Super Zoo

While the Internet was fermenting, it did not even reach the peak of Internet public opinion. Just after one day in the second week, the attendance rate of Taoyuan Cinema had a qualitative improvement.

If the attendance rate of Taoyuan Cinema was steadily increasing in the first three days of the first week, and the data curve was a stable arc, then the following days, the improvement curve was simply a steep slope that could not be climbed at all. The two days of the weekend looked like a straight cliff-like increase.

The overall attendance rate of the two-week movie week had been pulled up to an astonishing figure of 52%, and the single-day attendance rate reached 78%!

52% and 78% look very ordinary. If it is a 100-point exam, one is barely good, and the other is not even at the passing line.

However, the industry knows what this number means!

In 24 hours a day, except for the seven hours from 2 a.m. to 9 a.m., in the remaining 17 hours, the actual viewing time is no more than 8 hours. Most of the time, it is garbage time such as morning, noon, and early morning.

Even for large cinemas, the attendance rate in garbage time is difficult to exceed 20%. Of course, fake box office cannot be counted.

The total attendance rate and daily attendance rate of Taoyuan Cinema include the total and the garbage time periods during the day!

And the garbage time period accounts for almost half of the effective statistical time period.

It can be pulled to 52%, which means that it is almost full during the golden time period, and there is also a very good attendance rate during the garbage time period;

As for the single-day 78%, this is even more frightening, which means that most of the sessions can be described as full during this day! Even in the garbage time period, the screening room is never deserted!

Changhe Cinema, which used to be at the bottom, has been completely transformed into the "Taoyuan Cinema" after a facelift. The new decision makers, new executors, and new strategic directions have been a great success and have made a beautiful comeback!

Just in terms of attendance, Taoyuan Cinema has temporarily become the well-deserved number one among Yangchuan City Cinemas during this period!

All major theaters have been paying attention to Taoyuan Cinema. Even if they didn't pay attention to this small newborn cinema at the beginning, they had to pay more attention to it because of the hot discussions on the Internet and rumors from peers.

As Baoke's Qian said, it is impossible to just keep your head down and walk without looking at the road, not paying attention to changes in the outside world, the dynamics of competitors or partners, and only focus on closed-door development in the business world. In the end, you will definitely be eliminated.

No one expected that just by showing art films, niche films, and even replaying old movies, the attendance rate could be raised to a terrifying level in the country.

78% in a single day?

The old man in the industry who has been in the industry for many years suddenly thought of the grand occasion when the Lord of the Rings and Titanic were the hottest.

In fact, there are movies that can pass 70% in a single day. On the contrary, there are many.

But these movies are basically main theme movies.

Employees of schools, hospitals, government agencies, enterprises and institutions often receive movie tickets during the New Year and other festivals every year.

These tickets are half-sold and half-given by the theater to various units. Strictly speaking, it is a political task.

The tickets have been issued, and whether or not people go to watch them, and how many people go to watch them, are all considered "seats".

There are even movies with a 100% attendance rate in a single day, such as "Something Big" and "Something Big"...

Of course, there are also some mainstream movies that are really good.

But if we just rely on the audience to buy tickets on their own, a single day with more than 70% attendance is definitely a grand occasion.

There are many reasons, and it cannot be said that it is 100% the work of the Internet trolls.

First of all, only a few people knew that Taoyuan Cinema showed classic movies some time ago. Through word of mouth, more and more people must have known about it;

Furthermore, online publicity is also an important reason. People love to watch the excitement, and they will go wherever there is excitement. The most unfavorable thing is that Taoyuan Cinema has become a hot topic in the film and television industry, so of course more and more people come to watch the excitement.

Anyway, the ticket price of the cinema is not high, the cheapest is ten yuan, and the most expensive show is only thirty-five yuan.

Old Jin of Baoke handed the statistical data to Mr. Qian with a dark face.

I was expecting Mr. Qian to slap himself in the face, but I didn't expect that Taoyuan Cinema actually achieved amazing results despite all the pessimism.

Qian's words of optimism about Taoyuan Cinema and Su Ming became a reality in less than two weeks. It is said that when the group's board of directors heard it, it had been unanimously praised and recognized by the group's senior management. The board of directors even prepared to hold a special meeting to discuss strengthening ties with Taoyuan Cinema and Taoyuan Group, turning it into a routine matter, which would be handled by Qian, who was in Yangchuan City.

After all, there were more than just Baoke in Yangchuan City. Although Baoke was huge, it also had competitors. Taoyuan Group was obviously a powerful ally that would not threaten itself. If Baoke did not win it over, other cinemas would never let it go.

Alas, Lao Jin sighed secretly. Maybe he was really old and his ability was not as strong as he imagined. He should just work honestly under Qian in the future.

"Qian, how about we learn from Taoyuan?" Lao Jin suggested.

"You can't learn it." Mr. Qian smiled and said, "I said last time that our big cinema chain's investment capital and profit-seeking nature doom us to not be able to show at a low price. Even if it is a low price, it can't be lower than Taoyuan, otherwise it will lose money. For a movie that doesn't rely on special effects to support the scene, do you think the audience will go to Taoyuan, which has a good reputation and is cheap, or go to the big cinema chain with high prices? And it's not just a matter of investment and profit. Don't look at Taoyuan's high attendance rate. That's because Taoyuan has only one theater, and the city's niche audiences with the same tastes are concentrated there. A big theater chain like ours has several theaters in a city. Once the number of people is evenly distributed, the attendance rate will be low. Not only our Baoke, but other theater chains can't compete with Taoyuan."

"Why?" Lao Jin actually has enough experience. As soon as he finished speaking, he immediately reacted.

Some people do business that kills their heads, but no one does business that loses money. After all, the cake of niche movies is small, enough to satisfy Taoyuan alone.

It took a lot of effort for the big cinema chains to join. Even if they snatched all the business from Taoyuan, how much money could they make after sharing?

Not only did they not make money, but they also offended people. Isn't this a typical case of hurting others and yourself?

It's better to continue to release big movies, even bad ones.

Su Ming's initial positioning of the cinema has now fully revealed its advantages. When it was the weakest, it protected itself. After it grew stronger, it eliminated the danger of the big sharks in the circle coming to grab food.

On the contrary, these big sharks still have a certain need to have a good relationship with Taoyuan, at least there is no reason to make enemies.

"As for making friends..."

Mr. Qian smiled: "Taoyuan Group is okay, but Taoyuan Cinema is still too weak now. We might as well add fuel to the flames and make it stronger. At that time, we can become a truly powerful ally, and Mr. Su will also accept my favor."