a sigh of relief.

"No, nearly 890,000...the price is not close to the people."

"Yeah, I originally wanted to buy one with a budget of about 500,000..."

Netizens watching the live broadcast on the Internet also began to flood the screen with comments.

"Mr. Bao, are you drifting? Even if it is a high-end intelligent driving vehicle, 700,000 yuan is almost as high as the sky, right?"

"That's right, isn't it just a gimmick for a high-end smart car with a modular design and a set of specifications? Who can afford it if it's so expensive?"

"Yes, I strongly demand a price reduction. This price is not reasonable at all!"

"Tch, what's the matter with 890,000? I think the price is very reasonable. This is the first fully autonomous driving model. Isn't it worth a premium of more than 100,000?"

"Do you think so many disruptive innovative technologies are for nothing? I guess tens of billions have been spent on research and development alone, right?"

"Yeah, what about a Mercedes-Benz and a Porsche? You don't think it's expensive if it costs more than one million yuan, but you think it's too expensive for such a good domestic car that only costs 890,000 yuan?"

"Not to mention those luxury cars, Tesla's Edamame series high-end models cost more than 800,000 yuan, and no one who bought them said they were expensive."

"My family will pay more than this price for a driver in five years."

"I am a poor person, so I might as well drive my Wuling and earn money as a driver."

"The wool comes from the sheep. Although I am proud of the new technology, in the end it is the consumer who bears all..."

“My favorable opinion of Idol New Energy has plummeted...”

"..."

There are many rich people, but there are still only a few who can spend 8 to 9 million to buy such a luxury car. Therefore, as soon as the price was exposed, it immediately attracted all kinds of complaints and dissatisfaction from the majority of netizens.

Mr. Bao ignored everyone's discussion about the price, and then listed the quotations of the remaining seven models one by one.

"Fring beans, price is 588,888!

Mangosteen, priced at 488,888!

Iron Pea, price is 388,888!

…”

With the flagship model at the bottom, everyone is much calmer about such pricing, but they are starting to talk about it.

Compared with similar models on the market, these eight models in the Badou series are generally about 100,000 to 200,000 higher than the average price, which can be said to be not cheap.

This has disappointed old users who are accustomed to the low-price strategy of the "Saint Toshi" series models, and even turned their fans into negative fans.

But in fact, this pricing strategy is the result of Gao Yuan's careful consideration.

Even if more efficient modular production is adopted, the ramp-up in production capacity will be astonishing, but it will be based on the strong product power brought by disruptive technology.

Gao Yuan judged that for a long period of time, the new Badou series cars will be in short supply worldwide!

If a low-price strategy is adopted, I am afraid that the market price will not necessarily be low. On the contrary, a large number of scalpers and middlemen will make a profit on the price difference and get a lot of wool.

This not only harms the company's interests, but is not conducive to establishing the image of a high-end brand. It can even have a devastating blow to domestic competing companies at the same price point, triggering hostility and counterattack from domestic domestic capital.

Imagine that Juchang's flagship phone sells for 3,000 yuan, what else can it do with rice?

Those who were offended were a large number of domestic capital.

If the initial development target customers are aimed at high-end users, the negative impact will be much smaller, and the impact on the domestic industry chain will be limited.

After all, there are basically no good high-end brands in China...

Such a pricing strategy actually directly affects BBA joint venture cars and luxury imported cars, while giving domestic car brands a buffer period.

In foreign countries, it mainly competes with high-end car brands to compete for the market.

As we all know, this area is the most profitable.

No matter what era it is, the rich have always made the best money!

As for whether to engage in a price war with competitors after production capacity increases, that is up to you...

"Mr. Bao, is the fixed price you mentioned the bare car price?"

After some research, a reporter discovered a strange thing about the published price and couldn't help but ask.

When other manufacturers publish prices, they generally use the bare car price.

What price is this?

"Haha! This is another thing I want to explain to you next." Mr. Bao smiled.

“The so-called fixed price is the final price plus purchase tax, vehicle and vessel tax, registration, insurance and other expenses!

We, Aidou New Energy, have obtained an insurance license specially issued by the state, and can provide exclusive Aidou car insurance for its models.

Fixed price, no tricks, no price increases, what you see is the actual purchase price!

Once any of our smart driving models encounters any accidental collision or other safety issues during autonomous driving, our own insurance company will fully pay for it! "

"What……"

Everyone's eyes lit up.

Anyone who buys a car knows that there is basically a gap of about ten thousand to twenty thousand between the price of the naked car and the price of the car.

Among them, there are many tricks such as licensing and insurance, and many consumers who do not know what is going on have been deceived.

As for Idou New Energy... although the price is slightly higher, at least the price is clearly marked and there is no room for tricks, which gives consumers peace of mind and is equivalent to a discount of 10,000 to 20,000 yuan.

And the phrase "full compensation" makes people read that Idol New Energy is extremely confident in its own products.

In recent years, there have been many car accidents caused by smart driving product failures, including battery spontaneous combustion incidents. The division of responsibilities and subsequent blame-shifting have made many consumers feel numb.

Having background data in the hands of car companies is equivalent to controlling the right to speak.

This makes users very passive in the process of safeguarding their rights, and also damages the safety reputation of new energy vehicles.

In the end, the safety guarantee responsibility that should have been shouldered by the car manufacturers turned into a heavy burden for the insurance companies.

This has led to high insurance costs for new energy vehicles, and even insurance companies are unwilling to insure them.

Many netizens even complained that the gas money saved by driving a tram over the past few years was all handed over to the insurance company.

And now... Looking at the car insurance prices listed on the big screen, they are basically only about 30% of the mainstream prices in the market. The main theme is full of sincerity!

With car insurance at such a discount, who would take advantage of it?

The company guarantees the safety of its own cars...

"I am responsible for the safety of my products!"

This kind of responsibility is taken for granted, but it is very rare for companies to take it on. It dwarfs all the tram colleagues and puts a lot of pressure on them...

…

Across the ocean.

Musk Elon frowned while watching the real-time broadcast on the Internet.

At the beginning, he had no real feelings about the competitor Idou New Energy.

Only because more and more colleagues suggested that he pay more attention to this company, he took the time to get up late at night to watch this live broadcast.

However, today, the other party brought him so many shocks and surprises that for a moment, he had deep self-doubt about the development of new energy vehicle technology in the world.

Have I fallen so far behind?

This world... Why has it become almost unrecognizable to me?

Leaving aside the smart driving system that surpasses his own, the modular car design concept coincides with his future strategic plan!

On the other side of the world, someone actually walked in front of me...

Moreover, the other party actually chose to open source the design!

He sees further than others.

Once the modular design concept is successfully accepted by major car companies around the world, everyone has to follow this design concept.

Then these modules will be quickly standardized!

This is the huge advantage brought by disruptive innovation.

First-class companies make standards, second-class companies make brands, and third-class companies make products!

Aidou New Energy... This is a big game.

And the bad thing is that the opponent actually made a move before him!

At this time, the live broadcast screen was given to the 8 new models outside the venue again, giving a long lens close-up.

Unlike ordinary audiences who pay more attention to various models with fashionable shapes, his sight was immediately attracted by the pickup truck that was quite out of tune with other models...

It seems to be called... Iron Pea?

If other models seem to come from the "future city", then this Iron Pea is more like from the "future wasteland".

The corrosion-resistant and damage-resistant stainless steel body can maintain the integrity and appearance of the body for a long time.

Simple and sharp lines, full of cyberpunk design similar to that in Halo...

No matter how he looked at it, it was similar to the "Cybertruck" he was still designing.

But how could this be possible? His entire project was still in the confidentiality stage...

Thinking of the future positioning he envisioned for this car, his brows furrowed even deeper.

A durable and sturdy body, a minimalist design that is good value for money, and a highly applicable comprehensive passenger and cargo capacity.

And the large-scale manufacturing and promotion capabilities brought by modularization...

This strange-looking vehicle is not designed to seize the mainstream consumer market, but to serve in extremely harsh environments under certain circumstances...

That's right!

It is completely tailor-made for the battlefield!

He was hinted by the Black House to focus on a dual-use military and civilian use.

So what about the other party?

Is it also preparing for a certain day in the future?