Super Tycoon

Souni's s3 started pre-sale, and the official launch date was set on October 3rd, one month earlier than planned. There is no way, the sales momentum of other manufacturers is too strong, if they do not go on the market, the market will become smaller and smaller.

Kutaragi Ken borrowed a sum of money from the head office, so that Souni Computer Entertainment can have sufficient funds to complete the promotion and production. In order to go global simultaneously, they also spent more research and development funds, and the cost of translating just one language version is not low, especially when pursuing time efficiency.

Spend a little more money and it works just as well. Kutaragi Ken is full of confidence at this time. They have top celebrity endorsements, fun games, and stronger hardware performance. What are you worried about?

Although the selling price is a bit high, it's because of their high cost. Why shouldn't this be the case?

After starting the pre-sale, relying on the good reputation of their previous two generations of game consoles, the pre-sale effect in island countries and North America is not bad. Although the European side is a little bit worse, it will definitely change when it is officially launched.

Since the listing time is relatively late, and it has reached the fourth quarter, there is only one peak sales season this year, and that is the golden period between Christmas and New Year's Day.

Before that, what they want is to accumulate a good reputation to ensure that when consumers want to buy a game console, they will be the first to think of their products.

But before their pre-sale broke out, Zhiduoxing suddenly announced that the g3 launched a 60g hard drive upgrade model, priced at $349.

Suuni announced their s3 hardware advantages before, including stronger cu performance, 32g, and the architecture is originally server-oriented. The same is true for the graphics processor, which can be applied to the server, just like when they started with s1, to pull up the grade with other manufacturers to ensure that the game has better image performance, higher frame rate, and smoother experience.

Another intuitive advantage of the hardware is that they use a 60g Dongzhi hard drive, which is much better than the 20g hard drive of Zhiduoxing, and can store more games.

Although the cu of Zhiduoxing is a little worse, it is dual-core, and it is not bad in computing. The gu also used the latest Eagle Weida model at that time, which occupied a small amount of cu and had strong computing power. But now the hard disk is suddenly upgraded to 60g, which seems to be no different from s3.

But in terms of price, there is a huge gap. For a difference of $250, that's not a small amount. At this price, you can buy a mobile phone, a handheld game console + several games, and you can have a big meal or something.

Especially the Nintendo wii, which costs only $250.

The money to buy an s3,

You can buy a g3+wii. After this comparison chart appeared, the pre-sales of s3 plummeted.

After Ken Kutaragi came back from the office of the president of Suni Group, he immediately called the executives of Suni Computer Entertainment for a meeting to discuss a solution, otherwise their products would inevitably encounter sales failure.

The price is a question, can it be lowered again?

President, we have already announced it. Although the cost is indeed lower than what was originally planned, it has not yet been officially launched, and we have already accepted a lot of pre-sale orders. The sudden price drop at this time will have a great impact on our reputation. big impact.

Kutaragi Ken frowned, this is indeed a problem. Once the price is lowered, it will give people the impression that the price of their s3 was high before.

Making money through hardware is indeed a wrong choice in the game industry. The 3do developed by Songxia and others was also the most powerful hardware at that time, but because of the extremely high price, the sales did not improve, and finally the price kept falling, and then it withdrew from the stage of history.

Now there is no 3do company, and 3dos, which was reorganized later, has gone bankrupt and disappeared, and the brand is gone.

Then how do you solve the problem of Zhiduoxing's hardware upgrade? Zhiduoxing did this, and then Sega Bandai will do the same. It is very simple to only increase the capacity of one hard drive.

Now that the technology has improved, the storage capacity of the hard disk has increased a lot for the same volume, not to mention 60g, even higher 80g and 120g hard drives are already available.

Blindly upgrade in this area, Suony will not have any advantage, and there is really no need for a bigger one now, how much space does a game take up? This memory is enough to ensure that the player can store more than ten games, and guarantee multiple archives, and even download some other data from the network to save.

For example, in their Suuni online store, not only can you download games, but you can also download Blu-ray high-definition movies in the future.

The vice president of sales suddenly said: Since we can't continue to upgrade, why can't we lower the hardware parameters?

Their high price is because of strong hardware and high cost. Now that so much advertising costs have been spent, in fact, the price of the mainframe is not very profitable.

It is impossible to reduce the hardware parameters. Our game platform requires our hardware to have such powerful expressive power to make our games sufficient. What do you know, just reduce the parameters? What should we do with so many games? How can we compare with other games? Game console manufacturers pull up the grade?

I'm not talking about CU and other hardware, but hard drives. Zhiduxing, Sega Bandai, and Nintendo all use 20g hard drives, so can we also launch s3 with 20g and 40g hard drives to give players more choices?

In this way, we have not reduced the expressiveness of our games, and at the same time, we can save costs and reduce the retail price. What do you think?

This sentence makes sense. Kutaragi Ken thought about it, and it seemed that this was indeed the best way.

But someone questioned: Others increase the hard disk capacity, but we decrease it. Will it have a bad impact on us?

I have heard of product upgrades, but I have not heard of downgrades.

No, it doesn't matter much. Many computer products, too. For many people, price is an important factor when they buy products.

Then launch two low-storage s3s. That's a good suggestion. Do the math. How much can our price be reduced?

We can lower the price to $529 for 20g, and $549 for 40g? I calculated, so we still have some profit.

If it is lower, you will lose money. They don't ask how much money the hardware can make, but they can't lose money either. And once the reduction is particularly large, it will also highlight that after the upgrade of the hard drive by Zhiduoxing, the profit is given to consumers.

Okay, let's do this. And learn from Nintendo, and list products such as brackets separately, so that the retail price can continue to be reduced.

The next day, Sunny announced to the public that they launched two types of s3 with 20g and 40g hard drives, and the price was reduced.

Other manufacturers immediately began to ridicule: We upgrade, Sunny downgrade? Are they really ahead of their time, or do they think their games won't sell a lot?

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