The strongest game production method

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"You can look through the list of VR games, and even the list of mobile games, movies, and TV series. The works that dominate the list all the year round must have their own unique and interesting parts in addition to excellent commonalities." Yu Hanguang held the microphone. very tight.

"Mr. Zhuang mentioned rationality, but this part cannot be done by rationality, and it is this part that distances them from that empty excellence."

The data issue has been discussed thousands of times in the game industry; but many people just pretend to be confused and don't want to pierce this layer of window paper.

When he was doing "Your 99 Stories", he even realized a truth as early as when he was doing "The Lonely Cracking Ice":

In this industry, too many people are relying on those cold numbers, thinking that as long as they let go of their emotions and remain rational, the game can become stronger and more popular.

The results are often unsatisfactory or even counterproductive.

Because that's a causal fallacy at all - being unique and fun makes games powerful and popular.

Yu Hanguang's eyes were dazzled by the flashing lights off the stage.

In the blink of an eye, Zhuang Chaofei said coldly: "Aimeng is a well-known company with specific strategies and profound views. But Beikun has limitations in all aspects, so it can only focus on the big and let go of the small; no matter how you say it, the data strategy is solid. Help us optimize the most important advertising issues in commercialization. For example, we have customized pop-up displays for different users..."

Zhuang Chaofei's tone was not only cold, but also had a sour smell, like greengage that had been frozen in the refrigerator for a long time.

However, this green plum just added flavor to the easter egg that Yu Hanguang will announce next.

"To tell you the truth, I suffered a minor injury a few days ago and was admitted to the hospital. There is a large screen in the infusion room of the hospital, which is dedicated to playing videos to relieve the boredom of the patients."

Yu Hanguang stood up straight away.

He touched his shoulder and said as usual: "I found that there are many kinds of advertisements inserted in the middle of the video, but they are exactly the same. The variety is the number and type of advertisements. The same thing is not attractive to people."

The reporters and audience in the audience were a little confused when he suddenly brought the topic to the advertisement, and the crackling sound of typing stopped instantly.

"If advertising is also regarded as a content product similar to games, the update of technical means and the expansion of communication channels are just icing on the cake. In the final analysis, quality is king. Otherwise, no matter what tricks are used, as long as it is advertising, it is doomed. It ended up being hated by people."

Yu Hanguang's legs were slightly apart, holding the microphone in one hand, and the other hand unconsciously resting lightly on his waist.

The inadvertently concave shape made his thin and tall figure show a lot of handsome confidence.

He looked around the audience, focusing on the lenses of several cameras: "In response to this problem, Aimeng is also actively seeking changes. In fact, we have always wanted to completely give the player the autonomy to watch advertisements."

"Therefore, there will be a small trial of the new game - all the ads will be presented in the form of 'self-viewing'."

The eggs burst with a bang.

Discussions poured into ears like a tide.

At the same time, there was Zhuang Chaofei's unexpected gaze beside him.

……

The one-hour forum ended quickly, and Yu Hanguang said goodbye to the guests in the background.

When he held Zhuang Chaofei's hand, it was squeezed extremely hard.

"Han Guang, you deserve your reputation." Zhuang Chaofei said meaningfully, "We keep in touch."

Yu Hanguang didn't know where he heard the "deserved reputation" in his mouth, he just took it as flattery, and smiled back at the high-quality human flatterer in front of him.

He stroked his stinging palm, feeling uneasy.

He killed all directions on stage, but he still had to clean up the mess when he went down.

The mess is trickier.

"Brother Sheng, what is 'independent viewing'?" Liu Yang asked Zhou Xiaosheng in a low voice.

He got acquainted with the staff at the booth next door, and one of the girls just came back from listening to the forum, and described the spark-splattering forum to Liu Yang and Zhou Xiaosheng in an eloquent way.

Wei Bo stood behind the three of them, while explaining the game to the players, while distractedly listening to Yu Hanguang's glorious deeds.

The more I listened, the tighter my brows became.

Watching advertisements independently originated from a well-known foreign video platform more than ten years ago. It was also called trueview (1) advertisements at that time.

Users can choose to dismiss the ad a few seconds after it plays.That is to say, even if you are not a paid VIP, you also have the right to skip the advertisement freely, and you will not be forced to press your head.Advertisers also don't have to pay for users who are cut off after a few seconds.

In the infusion room of the hospital, he was inspired by the video and proposed to Yu Hanguang the multi-win function of "independent viewing".

Advertising is one of the most important revenues of games. VR games have been developing rapidly in the past two years, and various companies are working hard to show their skills in advertising.

After all, it is much easier to fool advertisers to spend money to buy advertising space than to train users to become "the boy who charges money".

The problem also followed.

A business model that can be replicated quickly is bound to be abused.

No company will let go of such a good opportunity to make quick money, so in VR games, the number of advertisements is increasing, and bug eggs stick to the corners of the game, causing complaints.

The independent viewing of advertisements they are proposing now is actually a win-win thing for all parties in the VR game that has been tossed into a mess.

Users vote with the mouse, which will force the quality of the ad to improve.The self-closing viewing mode saves money for advertising brands, and at the same time finds target users more accurately.The platform can even use "independent viewing" as a gimmick for publicity, so as to gain the favor of users.

However, gamers often rely on inspiration to generate electricity, and come up with an idea that seems to be awesome, but often cannot withstand scrutiny.He and Yu Hanguang checked some information afterwards, and also asked colleagues and brand owners who had a good relationship.

The two heads quickly cooled down.

The advertising model of "independent viewing" has been introduced from abroad a long time ago, but it has only been used on several large-scale video platforms and national-level mobile games so far.Unheard of in a VR game with a relatively small number of users.

The reason is simple-this kind of advertisement has too high requirements for content quality, and has dissuaded a large number of weak rookies.Conversely, the more costly the good-looking ad is, the more likely it is to choose a platform with high traffic in order to maximize its influence.

Watching advertisements independently shows the Internet's 2th law ([-]) at a glance; using such advertisements on VR games requires taking great risks.

The two heads are like falling into an ice cellar.

"Master is back! Master, yyds!"

Wei Bo was still thinking about the advertisement, and was bumped into by Liu Yang who was running forward.He saw the familiar figure surrounded by a group of people, and he didn't know whether to go forward, but he lost his interest.

Just as he was walking, Yu Hanguang walked up to him and smiled wryly in a low voice: "Mr. Wei, do you understand? What should I do? I feel like I am just a pencil case with a lot of pens in it, and they are all 2B..."

He originally planned to play it by ear, make a statement on the forum, gently throw out this idea, and get a feel for the thoughts of people in the industry and players before making the next step.

Unexpectedly, being stunned and provoked by Zhuang Chaofei, he was thrown out as big news.

"Independent viewing is not difficult to achieve technically." Seeing that the players of "Lonely Cracking Ice" beside him were in high spirits, Wei Bo and Yu Hanguang came to the side of the booth to have a private chat.

"The difficulty is to find someone. We need someone who is willing to cooperate with our advertising. If we can solve this problem, "99" will go much smoother."

Yu Hanguang nodded, but his eyes became more and more desperate.

Aimeng is a well-deserved local leader in Yizhou, and it can be regarded as a well-known company in the industry.But if it is really put into the entire game or even the Internet industry, it may only be able to reach the ankles of unicorns.

There are many more visitors to the booth than in the morning, Wei Bo didn't have time to stay, and was quickly dragged back.

Yu Hanguang suffocated depression and had nowhere to vent, and felt a slight heat coming from his thigh.He stuffed his hands into his trouser pockets, only to realize that his phone, which had been muted before, was terribly hot. Missed calls, messages, and pop-up notifications were about to explode in front of his eyes.

In a bunch of industry groups and media groups added, Aite's information swiped the screen, all discussing trueview.

Even a few colleagues who are very close to each other quietly poked him privately, asking about the plan to watch advertisements independently on Aimeng.

A small strategy can stir up waves.

——The world has suffered from advertising for a long time.

He repeated Wei Bo's phrase "The difficulty is finding someone" over and over again.

The action of "finding" is essentially a matter of probability - the more partners you attract, the more likely you are to pan for gold in the sand.

Yu Hanguang looked at the friend list again.

Although I have a wide network of contacts, and although the Internet has eliminated geographical restrictions, business cooperation involves creativity and money.

Creativity often cannot come from the cold words on the screen. Some good ideas cannot come out without repeated chats.Talking about money over the Internet and telephone lines is even more taboo for many people.

Aimeng is located in Yizhou, so it is still a lot of inconvenience for him to discuss cooperation with many big brands in big cities such as Jingzhou and Chongzhou.

It's better to take this opportunity to increase the attention of the new game and even the entire company, so that the sponsor can see himself as much as possible.

Didn't Zhuang Chaofei want to "follow the trend"?

A dream is a blow to dimensionality reduction.

Make up the momentum.

Yu Hanguang swiped his phone and smiled suddenly.

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(1) Trueview ads: Originally proposed by Google, the core idea is to allow viewers to choose whether to turn off ads, and it is still used on YouTube and other websites.Previously, domestic Nongfu Spring and Youku had created the concept of "independent viewing" advertisements, and they did a good job, but they did not attract attention.It may be because of the revenue problem, after watching the advertisements independently, few products are reused. After all, the membership fee of "charging money to advertise" comes quickly...

(2) 20th law: Pareto's law, more popularly known as the "head effect", the 80th law believes that the main results of things only depend on a small number of factors, and the distribution is unbalanced.It is widely used in the Internet industry - 20% of the applications occupy 80% of people's time, [-]% of brands earn [-]% of consumers' money, etc...

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Some readers are so cute that they like to read commercial lines.