It's not easy to be a supermodel [Comprehensive British American American Entertainment]

Ellen DeGeneres, the host of the well-known American talk show "The Ellen Show", uses interviews with celebrities as the theme. The style is relaxed and humorous. It is a family-friendly entertainment program and is very popular in the United States and abroad. .

Letty and Ellen met at this year's Oscar party. At that time, Ellen half-jokingly asked her if she would like to be a guest on "The Ellen Show". She said that she has no such plan for the time being, but she will definitely contact her if she is interested in the future. , So the two exchanged contact information.

"Lopez? I've been waiting for your call for more than half a year!" Allen shouted in surprise.

"I'm so glad you still remember me." Letty laughed a few times. Ellen's words implied that she still remembered what they said at the Oscar party, implying that she still wanted to invite Letty to be a guest. So she didn't go around in circles, and said bluntly: "Then I'll make a long story short-I don't know if you still remember our agreement at the Oscar party?"

Allen said exaggeratedly and humorously: "Of course, my show has always had your place. Even if the president comes, I will make time for you."

"With your words, I feel at ease." Letty was completely relieved, "I haven't been on a talk show for more than a year, and it's a great honor to have this opportunity to be your guest."

"Haha, my audience—especially the male audience will be wild with joy."

Ellen is not the first host to ask her to appear on a talk show. In fact, "The Tonight Show", "The Daily Show", "Jimmy Kimmel Live" and other talk shows that are mainly entertainment in nature have contacted her. Martin, however, was rejected by him for various reasons.

These talk shows are a great exposure opportunity, why refuse?Yes, the last talk show can indeed increase popularity in a short period of time. Exposure is a good thing, but excessive pursuit of exposure may have the opposite effect.

Letty is a HF model, and then a youth idol. Strength and fame should be balanced. If you keep hyping or appearing on various shows for the sake of exposure, it will be the cart before the horse, and it will affect the evaluation of her business ability by the outside world. Some supermodels are far less famous than her, but they are supermodels, and she is just a supermodel, and what matters in the end is her business ability.

Like movie stars, supermodels do not have a high demand for exposure, and their own popularity does not have a great impact on their work. The first thing a high-end brand looks for when looking for a spokesperson is not popularity, but image, temperament, business ability, etc. The fashion industry does not have a lot of resources just because it is popular. The more advanced luxury brands are, the less they like to find popular celebrities to endorse. This is why some luxury brands advertise with supermodels, but many It is rare to see movie stars or singers.

In products with low unit prices such as cosmetics and perfumes, there are usually more celebrity spokespersons, because they are relatively cheap in luxury goods and can attract ordinary consumers, so celebrities who are most familiar to the public should be used.

The next level is clothes, shoes and bags. The unit price is several times higher than that of cosmetics and perfumes. The consumers are all people with relatively high age and income. They generally have a preliminary understanding of the brand, so in order to highlight the product As a symbol of the wealth of its own level, it no longer needs to please the general public. The spokespersons have begun to become a group of supermodels or movie stars with temperament and fame for many years, showing the level represented by the product.

As for jewellery, watches, and luxury cars, there are even fewer celebrity spokespersons. The prices of such products are ridiculously high, and ordinary people cannot afford them. The consumers are upper-class citizens in society. Consumers feel that using this product will lower their own social status.

The spokesperson can reflect whether the positioning of a product is high or not. The more popular the spokesperson is, the less luxurious the product is.

Therefore, Martin is very careful to prevent Letty from getting too much exposure. He doesn't want to portray Letty as a traffic star, so he won't be able to receive high-end endorsements. Going on a talk show is an obvious marketing tactic, and it does not affect exposure. The demand for rate actually reflects your status to a certain extent. The more exposure you need to prove, the more erratic your popularity is, and it is not solid enough, so you need exposure to maintain your popularity. You should keep a certain distance from the public while proving to the brand my ability.

And Letty decided to contact Allen, hoping to appear on "The Allen Show", purely to promote the foundation.

Talk shows are divided into late-night talk shows, daytime talk shows and Internet talk shows. "Allen Show" is a daytime talk show. Sing and dance with the audience during commercial breaks. The nature of the show is more of a variety show, so the show is mainly for family audiences. There are older and younger women. Their daily entertainment is to watch talk shows and soap operas. Maybelline is cheap and easy to use. It is this kind of people that open-shelf cosmetics are targeting.

Allen and the other talk show hosts wanted Letty to be a guest because of interest and demand from the audience.They can invite a large number of movie stars or singers to come up for interviews, but they rarely have guests from the fashion industry. Why are the public so fascinated by the fashion industry?That's because it is mysterious, high-end, and unique. Letty is like a key to open the mysterious door of the fashion industry, unveiling the mystery of the fashion industry. Besides, she is very beautiful, and beautiful people are especially popular with audiences.

Ellen needed her to open the doors of the fashion world on the show, Letty needed Ellen for product promotion, and it was a mutually beneficial collaboration.

When he returned to the conference room, the black-haired girl had a smile on her face. Martin took a deep look at her and said, "It seems that you have good news?"

Letty put her hands on the table and said succinctly, "This Friday, "Ellen Show", 10 minutes on Tuesday."

Tina's pupils shrank slightly—"Ellen Show"? !

Taking Hollywood as an example, before a new film is released, especially a commercial film, the leading actors and directors of the film will appear on some talk shows as a means of publicizing the new film, arousing public interest and making the box office figures more attractive.

Obviously Letty was thinking about the same thing. Tina couldn't help but think of the series of tsunami-like reactions caused by Letty's guest appearance on "Oprah's Talk Show" last year. Light, her heart began to waver slightly.

The episode of "The Ellen Show" lasted about 45 minutes, and Letty shared nearly half of it. This opportunity is really rare.

Of course, the influence of "The Ellen Show" is not as powerful as that of "Oprah's Talk Show", with tens of millions of viewers at every turn. Oprah is the queen of talk shows, and Letty's popularity depends on It was on this show that "Fight to Fame" was launched.

However, "The Ellen Show" will not be much worse than "Oprah's Talk Show". There are 600 million to 700 million viewers in a single episode, and it is the daytime talk show with the highest ratings among American TV programs. It's even better to spend several million on advertising. It's a once-in-a-lifetime opportunity.

"How is it?" Letty looked straight into Tina's eyes, her eyes were burning, her voice was bewitching, "Do you want to give it a go?"

……

The three walked out of the meeting one after another. After bidding farewell to Tina, Leti's gaze fell on the back of the person in front, and she stopped him softly: "Martin, I'm sorry."

The manager paused, turned around, his expression remained unchanged, "You did the right thing, there is nothing to apologize for."

In fact, Letty accepted the job without Martin's presence, which is a subterranean performance. The agent's job is to find and select job opportunities for clients. Letty reached an agreement with Allen without discussing with Martin, which to some extent undermined cooperation between the two.

After Letty became more "big name", her right to speak continued to rise, and now she has finally crossed that line, interfering in the work of the agent, and the agent can't do anything to her.

The balance has been broken.

The black-haired girl remained silent and parted her lips, but in the end she couldn't say anything.

She felt that she had done nothing wrong, even if it was Martin, he would have made the same decision, but she still decided to apologize, Martin was her closest partner, and she didn't want their relationship to be estranged because of this.

Martin looked out the window, bypassing the topic: "I contacted Penny, she notified some of the paparazzi, they are coming here, we will go out later."

"Want to make noise?" she murmured to herself.

Now that it has been decided to confront Armani head-on, the drums for the propaganda war will be sounded from now on.

Now the entire cosmetics market is paying attention to Armani. It is difficult for the public to notice them if they do not make a topic. Let out a little rumor, say half of a sentence, and do half of a thing. Don’t release all the information at once, and leave it to the public. A little bit of suspense can get publicity, and the cost is almost negligible.

The battle between open fights and red blood is destined not to be an easy war.

……

"New York Daily News": "Leticia Lopez is suspected of collaborating with Maybelline?!"

The Star: "Leticia Lopez turned down Jimmy Choo just to join Maybelline?"

"New York Tribune": "Supermodel Leticia is in and out of Maybelline headquarters to..."

The gigantic title, paired with a photo of Letty stepping out of a building with the Maybelline logo on its façade, is evocative.

Letty was photographed by the paparazzi the moment she came out of the main entrance of Maybelline headquarters. They sold the photos to various media outlets and published them in newspapers, such as the New York Daily News.

Wait, so Leticia is back in New York? !

No, that's not the point - is Leticia and Maybelline going to cooperate? !Is it an endorsement? !This is the guess of most people after reading the report. Leticia is definitely not going shopping or visiting, so there is only one possibility left, she and Maybelline may cooperate.

Only three days have passed since the Victoria's Secret show, and the heat is still there. Letty's popularity is still at a frighteningly high level. This time, the news that she was in and out of the Maybelline headquarters caused a lot of noise on the Internet.

Even knowing that Letty was unlikely to reply to them in person, her Twitter stream was flooded with fans who wanted to know the truth.

[I just saw a report in the "New York Daily News", you are going to sign Maybelline? ! 】

[But isn’t Maybelline’s spokesperson Adriana Lima now?Giving up Jimmy Choo for Maybelline is really not worth it...]

[Although I want Leticia to accept more endorsements, Maybelline is too...unexpected. 】

The biggest reaction to this has been the fashion world.

"She just got a red-blooded global endorsement, what is she thinking?" Benjamin Faison frowned, "Make money? But she doesn't look like an insatiable girl..."

The positions of Open Fight and Red Blood are very different. If she accepted these two endorsements at once, wouldn't this crossover be too ridiculous? !

Not only does he have this doubt, but everyone in the fashion industry doesn't know what Leticia is doing. She just got the endorsement of Red Blood and wants to get rid of it? !It's too greedy!

"Leticia Lopez is digging her own grave!!"

That night, Perez Hilton published such an article on his blog, denouncing Leticia for being unwise.

[Is Leticia Lopez's brain damaged? !It is understandable to reject Jimmy Choo. After all, with her status, there is no need to be a brand friend of this brand, but then she ran to Maybelline? 】His words were quite harsh,【Maybe Maybelline offered her a sky-high endorsement fee, making it irresistible. This is the only reason I can think of, but giving up her image for money? !It's unbelievable!Maybelline, an open-shelf makeup brand with a tube of lipstick that costs only seven or eight yuan, has completely destroyed the high-end image she has built over the past two years. I am not targeting Maybelline, but it is seriously inconsistent with her image! ! 】

HF can accept Letty to go to Victoria's Secret, but can't accept her endorsement of Maybelline.

There are so many supermodels who go to Victoria’s Secret. The fashion industry seems to have acquiesced in the unspoken rules of supermodels going to Victoria’s Secret to make money, which is still within their acceptable range. Moreover, catwalks and endorsements are two concepts. The former is to show clothes. The latter represents the image of a brand, and Maybelline has nothing to do with "high-end".

Although in the past there were no models who received HF endorsements and commercial endorsements at the same time, but the gap was too great. For a while, they really couldn't understand why Leticia would take the initiative to lower her value.

In case she deepens the connection with the commercial side, it is easy to step on the thunder point of HF. Designers don't like business models very much. Even if she has a red blood endorsement, it can't make up for this. I want to talk to her in the future. The HF brands you cooperate with have to think twice.

——What the hell is this girl thinking? !