Super Zoo

In the Internet age, the speed of information dissemination is astonishing. Three short messages were posted on three Weibo accounts at the same time. Within a few hours, fans of the respective Weibo accounts discovered the correlation.

Then on Yangchuan Zoo’s live broadcast platform, the identity of the mysterious guest is ready to be revealed: ‘Calling Beast + Father-in-law Han’.

"Why are these two good friends going to the zoo?"

"Is there any adultery?"

"The director really has a lot of friends, and he even invited his father-in-law to stand on the stage!"

Su Ming's local zoo group also learned the news.

The cadres from various zoos in the group are almost all middle-aged people. At least they are in their thirties, and a few are almost fifty. They basically have no understanding of new things like online live broadcasts, and they have no idea about relying on celebrity platforms to expand. They are not optimistic about the prospects of live broadcasting.

Utilizing the star effect can indeed build a brand in a short period of time and increase viewing traffic, but if two problems are not solved, the live broadcast platform will still not be able to operate normally and healthily.

The first is still an old problem, the charging model.

Inviting celebrities, although it played a promotional role, still did not solve the problem of profitability. Even if there are a small number of fans who are willing to pay to watch their idol's live broadcast, the cost of inviting celebrities to the platform is higher. It is impossible for Su Ming to find celebrities who appear for free every time.

The second is the content issue. This is an old problem. The reason why not many people watch online animal live broadcasts is that there is no content. The animals can’t perform or sing, and they can’t walk away intentionally or unintentionally. It’s not very attractive. Watch It’s okay to have a fresh picture for a few minutes, but it’s hard to attract people to watch the live broadcast for a long time.

I never thought that although the plot is fragmented, there is still a plot after all. But the live broadcast between two celebrities is nothing more than introducing animals, what kind of plot can there be?

"Is there anyone who is really willing to sit in front of a computer and spend hours watching celebrities chat? Or even willing to pay for it?"

Su Ming did not answer these questions in the group for the time being.

It's not that he is too self-conscious and unwilling to pass on his experience, but because of the generation gap, some experiences are useless just by talking about them. Only by waiting for the old comrades in the group to see the results with their own eyes and then think about them can we understand.

These two problems, in the final analysis, are the thinking of these old comrades who have not kept up with the development of the times and do not understand the current mainstream groups on the Internet.

In fact, Su Ming didn't understand it either.

For example, if you say that various live broadcast platforms now have content, what content do they have? It's nothing more than playing games, live broadcasting family affairs, or even live broadcasting eating and sleeping. The female anchor sang, cooed, and occasionally exposed her thighs.

If it's just for pictures, it's better to go to the movies directly, or go to adult video live broadcast websites such as MFC abroad, and watch real guns and live ammunition directly, which is more enjoyable.

But it just so happens that such a live broadcast, which in the eyes of old comrades and veterans is not interesting, can attract hundreds of thousands of viewers, including many rich people who spend a lot of money.

Audiences are tired of watching celebrities perform on stage wearing masks, and want to see the real side of other people's lives. Therefore, not only are online platforms popular, reality shows are also popular. Of course, today's reality shows are also acting, but they are acting in life, at least they look real.

Therefore, it doesn’t matter whether there is a plot or not. Life is like a drama, it all depends on acting skills. Whether the online live broadcast can be popular depends on the hosting skills of the host and the planning of the program.

The live broadcast program started at 12 noon on time. Su Ming did not participate in the live broadcast. Instead, he took several key employees of the zoo and sat in the conference room with Shen Yan to watch the effect of the first live broadcast.

From the background data provided by the technical staff, it seems that people have been accessing the address of the live broadcast platform since about nine o'clock in the morning. However, the live broadcast platform has not been opened at that time, and nothing can be seen. There is only a silly dog ​​on the screen. The big-faced Persian cat has a countdown on its head saying 'N minutes and N seconds until the live broadcast starts'.

As the countdown shortened, the number of visitors began to increase.

After 11:50, the number of visits reached a peak.

"There are currently about 25,000 people." With the last minute before the live broadcast started, Ana Shen provided a relatively accurate number.

Twenty-five thousand people doesn’t sound like a lot, at least compared to the 40 million followers of the three Weibos combined, it’s not even one thousandth.

But this cannot be seen through simple data ratios.

First, among the three Weibos, Han's father-in-law has the most fans. A large part of his fan base does not know how to watch online live broadcasts. These people are not the audience and consumer group of online live broadcasts. Second, not all fans check Weibo every day. Most people may only check Weibo after a long period of time. Therefore, not all fans know the news that the online live broadcast platform will be broadcast today. It can even be said that most people Some fans don't know; thirdly, not everyone has time to watch the live broadcast online at this time.

Another most critical thing is that the current live broadcast platform has a PC client and has not yet developed a mobile APP. Nowadays, most young people do not use computers much except for work. They usually use mobile phones or iPads to surf the Internet. So this eliminates a large number of people.

In general, without deliberate publicity, the first broadcast can attract more than 20,000 people, which is a pretty good result. If millions of people really came in at once, the zoo's server would probably crash instantly.

Sister Tong and several employees of the zoo were shocked by this number!

"More than 20,000 people! Wow, more than 20,000 people came to see our zoo in this morning!" Sister Tong was very surprised.

The zoo's usual passenger flow is only a few tenths of this number. If there are so many people every day in the future, won't the zoo soon become famous throughout the country?

She couldn't help thinking, if these people can buy tickets to watch, how great it would be, Yangchuan City Zoo will immediately become the most profitable zoo in the country!

Su Ming was relatively calm. Some of these 20,000 people came for the stars, not the zoo itself. If there is no star effect, the number will drop significantly.

As for everyone buying tickets to watch the live broadcast... Su Ming is sure that if this is done, it would be good if one twentieth of these 20,000 people can stay, so it is not realistic.

The live broadcast time is set by the computer program. Before the time is up, there is only the big-faced Persian cat with a countdown on the big screen. Click on its face with the mouse and it will meow.

Ten seconds, nine seconds... two seconds... one second...

The time is finally up, the screen flashes, and the entrance to the live broadcast platform opens.

After clicking in, what is presented to everyone is a screen that is very different from the style of Shanghai Online Zoo.

The live broadcast room consists of two parts. On the left is a retractable list, which is divided into two categories: celebrity live broadcast and animal live broadcast. After the list is expanded, there are detailed items below. For example, under the animal live broadcast, there are detailed items such as reptiles, amphibians, flying animals, etc.

Most of the screens on the right are small live broadcast windows. The top row is the "current most popular room", which is automatically generated according to the number of people in the room; below is the "zoo recommended room". As the name suggests, it is the editor of the zoo responsible for the live broadcast platform, who recommends animals that he thinks are more valuable or new.

The online platform is an innovation for zoos across the country, a reform path worth studying and exploring, so not only Yangchuan Zoo organized internal viewing, but also several other zoos organized viewing, and even Shanghai Zoo, which pioneered the national online zoo, was no exception.

Everyone wanted Yangchuan Zoo to learn some successful experiences or lessons from failures in this live broadcast.

After entering the live broadcast platform, it was somewhat unexpected that the two guests, Jiaoshou and Han Yuefu, were not gay in the same live broadcast room, but in different rooms, broadcasting their own.

Not only the two of them, but also the unexpected heroine Xiaomei opened a room and acted as a serious online female anchor.

Fans rushed into the rooms of their idols, and almost in an instant, the most popular rooms were refreshed: Han Yuefu's room, Jiaoshou's room, Xiaomei's room.

Following closely behind was 'Guyue Xianju', with only a few dozen fewer people than Xiaomei's room.

The audience can only enter one room at a time, and Su Ming can see the situation of all rooms from the backstage.

In Han Yuefu's room, on the big screen, Han Yuefu was standing on the outer corridor on the fifth floor of Tingfeng Pavilion. The wind messed up his hair, but it couldn't blow his stubble.

"Hello everyone, I'm now at a scenic spot in the zoo, the top floor of Tingfeng Pavilion. This is also my temporary home..."

Before he finished speaking, a row of computer-made fortune cats appeared on the screen in the room, shaking their arms and twisting their buttocks, walking across the screen, with a banner behind them saying "The cat at 6:30 in the morning gives Han Yuefu ten fortune cats!"

It was accompanied by the cat's meowing.

Another small row of mantis shrimps spraying urine from their heads swam under the screen with their waists bent, "The white-haired mouse gives Han Yuefu ten mantis shrimps..."

Immediately afterwards, the gifts under the screen were almost connected in a straight line, with people constantly giving fortune cats, mantis shrimps, and occasionally a few hip-hop monkeys, most of which were given to Han Yuefu, and the rest were given to "animals".

In the subtitles, there is a blank space before the word "animal". It is unknown what animal it is, probably the next one to appear.

As soon as the program was broadcast, Han Yufu said a sentence and received hundreds of small gifts. The animal that has not yet appeared also received more than 30 gifts.

"Well, what is this function?" In the live broadcast room of Shanghai Zoo, a leader who came to watch the live broadcast pointed to the row of function buttons at the bottom of the screen and asked the technician next to him.

There are two big buttons in that row of function buttons, which read "Send gifts to the host" and "Send gifts to the animals", and a row of small buttons, which are

"Mantis shrimp", "Lucky cat", "Hip-hop monkey", "Big bad wolf", "Unlucky bear", "White tiger", "Lion King", "Prehistoric giant crocodile", "Super monster with extraordinary beauty".