Super Tycoon

The holiday of May Day already has the concept of Golden Week at this time. Golden Week not only stimulates tourism, but also stimulates everyone's consumption.

Merchants have also seized this opportunity to start promotions, increase sales, and increase their profits.

The same is true in the mobile phone industry. If one brand cuts prices, another brand will give away a battery. In the business halls of China Mobile and China Unicom, there are also some activities, such as free calling credit for buying a mobile phone, free card opening and so on.

And Zhiduoxing music mobile phone not only presented free phone bills, but also presented earphones.

The earphones do not use the most mainstream black color scheme on the market, nor is it a very common gray color, but mainly white and red, which look particularly conspicuous.

Just like a few years ago, people who bought a BP player liked to hang it on their waists, and bought a mobile phone with a particularly loud voice. When everyone has something that others don’t, many people like to show it off.

The same is true for the role of this earphone, letting people know that you have electronic products that can listen to music in your pocket.

Exactly two days ago, Stefanie Sun, the spokesperson of Zhiduoxing's music phone, held a concert in the mainland. During the concert, she specially took Zhiduoxing's music phone to promote it. This is a clause included in the endorsement contract.

All of a sudden, more people began to pay attention to Zhiduoxing's music phone, and many people began to wonder whether this phone is really that good.

Although Zhiduoxing's mobile phone is more expensive, and the cheap one costs 3,000 yuan, it can also be used as an MP3 player, with a larger storage space and a larger battery capacity, which makes many people feel good.

Some people who were hesitant before chose to buy Zhiduoxing music mobile phones, and held the mobile phone in a very high-profile way, wearing earphones, walked in front of classmates, colleagues or friends, and listened to the envious voices of other people.

Wow, this is Zhi Duoxing's mobile phone. I heard it costs 3,000 yuan.

It's okay, but the appearance is more fashionable, you can listen to music, and the battery is still durable. I will change it next year. When he spoke, his tone was still very casual, showing a look that changing mobile phones is very common.

The Golden Week is over soon, and major manufacturers are counting their own sales, and they are also counting the sales of other manufacturers, hoping to make comparisons.

Statistics from other manufacturers, they can only make a rough estimate, but you can get detailed data by inquiring about it at the specially managed information industry.

In the mainland market, Motorola is still the leader, but it is almost the same as Nokia.

Bird ranked third, followed by Samsung, Ximenzi, etc. Suni and Ericsson also sold well, but everyone suddenly discovered that the weekly sales of Zhiduoxing music phones reached 350,000 units!

During the May Day Golden Week, everyone's sales have increased, and some brands' sales this week are even higher than the previous month's sales.

But none of them could have imagined that the weekly sales of Zhiduoxing music phones could rise to such a high level.

According to previous experience, the sales volume of Zhiduoxing mobile phones will definitely exceed 400,000 units this month, and may even reach 500,000 units!

Such an expensive mobile phone, and there are only two models with similar performance, a bar phone and a slider phone, and the price of the slider phone is two hundred yuan more expensive.

Could it be said that Zhiduoxing's mobile phone is really about to rise?

No, you have to hold it down!

...

President, do we really want to make earphones a standard feature of mobile phones? This will increase our cost by dozens of dollars. The May Day Golden Week has passed, and Duan Yongping feels that there is no need to continue to give away earphones, which is not the case. small money.

So do consumers like it? If they like it, we will continue to offer gifts. Although our profit margin has dropped, sales have increased, right?

In the previous life, many mobile phones were equipped with earphones, making them the official standard equipment. Even in the future, it will include mobile phone cases, brackets, film stickers, etc., but they will not be used now.

Well, I will arrange for the factory to change the packaging and put the earphones and the mobile phone together. It seems that other mobile phone manufacturers are making efforts during this time. I have asked, and they have lowered the prices for some dealers, especially Those with a retail price of more than 3,000 yuan.

This is clearly aimed at Zhi Duoxing's music phone. Others' phones cost more than 3,000 yuan, but they also have a camera function, although that function is just a gimmick at this time, because the photos are very blurry.

Are you saying that other mobile phone manufacturers have lowered the shipment prices of mobile phones priced above 3,000 yuan at the same time?

Yes, so I think they are a tacit alliance and want to defeat us. It seems that those mobile phone manufacturers are very nervous, for fear that we will develop and let them lose the market.

When Zhiduoxing was making game consoles, there were still more than a dozen major brands of video game consoles in the world, and there were six in island countries, as well as North America, Europe, and Taiwan. There are also more than a dozen arcade and handheld manufacturers.

Now, let alone video game consoles, including handhelds and arcades, there are less than ten brands in total. And several of these brands have become sub-brands of other companies.

Zhi Duoxing is following the path of others, leaving others nowhere to go!

They are afraid that Zhiduoxing will develop in the mobile phone industry, and when the industry reshuffles, there will be another strong competitor, a competitor who may replace them.

Zhang Yang leaned on his chin with one hand, and knocked casually on the table with the other: Since they are all so nervous, let's add more fire and announce our strategic cooperation with Motorola.

In the past, many manufacturers may not have thought highly of Zhiduoxing, thinking that Zhiduoxing was inferior to them in the field of communication technology. But with the backing of Motorola's technology, who else would dare to say that?

Giants like Nokia, Ericsson, and Samsung do not dare to say that their technology is necessarily better than that of Motorola.

It's just that Motorola is currently at a disadvantage in terms of product design, which makes many people dislike it. The same is true of the failure of Motorola in the previous life.

The introduction of new products is not fast enough, and the appearance of the products is the same. The main products are clamshell phones, and there are few color schemes, which can easily make consumers feel tired.

Okay, I'll arrange this matter. President, should we add some color schemes to give consumers more choices? Duan Yongping suggested.

Yes, although we don't have any new styles, we can attract some new consumers with new color schemes.

At the end of May, everyone suddenly discovered that the sales volume of Zhiduoxing's music mobile phone reached 530,000 units this month, exceeding their expectations by more than 100,000 units!

I didn't find that Zhiduoxing added any advertising, or those promotional channels, and didn't launch any new models, but the sales continued to rise.

Zhi Duoxing, I can't hold back anymore!