The party A who wants to soak me

In the familiar conference room of Yueming Building, Ling Ling came here for the third time, and made the first VI design proposal after signing the contract.

He was wearing a light gray linen suit and white shirt without a tie. He was both formal and casual like a designer. All the project team members from Zhuo Pai's side had arrived, and the Yueming Group's side was also full of veterans. Shen Mingyu sat at the main table of the conference energetically in a suit and leather shoes.

Today he even arrived earlier than Lingling. When Lingling entered the conference room with his colleagues, Shen Mingyu had already been sitting here waiting for him, which made Lingling think that he was late. Looking at the time, it was clearly 5 minutes away. It's only a minute.

There was no nonsense on both sides. When Lingling turned on the computer and connected the projector, Shen Mingyu smiled at him: "Mr. Ling, let's start? I'm looking forward to it."

Lingling's heart shrank slightly from this smile, and for a moment that was barely audible, it seemed that the person in front of him who had always hated him was not so annoying anymore, he was just an ordinary person with no city in his heart, wild and straightforward Big boy, looking forward to what he makes to solve his predicament.

Three plans have been prepared. The first two are trendy and determined young models. If you remove the name of Zizaixiang, it will be a completely new drink, and it will even be paired with "Zizzaxiang" three names with a touch of the times and classic charm. In the end, there was still a little bit of disharmony, but since it was strongly requested by Party A, Ling Ling tried to make the collision of the two styles not too abrupt.

As for the third plan that he insisted on, he put it at the end, and the whole process was not interrupted. Lingling observed Shen Mingyu's expression in the middle of the proposal, and he listened very carefully, without frowning or expressing his dislike. the meaning of.

After the three proposals were finished, an hour and a half passed.

The lights in the conference room were still dimmed, and Shen Mingyu clapped his hands first. Lingling breathed a sigh of relief and felt confident again. Although he hadn't decided which plan could go ahead, there was a feeling that the first hurdle had already been passed. Feeling overwhelmed, he bowed slightly and said, "Thank you."

However, as soon as the applause fell, Shen Mingyu said: "You don't need to consider the third plan."

Lingling raised her heart again, her whole body was slightly stiff, Shen Mingyu's expression was still relaxed, she looked at Lingling's eyes with a smile, but said mercilessly: "I have communicated with Teacher Ling many times about this point, Teacher Ling is too considerate of the other party, and trapped herself in the original system of Zizaixiang, but I just want to figure it out now, so there is no need to discuss this point."

This is really... Lingling felt angry and frustrated in an instant. This person said to him countless times, "Do it boldly", "I will not interfere with your thoughts", "Don't draw boundaries for yourself", and it took a long time. , Lingling realized at this time, co-authoring this is obviously the classic set of Party A - please play boldly within the scope of my permission, please follow the direction I instructed and increase the speed of the car to the fastest.

After thinking about this point, Ling Ling's mind became calmer. Isn't it just a normal cooperation model, what does Party A want, what does Party B give?Zhuo Pai told him a long time ago, since Zizaixiang wants to be bold and innovative, and forget everything that has happened before, just leave it behind. Party A doesn’t take the traditional accumulation of the past seriously, and you, Party B, design What is the master doing with so much care, so much reluctance, and so much thought?How superfluous!

Besides, Lingling once disliked the brief given by the other party as if it was a joke, and he was dumbfounded when he saw the eight guidelines. Later, Shen Mingyu told him over and over again that he just wanted what he wanted, but Lingling didn't understand it. , did not deeply understand the meaning of Party A.

It's silly to hold your own stereotypes.

Lingling's anger cleared immediately, and Shen Mingyu's eyes never left his face. Lingling generously responded to his hearty smile, nodded and said, "Okay, I understand." Fingers on the touchpad of the computer Quickly swipe a few times on the screen, switch the projection PPT back to the page of the previous two plans, and ask: "Then these two plans are made according to the direction you said, do you have any comments?"

Shen Mingyu nodded: "The direction is right."

Having said that, Lingling's heart did not relax. Seeing Shen Mingyu's knuckles tapping on the table, the dim light shone on his deep outline, which suppressed the original publicity a little bit, and made the whole People seem to have calmed down.

It seemed that she was thinking seriously, so Lingling waited patiently.

Zhuo Pai, who has always been very active in public relations, did not speak, and the atmosphere in the meeting room became serious every inch of it.

Lingling's mood went through the roller-coaster situation just now, and it became calmer. After a while, Shen Mingyu said: "It's not bad, but—it's not enough."

Ling Ling waited for his next words.

"The general direction is right," Shen Mingyu reaffirmed: "However, it seems that it is not Zizaixiang, and it can be replaced with any other brand, even if it is a new product from our group."

Damn, Ling Ling just laughed, so you know it too, you thought you couldn't see anything, isn't that a contradiction?To be cutting-edge, to be completely innovative, and to abandon the previous things, wouldn't it be completely unrecognizable?

If you want to go this way, don't you expect this result?

Hearing these words, Ling Ling's heart was full of anger. If this meeting was not in the meeting room but the noodle stall last night, Ling Ling would definitely shoot at Shen Mingyu directly, but in this situation He could only suppress the roaring complaints in his heart, and asked calmly: "Don't you always want to abandon the original system of Zizaixiang? If that's the case, the things you make will naturally have no original temperament at all. It's normal that you don't feel like Zi Zixiang."

Shen Mingyu's finger on the table changed to pinching her chin again, and she didn't say anything for a long time.

Ling Ling has been standing upright, neither humble nor overbearing.

There was an invisible confrontation between the two, and the atmosphere was so tense that Zhuo Pai's small copywriter didn't dare to raise his head.

After a while, Shen Mingyu adjusted his sitting posture, supported the table with both hands, and leaned forward towards Ling Ling: "No, that's not the case."

Lingling frowned, and Shen Mingyu continued: "It is true that we must abandon the old things, but it does not mean that we need to build a castle in the air without any basis. You are right, the design must have a foundation, and the product is the foundation. We used to be The packaging is wrong, not the product is wrong, the two are not the same meaning, can you understand? So, aside from the previous packaging, what exactly is Zizaixiang? What should its style be like? Now we have to grasp What is important is this, and then make new packaging on the basis of understanding the product.”

"The old design was just a definition of Zizaixiang's products in that era, but now, we want to make a new definition based on our current understanding."

After Shen Mingyu said these words, it seemed that she had just sorted out her thoughts at this moment, her eyes were bright, and she stared at Lingling closely.

Lingling's lips moved slightly, trying to refute him, but she felt that what he said was actually very reasonable, that's what happened. At this time, when he looked at his design again, he felt that it was a big mistake, completely wrong.

"Teacher Ling, what do you think?" Shen Mingyu was looking forward to getting Lingling's sympathy.

Just as Lingling was about to speak, Zhao Tao, the marketing director of Yueming Group, put down his teacup and said, "Mr. , There is no need to make such a big move. Our dealers and customers have never reported bad image packaging. Now that we make such a move, the various production lines and product announcements in the back will also have to be changed. This is a big expense. We all I hope that the sales and word of mouth will increase, in fact, it is not that difficult to solve this matter, use the money to change the packaging to change the current spokesperson, go hire a top-ranking spokesperson, and ensure that the sales will increase immediately."

After saying this, the meeting room became quieter, Shen Mingyu raised his brows, looked at Zhao Tao, and didn't speak for a while, Zhao Tao drank another sip of tea calmly, looked at Shen Mingyu and moved his eyes away again, Stare at the projection.

Shen Mingyu's tone changed completely when she spoke again, and she said, "Change the spokesperson? Find top talent? This is what your marketing department came up with? Do you know what it means to quench thirst with poison? What are your brains for? You need your brains." When the time comes, just change the spokesperson? Is the spokesperson a god, who is here to save us?"

"If there is no reform, not to mention Zizaixiang, the whole group will be a dead end, and they will be pushed to the corners. The slightly better supermarkets in the first-tier cities can't even get the superior shelves. Isn't that shameful enough? Not only Well, the management is full of loopholes. Others use workflow for super-automated management. We can’t even do BI and ERP well. What are we doing? For the elderly, it’s best to keep nothing moving and maintain the status quo, what about the others? Follow them into the grave, and don’t think about what to do with so many people pointing at the group to eat, should you be buried with them?”

Lingling has never seen such a menacing Shen Mingyu. Although most of the time this person deserves to be beaten and is very annoying, he has never been so fierce. He remained silent and motionless.

And this Zhao Tao, who was scolded by his immediate boss by pointing his nose in front of outsiders, sat there leisurely like a normal person, without saying a word.

Shen Mingyu became angry, and his eyes returned to Ling Ling, but the anger on his face could not be dissipated for a while, and it was a little scary to watch, he said: "Teacher Ling, let's continue."

"That," Lingling stuttered, and said with concentration: "I think what you said is very reasonable. According to the products of Zizaixiang, we will reorganize the new positioning and new image packaging, not limited to the inherent impression of the past, but you must take a look at it. You can see that this is Zizixiang.”

After he finished speaking in one breath, seeing the cloud on Shen Mingyu's face completely dissipated, he showed a bright smile again: "Yes, you still understand me."

Lingling's back was almost sweating. This person who he had always considered to be a second-generation dandy broke his stereotype a bit. This person was actually thinking seriously about the future of the group.

He also became serious, and said to Shen Mingyu: "I will bring out the new VI as soon as possible, and complete the design according to the contract."

When they finally left the conference room, Shen Mingyu, Ling Ling and his colleagues walked to the elevator entrance and waited for the elevator with them.

When the elevator arrived, Lingling walked in with her colleagues. Shen Mingyu stood opposite and waved to him, her eyes were deep and full of meaning. He obviously didn't say anything, but Lingling seemed to take a look at Zizaixiang's future in her own hands. Feel the pressure countless times greater.