Super Tycoon

Because it needs to be ultra-thin, the launch of Zhiduoxing's 2,000-yuan mobile phone has been delayed. Currently, a prototype has just been produced and testing is still underway.

Because it is not a clamshell, it is necessary to ensure that the keys of the mobile phone will not issue commands due to inadvertent touches. They have processed the keys to make them feel harder.

But I feel that it is very laborious to press the buttons like this. If it is sending text messages, especially editing long text messages, it will be very tiring for the fingers, and debugging is required.

The screen has become larger so that the fonts are larger and look clearer. Now more and more people are nearsighted, but many people think that wearing glasses will lead to a faster decline in vision, so they would rather squint than wear them.

The larger screen should be welcomed by the market, especially those with bad eyesight.

Compared with the 1,500 yuan mobile phones on the market, the performance of this mobile phone is not much improved. The only improvement is the screen and battery, but the appearance design is very outstanding. Zhang Yang thought it was very beautiful when he saw the prototype at first glance.

The action is very fast. It seems that it can be launched in the fourth quarter? Zhang Yang rubbed the phone, feeling good.

It should be no problem. We are still testing, and then we need to find a foundry. Our own factory can only guarantee the production capacity of music phones.

Zhiduoxing's factory has not continued to expand, and mainly produces game consoles, supplemented by educational electronic products and music electronic products. There is only one factory with two production lines for mobile phones, which is obviously not enough to guarantee production capacity.

You can find a foundry to ensure quality and speed. Can this cost be controlled?

Yes, the production cost is about 1,400 yuan, including material costs and OEM fees. It is absolutely no problem for us to sell it for more than 2,000 yuan, and we can guarantee a 20% gross profit.

The cost of music phones has also dropped, and the gross profit has also increased.

Okay, well done. Zhang Yang was very satisfied with this number. There may still be no net profit, or even a loss, but it has been developing in a good direction.

In Zhang Yang's view, this product has the potential to become the king of machines, but there are still some shortcomings.

How much do you expect to sell in the market for this product?

We estimated that this product no longer has a price disadvantage, and of course there is no obvious price advantage. With its outstanding design, coupled with our Zhiduoxing brand and channels, it should have a golden sales period of about two years, almost It can sell 10 million units! Duan Yongping replied.

He doesn't think his estimate is a bit high. Isn't Smart Star going to be sold in the Eastern European market next year? With one more sales channel, sales will definitely increase.

That's it? Why don't you have confidence in this product?

Duan Yongping thought that his estimate was a bit high, why did the CEO think it was too low? Is the president so optimistic about this product?

This is a simple bar phone. Now the clamshell phone is more popular. Many people think that the flip of the phone is very face-saving.

And our performance has nothing special, except that it is thinner and better looking.

Nothing great about it.

Then why not magnify its advantages? It is thinner, can it be made thinner? The shell material is not allowed? The anti-drop test is not up to standard? Have you considered replacing the metal shell?

The data of 10 million units is far from Zhang Yang's psychological expectation. Strictly speaking, the sales volume of more than 100 million units can be called the machine king. In the past few years, there will be seven or eight models. Even after the emergence of smart phones, there are still functional phones that can set records.

At present, Zhiduoxing only has China as its main sales market. The Southeast Asian language market has just been developed, and it will start to attack the Russian and English markets next year.

As for the South Korean and island markets, the era of functional phones has been temporarily abandoned. Those two countries are also quite xenophobic, they only recognize American products.

Zhiduoxing's game consoles opened up the market there at the beginning because of their low prices. In the island country market, they were also surrounded by the other three.

So Zhang Yang's goal is to make this phone sell more than 50 million units. Although there is still a big gap with the sales volume of the real machine king, it is enough for Zhiduoxing to gain a foothold.

The Motorola v3 from the previous life was launched in the second half of next year, with an average global selling price of more than 550 US dollars. In the end, it still sold 130 million units, bringing back a large profit for Motorola.

The metal case, ultra-thin body, and large screen were all design features at the time, and there was nothing outstanding about the others.

Although Zhiduoxing is a straight board, it is also ultra-thin and has a large screen. The only difference is the metal shell, so let's make up for this shortcoming.

After Zhang Yang proposed the metal case, Duan Yongping glanced at Chen Mingyong, and the two looked at each other. All metal casing, isn't that too heavy?

President, the weight of the metal casing is not easy to handle. Although it is resistant to falls, it may not be shockproof. It is also prone to rust and other problems, and the feel must also be considered.

Use aviation aluminum alloy. Zhang Yang said directly.

Aviation aluminum alloy? President, the cost is too high. Just one shell will increase our cost by hundreds of dollars.

Then the production cost will be more than two thousand yuan, how can you sell it at a cheap price?

Then it will be more expensive. Let me ask you, if you use a metal body, will it feel more durable and more handsome? Go to the supplier, consult carefully, and customize our shell.

The price can be increased, more than 3,000 yuan. At 2,000 yuan, let's get another flip phone. I found that we don't have a flip phone now.

Many mobile phones now use 15-inch screens. The one you are developing now has a 2-inch screen. If you make a clamshell, can the screen be bigger?

In addition to music phones, just grasp the basic functions. In fact, many people have p3 or even p4, and they don't pay much attention to music phones.

That cheap mobile phone, how is the research and development going, can the cost be controlled?

Chen Mingyong shook his head: President, I'm sorry. At present, we have tried our best, but the production cost of the designed product can't be reduced to less than 500 yuan. In addition to the cost of publicity and sales, it will cost at least 850 yuan. More than RMB 100,000 to protect capital, retailers may not be willing to sell.

Why? Because earn less.

Selling those expensive mobile phones, retailers can earn one or two hundred, or even two or three hundred. Selling this cheap one only earns twenty or thirty, the gap is too big.

Zhang Yang looked at the blueprint, the design of the cheap phone is similar to the 1200 in the previous life, and it is also similar to many PHS now. It's just that the cost cannot be reduced, which is indeed a big problem.

The more than 1,000 yuan mobile phone that was going to be launched before is temporarily suspended, and this one will be produced first, and the retail price will be set at 900 yuan. This black and white screen mobile phone will also become a king of mobile phones!