The strongest game production method

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Yu Hanguang leaned against the back of the event hall, looked down at his watch, and there were still 15 minutes before the forum started.

He has talked about the plan many times in the company, and he has basically never been afraid of the project initiation meeting, but it is the first time that he has to face a strange audience on such a large-scale occasion; it is like a fresh graduate chef from New Oriental who is preparing a full banquet for the first time, and he is afraid of being inattentive Just fried the kitchen.

The handwritten speech is a bit hot, like the liquefied gas bottle in the kitchen that may burst at any time.

He was even more anxious, and he unconsciously peeked out through the huge background board.

The "VR Game Market Prospects" forum is the opening venue of the "Series of Roundtable Forums" of this game festival, and it will be held in the largest event hall of the exhibition hall.At this time, the lights in the hall were flickering, the voices of people were noisy, and there were many reporters sitting under the stage, and the guns and short cannons were already in place.

With a glance in his eyes, he felt that the camera was all on him.

Cold, dark, with no emotion.

The reporters adjusted the equipment in twos and threes, and greeted and greeted;

Fortunately, the position C of the opening forum does not belong to me.After the host's polite opening remarks, the leaders of several industry associations delivered a bunch of bureaucratic speeches one after another.

Miscellaneous rhetoric such as "cultural bridge", "respect market laws", and "serve enterprises and players" are extremely hypnotic.The audience in the audience was drowsy, but Yu Hanguang tightly held the capsule in his palm.

"Thank you for your wonderful speeches. Now let's enter the theme round table dialogue, and let us welcome the guests present with warm applause!"

Yu Hanguang specially changed his outfit at noon, a light blue shirt with beige overalls and suede boat shoes, trying to find a perfect balance between business, whimsy and technology.

Following the host's introduction, he just came to the stage to take a seat, and this complacent balance met his opponent.

Zhuang Chaofei sitting next to him is wearing washed-out jeans, gray jogging shoes, and a pure black T-shirt with his company logo on it. His black-rimmed glasses stand in front of his piercing eyes. It's hard not to feel that he is imitating foreign A well-known Internet tycoon.

Yu Hanguang was at a loss for words for a moment, and he didn't know which one was more eye-catching, his deliberately concave "casualness" or Zhuang Chaofei's casual "excessive force".

"Previously, we have collected some questions from the media and the audience. Next, we would like to hear the opinions of the guests on these questions."

The host glanced at the inscription board and asked in a sweet tone:

"The first question - VR games have experienced more than ten years of development, and now they can occupy a place in the game market. The process can be said to be full of twists and turns, full of bitterness and joy. What do you think of the trend of the VR game market?"

The rest of the guests at the banquet either came from large game companies, or from channel and platform parties. VR games are only part of their company's business, so they picked up some irrelevant and beautiful chatter.

Although Yu Hanguang had received the questions in advance, he was still so embarrassed by the current scene that he had to dig out four rooms and one living room.

He was hesitant to speak out the speech he had prepared.

"My opinion may be different. It is no exaggeration to say that VR games are now at a turning point." Zhuang Chaofei raised his hand suddenly, took the microphone and said.

His voice is loud and clear, and every word and every sentence is like a flying needle piercing the field.

The originally half-hearted reporters and disenchanted audience cheered up, and there was a rare quietness off the field.

"Several colleagues have also said that the development momentum of VR games is booming, and they are being accepted by more and more players; compared with PC games and mobile games, they are a rising star in the digital cultural industry. But the star is about to fall before reaching the highest altitude."

The specially invited host of the forum is a beautiful analyst of a well-known securities company, who specializes in the Internet industry. Hearing this, he asked Zhuang Chaofei with great interest: "What does it mean to fall, can Mr. Zhuang explain in detail?"

"Game types are weak, and the problem of homogenization is extremely serious. In this way, although more and more players can be attracted by the amount of accumulation and a certain commercialization model, this attraction is only reflected in the absolute number of players. We In fact, the circle is gradually solidifying, and now there is an urgent need for a trend-setting product.”

Yu Hanguang secretly agrees: the industry is closed, and it is difficult to find a new path-VR games currently lack a hit that can completely break out of the circle.

The host asked: "As we all know, the head effect of the Internet is very obvious. You mentioned 'leading the trend', presumably Bei Kun has already made preparations, right?"

Yu Hanguang immediately understood why.

Zhuang Chaofei's point of view is heartbreaking at first, and the tone is very high; but if you touch it carefully, you will find that it has long been a cliché.

He and the host came back and forth, presumably stringing up the words in advance, so as to draw out Bei Kun's upcoming "Cang Hai Ling Jing" and praise his own products.

Talk about doctrine, heart business.

"...Facing the status quo of solidified circles, we at Beikun maintain an open mind and let VR games flow like water in the game market and even in the entire cultural industry. As the saying goes, 'flowing water does not rot, households do not rot ', so we chose to cooperate with the classic comic IP in the entertainment industry to create a new product..."

Sure enough, the limelight was quickly robbed by Beikun Games.

Yu Hanguang touched his pocket, where there was a written speech prepared for the problem - he stayed quietly beside the Xingxing Capsule.

He let go of his hand, and decided to recite the speeches he had recited eight hundred times silently in his head, and throw them all into the recycling bin.

"Host—" Yu Hanguang raised his hand.

The corners of his eyes drooped slightly, and at this moment the pupils were illuminated by the lights in front of the stage again, revealing a natural and sincere expression.

The right hand that took the microphone trembled a little, so he held it with both hands and said, "I also want to say a few words about Bei Kun's point of view."

"Keep an open mind, I agree; VR games have indeed reached the time to break the circle, but the industry not only has 'flowing water that does not rot', but also a 'source of living water'."

Yu Hanguang also greeted the host a little bit before——

According to his original plan, at the end of the regular Q&A, "99 Stories of You" will be thrown out for a wave of publicity.

If time permits, you can also talk about a small easter egg of the new game.

The plan couldn't keep up with the changes, and the host was stunned by the few words he inserted, so he had no choice but to continue: "The source of living water?"

Yu Hanguang nodded: "From a long-term point of view, comics are actually just making wedding clothes for others. We at Aimeng are more optimistic about original products, which is the 'source of living water' I mentioned."

At the project establishment meeting before, Wei Bo and Yang Ye had a confrontation on the respective advantages and disadvantages of IP adaptation and original games; Yu Hanguang still had a fresh memory, so he analyzed it with reason and evidence.

"Without water to eat, going out to look for it is a way to survive; and digging a canal by yourself is even more a way to survive."

After finishing this long speech, some reporters in the audience began to nod their heads.

"I believe that although the latter will cost more than the former, because the source of water, that is, the initiative is in your own hands, the long-term benefits will be more substantial. It is more meaningful for the VR game industry and the field of cultural communication."

Yu Hanguang struck while the iron was hot, and said with a smile: "Actually, Aimeng also has a heavyweight original product this year, and it is expected to meet you in the summer."

This trick, this trick is called post-strike.

Two local star companies in Yizhou released new tours at the same time. As soon as he said this, there was a lot of discussion from the audience, and some reporters even wanted to raise their hands to ask questions.

The lights on the stage were still blindingly bright.

But in Yu Hanguang's mind, most of them seemed to have been extinguished, leaving only the two lamps above his and Zhuang Chaofei's heads.

The forum has also completely turned into a two-person game.

The host is indeed a brokerage analyst. Seeing that the topic is gradually going off track, he is still working hard to control the field: "Beikun and Aimeng will soon release new games that attract attention. So I would like to ask you two, VR games are now facing a critical At the turning point, after the launch of the two products, how can we maintain our unique competitiveness in this environment?"

Zhuang Chaofei seemed to have seen Yu Hanguang's routine, so he gave up the initiative without making a sound.

Yu Hanguang said one after another: "Actually, it's not just a new game. At the initial stage of each game project, Aimeng will conduct a comprehensive deduction of the product, including selecting potential users, thinking clearly about the core gameplay and after the launch. After that, stick to the foundation of this project, optimize the game content, improve the player experience, and attract more potential users through different methods such as player internal testing, marketability testing, and research interviews..."

This trick, this trick is called returning to the other body.

"It can be seen that Aimeng's method is more comprehensive and focuses on the content of the game. So what does Bei Kun think about the new game?" The undercurrents were raging on the stage, and the host has completely become a questioning tool.

"Beikun's method is very similar to Aimeng's. But we are still in the early stages of development. Due to various constraints such as manpower and funds, we only focus on one point," Zhuang Chaofei said, "It is data."

"Let the research data feed back the game, especially the commercialization model of the game."

The game needs to make money, so the company can afford the salary and the employees can work hard; therefore, commercialization is a problem that every game must face after it develops and grows.

"Canghai Lingjing" is a child bought by Bei Kun from outside, so he deliberately avoided the "game content" introduced by Yu Hanguang, and brought the topic to "commercialization".

Yu Hanguang maintained a decent smile.

This smile means that I will listen to you when you explain in detail.

Zhuang Chaofei raised his tone suddenly, and got on the bar with Yu Hanguang: "Beikun is still in the early stage of development, market verification and user growth are more important. Data can help us understand the target market, understand what users care about, and then optimize the commercialization model of our games ——especially to optimize the advertisements from B-end advertisers——our principle is to 'follow the trend', and we want data to play the greatest role and rationality to play the greatest power."

The words were impeccable, and it could be seen that the manuscript was typed several times; some reporters in the audience had already tapped the keyboard to publish the manuscript as soon as possible.

"Data does not necessarily mean rationality, and rationality does not necessarily exert power." Yu Hanguang did not return the microphone at all, and was still holding it in his hand.

"Engage in data, beware of being manipulated by data in turn."

His words were sharp and ironic, and the reporters stopped typing when they heard the words, and all raised their heads.

Yu Hanguang glanced at the audience: "Data depends on interpretation, but if you want to explain it, you want to be completely neutral? Impossible. The same data, in the eyes of two people with different views, often draws opposite conclusions."

The chess game has entered the middle game.

There is only a front bar.

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The homogenization of game trends is really a big problem in the industry, and it seems that there is no solution in the short term.

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Thank you for the lovely people who follow the text, compare your heart