Super Tycoon

Many manufacturers pay attention to the sales statistics of Zhiduoxing in China, but Zhang Yang is not only looking at these, but also includes some sales statistics in Southeast Asia.

Under the strong recommendation of Li Zeju, Zhiduoxing music mobile phones have been exported, not only to Hong Kong, Macao and Taiwan, but also to many countries in Southeast Asia. They are used by people of Chinese origin or who understand Chinese. The system is a traditional Chinese version.

At the beginning, Duan Yongping was not optimistic about this. Even before the mainland market had a firm foothold, he considered exporting. Especially after exporting, their competitiveness will become weaker, and the cost of publicity will be less, so don't ruin your reputation.

However, after a period of development, Zhiduoxing music mobile phones have gained a firm foothold in those markets, because Li Zeju sent them to the counters of many chain mobile phone stores.

Looking at the sales curve on the report, Zhang Yang was very satisfied. The export volume of Zhiduoxing music mobile phones had exceeded 150,000 units in May, and orders increased again in June.

Not only Zhang Yang didn't expect this data, but Duan Yongping didn't expect it either, because they didn't pay for the promotion at all.

How did you sell so many without promotional expenses? Are Hutchison's retail channels really so good?

Duan Yongping also communicated with Zhang Benxiong before. Zhang Benxiong said that he is sure to sell 20,000 to 30,000 units a month. If there is more, he will need a promotional fund.

You have never advertised, how could consumers know, how would they be willing to buy?

If you sell it very cheaply, it’s okay to say that people who buy those cheap things generally don’t choose brands, but the retail price of Zhiduoxing music phones is not cheap, and it is still high at this time.

It's expensive, and not many people know about it, so how can it sell well?

But after the sales statistics came out, Zhang Benxiong was convinced. In terms of retail sales, he was indeed inferior to Hutchison Huang. He also went to investigate to see how Hutchison did it.

Only after this investigation did we know that Hutchison had found several best retail channels, and then promoted them through the channels. In cooperation with those retail channels, when they were doing promotional activities in mobile phone stores, they took the initiative to give away a batch of mobile phones as prizes, which were constantly mentioned by the event hosts in those stores.

In fact, less than 1,000 units were donated in total, and the cost was only more than 2 million yuan, but the effect was very good.

Li Zeju didn't mention this fee before, and they didn't ask about it. Now that I know it, I fully support it. If advertising is really needed, it will cost at least hundreds of millions of RMB.

At this time, some economically developed regions,

The chain of mobile phone stores has already reached a certain scale, but in China, apart from the two major communication giants and the post office, there are very few other chain stores, and most of them are individual mobile phone stores.

These personal mobile phone stores were also the ones who were bold enough to make money by opening BP machine stores.

Not only do they open mobile phone stores, but they also join the branches of China Mobile or China Unicom by the way, earning two shares of money.

A personal mobile phone store will cost at least 300,000 yuan. You always have to prepare about 100 new mobile phones, right? An average of 2,000 yuan per set would cost 200,000 yuan. There are also store rent, labor costs, and some other spare parts. Even if ordinary people know this to make money, they don't have enough capital.

With 300,000, many people would rather open Internet cafes. Internet cafes are great, you don’t have to worry about bargaining with others, you don’t have to think about buying goods, and you don’t have to worry about others stealing and robbing.

Three yuan an hour, as long as the location is not particularly bad, it must be full every day. It is so much easier to buy some instant noodles, drinks, cigarettes, time cards and so on.

I don't have to sit idle every day, I can play computer games together. You can play games, watch movies, etc., without thinking about it.

And if you want to open a chain of mobile phone stores, you need even more funds. Even if it's just a chain in one city, you still want it in every district, right?

If it is too small, others will not want to enter, and think that you have few types and are not interested. If you want to open a large one, you must have every brand and a complete range of goods.

There are 30 mobile phone manufacturers in China, and each manufacturer now has ten mainstream mobile phones. Even if you only have ten units of each model, you have to stock up on three thousand units.

Five stores in one city alley need 15,000 units, which means tens of millions.

There are tens of millions of people in China at this time, and many of them choose to open their own factories or something. Few would think of building a mobile phone chain store.

Even if they want to sell something, they will choose to sell a big item like a car, which also costs a lot of money, but they can sell it to earn more. Besides, car sales are generally joined by agents. They don't need money for the purchase, they just need to put down a deposit.

That is to say, for the time being, the sales model used by Hehuang cannot be imitated by Zhiduoxing in China.

They have already signed agreements with China Mobile, China Unicom and China Post, and the other parties have placed their products in the most prominent position. But there are only two types, so what's the use of being conspicuous?

Others' brands are placed in two or three rows, but only theirs are displayed in two styles. Fortunately, companies such as China Mobile now divide mobile phones into counters according to price, and the ones with more than 3,000 yuan are placed in the most conspicuous position, because the profits are the highest.

As the mobile phone advertisements of Zhiduoxing gradually fermented, everyone has become more and more acceptable to Zhiduoxing for having a mobile phone. Many users who have purchased Zhiduoxing mobile phones have also reported that this mobile phone is very easy to use and there are no problems.

There are also some people who don't believe it. How long have you bought it? Maybe something will go wrong in two months. Such an expensive thing must be resistant to use.

In the eyes of many families, mobile phones are big items, just like TVs and washing machines. It is best to use them for ten or eight years, or even longer.

Maybe many people can't think of it now, they will change their mobile phones to new models within two years.

All mobile phone manufacturers actually have a consensus, that is, whoever can increase the frequency of consumers' consumption of mobile phones will be able to control a larger market.

In the era of feature phones, three defenses are the standard. Among them, Nokia is the most famous. Many people say that Nokia's mobile phones are so hard that they can smash walnuts.

In the era of smart phones, the standards of three defenses have dropped drastically. Everyone takes good care of such an expensive mobile phone, who is willing to drop it. What if it really breaks? The manufacturer will be very happy, you have to get a new machine.

At that time, mobile phones had become a necessity in everyone's life, and it would be very inconvenient to not have a mobile phone, so they didn't worry about you not buying a mobile phone.

All smartphones are basically not resistant to falling, and the screen is fragile, whichever brand you change to is the same.

After finding out that the sales of Zhiduoxing mobile phones in Southeast Asia were better than expected, Duan Yongping came to discuss with Zhang Yang, whether it is possible to launch a Russian version?