Super Tycoon

Just after New Year's Day this year, Apple announced that their mobile phones were on sale.

Before Apple and Motorola jointly launched a touch-screen mobile phone, but also a music phone, you can log in Apple's music store, download MP3 music.

It's a pity that the MP4s of companies such as Zhiduoxing were selling well at that time. Zhiduoxing also had music phones, and Nokia also had music phones. Motorola and Apple's cooperation in this mobile phone failed, and both parties lost some money.

After that, Motorola relied on the V3 to rise, and no longer paid attention to gimmicks such as music phones, thinking that people who like music would directly buy MP4 and other products.

And last year, Motorola began to pay more attention to MP3 on the new smart phone, and they found that there seemed to be more people who like to listen to music on their mobile phones.

But Motorola's brilliance seems to have come to an end. Not only did it fail to further narrow the gap with Nokia, but it was widened again.

At this time, Apple launched a mobile phone again, which made Motorola feel that they were cheated when they cooperated.

At that time, Motorola didn't just want to make better phones, but also wanted to develop its own smartphone operating system. In terms of system development, Motorola thinks it is inferior to Apple, so it wants to try to cooperate first, and then can carry out more cooperation.

Unexpectedly, the product failed, and the two parties broke up directly. Apple has no money at all. If Motorola wants to pay all the research and development expenses, Apple will only provide some technical personnel, and it will occupy half of the equity of the joint venture company.

In a rage, Motorola approached Microsoft to cooperate, launched a new mobile phone with Microsoft system, and even withdrew from Symbian.

Just because the new mobile phone designed in cooperation with Apple cannot support the Symbian system, otherwise Motorola will launch mobile phones with two systems at the same time?

Both Motorola and Apple have lost money, but Apple has learned a lot of technology in mobile phone design, and at the same time found AT\u0026amp;T to cooperate, which is the top telephone and telecommunications company in the United States.

This company invested 200 million US dollars in Apple, but did not get much equity in Apple, but in exchange for the exclusive right to sell Apple products in North America for a period of five years.

Now that Apple's mobile phone is on the market, AT\u0026amp;T also believes that it is time to make money when it comes to the revenue period.

But other companies looked at Apple's new phone and found plenty of flaws. In terms of communication technology, Apple is far behind. In order to pursue the appearance design, the signal is not very good.

And at this time, Apple's mobile phone system is also average. This phone feels a little better than a feature phone. The hardware parameters are not high, but the price is not cheap. The two phones with memory are priced at 500 US dollars and 600 US dollars respectively.

Except for the high memory, other things are not worth mentioning. The performance of the system software is average, the camera function is average, and the functional software is also average.

This is a tentative product of Apple, hoping to guide their future products.

However, the development of Apple in this life is far inferior to that of Zhang Yang's previous life. MP3 players and computers are not popular.

Otherwise, developing a mobile phone would not require AT\u0026amp;T to invest.

Seeing the release of Apple mobile phones, Motorola was angry. When they stopped cooperating, didn't Apple say that they didn't intend to continue making mobile phones? What is this? !

Even Motorola executives have some regrets,

I knew that I shouldn't have cooperated with Apple in the first place, let the other party learn some technologies secretly, and now I came to compete with them.

Because Apple's only sales market at this time is North America, and there is only one language version, English. The leader in the North American market is Motorola, and even Nokia can only take second place here.

Before, Motorola only needed to concentrate on dealing with Nokia and BlackBerry, and pay attention to Zhiduoxing, Suoai and Samsung. Now there is another competitor.

Motorola does not want more companies to enter the industry, which will further reduce the price of products. Looking at the Chinese market, because too many mobile phone manufacturers have appeared, their prices have dropped again and again, causing their profit margins to plummet.

Now Motorola is the most nervous. Although they were second in the industry last year, at the beginning of last year, the gap between them and Nokia was not that big, and other companies behind them were not so close to them.

But after withdrawing from Symbian and launching several new mobile phones, their market share has been steadily declining. Later, Zhiduoxing has a strong momentum of catching up, especially in the second half of the year, all mobile phone manufacturers have entered the spokesperson competition and advertising competition.

Global mobile phone sales reached 279 million units in the third quarter and 300 million units in the fourth quarter.

The global mobile phone market grew in the second half of the year, but in the third and fourth quarters, Motorola's sales did not increase, and its share naturally declined.

Motorola saw the ambitions of the three mobile phone manufacturers that were chasing after it. Samsung, Zhiduoxing and Suoai were all eyeing up and wanted to step on Motorola.

At the beginning, the semiconductor business was divested, which brought Motorola back to life, but in order to maintain the shares of Symbian, they sold some technology to Zhiduoxing.

Two hundred million U.S. dollars was considered a good deal at the time, and it also gave Motorola enough funds to develop new products, thereby turning losses into profits in one fell swoop.

But if we didn't sell technology to Zhiduoxing, could Zhiduoxing develop again? Will they have such a strong competitor now?

Also, if Motorola teamed up with Nokia to suppress Ericsson and Suoai, would Suoai develop so fast?

Several important choices, Motorola seems to be wrong. This also made them go downhill again, living up to the glory.

Several directors of Motorola sat together to discuss a solution. The best way is naturally to make this year's products sell well, so that the oppression of other manufacturers will no longer exist.

But their design seems to be stuck in a bottleneck. Several mobile phones have hit the market, and word of mouth is gradually declining. Many people even say that they are eating V3's money.

But what to do? They can't find a new design direction, isn't it right to optimize the design of best-selling products? Didn't Nokia do the same to make many products sell better and better?

Not only Motorola, but also many mobile phone manufacturers are staring at Apple, which has just released a new mobile phone, including Zhiduoxing Group.

Zhang Yang is looking at Apple's new mobile phone performance parameter table, the design is the same as in the previous life, so don't worry.

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