Super Zoo

For some reason, there is a saying on the Internet: every city should have one or two "art cinemas", of course not exclusively showing art films, but like Taoyuan Cinema, arranging a relatively sufficient screening rate for some new films that are deep and good-looking but belong to niche films, and providing opportunities to revisit classics.

There is no need for too many such cinemas, one or two in a city will do, a hundred flowers bloom, large cinema chains guarantee new films and blockbusters, and art cinemas serve relatively niche and classics, so that audiences who want to watch niche films can also find a quiet place to watch movies.

Simply put, establish a national chain of art cinemas!

It is a cinema chain, not a single cinema, and it is a chain store in every city across the country!

As soon as this statement came out, it immediately received support from many aspects.

Needless to say, the civilian audience will definitely support it. The so-called art cinemas are places where you can watch old films and relive classics. Moreover, every time a niche film is released, the screening rate of niche films is frighteningly low due to the interests of many large cinemas. Some viewers who want to watch it often take time out, or learn that their favorite movies have been released, and are ready to buy tickets to watch them, only to find that they have been removed from the screen.

The so-called art cinemas do not only show art films, but are called this to separate them from the purely profit-oriented large cinemas. Since the profit requirements are minimized to the greatest extent, there will inevitably be sufficient release time and schedules for niche films.

Not all niche films and unpopular films can finally achieve a miracle of turning over like The Return of the Great Sage. Most of them will eventually be silently annihilated due to the small number of screenings and short release time of the cinemas.

For example, the Master released this time, two best actor and two best actress, has won international awards, but the total national box office is only more than 60 million. In the same period, another youth nostalgia film with a box office of more than 200 million has a score of only 3.4 points, but the box office is 180 million.

At first glance, it seems that bad movies have a bigger market than good movies, but a careful analysis of the film schedule and release time will reveal that nationwide, the latter is more than six times the former.

The total number of releases is six times, but the box office is less than three times.

It is not that niche films must have no market, but that large theaters do not give audiences the opportunity to choose, which compresses the market for niche films.

And art theaters are cheap! A random movie in a large theater costs seventy or eighty or even hundreds of yuan, and group purchases cost thirty or fifty yuan, while the most expensive one in Taoyuan Cinema is only over thirty.

It is clear at a glance which is better, especially for students who only have a few hundred yuan a month for living expenses. If they can save tens of yuan, two people can save nearly one hundred yuan, which is by no means a small amount. Saving one hundred yuan can allow a student couple to have a good meal.

It is not only ordinary audiences who support it, but also the voice of the industry is very high.

Part of the industry's support is celebrities and experts in major colleges and the film and television industry, especially the latter.

The domestic call for the establishment of art theaters, the screening of niche films, and the revisiting of classics at affordable prices has been going on for a long time. Not everyone is dazzled by the bubble in the domestic film market, and there are many knowledgeable people. However, it is impossible to expect large theaters to burst this bubble. They are the creators and profiteers of the bubble. We can only hope that "conscientious merchants" or the government will take the lead in setting up a small number of art theaters to ensure that niche films have a place to survive.

The sudden appearance of Taoyuan Cinema in Yangchuan City is just like that.

Another part of the appeal is mainly from theaters.

At first glance, it is shocking. It is said that peers look down on each other and kill each other. No matter what industry, as long as there is a little achievement, there will definitely be people in the same industry who will jump out and say cold words. Sarcasm is still polite, and there are many who will stab.

Peers are the people who know the industry best, and their actions are often the most accurate and hit the key points.

But this time, almost all the theaters in the industry have expressed their appreciation for Taoyuan Cinema's artistic nostalgia route and its affordable ticket prices. At the same time, they said that due to various practical reasons, it is impossible for large theaters to set up similar art theaters for the time being, but the film industry should be a hundred flowers blooming. As practitioners, they are willing to support this cause to the greatest extent.

In particular, several large theaters with layouts in Yangchuan City shouted particularly fiercely, and even directly pointed out the names of Taoyuan Cinema and Taoyuan Group.

Among them, Baoke Cinema Line is the most popular. General Manager Qian Xiaojun, the regional head of Baoke, even wrote an article to introduce Taoyuan Cinema and the entire Taoyuan Group behind it to the industry. Starting from the various aspects of Taoyuan Group's deeds, he strongly praised Taoyuan Group and believed that it would be best for Taoyuan Group to take the lead in domestic art theaters. It is clear that the carriages and horses are set, and it seems that Taoyuan Group is going to be promoted.

The most surprising thing is that the mouthpiece of the government has also begun to happen. What the people like is to be promoted. It is hoped that all cities and units in the industry can discuss together and build one or two art theaters in each city.

"One in each city? A nationwide cinema chain?" Su Ming smiled and patted Hou Longtao on the shoulder: "Monkey, you have to be prepared. Maybe in less than two or three years, you will become the head of the Taoyuan cinema chain in East China."

Hou Longtao has not done hair treatments recently. When he is in a good mood, he does not use chemicals. His head is shiny and smooth. His black and shiny black hair looks like an otter fur hat.

"Su Ming, I am convinced by you!" Hou Longtao raised a thumbs up, truly convinced: "No wonder you can make money, your vision is so accurate!"

"But there is no rush now." Su Ming smiled and said, "First consolidate the base camp in Yangchuan City, and then consider other things."

"Old Su, I am a little worried." Hou Longtao frowned and said, "Our business is a chicken rib for the big cinemas. It is tasteless to eat, and it is not a pity to abandon it. The big cinemas will not come to grab it. But now the official media has also spoken, will the official take the lead and make arrangements?"

"It is entirely possible!" Su Ming nodded: "Monkey, you really think about the problem more deeply than before. This is a political achievement project, which is beneficial without spending money. There will definitely be many local official departments that will intervene to do it. Hehe, if the market does not come to grab the business, they will definitely come."

"What should we do then?" Hou Longtao asked.

"No big deal." Su Ming shrugged, "We can't do anything. If they want to do it, let them do it. The market is an invisible hand, and sometimes it may not be controlled by a visible hand."

Hou Longtao didn't want to talk about the official affairs, so he changed the subject, "Old Su, do you want to contact the people from Baoke? Baoke is obviously trying to win us over and actively extend an olive branch."

Su Ming thought for a while and smiled, "Don't worry, don't worry. There are many people trying to win us over at this time, so we are not in a hurry to express our position. Besides, since it is an olive branch, they have to hand it to us personally. Now this olive branch is still far away from us, and we are rushing to reach out to take it, which makes us look like we are rushing to ask for help from others."