Super Tycoon

The effect brought by Britney will not fade so quickly. In the next month, Zhi Duoxing launched several commercials.

There are short films of more than ten seconds, and there are also short films of a few minutes, especially those of a few minutes. With a simple and interesting plot, the number of downloads on video sites is not low.

Many people did not expect that some people would download commercials to watch and share them with others.

The endorsement of a big star has greatly increased the sales of all products of Zhiduoxing, which has also attracted the attention of other manufacturers.

Celebrity endorsements are common. There are even many products that will be endorsed by some crossover stars.

For example, in the Olympic year, the endorsement fees of those sports stars generally rise, because the Olympics is a global event, and the exposure rate of sports stars will greatly increase.

At that time, sports stars would endorse many products that had nothing to do with sports, but many fans would still buy them. And many film and television singers will also endorse some sports products, so that some people who don't like sports can also become consumers of certain sports brands.

After signing Britney, Zhi Duoxing quickly signed a black basketball star Kobe Bryant, the world's top sports star. Later, another actor was signed, the world's top Kung Fu movie star Fang Loon.

Because Britney only asked for an endorsement fee of tens of millions of dollars a year, these two didn't ask for a higher price.

Three top stars, Zhi Duoxing's star lineup is unprecedentedly strong. Cooperate with more advertisements, so that the slogan of the advertisement rings in everyone's mind: Everyone loves Zhiduoxing.

Seeing the powerful star effect, Sega Bandai couldn't sit still. They also invited two big stars to endorse not only game consoles, but also games, and also increased their advertising efforts.

Nintendo is not to be outdone, anyway, their advertising expenses have skyrocketed in the past two years, and they spend at least 10% of their sales for advertising every year, tens of millions of dollars, and they are willing to do so.

So Nintendo invited Leonardo and Matt Damon, who just happened to collaborate on a remake of Xiangjiang's movie Infernal Affairs this year.

And Sunny was about to invite Leonardo, but now he is blind. Their most promising star has been signed by someone else, and their product has not yet been launched. If there is no attention at this time, then after the product is launched, can there be good results?

Kutaragi Ken notified his subordinates to immediately look for the world's top stars, a man and a woman, to endorse their game consoles and related games, and ensure that they can have a good sales performance when s3 is launched.

As for the handheld,

Forget it, top celebs simply won't endorse a product that sells so poorly.

Many celebrities only have one work every two years, and they endorse few products. It's not that they don't want more jobs, but that they want to maintain their status.

They don't pick up the price below how much, and they don't pick up some low-end brands. Therefore, even if some small brands get money with loans, no big stars are willing to endorse them.

At this time, some companies will come up with other tricks, such as giving a certain amount of equity as payment, which can be regarded as celebrity investment.

Many celebrities don't know how to invest at all, but they are also worried that one day they will grow old and their careers will stagnate or even regress, which will lead to a decline in the quality of life, so they often accept such endorsements and turn themselves into shareholders.

It is not easy for big companies to find qualified stars, and it is not easy for big stars to find qualified big brand endorsements. Many big brands do not need spokespersons.

For example, brands such as Wal-Mart, Intel, and Microsoft are well-known all over the world, but they don't need spokespersons at all. There are also some who have strict requirements for spokespersons. You are very popular, but you are not suitable for the temperament of our products, and you will not be asked to speak for them.

Fortunately, Sunny discovered that Johnny Depp had not yet endorsed related products, and they signed three endorsements for game consoles, computers, and mobile phones at one go, and the amount spent was higher than that of Zhiduoxing. Lead actress Keira Knightley also signed on.

Game console manufacturers have made great efforts, but Zhiduoxing and Sunny not only have endorsements for game consoles, but also for mobile phones. Mobile phones are currently the most popular electronic products in the global market, and their profits are also high.

Especially this year, the market is expanding further. Motorola is ambitious and wants to become the leader in the industry. Nokia also wants to be the leader, and Samsung is not satisfied with the third position.

The sales of Suoai and Zhiduoxing are also rising steadily, especially after finding a spokesperson, the advertising campaign is very fierce, and can be seen on TV, the Internet, print media, outdoor advertisements, etc., which also makes the first three a little nervous.

Isn't it just to find a spokesperson, what's so difficult about it. It's not that they haven't found celebrity endorsements before, this time they can just change to some more popular ones.

And everyone has a mentality of comparison. My celebrity must be bigger than your celebrity, and I must be able to suppress your celebrity.

In the field of singing, Britney is at the top of the list, no one is hotter right now, even though she hasn't released a new song in a year. But because of this, there is no Britney in this year's Grammy, and Motorola immediately invited this year's grand prize, Kelly Clarkson.

Zhi Duoxing has sports stars, and Nokia hired Kaka, the hottest football star. Although this guy may not be as honorable as Ronaldinho, he is handsome. Ronaldinho's appearance is really not suitable for endorsement of their mobile phone.

So Samsung invited Beckham, isn't he a football star? Many non-football fans like Beckham's appearance. He is an idol star in the football world and the darling of the fashion circle.

...

Zhang Yang looked at the information that Xiao Wang handed him, a little dumbfounded.

You said that these endorsements were all signed this month? So many big brands have signed contracts with the world's top stars, just because we signed three celebrity endorsements before?

Should those celebrities be grateful to Zhi Duoxing? If it weren't for Zhi Duoxing, maybe those people could also get endorsements, but I'm afraid they wouldn't be able to get such a high endorsement fee.

It seems that other companies just want to prove that the spokespersons they signed are more powerful, and the endorsement fees are higher and higher, and they are all vigorously publicized.

What are these companies doing, playing endorsement contests?

According to our understanding, this is the case. And this year, the amount of advertisements for electronic products has increased significantly. Among them, game consoles, mobile phones and computers are the main ones. Many manufacturers say behind our backs that we have broken the trend.

Zhang Yang curled his lips, what do you mean we have spoiled the atmosphere? You don't advertise? What's wrong with our advertising, we can afford advertising, and the effect is really good, as evidenced by the sales growth.

If you don't want to follow the trend, you don't need to find a celebrity to endorse it. We are to blame for this matter?

Okay, I know these things. Sonny's s3 has started pre-sale, right? Our plan can start.

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