Super Tycoon

In the afternoon, in the reception room next to Liu Chuanzhi's office, Wang Dongsheng walked up and down anxiously. This time the brand plan is too important to them, in contrast, it is not so important to Zhi Duoxing and Lian Xiang.

Liu Chuanzhi took a small teapot and refilled himself a cup: President Wang, don't turn around, sit down and drink tea, the taste will change when it cools.

Oh, I didn't expect that I am so old, but I am not as good as before. I just know that if I miss this opportunity, I will regret it.

You said this time, what support policy can Mr. Zhang win for us?

Zhang Yangke said that the reason why he wants to pull the political ax is to invite the other party to join, and there is another biggest advantage, that is, policy support. Of course they can promote it by themselves, but if they have government support, it will get twice the result with half the effort.

What conditions can be won, they don't know. But Zhang Yang promised that he would fight for at least one policy.

It's a pity that the other party only invited Zhang Yang, not even Liu Chuanzhi, let alone him. At this time, Wang Dongsheng has a mentality of worrying about gains and losses, for fear that this good opportunity for development will be lost just like that.

How do I know? Anyway, that kid always let go of some details when negotiating. But it is this habit of catching the big and letting go of the small that makes him never suffer when negotiating.

Liu Chuanzhi felt a little tired when he thought that Changchun Caijing still had a lot of things to deal with, and he had to come in person.

Look at Zhang Yang, how relaxed it is. Working two hours a day is too much, and I never go to work on weekends. Even if the company has important matters, Yongping is always dealing with them.

In contrast, he is too tired to be the chairman.

Of course, there are also a lot of chairman like him, some are unwilling to delegate power and prefer to manage the company by themselves. Not only as the chairman, but also as the president or CEO to ensure that the operation of the company is under his own control.

Some have no suitable successors, and after decentralization, there will be problems in the company's operation, such as internal fighting among other executives.

There is a saying that goes well, where there are people, there are rivers and lakes.

Even if the company's executives are all old people who started the company, everyone's ideas are not exactly the same, and there are often some contradictions. There is a core here, which can suppress those contradictions, but without this suppressing person, the company's operations will be in chaos.

Liu Chuanzhi also wants to find a suitable successor, and has already found a few, such as Yang Yuanqing, etc.

Whether it is competent in the end has to be tested to know.

Look at Zhi Duoxing, he started to train Duan Yongping two or three years earlier, and appointed Duan Yongping as the first vice president, responsible for all aspects of the company.

Didn't he really become the president this year? It's not because of any qualifications, nor because of ability, it needs to be recognized by other management.

Many bosses are old, and when they want to hand over the company to their children, they will support them for a period of time to help the children become familiar with the company's operations and establish prestige, so that they can truly rest assured of the smooth transition of power.

Wang Dongsheng sat across from Liu Chuanzhi, drinking cups of tea, but always staring at the mobile phone on the table, hoping to hear the phone ring.

But it's already three o'clock, why don't you believe me yet? Zhang Yang can't chat with that person for an hour, can he? That person's job can be called a day-to-day job.

Dangdangdang~~

Liu Chuanzhi's secretary knocked on the door and came in: Chairman, Mr. Zhang is here.

Wang Dongsheng stood up suddenly, saw the familiar figure of Zhang Yang walking in the door, and immediately asked: How did the talk go?

Zhang Yang sat on the sofa: You must let me have a sip of tea?

Liu Chuanzhi poured Zhang Yang a cup, Zhang Yang drank it and smacked his lips: This tea is not good, I don't like Pu'er, I should drink Mingqian Longjing this season.

Mr. Zhang, I have this year's Mingqian Longjing. I'll have someone send it to you in a while. Can you tell me the result? Wang Dongsheng was anxious.

The talk was okay. The higher-ups basically agreed to our national brand plan. But we changed the name, and the China Top 100 Brand Plan is probably to imitate the top 100 foreign brands.

The government appointed someone to serve as the director and secretary-general of the alliance, requiring the alliance's various measures to be open and transparent. We are not allowed to engage in joint monopoly, and we are not allowed to excessively suppress small domestic local brands.

I have agreed to these conditions. I will also run for the first chairman of the alliance, which is also the meaning of the superiors. I recommend Lao Liu, but they are not willing.

Old Liu, what are you doing? Didn't you say that was your old leader? Zhang Yang squinted at Liu Chuanzhi.

That's right, so I called the old leader and recommended you. Liu Chuanzhi smiled proudly. You want to leave everything to me, but I want to leave it to you.

Zhang Yang: ...

Old Liu, you have learned badly.

Mr. Zhang, we've considered these restrictions, and it's okay to agree, but what about the support policy, how much do you want to return? Wang Dongsheng asked.

Two. Zhang Yang raised two fingers.

Only two? Wang Dongsheng was a little disappointed. They discussed more than a dozen policies before, and they thought how could they get one third back?

It seems that Mr. Liu is right, Mr. Zhang is not very good at negotiating. When negotiating policies with those leaders, you have to have a thick skin. He knows that crying children have milk.

It's already quite a lot. The first one is that in the next three years, all brands in the alliance will be certified by the national top 100 brands when they advertise on CCTV, and the advertising fee will be 10% off.

Huh? Are there any discounts on advertising fees? I haven't discussed this before, is it Mr. Zhang who talked about it now?

For them, it is normal to spend hundreds of millions of dollars a year on advertising on CCTV. With a 10% discount, they can save tens of millions, which is enough for them to advertise on local stations for another year.

Not only that, CCTV will create a brand promotion column, tell the story of the brand, and help us do publicity. This fee is paid by the membership fee of the alliance. There are two episodes a week. The top 100 brands will appear on the program within a year. The first episode Only one hundred thousand yuan.

This is support for publicity, and there is another one, support for export. Part of the tax reduction and exemption for exporting goods will help us improve our competitiveness in the international market.

At the same time, our company has been treated unfairly in foreign markets, and the higher-ups will help us coordinate and resolve it. In the past, when the country negotiated some orders with foreign countries, it only cared about central enterprises and large state-owned enterprises. Now this recommendation list will also add On our brand, for the other party to choose.

It may not be too much, but it also shows the attitude of the above. As for how the members of the association join, it needs to be carefully reviewed and calculated from multiple aspects such as turnover, number of enterprises, tax payment, brand awareness, etc., not just looking at Brand Value.

Are you satisfied with these two conditions?

Satisfied and satisfied. Wang Dongsheng and Liu Chuanzhi nodded in unison. If these two conditions are met, it doesn't matter if the other small conditions are not there. It just suits their overseas expansion business development.