Super Tycoon

Beginning on New Year's Day, a mobile phone advertisement appeared on CCTV's TV.

On the bus to work, various sounds came into the ears of a girl, which made people feel very upset. At this time, the girl took out a red mobile phone, pressed it a few times, and put on the earphones.

A brisk tune came from the earphones, and the girl's irritable mood was instantly calmed down, and her brows relaxed.

Voice-over: Zhiduoxing music mobile phone, a mobile phone that can enjoy music freely. Made with honor by Zhiduoxing Group.

This simple advertisement has attracted the attention of many people. Many people didn't quite believe it when they heard that Zhiduoxing Group launched a mobile phone, but now they really believe it after seeing this advertisement.

But is the mobile phone of Zhiduoxing Group easy to use?

In the minds of Chinese people, Zhiduoxing Group is an enterprise that produces learning machines and game consoles, but it also produces MP3 and other products, which are completely different from mobile phones.

At present, domestic mobile phone companies all made BP phones before, and they were all communication products with a solid foundation. Zhiduoxing has never made BP phones.

Some people passed by the shopping mall and saw huge banners and posters at the entrance, all of which were promoting Zhiduoxing music mobile phones. At the same time, Stefanie Sun, the spokesperson of Zhiduoxing MP3, spoke for the new mobile phone.

At this time, Stefanie Sun has just gained some popularity in the mainland, thanks to this year's Spring Festival Gala, but it is not a big hit yet, but the popularity of her songs has begun to increase among young people.

At the door of some mobile phone stores, you can also see posters of Stefanie Sun holding a Zhiduoxing music phone, which attracts many young people.

Everyone went in and saw the mobile phone, and they all thought it was very beautiful. Red frame, white buttons, this color scheme makes people like it, and it looks very energetic.

But when you look at the price, 2999 yuan, many people are discouraged.

A mobile phone worth 3,000 yuan is too expensive. Aren’t mobile phones cheap now? Why are Zhiduoxing’s so expensive?

The first week's sales statistics came out, and Duan Yongping sat opposite Zhang Yang in a depressed mood. How could the sales be so poor?

According to the first week of national sales statistics, only 18,000 units were sold, which was far lower than Duan Yongping's expectation. Isn't the domestic mobile phone market on the rise, Bird can sell 500,000 units a month, and they calculate that, only 70,000 to 80,000 units a month, the gap is too big.

In the mobile phone market across the country, it is estimated that the sales volume in January will exceed 6 million units.

They're just over one percent.

In the media, some newspapers have already begun to report on this incident, and the words are full of ridicule. What is said about the failure of the Zhiduoxing Group across industries, but also to remind other people, summing up the experience and lessons, it seems that the Zhiduoxing Group has become a counterexample.

Old Duan, what's the matter, I'm not in a good mood. Didn't we say at the beginning that the mobile phone may not be welcomed by the market when it's just launched? Why are you so anxious?

Zhang Yang was not too surprised by this data. The first product did not have a particularly strong publicity, and other brands have become entrenched, and their prices are not competitive. It is normal that the sales are not particularly good.

Bird is selling well, but many of Bird's mobile phones cost less than 2,000 yuan, and there are even blue-screen or orange-screen phones in the early 1,000s.

President, I can understand the poor data, but my psychological expectation is 30,000 units. I think with our Zhiduoxing brand, plus celebrity endorsements and advertising, we can sell 30,000 units in the first week, right? How could it be so? Low?

Zhang Yang threw a cigar to Duan Yongping: Are you feeling pressured when you see a lot of media mocking us? Think about it when you were a bully and I was a smart star, didn't we start from scratch?

Did our product sales go well at that time? In fact, it wasn't very good. But we survived that situation. Now that Zhiduoxing Group has grown so big, what do you have to worry about?

Even if the mobile phone business fails, it doesn't matter if we lose one billion RMB. We can afford to lose, so don't put too much pressure on us. And whoever said we will definitely lose, we have accumulated a lot of money.

Have you figured out how long it takes us to launch a new phone?

In the previous life, Nokia was the fastest to launch new mobile phones in the past few years, with an average of one new mobile phone every three weeks, which was later surpassed by Samsung. The so-called new model is to improve part of the performance. You can't tell the appearance of many of them, and it feels like a Volkswagen car.

There are also those that take a long time to launch a new model, such as Motorola, etc. They have failed in this kind of competition. But in the future, the latter is actually more suitable.

My idea is that we launch a new model a quarter. We have already thought about the second model, which is a slide cover, and this should be more popular.

But our first model, sales can't be too bad, right? According to previous market research, a good mobile phone can have a two-year golden sales period. President, is our price too high?

Unlike game consoles, mobile phones rely on hardware to make money. If it is sold at the cost price, it must be a loss.

Don't worry, our advertising effect hasn't come into play yet. Let's add a newspaper advertisement to let more people know about the features of our products.

There's also the domestic market, and you're ignoring two important sales channels.

Duan Yongping was a little puzzled, their agency sales channels were already the top in the country, and could there be better ones? Why doesn't he know?

When you buy a mobile phone, what are you going to do the first time?

Activate the mobile phone... I see, the president is talking about the business halls of China Unicom and China Mobile! Why didn't I think of it, so I will arrange it now.

At first, the leader of the domestic mobile phone industry was Motorola, because it was the first mobile phone brand sold in business halls, and everyone could buy mobile phones when they went to business halls. When you buy a mobile phone, you can also apply for a card and activate a number directly.

At this time, it is still the 2G network era, and China Unicom and China Mobile are fighting each other in the domestic mobile communication industry. Grasping these two major channels can increase a lot of sales.

As for the future, these two giants are also golden channels for mobile phone sales, because business offices are located in major cities across the country, even in counties and towns. In fact, the best network is not the two business offices, but the post office.

The earliest BP machines and mobile phones were opened at the Post and Telecommunications Office, and at this time, the Post Office also had a mobile phone sales network.

Duan Yongping went to make arrangements, while Zhang Yang was lost in thought with the national mobile phone sales statistics in his hand. This statistic may not be very accurate, but it won't be too far off.

The current market share of Zhiduoxing's music phones is only over 1%. If it wants to reach over 5% this year and 10% next year, there is a long way to go.

At the very least, in the Chinese mainland market, there should not be so many competitors, and at the same time, there must be an advantage in publicity, and let people know that the quality of Zhiduoxing's mobile phones is good, even very good.

It seems that it's time to think of something else.