Super Tycoon

The first month will pass soon, and Zhiduoxing Group will resume work. After a mobilization meeting, Zhang Yang followed Duan Yongping back to the office.

Old Duan, the sales of Zhiduoxing music phones have increased in the past two weeks, right?

It's increased a little, but it's still not enough. Duan Yongping was still very dull, and he added some promotional expenses. Why is the effect still not working?

I think back when we were making game consoles, the cost of publicity increased, and sales soared. Now the publicity is much stronger than before, and there are more channels for publicity. Why is the effect worse?

Is it because other mobile phone brands are also advertising, or is it because people just don't like Zhiduoxing's mobile phones, or is there a problem with pricing?

With the increase in the production capacity of smart phones, their costs have indeed decreased, but not much. If the price is lowered again, the profit margin will drop again, and more products will have to be sold to cover the cost.

This year, we must ensure that a new model is launched every quarter, and the research and development costs cannot be reduced at all.

Duan Yongping looked at the sales statistics. The sales volume in February has indeed increased compared to January. It has only been 20 days, and the sales volume is already higher than the sales volume in the whole month of January. It is expected that the sales volume will still be sold in the next week or so. Forty to fifty thousand units.

The sales volume of Zhiduoxing music mobile phone exceeded 150,000 units in February. However, the sales of other mobile phone brands have also increased, and their market share is still only about 2%.

Can the minimum share target of 5% be achieved this year?

Being ridiculed by his colleagues all the time also made Duan Yongping a little discouraged. Is it his problem, or is there a problem with Chen Mingyong who he chose to be in charge of the mobile phone business?

Not only the external pressure, but also the pressure brought by Li Zeju. At the beginning, he urged to recommend his assistant Chen Mingyong as the president of the Yangcheng subsidiary, but Li Zeju was not very willing.

Because Chen Mingyong is younger, not every young man can be as good as Zhang Yang. What's more, Chen Mingyong has never made a mobile phone, and has never been in charge of a company alone. Li Zeju hopes that the company will send some mature and prudent people to take charge of the work.

Duan Yongping expressed his position to Li Zeju that this year, Zhiduoxing's mobile phones will have a market share of more than 5% in the mainland market, and the target for next year is 10%, with a year-on-year growth rate.

Only in this way did Li Zeju agree, but now the first shot failed to fire.

Sun Tengfei’s G2MINI was officially launched before Christmas last year.

Sales were very good, and in the North American and island markets, the lost market share was once again regained.

In contrast, the business attitude he is in charge of is too bad. Duan Yongping is also thinking about whether the original president's suggestion was better, that he should make one or two cheap mobile phones first, and differentiate himself from music phones.

Seeing that Duan Yongping was a little disappointed, Zhang Yang patted Duan Yongping on the shoulder: Your statistical table is not detailed enough, we can compare it in another way.

For example, have you calculated the age of consumers who buy mobile phones? Do you know the demand for mobile phones in each age group?

Divide customer groups, this has been done in game console sales. Different games correspond to different target groups. For example, some games are for women, some games are for children and so on.

But mobile phones, should they be divided like this?

Isn’t the positioning of this music phone for young people? What’s the point of counting other age groups?

Old Duan, as I said before, it's impossible to become a fat man by eating one bite. Now it's not the same as before. There are too many mobile phones, and the industry is booming. There are no major mistakes, and generally there will be no losses.

Mobile phones are not game consoles. Game consoles are used to play games after all. The advantages of performance must be displayed through games. But the main function of mobile phones is to make and receive calls, and then send and receive text messages. Others are temporarily secondary. need.

Our main selling point is music, which is equivalent to being compatible with MP3 functions, but we are actually at a disadvantage in terms of battery power and price.

Some mobile phones focus on taking photos, some focus on smart business functions, and some focus on price advantages. No matter which one you can do the best, you can have a certain market.

For the time being, the reason why our music phone sales are not high is because people don't appreciate this feature, or for most mobile phone users, this feature is useless.

Middle-aged people are mainly office workers, and most of them use mobile phones for work and life. In terms of work, music is not very useful, not as good as a smart business machine. In terms of life, they are mainly for the family, and the function of music seems to be not as easy to use as taking pictures.

These are the disadvantages of music phones, and they are unavoidable for the time being. It is because the people who buy the most mobile phones at this time are middle-aged people, followed by young people and middle-aged and old people.

As for middle-aged and elderly people, most of them are not willing to use it. Many people choose PHS, which is cheap and the tariff is also cheap. Even if you buy a mobile phone, choose the cheap one that can make and receive calls, and many people don't even use the text message function.

Young people, if they don't make money themselves, it depends entirely on the wealth of the family. Those who have money will buy some expensive mobile phones for their children, but those who have no money will not buy cheap mobile phones.

The temporary positioning of Zhiduoxing music mobile phone is a small group of people. It is normal that the sales are not so good, but this consumer group has great potential.

Old Duan, do you remember what I said last year? Our music phone is considered a success if it sells three to four million units in the first year. Although the cost cannot be recovered, it can stand firm and lay the foundation for the future.

We only sold 100,000 units in the first month, and 150,000 units in the second month. As long as the growth is guaranteed in the future, it will not be difficult to achieve this goal.

Our products attract the most attention from young people. If you don't believe me, just ask. There are only two mobile phones that young people like. One has a camera function, and the other has a music function.

If you want to completely capture this crowd, do you understand how to develop next?

Duan Yongping nodded: We have added a camera function to the concept of a music phone. But the current mainstream camera function is not very good, the photos are not clear, and a 300,000-pixel camera is considered high.

We don't have much technology in terms of optics, so we have to buy it from other companies first. But we can develop the digital zoom function ourselves. If we strengthen it, it should be popular.

President, the target audience of our current product is too small. I didn't think carefully before. We should launch a cheap mobile phone and occupy a certain market share first.

My idea is to remove all unnecessary functions, keep the most basic phone and SMS functions, reduce the cost of accessories, launch a mobile phone with high cost performance, and occupy the low-end market!