It's not easy to be a supermodel [Comprehensive British American American Entertainment]

When Letty couldn't help yawning for the third time, Martin, who was sitting across from her, said to her in a joking tone: "It seems that someone didn't go to bed until late last night."

"Cough cough cough..." Letty choked on her own saliva, "What are you thinking? We didn't!"

"No?" Martin questioned, "Wait, aren't we talking about the same Tony Stark?"

She spent an evening with Tony Stark and nothing happened?He doesn't believe it!

"Is there a second Tony Stark?" Letty rolled his eyes, "This is the second day of our relationship, where did you think?"

Although she said so, she was actually "mentally prepared" when she went to see Tony last night, but the first thing she did after she arrived was to be called by Tony to help design the interior layout. Just made it for one night.

She thought it was because Tony saw that she wasn't ready yet so she didn't say a word. To be honest, even she herself was relieved by this. Such progress was too fast for her.

...Well, they did make out for a while before going to bed, but only for a while, Letty went to bed at twelve o'clock on time, which was just the beginning of work for Tony, who was used to staying up late, and Letty He had just fallen asleep when he woke up.

Letty clapped her hands twice, and said angrily: "Okay, let's get back to business, you just said that Gucci and Jimmy Choo both intend to cooperate with me? Is it an endorsement?"

Martin lifted his glasses, "Gucci wants you to endorse their 2007 spring/summer glasses series, including sunglasses, and JimmyChoo intends to make you a close friend of the brand."

The brunette girl raised her eyebrows, her tone was unclear: "Brand friend? Seriously?"

Celebrities or models with the title of best friend of the brand generally cooperate with the brand on a yearly basis, such as carrying the brand's products to attend various promotional activities. And celebrities also gain popularity with the help of brand halo, which is a mutually beneficial cooperation method for both parties.

But frankly speaking, the role of a brand friend is a spare tire, as an internship period before becoming an official spokesperson or brand ambassador, because a brand friend is not paid, and will not give her free products, and the benefits she gets are only It is possible to borrow the latest products.

The most popular JimmyChoo is women's shoes, and it is also a luxury brand in terms of pricing. The price of shoes starts from [-] US dollars, and the price of bags starts from [-] US dollars.But it is far from the level of Versace and Gucci. Brand friends are inferior to image ambassadors, and image ambassadors are inferior to spokespersons. Now she has an additional identity, that is, the global spokesperson of Versace. It is the most expensive endorsement, but Jimmy Choo's brand friend this kind of cooperation is a bit cheap for Letty.

The reason why it is a close friend of the brand rather than a spokesperson is that Jimmy Choo has already signed a spokesperson, and signing another one will greatly increase the funding. The more spokespersons are not necessarily the better, but even if they are not spokespersons, they are at least image ambassadors, right?The best friend of the brand, forgive her for not accepting it, she is not a traffic star.

"It seems that the last soft announcement was very successful."

"Not only that, but you have given them a lot of confidence after becoming the global spokesperson for Versace, otherwise it would be very difficult for you to get this endorsement."

"Is it my 'out of favor theory'?" The black-haired beauty raised the corners of her lips with interest, "Sure enough, the fashion industry is only a place that is easily influenced by public opinion."

The "victory uniform" worn by Letty when she went out to meet reporters due to the "extramarital affair" incident included Jimmy Choo shoes and Gucci sunglasses. Those photos were very popular, even though Letty felt that her clothes were too high-profile But people seem to like this one very much. Her strong counterattack against the rumors coupled with this coat, sunglasses, and high heels—the villain-like look has been well received, and it has been discussed by netizens for a while, and the media has also commented on this look. Directly promoted the sales of these products.

The two brands have seen her potential and have the intention to cooperate, but the reason why they waited until now to invite her to cooperate is that they are also afraid that Letty will really "fall out of favor" in the fashion industry-using a nobody Isn't it embarrassing to have a spokesperson?They didn't dare to take this risk until she won Versace's global endorsement, giving them a shot in the arm, showing that Letty is still influential, so they can also find her spokesperson with peace of mind.

She asked again, "How about Gucci's asking price?"

Martin said: "If you succeed, you will be a single spokesperson, 40 a season."

"Wow." Letty sighed.

The endorsement fee of a single spokesperson is definitely much higher than that of multiple spokespersons. Letty’s LV, who is also a blue blood, is only about 20 yuan for a season, and Versace is a little less, because they not only found her as the mainline spokesperson, so the compensation is sure. will be thinned.

"Accept Gucci, reject Jimmy Choo." The black-haired beauty raised her long legs and made a decision in a few seconds, with a bold tone, "Only blue blood can make me a brand friend."

Jimmy Choo is not blue blood red blood, want her to bring goods for them without any compensation?There are no doors!

Martin smiled: "I'm very relieved that you can finally refuse luxury brands without blinking an eye."

……

In addition to rejecting Jimmy Choo, Martin also asked PR Penny to make a few phone calls and asked her to publicize the matter, at least it will be published in some newspapers tomorrow.

The purpose is very simple. It is to let the fashion industry and the public know that Leticia can refuse even luxury goods, and she is very high-end. Before looking for cooperation with her, let's take a look at your own coffee position!

Letty is a model first, and then a celebrity. Usually, the endorsement jobs that HF ​​models accept are higher in style than celebrities. The more advanced the brand, the harder it is to find celebrity endorsements. JimmyChoo is not a particularly top-notch brand, and a close friend of the brand This kind of cooperation will make the public feel that Letty took the initiative to attach themselves to them. In her position, there is really no need to curry favor with a brand that is neither blue nor red.

As for Gucci's request for Letty to travel to Italy in three days to finalize the contract.

Letty went home after leaving the company, and then she no longer has a job, but in a few days there will be a cover shoot for the US version of "ELLE", she has to hurry up to work out, you must know that if you don't exercise in winter, you will easily gain weight, The weather in New York, which is only a few degrees, often makes people lazy and just want to spend the day hiding in bed. The body consumes much less energy, and fat begins to accumulate in disguise.

When she stepped out of the elevator, there was a slender figure standing in front of the unit door opposite her. He was wearing a gray woolen British coat with the collar turned up, and his Oxford leather shoes were polished brightly. He was carrying a briefcase and a standard elite pair. people's attire.

This is her neighbor, that's right, the person who was inserting the key turned around when he heard the voice, and met the eyes of the brunette girl who had just come out of the elevator.

Auntie Clean really didn’t lie to her. Her neighbor was indeed handsome, with black hair and black eyes, clean face and deep contours. He looked like a French or Italian, and he was no older than 30 years old.

Leti took the initiative to say hello: "Hi, I'm Leticia Lopez, I just moved into Unit B."

The handsome guy stared at her for a moment, which gave Letty an indescribably weird feeling.

The handsome black-haired guy blinked his eyes, the uncomfortable feeling disappeared, and he showed a shallow smile: "Sorry, I'm just a little surprised, because no one has lived in that unit for a long time."

He walked towards Letty with a business statement, and held out his hand to her, "I'm Hannibal Lecter, and this floor is finally getting a little popular."

Letty shook hands with him and said with a smile: "But I don't live long, and most of the time I'm not in New York."

Perhaps it was Letty's illusion, the man's eyes seemed to be a little darker, and he asked in a deep and moving voice: "Do you live alone, Miss Lopez?"

Although the question was a bit strange, she nodded and said, "Yes."

Hannibal pushed open the door and opened a door key, revealing the off-white marble floor inside, and invited her politely: "Would you like to come in for a cup of coffee?"

"I……"

The bell rang at the right time, and Letty searched for her mobile phone in her bag, and said to the man who was waiting for her reply: "Sorry."

Hannibal smiled nonchalantly, and Letty took two steps away to answer the phone.

"I'm Lopez...what? Okay, I'll be right over."

After answering the phone, Letty turned around and apologized to Hannibal: "Sorry, I have work, I have to go."

"It's okay, there will be more opportunities in the future." Hannibal nodded, and pressed the elevator button for her, and the two doors opened in front of them after a "ding".

"Oh right." Letty turned around suddenly before entering the lift, pointed at the man's coat and smiled at him, "Nicejacket."

Hannibal smiled politely, but did not bend his eyes, "Thank you."

……

"Postponed? Why?"

Sitting in their offices at Maybelline headquarters, Letty, Martin and another woman in business attire form a subtle little triangle.

Tina—the lady who signed the contract with Letty on behalf of Maybelline in person said: "This is based on market considerations. Recently, the publicity of Armani's new foundation has achieved unprecedented success. The product is very popular. On the first day of sale Almost sold out."

Letty frowned and said, "But the consumer groups we target are different from Armani's. Even if their products are popular, it won't affect us much."

"It's not that simple, girl." Tina shook her head, her eyes obviously mocking her ignorance, "Yes, our prices are far from Armani's, but now Armani has already got ahead of us in the cosmetics market. Notice,"

After a pause, she continued: "The situation in the cosmetics market is quite special. Even the cosmetics launched by luxury brands are not priced too high. They belong to the "luxury" with a low unit price. You can get in touch with them for only 70 to [-] yuan. Chanel, Dior, now that the public is more and more fanatical about luxury goods, cosmetics and perfumes are the only way for ordinary people to own luxury goods at the lowest cost. Given the interest in the product, how likely do you think they will save their Maybelline money and buy Armani?"

Letty thought about Tina's words carefully, and found that she was really damn right.

70. 700 yuan is not [-] yuan. As far as the original owner remembers, there are many girls in school who are not rich enough to save money to buy a tube of Dior lipstick. On the contrary, they don’t think much of open-shelf cosmetics like Maybelline. After all, it is still very attractive to be able to get in touch with luxury brands with dozens of dollars.

So, is it really a delay?Or carry it head-on with Armani?

The meeting room fell into silence. The three of them had different thoughts, each thinking of their own wishful thinking.

After a while, Letty stood up suddenly, and immediately caught the attention of Tina and Martin. She broke the silence first: "I'll go out and make a phone call."

Tina's eyes flickered for a moment, but she didn't stop her, because she knew that Letty's departure at this time meant that this was an extremely important call.

After walking out of the conference room, Letty took out her mobile phone, found a contact person she had never contacted in the address book, and made a call.

As soon as she connected, she enthusiastically started the topic: "Hello Ellen? Howareyoutoday..."