Xue Xian, the director of Liren Sewing Machine Factory, personally led a team to participate in the Canton Fair this time. His subordinates were busy setting up the venue, but he rushed to find Yuanxia to discuss product pricing with him.
This time they have sufficient stock and plan to make small profits but sell quickly, so the price has to be discussed with Yuan Xia.
But he turned around, and just when he thought that Xingyuan Machinery hadn't come to participate in the exhibition, he finally found Xingyuan Machinery's booth in an inconspicuous location.
Yuan Xia was not there, only a middle-aged man was setting up the exhibition there.
This middle-aged man was naturally Wang Shiyuan. He had already printed the advertisement pages according to Yuan Xia's instructions, but he waited and waited. Seeing that the exhibition had started, no one came to the factory.
He thought he was not going to participate, so he called the factory, and the factory told him to go to the exhibition first. If no one came, he would go to the exhibition by himself and bring the samples from the store.
Wang Shiyuan had no choice but to come to set up the exhibition alone.For the past six months, he was alone in Guangzhou, so leisurely that he almost doubted his life, even if he said he was completely fine.
The products sold by Xingyuan and Liren will be maintained by him in South China.But after all, it is a new machine, and there are not too many failures. On average, it takes one or two trips a month.
Wang Shiyuan was quite embarrassed. He even felt that there was no need for Yuan Xia to set up such an after-sales service point. It was too uneconomical to rent a shop and subsidize his travel expenses.
When he saw that the electric sewing machines in the store could not be sold at all, he offered to help sell screws.
Not to mention, although the sewing machines were not sold, the screws were sold well, because he has a wide range of screws, and some local hardware stores even come to him for wholesale, and some manufacturers come to him to customize screws.
Yuan Xia thinks this is also very good, the east side is not bright and the west side is bright, and it is a good thing that employees have a sense of responsibility.
Xue Xian asked Wang Shiyuan: "Where is your boss? Is he not coming?"
Wang Shiyuan said: "I don't say I can't come, he will come if he can make it in time, and if he doesn't make it in time, I might be here."
Xue Xian was in a hurry: "Then how do you price your products?"
Wang Shiyuan said: "It's almost the same as before."
"I can't do that. This year's standard has also come. I guess their prices will be very low. If we still sell like this, we won't be able to sell. I have a lot of goods." Xue Xian couldn't help being anxious, he prepared If you can't sell millions of goods, you will die at a loss.
Wang Shiyuan said: "Why don't you call our boss."
Xue Xian had no choice but to run to make a phone call, but the other end said that Yuan Xia was not in the factory, and he didn't know when he would be back, making Xue Xian scold his mother in a hurry, and finally decided to set the price by himself, leaving him alone!
The next day, the exhibition has officially opened.Before the people from Yuanxia arrived, Wang Shiyuan was guarding the two prototypes by himself. Looking at the bustle of the venue and comparing it to the emptiness on his own side, he felt a bit miserable, without even a helper.
Xue Xian asked someone to come over again, but Yuan Xia didn't come, so he made his own decisions and set the price.
Standard Sewing Machine also launched a household electric sewing machine this time, which is priced at 5500 yuan, which is much cheaper than industrial sewing machines, but it is obviously out of date. Who in China can afford an electric sewing machine for home use these days?
However, there are also some small manufacturers who are a little bit excited when they see the price of household sewing machines, and plan to buy them instead of industrial ones. One machine can save thousands of dollars.
Yes, everyone is bidding this year. The price of a foreign brand is generally reduced by 2000 yuan, and the cheap one has fallen below [-] yuan.
The Realan sewing machine is priced at 6400 yuan, and discounts are available for large quantities.The standard sewing machine is priced at 6500 yuan. His brand is more famous than Liren, so it is slightly more expensive.
Wang Shiyuan has no pricing power, so he still sets the price at 6800, and there is a discount for large quantities.
In this situation, it is conceivable that Xingyuan just came to accompany him on the run.
There were also people who came to inquire about the price, and naturally they shopped around, shaking their heads and leaving after asking.Wang Shiyuan was discouraged and could only smile wryly. Is Yuan Xia really not coming?
Yuan Xia arrived in the afternoon of the opening ceremony. The group took the train overnight, and after arriving, they took the goods and went straight to the exhibition center.
After going through the admission procedures, he pulled things to the booth. Wang Shiyuan was dozing off at the time. When he saw Yuan Xia and his party, he was shocked and his sleepiness disappeared: "Yuan Gong, you are finally here!"
Yuan Xia let out a long breath, took off his coat, and said, "Come and help us move things."
Wang Shiyuan hurried over to help.
Qin Lin, Qiao Mingsheng, and two salesmen came with Yuan Xia, and everyone quickly unpacked and assembled the machine.
Exhibitors around looked curiously at the work of a group of dusty people.
After assembling the machine, Yuan Xia ran to the bathroom to wash his face, brushed his hair, and changed into a clean dress, and he felt refreshed.
After he came out, he said to Qin Lin's group: "You guys collect the garbage, and then find a hotel to stay in. Today, Wang Gong and I will guard here, and you will come back tomorrow."
Qin Lin and the others yawned and left. When Wang Shiyuan saw Yuan Xia, he had a backbone: "Yuan Gong, Liren's factory director has come to you several times, and he said that he wants to set his own price and sell it cheaper than us. several hundred."
Yuan Xia smiled indifferently: "It's okay, let them do it. We won't sell that machine in the future, they can set whatever price they want."
Wang Shiyuan looked at several brand-new machines, whose appearance was a bit different from the original ones, and said, "Yuangong, is this the machine we produced ourselves?"
Yuan Xia said: "Yes. Hurry up slowly, and finally catch up."
"How much is the price?"
"4900."
Why not set 4800?Because Cantonese don't like the pronunciation of 4.
Wang Shiyuan was dumbfounded: "This, so cheap?!"
Yuan Xia smiled triumphantly: "The products we develop ourselves can be priced as much as we want."
In fact, the raw material cost of this machine is not high, mainly because the patent fee is expensive. Some of the materials it uses are the latest materials provided by some universities and research institutes, and they all need to pay patent fees. R&D costs are there.
Secondly, it is their own research and development costs, which must be included. If the profit is not high, it cannot support the research and development of new technologies.
Wang Shiyuan was overjoyed: "Then we are the lowest in the audience! I'm going to try the new machine."
Yuan Xia said: "Go. I'll go to Liren and Standard to have a look."
Compared with Xingyuan, the booths of Realan and Standard are big and beautiful, and the location is also very good.
In the past two years, more and more factories have been opened. Many mainlanders also want to open a small garment factory by themselves, buy a few machines, and produce some ready-made garments. There is no need to export them, and the domestic market will be great.
When Yuanxia passed by, Liren's booth was very lively. Xue Xian was negotiating business with a customer. Hearing the tone of the other party, it seemed that the quantity was relatively large, but he was a little hesitant about the price, hoping to be more favorable.
Xue Xian's eyes lit up when he saw Yuan Xia, but Yuan Xia didn't bother him, and left after looking around.
When he finished turning around and went back, he saw Xue Xian sitting at his booth trying out a new machine, his eyes were wide open, and when he saw Yuan Xia, he quickly got up and pulled him aside: "Boss Yuan, you are not being kind. Ah, you have such a good machine and it’s so cheap, why didn’t you tell me, didn’t you say we’d cooperate?”
Yuan Xia smiled and said: "I'm sorry, my machine was only made yesterday, and I almost missed the Canton Fair. Next time. Your products are priced at random this time, and I won't participate."
Xue Xian gritted his teeth and looked at him: "You are too cruel! With your machine here, can we still sell it?"
Yuan Xia smiled and said: "When you sell the machine, I still can't sell it. Your machine was developed by me with hard work, and you didn't let you pay for the research and development cost."
Xue Xian stopped talking: "Alright then, I will have all your products at the next Canton Fair!"
Yuan Xia said: "Yes." Liren is a brand anyway, so let's be a big wholesaler and earn less.
Yuan Xia returned to the booth, and Wang Shiyuan said: "There are still very few people. We have such a good product, how come no one knows the truth!"
Yuan Xia said: "Don't worry, I'll discuss it with the organizer, let's have a press conference."
Wang Shiyuan asked: "The one asking for money?"
Yuan Xia smiled and said: "The smell of wine is also afraid of deep alleys, this money should be paid."
The press conference refers to building momentum for one's own new products at the main venue of the Canton Fair, which is equivalent to advertising.It is usually arranged in advance, and the process will be sent to the buyers at the opening, and the buyers will listen to it according to their needs. They add it temporarily, and they don't know how effective it will be.
When the store was about to close in the afternoon, some customers who wandered to Xingyuan accidentally visited Xingyuan. When they heard the price of Xingyuan electric sewing machines, they quickly started to try them. After the trial, they immediately placed an order for 10 sewing machines.
The owner is a small local owner in Guangdong. He originally planned to buy a few sewing machines to open a small garment workshop. After seeing a few of them, he thought they were too expensive and he was reluctant to buy them. Finally, he found a cheap one, so he quickly placed an order and bought more than the original plan. two.
It opened on the first day, and Wang Shiyuan was beaming.
Of course, this was just an appetizer. From the second day onwards, their orders kept coming up. Although they were all small orders, they bought a few dozen units, at most twenty or thirty units, and at least nearly a hundred units a day.
The special press conference that Yuan Xia applied for with the organizer was set on the fourth day of the exhibition, because the previous sessions were already fully booked.The price is not expensive. The country has support policies for self-developed technological products. A press conference costs 2000 yuan, and a machine can earn back.
This is a temporary addition, many buyers do not know the information, but Yuan Xia took a coincidence, the previous press conference was a French sewing machine brand, this is the first time this year to participate in the domestic exhibition, the buyers in the audience are basically is a customer in need.
Taking advantage of the fact that the buyer hadn't completely left, Yuan Xia briskly jumped onto the rostrum and said, "Please stop and let me waste a few minutes for everyone. Please learn about the electric sewing machine independently developed by China."
Yuan Xia was wearing a white shirt and suit pants, and stood on the stage. He was handsome and unrestrained, with a clean temperament like a college student. He was very eye-catching. Many passers-by couldn't help but stop and watch, and many buyers also stopped. Come down and sit back down again.
There is no PPT, no projector, all relying on his mouth and a prototype machine, he talks and demonstrates at the same time, and makes a new product launch event very vivid and touching, even if the audience in the audience does not buy electric sewing machines , I can’t wait to buy a few sets to support domestic brands.
Eight days before and after the Canton Fair, the fourth day is already in the middle and late stages. Yuan Xia is actually a little worried that the time is too late, and many buyers have placed orders.
As soon as he got off the stage, many people came over and asked for his business card.
Yuan Xia happened to prepare business cards in advance this time, and sent out dozens of them immediately, and introduced the location of his booth to everyone.
When he returned to his booth, Qiao Mingsheng happily announced the good news to him: "Yuangong, a customer just placed an order for 100 sewing machines."
In the afternoon of that day, many buyers found Xingyuan's booth, and within half a day, 400 sewing machines were sold.
This time they have sufficient stock and plan to make small profits but sell quickly, so the price has to be discussed with Yuan Xia.
But he turned around, and just when he thought that Xingyuan Machinery hadn't come to participate in the exhibition, he finally found Xingyuan Machinery's booth in an inconspicuous location.
Yuan Xia was not there, only a middle-aged man was setting up the exhibition there.
This middle-aged man was naturally Wang Shiyuan. He had already printed the advertisement pages according to Yuan Xia's instructions, but he waited and waited. Seeing that the exhibition had started, no one came to the factory.
He thought he was not going to participate, so he called the factory, and the factory told him to go to the exhibition first. If no one came, he would go to the exhibition by himself and bring the samples from the store.
Wang Shiyuan had no choice but to come to set up the exhibition alone.For the past six months, he was alone in Guangzhou, so leisurely that he almost doubted his life, even if he said he was completely fine.
The products sold by Xingyuan and Liren will be maintained by him in South China.But after all, it is a new machine, and there are not too many failures. On average, it takes one or two trips a month.
Wang Shiyuan was quite embarrassed. He even felt that there was no need for Yuan Xia to set up such an after-sales service point. It was too uneconomical to rent a shop and subsidize his travel expenses.
When he saw that the electric sewing machines in the store could not be sold at all, he offered to help sell screws.
Not to mention, although the sewing machines were not sold, the screws were sold well, because he has a wide range of screws, and some local hardware stores even come to him for wholesale, and some manufacturers come to him to customize screws.
Yuan Xia thinks this is also very good, the east side is not bright and the west side is bright, and it is a good thing that employees have a sense of responsibility.
Xue Xian asked Wang Shiyuan: "Where is your boss? Is he not coming?"
Wang Shiyuan said: "I don't say I can't come, he will come if he can make it in time, and if he doesn't make it in time, I might be here."
Xue Xian was in a hurry: "Then how do you price your products?"
Wang Shiyuan said: "It's almost the same as before."
"I can't do that. This year's standard has also come. I guess their prices will be very low. If we still sell like this, we won't be able to sell. I have a lot of goods." Xue Xian couldn't help being anxious, he prepared If you can't sell millions of goods, you will die at a loss.
Wang Shiyuan said: "Why don't you call our boss."
Xue Xian had no choice but to run to make a phone call, but the other end said that Yuan Xia was not in the factory, and he didn't know when he would be back, making Xue Xian scold his mother in a hurry, and finally decided to set the price by himself, leaving him alone!
The next day, the exhibition has officially opened.Before the people from Yuanxia arrived, Wang Shiyuan was guarding the two prototypes by himself. Looking at the bustle of the venue and comparing it to the emptiness on his own side, he felt a bit miserable, without even a helper.
Xue Xian asked someone to come over again, but Yuan Xia didn't come, so he made his own decisions and set the price.
Standard Sewing Machine also launched a household electric sewing machine this time, which is priced at 5500 yuan, which is much cheaper than industrial sewing machines, but it is obviously out of date. Who in China can afford an electric sewing machine for home use these days?
However, there are also some small manufacturers who are a little bit excited when they see the price of household sewing machines, and plan to buy them instead of industrial ones. One machine can save thousands of dollars.
Yes, everyone is bidding this year. The price of a foreign brand is generally reduced by 2000 yuan, and the cheap one has fallen below [-] yuan.
The Realan sewing machine is priced at 6400 yuan, and discounts are available for large quantities.The standard sewing machine is priced at 6500 yuan. His brand is more famous than Liren, so it is slightly more expensive.
Wang Shiyuan has no pricing power, so he still sets the price at 6800, and there is a discount for large quantities.
In this situation, it is conceivable that Xingyuan just came to accompany him on the run.
There were also people who came to inquire about the price, and naturally they shopped around, shaking their heads and leaving after asking.Wang Shiyuan was discouraged and could only smile wryly. Is Yuan Xia really not coming?
Yuan Xia arrived in the afternoon of the opening ceremony. The group took the train overnight, and after arriving, they took the goods and went straight to the exhibition center.
After going through the admission procedures, he pulled things to the booth. Wang Shiyuan was dozing off at the time. When he saw Yuan Xia and his party, he was shocked and his sleepiness disappeared: "Yuan Gong, you are finally here!"
Yuan Xia let out a long breath, took off his coat, and said, "Come and help us move things."
Wang Shiyuan hurried over to help.
Qin Lin, Qiao Mingsheng, and two salesmen came with Yuan Xia, and everyone quickly unpacked and assembled the machine.
Exhibitors around looked curiously at the work of a group of dusty people.
After assembling the machine, Yuan Xia ran to the bathroom to wash his face, brushed his hair, and changed into a clean dress, and he felt refreshed.
After he came out, he said to Qin Lin's group: "You guys collect the garbage, and then find a hotel to stay in. Today, Wang Gong and I will guard here, and you will come back tomorrow."
Qin Lin and the others yawned and left. When Wang Shiyuan saw Yuan Xia, he had a backbone: "Yuan Gong, Liren's factory director has come to you several times, and he said that he wants to set his own price and sell it cheaper than us. several hundred."
Yuan Xia smiled indifferently: "It's okay, let them do it. We won't sell that machine in the future, they can set whatever price they want."
Wang Shiyuan looked at several brand-new machines, whose appearance was a bit different from the original ones, and said, "Yuangong, is this the machine we produced ourselves?"
Yuan Xia said: "Yes. Hurry up slowly, and finally catch up."
"How much is the price?"
"4900."
Why not set 4800?Because Cantonese don't like the pronunciation of 4.
Wang Shiyuan was dumbfounded: "This, so cheap?!"
Yuan Xia smiled triumphantly: "The products we develop ourselves can be priced as much as we want."
In fact, the raw material cost of this machine is not high, mainly because the patent fee is expensive. Some of the materials it uses are the latest materials provided by some universities and research institutes, and they all need to pay patent fees. R&D costs are there.
Secondly, it is their own research and development costs, which must be included. If the profit is not high, it cannot support the research and development of new technologies.
Wang Shiyuan was overjoyed: "Then we are the lowest in the audience! I'm going to try the new machine."
Yuan Xia said: "Go. I'll go to Liren and Standard to have a look."
Compared with Xingyuan, the booths of Realan and Standard are big and beautiful, and the location is also very good.
In the past two years, more and more factories have been opened. Many mainlanders also want to open a small garment factory by themselves, buy a few machines, and produce some ready-made garments. There is no need to export them, and the domestic market will be great.
When Yuanxia passed by, Liren's booth was very lively. Xue Xian was negotiating business with a customer. Hearing the tone of the other party, it seemed that the quantity was relatively large, but he was a little hesitant about the price, hoping to be more favorable.
Xue Xian's eyes lit up when he saw Yuan Xia, but Yuan Xia didn't bother him, and left after looking around.
When he finished turning around and went back, he saw Xue Xian sitting at his booth trying out a new machine, his eyes were wide open, and when he saw Yuan Xia, he quickly got up and pulled him aside: "Boss Yuan, you are not being kind. Ah, you have such a good machine and it’s so cheap, why didn’t you tell me, didn’t you say we’d cooperate?”
Yuan Xia smiled and said: "I'm sorry, my machine was only made yesterday, and I almost missed the Canton Fair. Next time. Your products are priced at random this time, and I won't participate."
Xue Xian gritted his teeth and looked at him: "You are too cruel! With your machine here, can we still sell it?"
Yuan Xia smiled and said: "When you sell the machine, I still can't sell it. Your machine was developed by me with hard work, and you didn't let you pay for the research and development cost."
Xue Xian stopped talking: "Alright then, I will have all your products at the next Canton Fair!"
Yuan Xia said: "Yes." Liren is a brand anyway, so let's be a big wholesaler and earn less.
Yuan Xia returned to the booth, and Wang Shiyuan said: "There are still very few people. We have such a good product, how come no one knows the truth!"
Yuan Xia said: "Don't worry, I'll discuss it with the organizer, let's have a press conference."
Wang Shiyuan asked: "The one asking for money?"
Yuan Xia smiled and said: "The smell of wine is also afraid of deep alleys, this money should be paid."
The press conference refers to building momentum for one's own new products at the main venue of the Canton Fair, which is equivalent to advertising.It is usually arranged in advance, and the process will be sent to the buyers at the opening, and the buyers will listen to it according to their needs. They add it temporarily, and they don't know how effective it will be.
When the store was about to close in the afternoon, some customers who wandered to Xingyuan accidentally visited Xingyuan. When they heard the price of Xingyuan electric sewing machines, they quickly started to try them. After the trial, they immediately placed an order for 10 sewing machines.
The owner is a small local owner in Guangdong. He originally planned to buy a few sewing machines to open a small garment workshop. After seeing a few of them, he thought they were too expensive and he was reluctant to buy them. Finally, he found a cheap one, so he quickly placed an order and bought more than the original plan. two.
It opened on the first day, and Wang Shiyuan was beaming.
Of course, this was just an appetizer. From the second day onwards, their orders kept coming up. Although they were all small orders, they bought a few dozen units, at most twenty or thirty units, and at least nearly a hundred units a day.
The special press conference that Yuan Xia applied for with the organizer was set on the fourth day of the exhibition, because the previous sessions were already fully booked.The price is not expensive. The country has support policies for self-developed technological products. A press conference costs 2000 yuan, and a machine can earn back.
This is a temporary addition, many buyers do not know the information, but Yuan Xia took a coincidence, the previous press conference was a French sewing machine brand, this is the first time this year to participate in the domestic exhibition, the buyers in the audience are basically is a customer in need.
Taking advantage of the fact that the buyer hadn't completely left, Yuan Xia briskly jumped onto the rostrum and said, "Please stop and let me waste a few minutes for everyone. Please learn about the electric sewing machine independently developed by China."
Yuan Xia was wearing a white shirt and suit pants, and stood on the stage. He was handsome and unrestrained, with a clean temperament like a college student. He was very eye-catching. Many passers-by couldn't help but stop and watch, and many buyers also stopped. Come down and sit back down again.
There is no PPT, no projector, all relying on his mouth and a prototype machine, he talks and demonstrates at the same time, and makes a new product launch event very vivid and touching, even if the audience in the audience does not buy electric sewing machines , I can’t wait to buy a few sets to support domestic brands.
Eight days before and after the Canton Fair, the fourth day is already in the middle and late stages. Yuan Xia is actually a little worried that the time is too late, and many buyers have placed orders.
As soon as he got off the stage, many people came over and asked for his business card.
Yuan Xia happened to prepare business cards in advance this time, and sent out dozens of them immediately, and introduced the location of his booth to everyone.
When he returned to his booth, Qiao Mingsheng happily announced the good news to him: "Yuangong, a customer just placed an order for 100 sewing machines."
In the afternoon of that day, many buyers found Xingyuan's booth, and within half a day, 400 sewing machines were sold.
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