Super Tycoon

In fact, when the previous life 1100 was first launched, the domestic price was 1280 yuan.

Other mobile phone manufacturers have started to make color screens, even blue screens and orange screens. They are making mobile phones with 65,000 and 260,000 color screens. When they feel that black and white screens are about to be eliminated, Nokia does the opposite and wins Huge success.

Because there are still many LCD manufacturers with black and white screens at this time, and their products are going to be unsalable, so they are willing to supply at low prices to ensure that there will be meager profits for the company to continue to survive. There are several factories in Huaxia.

Later, Nokia launched cheap models with orange screens and blue screens. When other manufacturers almost gave up such screens, they purchased a large number of products at low prices to occupy the market.

Are you saying that this product does not make money? Of course, I also earn, but it is very little, but it has greatly improved the brand awareness of Nokia. Many people's first mobile phones are Nokia's because they are cheap.

Let’s just say that now, the mobile phones on the market are more than 1,000 to 4,000 yuan, and the market below 1,000 yuan is all off-the-shelf or second-hand goods several years ago. Mobile phone manufacturers will not produce such cheap products.

Anyway, everyone wants to buy mobile phones. They sell expensive ones, but consumers still want to buy them and earn more. Cheap phones, which will soon fill the market, are also bad for them.

In Zhang Yang’s opinion, there is no need for more than a thousand mobile phones. Those mobile phones have single-color screens such as orange screens or blue screens. After two years, Zhiduoxing will re-produce them and continue to occupy the market with low prices.

The price of two thousand yuan is currently the mainstream in the domestic market, and it is also considered the mainstream in the international market. Zhiduoxing does not have related products now, so it is relatively backward, so it plans to launch a clamshell phone to fill this gap.

The development plan studied before must be adjusted after market research.

Seeing that Zhang Yang had made a decision, Duan Yongping finally breathed a sigh of relief. In this way, Zhiduoxing can always have a few more mobile phones for consumers to choose from.

...

At the end of August, Zhiduoxing's l1 was officially launched, with a retail price of 898 yuan. Once the price was revealed, it shocked the market.

Other mobile phone manufacturers haven't noticed what's going on yet, but Suni has keenly discovered that this is not the way Zhiduoxing made home game consoles back then?

When Zhiduoxing made g1, the price of game consoles was cheaper than all others, and the lowest price was guaranteed. At the same time, the game prices were also very cheap. Relying on the low-price strategy, it quickly occupied the market and defeated many old players. Game console makers.

When Zhiduoxing launched the mobile phone, Sunny was still worried that Zhiduoxing would continue to do so. After seeing Zhiduoxing launched a mobile phone priced at 3000rb, they were relieved.

Sure enough, Zhiduoxing's music phone didn't sell very well, and it wasn't considered a hit at all. Later, after many promotional measures, the sales increased, but they were not as good as their sales in the Chinese market.

But who knew that everyone started to give up black-and-white screen phones, and when even single-color screen phones were planned to be phased out within a year or two, Zhiduoxing actually launched a black-and-white screen phone, and the price was still so low.

This time,

Zhiduoxing's mobile phone has a great price advantage. Just a week after its launch, the sales volume exceeded 100,000 units, which is much better than the original music phone.

Other mobile phone manufacturers are dumbfounded. How can a product that should be eliminated actually sell well?

Shouldn't everyone prefer color screens? Didn't Zhiduoxing also launch music phones? Why did you suddenly make such a cheap mobile phone?

Can you still make money at this retail price?

Other mobile phone manufacturers quickly calculated the production cost of l1, and found that it would cost at least 600 rb, plus the profits of advertising, logistics and transportation, retailers, dealers, etc., can Zhiduoxing make money?

Even if you make money, one is only ten or twenty yuan. What is this picture?

Even if you sell 500,000 units a month and earn 20 yuan per unit, that's only a profit of 10 million. What about your R\u0026D costs? There are also the scrap rate in the production process, after-sales service and other expenses, which are not profitable.

What do you sell unprofitable products, are you disgusting?

How did they know that the actual cost of this product was less than 600 yuan, because they purchased a lot of materials, so the cost was reduced.

I also found the world's top foundry, which can be shipped together with p4, repeater, etc., and the agency fee is not high, and their actual profit is higher than those manufacturers estimated.

And they did advertise, but most of them are print ads, and the previous agreement with China Mobile, China Unicom and other channels, Zhiduoxing does not need to increase advertising costs, they also have to post posters at the door of the business hall, and place the products in the most conspicuous place. position.

What's more, the export price of this product is 100 US dollars, and the retail price of Li Zeju in the Southeast Asian Chinese market is about 1,000 RMB, which is also a small profit but quick turnover.

Everyone suddenly discovered that Zhiduoxing has now launched three mobile phones, but the price span is very large. Those above 3,000 yuan and those below 1,000 yuan, the middle price range is the main competitive market for other manufacturers, and Zhiduoxing seems to have given up!

The most depressing thing here is Nokia. Their 1100 plans to be launched in the Chinese market in the fourth quarter, but they didn’t expect Zhiduoxing to make a cheap mobile phone with a black and white screen. It also uses a plastic shell and even has a more beautiful design than theirs. Some.

And I don't know why, in Zhiduoxing's l1 mobile phone, many functions have been simplified, but game functions have been added, the most basic 8-bit games are Snake and Sokoban.

Such a comparison, their 1100 is not competitive. There is no advantage in cost, no advantage in performance, and no advantage in appearance.

The only advantage may be the brand, at least in the field of mobile phones, they are much bigger than Zhiduoxing, they are the number one in the industry.

But Zhiduoxing is not a small brand. The president of Zhiduoxing Group is still the eleventh in the world's richest list. Many people even say that if the chairman of Zhiduoxing Group hands over the shares to Zhang Yang, then Zhang Yang's ranking will reach sixth, and he will continue to maintain his position in Asia. The title of the richest man suppresses that Middle Eastern prince.

Other mobile phone manufacturers don't make black and white screens anymore, why does Zhiduoxing do it the other way around? They think about designing a cheap model after going through many arguments and disposing of some inventory products. Does Zhiduoxing have inventory to clear?

And because of Zhiduoxing's aggressive purchase of black and white screens, Nokia was unable to purchase cheap black and white LCD screens, and their costs also increased.

Nokia suddenly discovered that Zhi Duoxing might become their rival!