Super Zoo

Building roads, at first glance, seems like a very thankless and meaningless task.

Massive amounts of money are invested, and a large amount of manpower is used for maintenance and management, providing convenience to others, but one does not know when the money for road construction will be repaid.

But with roads, natural chasms become smoother, and the benefits that can be created by the circulation of goods and the flow of people far exceed the toll itself.

‘Channel’, from a certain perspective, is the road.

The channel itself does not generate value. It requires a lot of investment to establish and maintain the channel. However, once the channel is stable, the role it can play is often beyond the reach of money, or it would cost a huge amount of money to achieve it. Ready-made channels can achieve better results with only a small amount of investment.

Su Ming had previously spent a lot of time, energy and material preparation on various channels for information release and feedback.

Including various information channels such as Weibo, online platforms, TV stations and newspapers, and even his real girlfriend Nangong Yan is from a TV station and is now in charge of the news and publicity of the entire Taoyuan Group.

When Nangong Yan was asked to manage newsreels, it was not because Su Ming randomly arranged a seemingly easy job for her. In addition to the fact that Nangongyan was a professional in this field, it was also because news promotion was indeed the top priority.

Under Nangongyan's operation, Taoyuan Group has established a good cooperative and symbiotic relationship with local television, newspaper and media. Taoyuan Yiqu's Weibo fans continue to increase and are close to the eight million mark - this is a huge number for a zoo. Very scary numbers.

Several aspects were working at the same time, and soon, the news that Taoyuan Group had established a new cinema had spread in Yangchuan City.

"Taoyuan Cinema? Hey, the address looks familiar?"

"The Changhe Cinema is over there, right?"

"It's the original Changhe Cinema. You don't know yet. Taoyuan Company acquired Changhe Cinema. I heard that none of the old employees were retained and all were replaced by new ones."

"So cruel? But yes, I went to Changhe Cinema once, and the waiter had a bad look on his face, as if he owed them money, and I never went there again..."

“I wonder what changes will happen in the new cinema?”

"Can there be any drastic changes in theaters? It's better to just show movies and sell popcorn..."

"Are you asking the cat to sell popcorn again this time? It's fun to do this routine once, but it won't be fun if you keep using it, right?"

"Looking forward to it, Taoyuan Company often surprises everyone, and I hope this time will be no exception."

"It's a shame to look forward to it. There are bad movies everywhere now. If a bad movie is shown in another cinema, wouldn't it be a bad movie?"

"It's not all bad movies. Taoyuan Company also makes movies. Zootopia is pretty good."

"Brother, do you think it only takes one and a half hours to watch a movie and one and a half hours to shoot a movie? Taoyuan Company does nothing every day and shoots movies 24 hours a day, which is not enough, okay?"

…

Baoke Group can firmly enter the top five among domestic film and television theaters. It started early, has a strong background, and has sufficient funds. Relying on the strong financial support of Baoke Group, it is distributed in major cities across the country, even if it is like Yangyang. In a second-tier city like Sichuan, there are also three Baoke cinemas in the city.

The weekly meeting of Yangchuan Baoke Branch.

"Okay, that's the routine discussion for today's meeting. Heads of each department, do you have anything else to say?" Mr. Qian, the regional general manager, closed his notebook and raised his head to ask the people present in the conference room.

The heads of finance, human resources and other departments were silent, indicating that they had nothing to say.

The person in charge of the marketing department coughed and said, "Mr. Qian, a new cinema has popped up in the city."

The marketing department is a large department that is not only responsible for market development and relationship maintenance, but also pays attention to every move of ‘peers’.

The shopping mall is like a battlefield. Only by knowing yourself and the enemy can you win every battle. Whether you are an enemy or a friend, you cannot stick to the old ways. How to make decisions depends on the marketing department to collect information accurately and quickly.

"A new theater?" Mr. Qian frowned slightly: "The current movie market in Yangchuan City is approaching saturation. If there is one more theater, the box office of other theaters will be divided. Which theater chain is planning to set up in Yangchuan City? Wanda , Baolijin? That’s not right. The investment of these theaters in Yangchuan City is already large enough. If we invest more, why not consolidate the current results? "

The person in charge of the marketing department coughed and said, "Mr. Qian, it's not a big theater chain. Taoyuan Group bought the old Changhe Cinema and reopened it."

Although the companies in Taoyuan have not yet been integrated, people in the Yangchuan City business circle know that all those with the title of "Taoyuan" are the property of the zoo director Su Ming or the major shareholder, so the circle is also accustomed to The name is 'Taoyuan Group'.

Although this newly emerging group is not yet comparable in size to other giants, its development momentum is so strong that it has become a new and cutting-edge force that cannot be ignored in the business circles of Yangchuan City and even the entire province. It is very attractive. Of course, Mr. Qian knew about Taoyuan Group, and asked curiously: "When did Su Ming start to do theaters again? Wasn't it quite popular filming movies some time ago? Oh, and there is also a protected area..."

Several older leaders in the conference room shook their heads and smiled when they heard this.

Everyone in business knows the most basic rule. No matter how strong the capital is, in the initial stage, you must go all out to do one thing well. It is impossible to cover everything and blossom everywhere.

The rise of Taoyuan Group is indeed astonishing, but in the circle, there is a common belief that Su Ming, the helmsman of Taoyuan, is still young after all, has a big heart, and wants to have a hand in everything.

This led to the rapid development of Taoyuan Group, but there were huge hidden dangers. First, there were too many businesses, and it was impossible to delve too deeply into each business; second, there were too many aspects to take care of. It seemed that everything was going smoothly, but once a problem occurred, it would easily lead to a global collapse.

The same weight of steel, made into an iron ball, is of course stronger than a piece of iron sheet.

In fact, Su Ming himself had considered this issue before.

"How much investment?" asked Mr. Qian.

"According to our investigation, it's just a Changhe Cinema, and it seems that there is no money for decoration." The head of the marketing department said.

"I said, he has such a big stall, where does he get so much money, and he hasn't listed." The head of the finance department said.

"However, he seems to have come up with a gimmick, showing what "good-looking movies"? I have investigated, it should refer to art films and old films." The head of the marketing department added.

"Oh, I understand, young people are cynical, and this is spending money to satisfy their high-end taste." Mr. Qian laughed.

"Then should we block it?" asked the head of the marketing department.

Theater wars, theaters of the same size fighting each other, large theaters joining forces to suppress small theaters, small theaters turning over and counterattacking... These dramas are played out every day in the industry.

"No need, he is not worth our efforts yet, so as not to cause sensitive backlash from other theaters."

Mr. Qian finally set the tone: "Making movies and running theaters seem to be related, but they are completely different industries in operation. He hasn't even figured out his movies, but he wants to get a share of the theater market? When he opens, send a flower basket to congratulate him, and then wait quietly for him to fail. Well, Taoyuan's brand is still good. When he fails, we can consider acquiring it and eat a ready-made bite."