Super Tycoon

The Nokia 1110 in the previous life was a completely low-end mobile phone. It abandoned the multiple functions such as music, photography, and Internet access that were already popular at that time. It was a mobile phone that could only receive calls and text messages. Of course, it still added I made a game called Snake.

This mobile phone has achieved the ultimate price. The retail price is 300 yuan, which is no longer cheap. At that time, a better PHS cost six or seven hundred yuan.

Mobile phones are cheaper than PHS, and counterfeit phones can't do it, which also greatly promotes the popularization of mobile phones.

Some people say that Nokia has developed many new users by relying on this mobile phone. And Nokia also promoted the brand, so that when more people buy mobile phones, the first thing they think of is Nokia.

Moreover, Nokia also cleaned up the inventory and disposed of some of the backlog of old electronic components. Although selling mobile phones did not make a lot of money, it was money to clear the inventory and expand brand awareness. Nokia's sales statistics were also consistent. Qi Juechen made their company's stock price increase.

Of course, Nokia has also achieved consistent excellent quality. Even though this phone has a plastic case, it is still very durable and the signal is not bad.

At the beginning Zhang Yang also agreed with Duan Yongping's statement that the launch of low-end mobile phones is not good for brand building. But they are newcomers in the mobile phone industry at this time, so what brand advantage does they have?

Take a look at their music phone, isn't it selling well? Good mobile phone manufacturers have monthly sales of more than one million, including Nokia, Motorola, Bird, Ericsson, etc., and some have monthly sales of hundreds of thousands, such as Sunny, Xiapu, Philips, etc. Even Dopods are much better than Zhiduoxing.

Why are you still being reserved at this time? Guaranteeing sales and opening up popularity is the kingly way.

It's just that their span is too large, a low-end one, a high-end one, and a lack of mid-range phones.

Old Duan, we still have to try to launch a mobile phone of about 2,000 yuan, a mobile phone of more than 1,000 yuan, plus music phones and low-end mobile phones to be developed, to ensure that there are our products in multiple price ranges. products, giving consumers more choices.”

Well, isn't the price of the new music phone going to be raised to more than 3,000 yuan, and then the camera phone will cost about 2,000 yuan. The price of more than 1,000 yuan should also be unique. We will make the screen bigger, which is more suitable for the eyes. Bad use.

In the end, I hope that the retail price of this low-end model will be around 500 yuan or even lower. The main feature of cheapness is to allow more users to afford and be willing to buy mobile phones, making this mobile phone a lot of money. People's first mobile phone.

Duan Yongping thought for a while: President,

The price of camera phones is relatively high now, more than 3,000. We sell more than 2,000, and the cost will be very difficult. Unless some hardware parameters are reduced, the camera function will be a gimmick.

For a camera phone, you must use the most mainstream 260,000-color color screen right now? To add a camera, it is necessary to increase the function and enhance the performance of the chip.

At the same time, there must be a simple picture editing function, and the screen should not be too small, otherwise who will see the photos taken?

This kind of production cost is definitely not cheap, and the technology related to the camera function has to be purchased from other companies. It’s not enough if it’s too bad, the camera function should be the main feature.

The price of this mobile phone must be at least 3,000 yuan or more.

But in this way, they will have the embarrassing situation of no products in the price range of around 2,000 yuan.

Then don't use the camera function. In terms of mobile phone design, make some other innovations and launch a mobile phone of about 2,000 yuan. How to do it is up to you.

There are so many mobile phones around 2,000 yuan on the market, so you can compare them and launch your own style.

Zhang Yang only knows that mobile phones will have more and more functions, among which the MP3 function and camera function will be used more and more, and then the video playback function and Internet access function will be used more and more.

Then move forward from functional phones to smart phones. At that time, the development speed of mobile phones will be faster, and the market for hardware performance and software will become larger and larger.

As the president of these development matters, Zhang Yang only needs to give a direction, and then leave it to other people to do it. With such high salaries and benefits, those people are not worthy of staying in Zhiduoxing Group if Zhang Yang has to decide everything.

Duan Yongping is not particularly worried about the 2,000 yuan mobile phone. The current mainstream mobile phone is about 2,000 yuan, the cost is 1,560 yuan, and the profit margin of the manufacturer can be more than 10%.

But for a mobile phone within 500 yuan, this is too difficult. The cost of electronic components is only so much, and there are also production and promotion costs. Can such a low price make money?

Forget it, since the president has already decided on this matter, he will execute it. Ask the company's R\u0026D personnel whether they can meet this requirement.

The retail price is less than 500 yuan, so the production cost cannot exceed 400 yuan, right? It is too difficult to keep profits for retailers, to give profits to distributors or agents, to have logistics and publicity costs, and to make money yourself.

Duan Yongping is not used to making such low-margin products after getting used to high-margin products.

Back at the R\u0026D center, he told Zhao Mingsheng about the request.

Below 500 yuan? The theoretical production cost is 500 yuan, and I can almost make it, but the retail price is 500 yuan. How do you make a mobile phone?

Zhao Mingsheng thought it was impossible, it was making things difficult for him.

Mr. Zhao, why is the PHS so cheap? We are only different in some components, but the difference is not too much, right? And all the materials can be the cheapest, as long as the quality is guaranteed.

Zhao Mingsheng stared at Duan Yongping: Mr. Duan, are you kidding me? All the materials are the cheapest, how can you guarantee the quality? If you make that kind of signal simulator, then it doesn't cost 500 yuan, 300 yuan will be fine. It can be done, but this is different.

You are also from a technical background, so you should know this. It's not that we don't work hard, but it's simply unrealistic now.

Duan Yongping also felt a little embarrassed, but he still had to try. If it is sold for seven or eight hundred yuan, there is no price advantage at all.

The screen uses the smallest gray screen, 1.8 inches is enough. The casing is made of plastic, just like our handheld game consoles. The function is only to keep calls and text messages, and add the functions of time and calculator. Nothing else.

In this way, the chip can also be lowered and choose the cheapest one. In terms of sound quality, we also choose the most traditional one. It is enough to hear the voice of the call clearly, and nothing else is required.

In this way, let's see if the cost can be reduced? Even in terms of the three-proof function, it can be slightly reduced. Anyway, no one will throw the mobile phone into the water, will not throw it on the ground, and will not keep it in dust.

Mr. Zhao, this is related to the development of the Yangcheng subsidiary's mobile phone business, please.