The party A who wants to soak me

After returning to the company that day, Lingling received a message from Shen Mingyu: "I couldn't just say it directly at the meeting, although the VI part is more important and is the basis of the entire brand packaging, but you don't need to worry, you are too anxious, do it. There will be problems with the things that come out, the contract is just a big framework constraint, I will not get stuck on the deadline, you can control the time and rhythm yourself."

Lingling looked at the message, but didn't reply right away, feeling a little touched in her heart.

At the meeting just now, he mentioned that "it will be completed within the period stipulated in the contract". In fact, it is not just because of the terms of the contract, but because he knows that Zizaixiang is actually in a hurry. There are still half a year before the order period at the end of the year, and they must rush there. It took time to complete the brand upgrade and put it into mass production, and do a good job in various publicity and release of the new image. The arrangements of various departments are waiting for the confirmation of the new packaging design. chain.

The time node is a knife hanging over the heads of all social animals.

After this day, Shen Mingyu returned to the old habit of throwing reference pictures into the project group, but Lingling felt completely different when she saw it again now, and the previous disgust disappeared inexplicably, regardless of the pictures Shen Mingyu threw in. Lingling will take a closer look at whether it is suitable or not, and will say a few words when she encounters a good one.

Shen Mingyu, no matter how unprincipled and dandyish he is, is still trying to think of ways to save the aging giant of Yueming Group. Moreover, he seems to be very lonely. At the age of 23, he just graduated from university and has to challenge a bunch of old stubborn people.

Lingling put herself in his place and thought about it, and felt that it was not easy for him.

After a week, I sat in the office and drew a bunch of sketches, but I was not satisfied. Lingling felt that such an utopian design was not an option, so she decided to go back to the market.

He opened Zizaixiang's e-commerce official website and looked at the sales volume. The monthly sales volume of a small box of 6 bottles is 5000+, which is not bad, but it is nothing compared to some popular Internet celebrity drinks. Opened and looked at the comments, Lingling slid all the way down, and the four words I saw the most were "excellent value for money", and "it's still the taste of my childhood, pure natural, conscientious products", and "buy it for parents, they I just like the taste."

There are a lot of good reviews. Occasionally, there are a few comments saying "the product is good, but the packaging is too dirty", and I saw one saying "you can only drink it by yourself. If you buy it for your girlfriend when you are in a relationship, you will be disgusted".

Lingling didn't know if Shen Mingyu had read these comments, anyway, after reading it, he felt that those who bought Zizixiang were people who lived a down-to-earth life, and they were not in the same way as those who posed for pictures on a certain book.

After reading online, Ling Ling also wanted to go offline again. Last time, he only went to Lihui to take a look around. He didn't see any young people who were interested in Zizaixiang. This time he wanted to I know what Lihui’s young customers Shen Mingyu wants to capture, how they evaluate it. In addition, I want to spend a few days in major cheap supermarkets and convenience stores to see its current sales in these main sales channels of Zizaixiang. The status quo, who will buy it, and what is the reputation.

After lunch at the company, I set off. When I arrived at Lihui, I saw a wide variety of drinks from all over the world. Lingling was no longer as amazed as she was when she came last time. Looking at it this time, she had a new experience. , From a broad perspective, these drinks from different countries and regions still have their own style distinctions. Northern Europe and Japan tend to be simple, while European countries have subtle differences. Aesthetics and cultural accumulation are inseparable.

In fact, everything has traces to follow.

After staying in Lihui for a while, after randomly interviewing some young people, Ling Ling went directly to the cheap supermarkets in the downtown area, found two of the largest supermarkets and stayed for an afternoon, and then went to a roadside shop to eat at random in the evening. Went to the convenience store.

In the core of the business district, there are 24-hour convenience stores next to each other. Ling Ling casually found a house and went in to buy something. She sat in the fast food area by the window and observed the people entering the store and their buying habits.

After observing several companies in a row, it was already past eight o'clock. Lingling thought that she would call it a day at nine o'clock, when Zhuo Pai suddenly sent a message: "Where are you? Mr. Xiao Shen came to treat everyone again and bought a lot of For midnight snack, I have your favorite boat porridge and beef balls, do you want to save one for you to eat when you come back?"

Lingling smiled, and replied: "No need, I'm still here in Luoxiang, you guys eat, I'm not coming back, thank you to Boss Shen for me."

Zhuo Pai sent a series of ellipses: "Mr. Shen is very disappointed. With that look in his eyes, I think it is a sin for us to eat these things. People buy them for you. We are just enjoying the glory by the way."

Ling Ling thought it was an exaggeration, this Zhuo Pai, in order to increase the distance between him and Party A's client, he could say all kinds of nonsense.

Also, Shen Mingyu didn't even say hello to their company this time. Ling Ling felt that this person was probably afraid that he would run away early when he received the news, so he simply launched a surprise attack.

Hey, I didn't expect it, I still didn't catch me.

This area is actually not far from the company, only three subway stops away, but Lingling decided not to go back, and put the pigeon back for Shen Mingyu.

After a quarter of an hour, I changed to another convenience store, and I was still in Luoxiang, changing from the end of the alley to the end of the alley. I just went in and bought a drink as usual and sat at the fast food bar facing the floor-to-ceiling windows. Looking at a man, grinning at him.

Damn, the coffee that Ling Ling just opened almost spilled, why is this Shen Mingyu so elusive?When did you come?How did you find yourself?

Lingling froze in shock for a moment, Shen Mingyu had already entered the store and sat next to him, and said carelessly: "Mr. Ling is such a fun way to work overtime, why don't you ask me to come with you?"

Lingling simply felt that this person was unreasonable, and it was fine if he chased after the company as a supervisor, but now he had to get involved in market research on the main road. Playing, I’m here to do market research, I don’t have time to play with you.”,

Shen Mingyu grinned and said, "I didn't expect the designer to do market research. What did you do? How did you do it? Let me hear what the results are?"

For a moment, Lingling felt like being checked by Party A's father. She frowned and thought about today's experience. She briefly summed it up and said, "Young people who visit Lihui are generally rich and like high-value things. Zizixiang is indeed not their taste. They don’t even consider basic herbal tea drinks. They drink more sports drinks and sparkling fruit drinks. I introduced Zizixiang to them. They directly said that they would not buy it. The price is not enough. But at a low price It’s different in the supermarket. Many middle-aged people, or older uncles and aunts will buy it, but young people seldom care about it. I asked a few young couples, and they all said that they didn’t drink it, and they felt like their parents’ generation. I pay them to drink something that they know how to drink, and they are surprised after trying it, saying that it tastes good, and they will consider buying it in the future.”

"Yeah." Shen Mingyu looked at him with one hand on his chin, with a lazy look, half-heard, as if he was not the same person who was so serious in the conference room a few days ago that he went crazy.

Lingling was a little unhappy, and straightened her back: "What's the matter? Not satisfied? I just watched it all afternoon and night, and besides, I'm not a professional market researcher..."

I thought to myself that this information should be provided to me by your Party A, and there is no fart in your brief, so I have to do it myself, and you are still here to criticize?There is no mistake.

"Don't be angry," Shen Mingyu said with an innocent face, "I didn't say anything..."

He still supported his cheek with one hand, raised the other hand and stretched it towards Lingling's face, Lingling subconsciously hid back, Shen Mingyu directly grabbed his arm and pulled it towards her, raised the other hand, and pressed Touched a strand of hair on the pinna of his ear: "Teacher Ling has worked so hard. After running all afternoon, my hair all flew away."

Lingling blushed inexplicably, this action is too out of bounds, do I know you very well?

Even though the air conditioner in the convenience store was turned on so full, Lingling felt a little feverish on the uppermost side of his right ear. He rubbed his ear roughly and said, "Then you don't think so?"

Shen Mingyu spread his hands: "How could I... Just wanted to say that you did a very detailed market research, but you gave me a lot of attention, and I didn't even have time."

Well, the small creases in Lingling's heart have been healed, and she changed the subject abruptly: "To reverse the accumulation of impressions accumulated over the years is an all-round job, not just packaging, it's not easy."

"En." Shen Mingyu was very cooperative and serious: "It's not easy, this is my brother's test for me, I have to pass this test, so that he can let go of the overseas market."

Ling Ling is not clear about the twists and turns within the Yueming Group, but Jin Ru'an has analyzed that the status quo of the two brothers is not optimistic.

Shen Mingyu said again: "Don't worry, you design this level to be a good striker, and I will follow behind, so as not to lose the chain."

Lingling looked puzzled, what should I worry about?So he blurted out: "It's not my family's property, what do I worry about, what kind of forward do I play, I'm just a mercenary."

Shen Mingyu smiled without saying a word, and said after a while: "I think you, a mercenary, have a sense of ownership more than me. Although I don't agree with many of your views, I have to say that you are more thoughtful than me. I have some reflections."

Although she didn't know why she signed her without hesitation, Shen Mingyu* didn't approve of the plans and designs he put forward. This was the first time Lingling heard that this person recognized her at least in terms of work attitude. Very surprised.

Shen Mingyu said again: "But in fact, there are other methods for market research. Do you want to teach you my method?"

"You still know this?" Lingling couldn't help being surprised.

"Underestimate me. I graduated from a business school. I have been doing market survey work for a whole year in my freshman year. I am a boy. I can handle RFM and BCGMatrix at my fingertips." Shen Mingyu said coquettishly, But the sloppy energy came again.

Lingling sneered casually: "During your freshman year, you shouldn't talk about eighteen or nineteen, and you're still a boy..." He held back but didn't say anything, it's really shameless, I don't like the picture of you playing crazy at the party when you were in college. Look no further.

Shen Mingyu wondered: "Why can't I be a child when I am eighteen or nineteen years old?"

Lingling was embarrassed by the hole she dug, Shen Mingyu laughed a few times, and then continued to ask wretchedly: "Our teacher Ling seems to have a lot of experience? How old did you lose your virginity?"

Lingling blushed instantly, thinking that when his college girlfriend broke up, he said that he was not in love, but in fact he still hasn't, he felt extremely ashamed.