Rebirth of science and technology to rejuvenate the country
Chapter 237 Acquisition
When Yu Xing heard this, his heart moved. It is indeed very attractive. The climate here is pleasant, the environment is beautiful, and it is very livable, but he said: "Didn't it be agreed that we will return to your hometown to take care of the elderly?"
Yuan Xia turned to look at him: "Do you still remember this? My hometown is not bad, and I still have land to grow vegetables. But my hometown is full of relatives, so it's not as quiet as here. We two men live together, I'm worried about those People gossip."
From an emotional point of view, Yuan Xia is of course willing to go back to his hometown, but from a rational point of view, his hometown is not suitable for him and Yu Xingyi to live in. China's current social environment is far from open enough.
Especially the open environment in the countryside is different from the closed environment in the city. The boundaries between people are very blurred, and it is really easy to be offended. He doesn't want them to be blocked by others when they grow old.
Yu Xingyi was silent for a moment, then said: "That's up to you, you decide."
Yuan Xia said: "No, this time I only propose, it's up to you to make the decision. You can go back to your hometown if you like, we haven't seen any troubles, we will be two old men by then, and a few gossips won't do anything to us. "
Yu Xing smiled and said, "That's still Dali." He was not willing to make Yuan Xia feel wronged, even if they could withstand any storm.
Yuan Xia leaned over and pecked him on the face: "Then let's look for a house when we have time."
Yu Xingyi asked: "Your hometown house is not going to be renovated?"
Yuan Xia said: "It can be repaired. It can be used as an activity room for the elderly and children in the village. People often go there and are popular."
Every year when I go back during the Qingming Festival, I come and go in a hurry, and basically stay at my aunt's house, and basically don't stay overnight in the village.
Yu Xing nodded: "It's fine, it's a pity that such a big yard is abandoned."
Before returning to Yuecheng, they also found a real estate agency, learned about the local real estate information, and looked at one or two houses, but they were not satisfied with what they saw, so they had to leave their contact information for the agency, and waited until they found a suitable house. contact him.
After resting away from the hustle and bustle for half a month, it felt like a resurrection with full blood, and the two of them re-entered the intense work with full energy.
Compared with last year, the growth rate of the construction machinery market this year is obviously declining. The general environment is beyond their control.The most important thing now is to go out and actively explore overseas markets.
Yuanxia has been preparing to enter the overseas market for several years. According to different market demands, there are corresponding requirements in product development, and many new products have been developed, such as large-tonnage excavators, large-tonnage dump trucks, large-scale Cranes, etc., as well as small and micro excavators and backhoe loaders for developed countries.
In order to develop overseas markets, Xingyuan is very active in participating in construction machinery exhibitions around the world.
At the end of August, Yuanxia arranged for people to go to Brazil to participate in the construction machinery exhibition, preparing to enter the South American market.
Of course, before that, the company's salesmen had already sold the machinery to South American countries, but the market share was still relatively small.
The main products exhibited in Brazil this time are dump trucks, large excavators and cranes. Because South American countries are rich in mineral resources, mining is also a major industry in South American countries, and mining equipment is in great demand.
This time Yuan Xia did not attend in person, but sent colleagues from the overseas business department to go.
In the future, the company will participate in more and more exhibitions, and in some years there may be several. For example, in October this year, there will be the Saudi Construction Engineering Exhibition and the South African Mining Equipment Exhibition, and there will be a construction machinery exhibition in Beijing in November.
The company's business is getting wider and wider, and it is impossible for Yuan Xia to do everything by himself, so the employees have to take on their responsibilities.
Yuan Xia himself is preparing for the opening of a factory in India.It has been one year since the establishment of the Indian subsidiary in August last year, and the sales in the Indian market have grown rapidly. Up to now, the monthly sales have exceeded [-] million yuan, which shows that the Indian market has a bright future.
Ship the parts to India for assembly, because the tariff on the whole machine is 5% higher than the tariff on the parts, and India's labor is also an advantage.
In order to attract foreign investment, the Indian side has also offered very favorable conditions. Now the land has been approved, and it is located in a port city on the west coast of India.
Yuan Xia intends to build a factory in India that can accommodate a thousand people. He personally went to India and finalized the construction plan. If all goes well, it will be put into use next year.
At the same time, Yuanxia is still actively planning another thing, which is to enter the European and American markets.
When Xingyuan entered the field of construction machinery, Western construction machinery companies had developed for decades or even hundreds of years. They had accumulated a large amount of advanced technology and excellent brand value, so that for a long time, Western construction machinery brands It is synonymous with quality assurance and advanced technology.
At the beginning of the reform and opening up, almost all domestic construction machinery products were imported. At that time, the domestic machinery technology was extremely backward and almost lost its competitiveness. Until around 2000, the domestic market share of more than 95% was still foreign brands.
Chinese companies are catching up, learning Western technology while making breakthroughs on this basis. Finally, relying on price advantages and understanding of the Chinese market, they gradually snatched back most of the market share from foreign brands.
Nowadays, the shadow of domestic brands can be seen everywhere in domestic construction machinery, especially in the fields of cranes, concrete mixers, transporters, road rollers, etc., domestic brands have surpassed foreign brands and formed an overwhelming advantage.
In the global market, the share of Chinese brands in 2010 was 15%, second only to the United States and Japan. However, most of the market shares of Chinese brands are distributed in the country. Going global is a challenge that Chinese construction machinery brands need to face. Next step.
Xingyuan has already begun to enter Asia, South America, Africa and other countries, but it has not yet had much clue about the European and American markets.
Because the markets of these developed countries have already been perfected, there are not many gaps, and these countries themselves have mature construction machinery brands. If they want to seize the market from them, they can only have better products and lower prices than them.
Yuan Xia has been paying close attention to the operating conditions of construction machinery companies in various European countries, and plans to acquire some foreign companies whenever there is an opportunity to find opportunities for entering the European and American markets.
During the Canton Fair in autumn, Xingyuan launched the excavator with hybrid electric system. For this reason, Yuanxia went to the Canton Fair in person and held a press conference to create momentum for the hybrid excavator.
Sure enough, this new product aroused great interest from colleagues, and Cui Pingsheng even called and gritted his teeth and said to Yuan Xia: "Didn't you say that the two of us developed it together, why did you secretly use it first?"
Yuan Xia said helplessly: "Mr. Cui, our two companies are cooperating on the electric system. Last year, the electric system was almost completed. I also notified you that it can be applied to products. Haven't you done product design?"
Cui Pingsheng was speechless. At that time, he did say that he was cooperating in the research and development of the electric system, but he did not say that he was cooperating in the development of products.When the electric system came out, they didn't use it in time. It can only be said that they were not sensitive enough to seize the opportunity.
Yuan Xia comforted him: "Mr. Cui, it's actually nothing. This function is still relatively useless. We tried it for you first. We cross the river by feeling the stones, and you can cross the river by feeling us."
Cui Pingsheng sighed: "Oh, forget it, let's find a way by ourselves."
There are also strong interests in other industries, such as BYD.
In 08, Yuanxia approached BYD to talk about cooperation, but the project was shelved because the two parties failed to agree on a cooperation model.Back then, BYD launched an electric car, but the response was mediocre. The first-generation car was an experiment, and there must be certain defects.
The boss of BYD has never looked for Yuanxia, and thought that Xingyuan had given up the electric system. Unexpectedly, after three years, Xingyuan has launched an excavator with a hybrid electric system, and it is obviously slightly better than the intelligent system. This makes BYD's boss particularly interested.
So after the Canton Fair ended, BYD's boss brought the technical director and several engineers to Yuecheng in person to visit Xingyuan's gasoline-electric hybrid excavator.
Seeing this, Yuanxia took the opportunity to discuss cooperation with the other party. BYD started early in the electric system, and it is definitely better than Xingyuan in terms of lithium battery technology accumulation. If the two sides can communicate and cooperate, the research and development time will be greatly reduced. , the cost can also be saved.
In the past, Xingyuan had a short time to develop batteries and had no negotiation capital. Now that they have certain technologies, it should be interesting for the two parties to discuss cooperation.
The boss of BYD really came to seek cooperation. BYD took a fancy to Xingyuan's intelligent system, and Yuanxia took a fancy to BYD's battery technology. When the two sides communicated, it was really interesting.
The boss of BYD came to Yuecheng, and the preliminary cooperation intention has been reached. As for the specific cooperation details, the two parties still have to discuss.
This morning, Yuan Xia arrived at the office, took out the project report on cooperation with BYD, and read it. It was discussed after a meeting with the company's executives yesterday, and he had to study to confirm the details.
The mobile phone on the table rang, Yuan Xia picked it up and looked, it was Yu Xingyi who called: "Have you read today's "Science and Technology News"?"
"Not yet, what's the matter?" Yuan Xia put down the project report, looked at the newspaper on the table, and was about to find out the science and technology newspaper, but saw the "China Finance and Economics News" on the top. The headline on the front page was Xingyue Machinery 2.5 [-] million euros successfully acquired the Italian concrete machinery brand GIRA, Yuan Xia was stunned for a moment, and said to the phone, "Is it the matter of Xingyue's acquisition of GIRA?"
Yu Xingyi said: "Yes. I didn't expect Xingyue to move so fast and already bought GIRA. I didn't hear anything."
Yuan Xia frowned: "That's right, I haven't heard that GIRA is going to be sold."
Yu Xingyi said: "GIRA's pump truck technology is very powerful, and Xingyue will soon become our strongest competitor."
GIRA is the third largest concrete machinery brand in the world with very strong technology.
Yuan Xia murmured: "Old Cui is still very powerful, he is going to retire soon, and he has contributed to such a big event."
Yu Xingyi smiled wryly: "We're under a lot of pressure."
Yuan Xia comforted him: "It's okay, there is no motivation without pressure, and I believe our R&D personnel will not be too bad."
Yu Xingyi said: "Well, we will work hard, I have to go to class, you go to work."
"Okay. Don't worry, we'll take the pressure off."
Yuan Xia hung up the phone. The financial crisis in the past two years has caused the economies of Europe and the United States to go down.
Yuan Xia has been watching the movements of his counterparts in Europe and the United States, but he did not expect that there are still omissions, and Xing Yue took a big bargain, only more than [-] million.
Yuan Xia turned to look at him: "Do you still remember this? My hometown is not bad, and I still have land to grow vegetables. But my hometown is full of relatives, so it's not as quiet as here. We two men live together, I'm worried about those People gossip."
From an emotional point of view, Yuan Xia is of course willing to go back to his hometown, but from a rational point of view, his hometown is not suitable for him and Yu Xingyi to live in. China's current social environment is far from open enough.
Especially the open environment in the countryside is different from the closed environment in the city. The boundaries between people are very blurred, and it is really easy to be offended. He doesn't want them to be blocked by others when they grow old.
Yu Xingyi was silent for a moment, then said: "That's up to you, you decide."
Yuan Xia said: "No, this time I only propose, it's up to you to make the decision. You can go back to your hometown if you like, we haven't seen any troubles, we will be two old men by then, and a few gossips won't do anything to us. "
Yu Xing smiled and said, "That's still Dali." He was not willing to make Yuan Xia feel wronged, even if they could withstand any storm.
Yuan Xia leaned over and pecked him on the face: "Then let's look for a house when we have time."
Yu Xingyi asked: "Your hometown house is not going to be renovated?"
Yuan Xia said: "It can be repaired. It can be used as an activity room for the elderly and children in the village. People often go there and are popular."
Every year when I go back during the Qingming Festival, I come and go in a hurry, and basically stay at my aunt's house, and basically don't stay overnight in the village.
Yu Xing nodded: "It's fine, it's a pity that such a big yard is abandoned."
Before returning to Yuecheng, they also found a real estate agency, learned about the local real estate information, and looked at one or two houses, but they were not satisfied with what they saw, so they had to leave their contact information for the agency, and waited until they found a suitable house. contact him.
After resting away from the hustle and bustle for half a month, it felt like a resurrection with full blood, and the two of them re-entered the intense work with full energy.
Compared with last year, the growth rate of the construction machinery market this year is obviously declining. The general environment is beyond their control.The most important thing now is to go out and actively explore overseas markets.
Yuanxia has been preparing to enter the overseas market for several years. According to different market demands, there are corresponding requirements in product development, and many new products have been developed, such as large-tonnage excavators, large-tonnage dump trucks, large-scale Cranes, etc., as well as small and micro excavators and backhoe loaders for developed countries.
In order to develop overseas markets, Xingyuan is very active in participating in construction machinery exhibitions around the world.
At the end of August, Yuanxia arranged for people to go to Brazil to participate in the construction machinery exhibition, preparing to enter the South American market.
Of course, before that, the company's salesmen had already sold the machinery to South American countries, but the market share was still relatively small.
The main products exhibited in Brazil this time are dump trucks, large excavators and cranes. Because South American countries are rich in mineral resources, mining is also a major industry in South American countries, and mining equipment is in great demand.
This time Yuan Xia did not attend in person, but sent colleagues from the overseas business department to go.
In the future, the company will participate in more and more exhibitions, and in some years there may be several. For example, in October this year, there will be the Saudi Construction Engineering Exhibition and the South African Mining Equipment Exhibition, and there will be a construction machinery exhibition in Beijing in November.
The company's business is getting wider and wider, and it is impossible for Yuan Xia to do everything by himself, so the employees have to take on their responsibilities.
Yuan Xia himself is preparing for the opening of a factory in India.It has been one year since the establishment of the Indian subsidiary in August last year, and the sales in the Indian market have grown rapidly. Up to now, the monthly sales have exceeded [-] million yuan, which shows that the Indian market has a bright future.
Ship the parts to India for assembly, because the tariff on the whole machine is 5% higher than the tariff on the parts, and India's labor is also an advantage.
In order to attract foreign investment, the Indian side has also offered very favorable conditions. Now the land has been approved, and it is located in a port city on the west coast of India.
Yuan Xia intends to build a factory in India that can accommodate a thousand people. He personally went to India and finalized the construction plan. If all goes well, it will be put into use next year.
At the same time, Yuanxia is still actively planning another thing, which is to enter the European and American markets.
When Xingyuan entered the field of construction machinery, Western construction machinery companies had developed for decades or even hundreds of years. They had accumulated a large amount of advanced technology and excellent brand value, so that for a long time, Western construction machinery brands It is synonymous with quality assurance and advanced technology.
At the beginning of the reform and opening up, almost all domestic construction machinery products were imported. At that time, the domestic machinery technology was extremely backward and almost lost its competitiveness. Until around 2000, the domestic market share of more than 95% was still foreign brands.
Chinese companies are catching up, learning Western technology while making breakthroughs on this basis. Finally, relying on price advantages and understanding of the Chinese market, they gradually snatched back most of the market share from foreign brands.
Nowadays, the shadow of domestic brands can be seen everywhere in domestic construction machinery, especially in the fields of cranes, concrete mixers, transporters, road rollers, etc., domestic brands have surpassed foreign brands and formed an overwhelming advantage.
In the global market, the share of Chinese brands in 2010 was 15%, second only to the United States and Japan. However, most of the market shares of Chinese brands are distributed in the country. Going global is a challenge that Chinese construction machinery brands need to face. Next step.
Xingyuan has already begun to enter Asia, South America, Africa and other countries, but it has not yet had much clue about the European and American markets.
Because the markets of these developed countries have already been perfected, there are not many gaps, and these countries themselves have mature construction machinery brands. If they want to seize the market from them, they can only have better products and lower prices than them.
Yuan Xia has been paying close attention to the operating conditions of construction machinery companies in various European countries, and plans to acquire some foreign companies whenever there is an opportunity to find opportunities for entering the European and American markets.
During the Canton Fair in autumn, Xingyuan launched the excavator with hybrid electric system. For this reason, Yuanxia went to the Canton Fair in person and held a press conference to create momentum for the hybrid excavator.
Sure enough, this new product aroused great interest from colleagues, and Cui Pingsheng even called and gritted his teeth and said to Yuan Xia: "Didn't you say that the two of us developed it together, why did you secretly use it first?"
Yuan Xia said helplessly: "Mr. Cui, our two companies are cooperating on the electric system. Last year, the electric system was almost completed. I also notified you that it can be applied to products. Haven't you done product design?"
Cui Pingsheng was speechless. At that time, he did say that he was cooperating in the research and development of the electric system, but he did not say that he was cooperating in the development of products.When the electric system came out, they didn't use it in time. It can only be said that they were not sensitive enough to seize the opportunity.
Yuan Xia comforted him: "Mr. Cui, it's actually nothing. This function is still relatively useless. We tried it for you first. We cross the river by feeling the stones, and you can cross the river by feeling us."
Cui Pingsheng sighed: "Oh, forget it, let's find a way by ourselves."
There are also strong interests in other industries, such as BYD.
In 08, Yuanxia approached BYD to talk about cooperation, but the project was shelved because the two parties failed to agree on a cooperation model.Back then, BYD launched an electric car, but the response was mediocre. The first-generation car was an experiment, and there must be certain defects.
The boss of BYD has never looked for Yuanxia, and thought that Xingyuan had given up the electric system. Unexpectedly, after three years, Xingyuan has launched an excavator with a hybrid electric system, and it is obviously slightly better than the intelligent system. This makes BYD's boss particularly interested.
So after the Canton Fair ended, BYD's boss brought the technical director and several engineers to Yuecheng in person to visit Xingyuan's gasoline-electric hybrid excavator.
Seeing this, Yuanxia took the opportunity to discuss cooperation with the other party. BYD started early in the electric system, and it is definitely better than Xingyuan in terms of lithium battery technology accumulation. If the two sides can communicate and cooperate, the research and development time will be greatly reduced. , the cost can also be saved.
In the past, Xingyuan had a short time to develop batteries and had no negotiation capital. Now that they have certain technologies, it should be interesting for the two parties to discuss cooperation.
The boss of BYD really came to seek cooperation. BYD took a fancy to Xingyuan's intelligent system, and Yuanxia took a fancy to BYD's battery technology. When the two sides communicated, it was really interesting.
The boss of BYD came to Yuecheng, and the preliminary cooperation intention has been reached. As for the specific cooperation details, the two parties still have to discuss.
This morning, Yuan Xia arrived at the office, took out the project report on cooperation with BYD, and read it. It was discussed after a meeting with the company's executives yesterday, and he had to study to confirm the details.
The mobile phone on the table rang, Yuan Xia picked it up and looked, it was Yu Xingyi who called: "Have you read today's "Science and Technology News"?"
"Not yet, what's the matter?" Yuan Xia put down the project report, looked at the newspaper on the table, and was about to find out the science and technology newspaper, but saw the "China Finance and Economics News" on the top. The headline on the front page was Xingyue Machinery 2.5 [-] million euros successfully acquired the Italian concrete machinery brand GIRA, Yuan Xia was stunned for a moment, and said to the phone, "Is it the matter of Xingyue's acquisition of GIRA?"
Yu Xingyi said: "Yes. I didn't expect Xingyue to move so fast and already bought GIRA. I didn't hear anything."
Yuan Xia frowned: "That's right, I haven't heard that GIRA is going to be sold."
Yu Xingyi said: "GIRA's pump truck technology is very powerful, and Xingyue will soon become our strongest competitor."
GIRA is the third largest concrete machinery brand in the world with very strong technology.
Yuan Xia murmured: "Old Cui is still very powerful, he is going to retire soon, and he has contributed to such a big event."
Yu Xingyi smiled wryly: "We're under a lot of pressure."
Yuan Xia comforted him: "It's okay, there is no motivation without pressure, and I believe our R&D personnel will not be too bad."
Yu Xingyi said: "Well, we will work hard, I have to go to class, you go to work."
"Okay. Don't worry, we'll take the pressure off."
Yuan Xia hung up the phone. The financial crisis in the past two years has caused the economies of Europe and the United States to go down.
Yuan Xia has been watching the movements of his counterparts in Europe and the United States, but he did not expect that there are still omissions, and Xing Yue took a big bargain, only more than [-] million.
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