Super Tycoon

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Schneider looked at Nokia's sales statistics in China. The market share did not decline, but the profit margin did. The main reason is that cheap machines do not make money, and the price has dropped a lot.

Although it is easy to sell, some individual mobile phone stores are not willing to buy it. Only those chain mobile phone stores will buy it, and the profit is too low.

Fortunately, the market share of some competitors in the Chinese market has declined, consolidating Nokia's position as the dominant player in the industry. Nokia plans to occupy some of the world's major markets, and if it gets the first place, its position will be unshakable in the future.

Even if they can't monopolize, they still have the heaviest right to speak. At least the current mobile phone requires three defenses, and this three defense standard is formulated by them Nokia.

It's just that Zhi Duoxing's rise is too fast.

After he conveyed Zhang Yang's words to the board of directors, the top management of the board of directors authorized him to target Zhi Duoxing in the Chinese market, but he did not expect that not only failed to suppress Zhi Duoxing, but also increased the share of Zhi Duoxing.

Looking at the whole year, Zhiduoxing's market share will not be particularly high, but if you only look at the second half of the year, Zhiduoxing's market share exceeds 10%!

If things go on like this, Zhiduoxing will become the fourth place in the Chinese market next year, and in another year, will it threaten their position as Nokia?

Now Motorola is still not convinced, and Samsung and others are also eyeing, and Nokia's boss seat is not very stable.

Fortunately, Zhiduoxing only has a Chinese version. Although a traditional Chinese version has also been released, the sales volume is not outstanding. The English-speaking market is the largest, and the Russian-speaking market is also very large. Nokia has already entered these markets and is developing very well.

Zhiduoxing previously announced that it will enter the Eastern European market early next year, and Nokia is also ready. At that time, it will give Zhiduoxing a lot of resistance, making them retreat to the Chinese market obediently, and even cut off the idea of ​​​​entering the English-language market.

Just when Schneider wondered if he had such a good management in Asia this year, if he had the opportunity to go further, there was an urgent knock on the door.

what happened?

Mr. Schneider, Zhiduoxing's mobile phone has entered the Eastern European market!

Huh? You mean it's already listed in the Eastern European market? When? Schneider was not calm.

Today. The sales agent is Moscow Electronics,

The company of Kurishenko, the director of Zhiduoxing, is also the best electronic and electrical appliance seller in the Eastern European market.

This is too sudden. Didn’t Zhiduoxing announce that it will enter the Eastern European market next year? There is still one month before next year, why is it suddenly brought forward?

Mr. Schneider, we have learned that other products of Zhiduoxing are often launched in advance, catching competitors off guard. Although consumers may feel it suddenly, but with intensive advertising, the effect is not bad.

Moreover, the demand for mobile phones in the Eastern European market is also growing rapidly. The early entry of Zhiduoxing may also be related to the urging of Moscow Electronics.

Schneider stretched out his hand: Give me the detailed information, continue to understand, and I will report to the board of directors.

Although Eastern Europe is not an Asian market, he is not responsible, but since he knows it, he has to report it. Maybe he can also get the favor of the board of directors, giving him the opportunity to go further.

Compared with the position of president of the Asian region, he prefers to return to work at the headquarters, where he can live with his family and his familiar hometown.

At the same time, Zoney, who was preparing to enter the Eastern European market for mobile phones, also received news that the Smartphones were launched in the Eastern European market.

Zhiduoxing's products have been released ahead of schedule again, and even Sunny, who has been competing with Zhiduoxing for a long time, has been swayed again.

They thought that Zhi Duoxing might advance, but they didn't expect to advance so much. In the initial official announcement, Zhiduoxing said that in the first quarter, Suni estimated that it will be January. They plan to go public at the end of December, which is a week or two ahead of Zhiduoxing.

But now, Zhi Duoxing is two weeks ahead of them.

And all of them are listed in the Eastern European market so quickly, which means that Zhiduoxing has shipped to the Eastern European market at least two weeks in advance. After all, it has to be distributed to different countries and cities, and the two weeks are very tight.

The problem is that they didn't discover these things in advance. After all, Zhiduxing will ship to the Eastern European market every month. Products such as game consoles and MP4s are still very popular. No one would have guessed that this time it is actually a mobile phone.

Even if it wasn't for the hype in the Eastern European market, they might not know it yet.

How many mobile phone manufacturers are studying how to attack Zhiduoxing. After all, judging from the performance of Zhiduoxing in the Chinese market, if it is not well prepared, then Zhiduoxing will really expand its market share rapidly.

Moreover, Zhiduxing wants to expand its market share without making money at all, which is something other manufacturers dare not do. It is because the profit margin of other products of Zhiduoxing is very high, especially the game products, the profit margin can exceed 20%.

The profits of many mobile phone manufacturers are declining. Although the mobile phone market is expanding, there are more and more competitors. Moreover, many of their manufacturers are not only engaged in mobile phones, but also in other industries.

As other industries decline, they have to invest a sum of money, and it is difficult to give too much money to the mobile phone business. After all, even Motorola, the second largest in the industry, is losing money. Can other manufacturers not be afraid?

If they follow in Motorola's footsteps, will they have to sell some of the company's once brilliant businesses to make up for the shortfall?

After research, those mobile phone manufacturers found that it is really difficult to snipe Zhiduoxing in the Eastern European market.

Because the agent of Zhiduoxing mobile phone is Moscow Electronics, the best in the Eastern European market, and its sales ability is beyond doubt. Moscow made a notebook computer by itself, and in just one year, it rushed to the third place in the market.

And Zhiduoxing is willing to spend on advertising, so much money, you can see the advertisements of Zhiduoxing mobile phones when you turn on the TV and computer. Even if you go to the mall, you can still see large screen advertisements for Smartphones.

I heard that Kurishenko, the boss of Moscow Electronics, also uses a smart phone. This kind of celebrity effect is better than celebrity endorsement. The rich and powerful all choose smart multi-star mobile phones, so how can the quality be poor?

Moreover, the Russian-language operating system of the Zhiduxing mobile phone was jointly developed by Moscow Electronics. There are not so many translation errors, and it is more suitable for the habits of Eastern Europeans. Even the color of the mobile phone is purple and gold, which is very luxurious at first glance.

Some manufacturers suddenly realized that the smart phone will be launched in the Eastern European market in advance, so will it be launched in the English-speaking market?

This has to be guarded against, after all, Zhi Duoxing habitually advances!