Super Tycoon
Chapter 705 Brand Plan
In a conference room, several bigwigs were surrounded by smoke, thinking about what they just said. Representatives of some entrepreneurs jointly signed a letter, saying that they spontaneously formed a Huaxia brand alliance, and asked the government to help promote the national brand plan.
Ordinarily, this kind of thing should be dominated by the government, but there is some truth to what those people said. The government can only regulate macro-control, after all, they don't know enough about the operation of various enterprises.
They also know each other's method, which seems to be of great benefit to Huaxia's brand promotion. Not only can it enhance the international competitiveness of Huaxia products, but it can also resist international brands from occupying the Huaxia market.
In fact, for any country, they do not want the popular brands in their own country to be foreign, especially some important products.
Therefore, there are some products in various countries that foreign companies are prohibited from participating in the operation, such as national defense and basic people's livelihood.
For some important industries, foreign companies can be allowed to participate, but domestic companies will also be supported, such as information, food and so on.
They know the importance of the brand, so they established the Enterprise Brand Development Association before, hoping to help enterprises establish their brands and develop rapidly, but for some reason, the association, which is quite good, has now become an award-giving organization.
Many people even said that this is an organization that can win awards if you give money. If you don't give money, you will definitely not be able to win awards. In fact, there are indeed many brands that have not joined this alliance because they don't like the awards issued by this association.
And because these big brands did not join, it reduced the fairness and authority of the awards issued by this association.
Don't you find it funny that Zhiduoxing didn't get the top ten consumer electronics companies, but you Yuxing got it? Not to mention the influence of the overseas market, but in the domestic market alone, Yuxing's sales are less than 10% of Zhiduoxing's.
Many companies take the initiative to join the association, but some companies don't care about the association at all. On the contrary, the association really wants the other party to join in order to enhance the credibility of the association.
Everyone, how are you thinking? The leader stubbed out his cigarette and knocked on the table, Do you agree with this national brand plan?
I agree. Some people raised their hands, but I still think we should take the lead, otherwise it will make those companies form a community of interests, which will be difficult to manage in the future.
Many of them are among the best companies in the industry. Once they join forces, how will other small companies survive? Isn't the entire industry monopolized by their cooperation? This situation must be avoided!
Everyone nodded, this is indeed a problem that cannot be ignored. They want the industry to prosper and enhance their competitiveness, but they don't want only one or two companies left to share the cake.
I also agree with the implementation of the national brand plan strategy, but I think it is inconvenient for us to lead. Let's put it this way, if Zhiduoxing is handed over to you, who is confident that it will develop better than it is now?
There are specializations in the technical industry. What we are good at is the overall situation, not an enterprise. I admit that you have served as the leader of the enterprise or the leader of the local area, but who has taken a small enterprise without strong support?
In just ten years, it has become the first in the international industry?
We have to admit our own shortcomings, let more suitable people lead other companies to implement this strategy, and help some of our companies go global and grow stronger.
Of course, we can also warn them that if they form a joint monopoly, they will be punished so that they don't dare to do so.
This opinion is more convincing to everyone, and many people are inclined to let enterprises dominate the alliance. Especially since many companies are still state-owned enterprises, what should they worry about? When necessary, their opinions can be conveyed through those people.
Several people kept discussing and brainstorming to see if the plan sent by these entrepreneurs was feasible and if there were any loopholes.
Those entrepreneurs are all top entrepreneurs in China, and even some of them are famous internationally, so naturally they are not mediocre.
But looking at the problem from different angles, there will always be different answers. From the perspective of those entrepreneurs, this national brand plan will allow many brands in China to rise.
But after overall consideration, many brands will also be squeezed and disappear, and these small brands that disappear are likely to be local brands in China.
They also know the importance of brands. How many domestic brands in Huaxia have disappeared in the past few years and have been replaced by foreign brands.
In some cases, the brand is gradually replaced by a foreign brand through the acquisition of the company to which the brand belongs. Some are poorly managed and directly defeated by foreign brands, and some have launched new brands and want to develop a multi-brand strategy. As a result, the influence of each brand has declined.
The silence of some brands also makes them heartbroken, but in many cases, they are beyond their capabilities. When the plight of some enterprises arises, it cannot be solved with a little money and policies, and it is impossible for the higher-ups to issue a new policy for a certain enterprise, and it is even more impossible to treat the enterprises in some places and ignore the enterprises in other places.
In the past few years, Huaxia has not only vigorously developed urban construction, but also developed new rural construction, western development, etc., hoping that while Huaxia's economy can develop faster, it will not cause the gap between the rich and the poor to continue to widen.
The discussion lasted for several hours, and finally they came to a result.
...
Mr. Zhang, will the plan be successful, and when will it come out? Wang Dongsheng asked on the phone.
Mr. Wang has a deeper heel with the capital than I do. It sounds easier to get the news, right? Zhang Yang asked with a smile.
Mr. Zhang, don't be in a hurry, because your company's Zhiduoxing brand and Wenquxing brand are already well-known. Our BOE is different. The brand has not developed well in the past two years. Now we plan to push LCD monitors, and now we assemble them in the domestic market. There are many computers, and we hope to occupy a larger share.
I also inquired, but I didn't get any results. Your status is different from mine, but how many guests are there, you ask again?
Relax, this matter will definitely come true. If the government doesn't support it, then we can do it ourselves. Although the effect is a bit poor, it will be no problem to help BOE's brand start.
Just as he was talking, the landline on Zhang Yang's desk rang. He talked to Wang Dongsheng and picked it up.
Hello, is this Chairman Zhang Yangzhang? This is the XX office. The leader invites you to come over at two o'clock in the afternoon. I want to talk to you about the national brand plan.
After hanging up the phone, Zhang Yang said to the mobile phone: Mr. Wang, the news has come. XX asked me to meet at two o'clock in the afternoon. Wait for my good news.
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