Super Tycoon

Hey, look at Zhiduoxing's official website, it says that Zhiduoxing is going to release x2. Xiao Zhou called out to his colleague Xiao Zhang next to him in front of the computer.

x2? Is it a new handheld? Don't they name the handheld after the Z series? My colleague Xiao Zhang was a little confused, what is x2, and the new handheld is coming out so soon? He is not willing to buy z5 yet.

What kind of handheld, it's a mobile phone, a smartphone. Their last model was the x1. I heard that Zhiduoxing's smartphones will be named after the x series. This is the second generation, and the performance has a qualitative leap.

It is no longer necessary to go to the official website to download any application software, it is all installed here. Moreover, the functions of the software are more powerful, and the hardware has also been upgraded.

The best mobile phone microprocessor in Chaowei Eagle Weida, and it has 256 memory + 8g storage space, supports Bluetooth function, supports text editing, supports Internet access, supports picture editing, supports video playback, and can take pictures and videos...

Look at this function, it has everything you can think of. It also uses two cameras, one in the front and one in the back. The front one is dedicated to selfies and video calls.

Look at this design again, how beautiful it is, and it's also very thin, the power of the battery has also increased, and there are more colors to choose from. I've decided that I will buy x2 this time when I change my phone! Xiao Zhou looked more and more I like it, I can't help but want to buy it.

Isn't this going to be on sale in March? After the next year, why are you in a hurry. Hurry up and work hard, and you can only buy it after you get the year-end bonus. Besides, you didn't see how high the price is, five thousand! Xiao Zhang saw so Duo Ling couldn't help clicking his tongue, he was using Zhi Duoxing's mobile phone, but it was a cheap l2, only five hundred yuan.

Hey, wait a minute, why is there a pre-order icon on it? What does it mean, it can be pre-ordered years ago? Zhi Duoxing's mobile phone has also started pre-sale?

Xiao Zhang knows that Zhiduoxing’s game consoles and handhelds can be pre-sold, including some new games, but mobile phones have never been sold before. How did you change the style this time?

Does this mean that you have no confidence in this phone? Or is Zhi Duoxing out of money?

I just want to order one. Didn't you see it? It says that the first batch of production is only one million units worldwide, and it will be divided into more than a dozen language versions. Our simplified Chinese version is only 50,000 units.

You still want to wait until the next year to buy it. Will you still be able to buy it after the next year? Anyway, I don't have any money left over for the New Year. Why don't you spend it now and treat it as a New Year's gift! Xiao Zhou said viciously, and clicked the icon at the same time, Start filling in the details.

...

Zhi Duoxing's new smart phone x2 has been pre-ordered on the official website, do you know about this? asked the vice president of sales of Samsung mobile phones.

I know, but they only accept reservations for 50,000 units in South Korea. We didn't think about it. This is too little, right? Although the sales of Smartphones in South Korea are not very good, the previous x1 also exceeded ten Wantai. Some people think it's a bit strange, when did Zhi Duoxing become so petty, can't he sell?

Or is it that Zhiduoxing has other uses for the funds, so it is necessary to withdraw a sum of funds first? I have never heard of it. Zhiduoxing invests in semiconductor companies, which burns a lot of money, but last year Zhiduoxing's net profit was more than 4 billion US dollars.

I do have a guess, maybe Zhi Duoxing did this on purpose, deliberately made such a small amount, so as to attract more attention from others, arouse their curiosity, and even make them think that if they don't make a reservation now, they won't be able to buy it.

The vice president of sales looked at the subordinate who spoke: You mean, Zhiduoxing is doing hunger marketing?

Isn't this a joke? Not all products are suitable for hunger marketing. Consumers have too many choices for mobile phones, even if they only talk about smart phones, there are so many choices, Zhiduoxing will definitely have to play it off this time.

So this time, the loss of Zhiduoxing's customers will definitely have a big blow to the brand of Zhiduoxing's mobile phones. This is their opportunity for Samsung.

Samsung's goal this year is to make mobile phones the second in the global industry, and step down Motorola. At the beginning, they defeated Ericsson, Ximenzi and other opponents in the same way, one step at a time, one step at a time.

Notice, this year we also launched a new smartphone, equipped with a more mature Symbian system. We also launched a new cheap mobile phone to increase our overall sales.

...

After news broke out that Zhi Duo Xing was limited to accept reservations, many companies in the industry were waiting to see the joke. There must not be many people who have made reservations, and some people must be scolding Zhi Duoxing.

Zhi Duoxing is on the rise, how could he make such a stupid mistake! Once consumers dislike your brand, they will not buy it even if your subsequent products are of high quality and low price, and the price is extremely high.

Building a brand is difficult, but it is very easy to damage a brand.

Many brands also do hunger marketing, but their methods are different. Instead of limiting the pre-sale volume during pre-sale, they find some people to line up on the day the product is launched, creating an illusion that their products are in short supply, which leads to More consumers pay attention and buy their products.

In fact, they have so many products that it's impossible to run out of them. Of course, there will be occasional out-of-stock situations, but they are all intentional, just to stimulate consumers to buy quickly.

Zhiduoxing has never used this sales model before. This is the first time it has been used. It is so extreme that many manufacturers feel that Zhiduoxing will play it off.

But inside Zhiduoxing, there is laughter and joy, because their first batch of one million pre-sales has been sold out. Now many people leave messages on the official website, asking Zhiduoxing to increase the pre-sales, or let Zhiduoxing go on the market in advance. Waiting to buy it. Mr. Duan, the netizens who leave messages are from more than 50 countries. We can use 17 language versions to release. Can we start the second stage?  Chen Mingyong's face is full of joy. One million phones were ordered in less than a week. Of course, this product will not only prepare 1 million units. In fact, they plan to ship 10 million units worldwide. This x2 will be very popular, at least exceeding the sales baseline of 20 million units. Whether it will sell better, they were not sure before, but now they are sure. No, wait any longer. Wait for three days and say that we are researching. Three days later, the pre-sale volume will be increased to 5 million units, and the launch time will remain unchanged, and it will be said that this is the last pre-sale before the launch.    If It can still be sold out, so we won’t increase the pre-sales, but let them wait until our x2 is officially launched, and give some sweetness to the agents and retailers.”  “Okay, you go to notify the foundry, continue Keep the production secret, I will report the pre-sale status to the chairman.”