Super Tycoon

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When Bird established a joint venture company and was preparing to make great strides, the war between Zhiduoxing and Nokia's cheap phones also started.

Nokia took the lead in reducing the price of 1100 to 900 yuan. At the same time, it announced that their new music phone will be listed soon.

This is clearly aimed at Zhiduoxing, making other manufacturers happy to wait and see.

Nokia, the industry leader, wants to target the fast-rising smart stars in the Chinese market, and they are very happy. The battle between the two companies also gave them a lot of opportunities. They can concentrate on developing new models, or they can take the opportunity to promote some of their mobile phones.

To everyone's surprise, both Nokia and Zhiduoxing have advertised cheap mobile phones. Do you still want to make money by advertising such low-profit mobile phones?

But in any case, the sales of the two mobile phones are rising. Nokia consolidated its No. 1 sales position by relying on 1100, and Zhiduoxing relied on L1 to increase its market share again, and the domestic sales ranking finally reached the top ten.

There are 30 mobile phone brands in the domestic market, and Zhiduoxing has become the tenth from the bottom at the beginning of the year. And in fact, except for the top three Nokia, Motorola and Bird, no other mobile phone manufacturers have a market share of more than 10%, including Samsung and Soai.

The gap between the top three and the bottom seven is very large, and Zhi Duoxing can be regarded as entering the second echelon.

Everyone suddenly discovered that mobile phones with black and white screens are actually very popular. There is only one reason, and they are cheap to see.

A mobile phone with a 65,000-color screen costs more than 2,000 yuan, and a mobile phone with a single-color screen costs more than 1,500 yuan. However, the price of these two phones is only 900 yuan.

At this time, there was a problem. Mobile phones with single-color screens were unsalable.

When Zhiduoxing and Nokia pushed cheap black and white screen phones, those manufacturers of monochrome screen phones didn't pay much attention.

Who would have thought that because of the popularity of black and white screen phones, their monochrome screen phones have become unpopular.

Consumers feel that there is not much difference between a single-color screen and a black and white screen, and whether it is a blue screen or an orange screen, it is actually a bit dazzling, and it is not as comfortable as a black and white screen.

How about buying a color screen with 65,000 colors if you add some money to pursue color screens? There are also more expensive 260,000-color true-color mobile phones with higher resolution.

In fact, the monochromatic screen,

It was originally a transitional product. In order to satisfy everyone's pursuit of color, when improving technology, first earn a little to supplement research and development funds.

If black and white screens should be eliminated, then monochrome screens should be eliminated even more, because the price of 65,000-color color screens has also dropped at this time, not much more expensive than monochrome screens.

The biggest function of the single-color screen is to set off the multi-color color screen, which is convenient for widening the price range and class.

When Nintendo launched a head-mounted display with a monochrome screen and promoted their VB game console at the same time, they encountered this kind of feedback. The monochrome is dazzling, and it doesn’t look good at all.

Manufacturers are naturally aware of the limitations of single-color screens, but they think they always look better than black and white screens, right? When you turn on the screen, you can always see colored lights, and it looks brighter, doesn't it?

But unexpectedly, consumers suddenly became rational. When they found that the functions of single-color screen mobile phones were average, and they were hundreds of dollars more expensive than black-and-white screen phones, they gave up this choice.

Either buy a cheap black and white screen mobile phone, and save a few hundred yuan to buy an MP3. Or just add some money and buy a mobile phone with a multi-color color screen, it will look more beautiful when looking at pictures, right?

The slow sales of single-color screen phones has caused the sales of many mobile phone manufacturers to decline. They don't quite understand it, and it's not like that in foreign markets.

The only difference may be that in the Chinese market, there are more than one black and white screen mobile phones, and the price is much cheaper than that of a single color screen.

Coupled with the advertising war between the two brands, each of which spent tens of millions on advertising for cheap phones, the black and white screen phones were accepted by more consumers.

In fact, many domestic users didn’t think much of black and white mobile phones at first, just like in the era when color TVs became popular, who would be willing to buy black and white TVs?

After all, a mobile phone is different from a TV. The function of a TV is to watch TV. What you watch is video. The color is obviously clearer and the experience is better.

The main function of the mobile phone is to make calls and send and receive text messages. The experience of this black and white screen is not too bad. You use a mobile phone with a color screen, and it’s not black fonts?

Of course, mobile phones now have more and more functions, but these two are the most basic functions. Moreover, mobile phones with single-color screens do not have many functions. They cannot view pictures, have no cameras, and have no MP3 functions. The price is several hundred more expensive than those with black and white screens.

Without any obvious advantages, how can it be easy to sell when the price is still expensive?

It is true that many people think that the mobile phone is worth two or three thousand, or even three or four thousand, but many people are reluctant. There are hundreds of pieces of the same use, why not use it?

In Zhang Yang's previous life, many people held a Blackberry or Dopod smart phone in one hand and a Nokia 1110 in the other, and they didn't think there was any problem with using cheap mobile phones.

And those who like to pursue mobile phones with many functions and high prices, don't Zhiduoxing still have music phones for them to choose.

When mobile phones with single-color screens were slow to sell, some domestic mobile phone manufacturers began to exert their strength. They directly launched some mobile phones with multi-color screens priced between 1,500 and 2,000 yuan. This price range was originally for single-color screens. mobile phone.

In fact, most of the mobile phones with single-color screens were produced by foreign manufacturers. At that time, there was no such single-color screen technology in China.

Looking at the report in his hand, Zhang Yang was quite satisfied with the result. He was never afraid of competing with Nokia. Perhaps Nokia is stronger in mobile phones, but he knows the future development trend.

He can make Zhi Duoxing less detours and take some shortcuts. Just like this black and white screen mobile phone, it is a shortcut to increase market share.

Although it doesn't make money, it has allowed Zhiduoxing to gain a foothold among mobile phone brands. When consumers choose mobile phones, they will also think more about Zhiduoxing. After all, they can often see many Zhiduxing mobile phones.

And it's not that they won't be able to make money in the future. As production costs decrease, their profits will also increase. There will be a certain tacit understanding between Nokia and Zhi Duoxing, and they will not give up making money for the sake of emotional disputes.

Old Duan, I see that the sales of Zhiduoxing in the Chinese-speaking market in Southeast Asia are getting better and better. Our Russian version is ready, so let's push it to the market in advance.