Cannon Fodder Genius Game Producer

The agency business of the WG platform is an extremely large team. They are divided into groups of different levels, and finally collectively referred to as the WG agency operation business department.

Under normal circumstances, the job of the business department is to review all kinds of games that apply for landing on the WG platform, and judge through experience whether these games can make enough profits after basic promotion after landing on the WG platform, and how to sign contracts to make profits maximize.

As for after the contract is signed, different agency teams will have a variety of games in operation at the same time. This has formed a very mature mechanism on the WG platform-signed game works will be based on the contract method (copyright gold buyout or share ), WG City Research Department information collection and review, WG platform internal trial group evaluation and other methods, unified scoring for the game, and finally divide each game work into 5 levels such as SABCD, and finally match different game promotion support and resources .

To put it simply, the WG platform has specific quotations for promotional advertisements at different locations on its own platform through methods such as traffic value estimation. There are big picture recommendations on the homepage, player mobile phone login bullet box recommendations, etc. In short, any location that players on the WG platform can click, even a corner can be marked with a price.

If it is just a signed game that is defined as a D-level contracted game internally by the WG platform, the WG platform may only expect the income of this game to be 10 per month, so unless this game has top-notch artistry or other special reasons, it is absolutely impossible. You will have the opportunity to get top recommendations.

And if it is a game judged as S-level by the WG platform, you can enjoy at least one top recommendation matching a series of sub-recommendations when the game is officially launched. (Single-day player recharge amount) and other data can keep up, then the WG platform will immediately further strengthen the recommendation based on the game's performance.

In the agency history of the WG platform, it is not that there are no game counterattacks that have been judged as C-level or D-level, but they are a minority. Basically, the games follow the judgment of the WG platform. A game with a B-level judgment, after the promotion effect is particularly outstanding, and then reverses all the way to win the S-level income-but this situation is considered to be very rare.

For these top counterattack game works, the WG platform also has a set of its own strategy - each work has a chance to re-examine the proportion of the share, the lower the initial WG rating of the game, the higher the monthly turnover level of the game, the game producer The higher the share ratio that can be reversed, the higher the share.

If a D-rated game that has signed a [-]-[-]% share ratio with the WG platform can reach the S-level monthly turnover, even if it is only for one month, the game producer can also transfer [-]% of the originally belonging to the producer at one time during the negotiation of the share rate review. The proportion increased to [-]%.

***

This time, "Wasteland" from Jixing Gong Studio and "Yinian Xianmo" from Bubei Studio are both multi-player games with idle elements, but from the perspective of the creative team, investment funds, player voice, etc. From different directions, "Wasteland" has an absolute advantage over "One Thought Immortal Demon".

The only score with a tie between the two is the review from the WG game trial group.

"Wasteland" rating: S grade

Advantages: The theme is novel, and there is a large vacancy in the market for the theme of the apocalyptic wasteland, which can attract players who are keen on this theme. The overall system and gameplay design are mature. Deepen the content.

Disadvantages: Krypton gold is relatively strong. Players under heavy krypton at the beginning may encounter a greater impact on the game experience. It is estimated that it will take at least 3 months of operation before players below medium krypton have the probability to rely on long-term persistence to gradually catch up and enter the middle echelon , From the point of view of the operation cycle of more than one year, the experience of players who have zero krypton in the middle and late stages and have long-term planning and development will enter a state of balance with that of mid-krypton players.

Suggestion: Strongly promote in the early stage, try to improve the player experience of players below heavy krypton (including heavy krypton, micro krypton, and zero krypton) in the early stage, so as to maintain the basic user volume and prolong the game life.

"One Thought Immortal Demon" Rating: S Grade

Advantages: The theme conforms to the traditional Chinese aesthetics of fairy tales, and the cost of understanding the theme is low for players, which can attract pan-national style users.The overall system and gameplay design are innovative, with outstanding advantages in gameplay and gameplay, which may cause phenomenon-level topics. For different Krypton gold groups, the games include corresponding gameplay directions, which are friendly to player groups and optimistic about long-term results.

Disadvantages: The current popularity is low, and there is a lack of operational promotion.

***

When Manager Li, who operates the business department on the WG platform, saw the comments of these two game trial groups, he felt that there might be something wrong with his own game trial group this time.

He is in business operations, and he believes more in word-of-mouth from players. After all, the number of people in the game testing group is limited, and the accuracy of the evaluation results is hard to say how high it can be. However, the word-of-mouth and expected number of players of "Wasteland" on the WG platform are already early. It has far surpassed "One Thought Immortal Demon".

In Manager Li's opinion, even if "Yi Nian Xian Mo" can indeed be on the same level as "Wasteland" in terms of game quality, a good game and a game popular with players are still two different concepts.

Don't you see that there are so many lists called "Unpopular Treasure Games" in the world. Most of the games on those lists are of good quality, but among the universal player group, even if there are popular UP masters who will use these treasures The game has been popular, but there are still very few players who will choose to pay in the end.

For the game platform, the quality of the game is important, but after the quality reaches a high standard value, the overflow value may not be so important.

The games that can be chosen by the vast majority of players are the really important data.

Based on all the ratings of these two games, Manager Li finally gave the comprehensive judgment results of the two games, which are respectively S-level of "Wasteland" and C+ level of "Yi Nian Xianmo".

"Yi Nian Xian Mo" can be rated C+, thanks to the S-level evaluation of the trial group, otherwise, based on the rating of the development team B level, investment funds D level, and player evaluation D level, "Yi Nian Xian Mo" may finally be evaluated. Can only fall to a C- rating.

***

In the same studio, Wang Fei also frowned slightly when he got the final rating of "One Thought Immortal Demon".

"This final rating is a bit low."

Pei Shu glanced at the evaluation form in Wang Fei's hand, and smiled: "C+? It's actually fair."

Seeing Wang Fei's hesitant expression, Pei Shu waved his hand indifferently: "Our team has just been formed, and we lack the verification of successful commercial works. It is already a very preferential treatment to give us a B-level evaluation. Not to mention the investment level, as for our player evaluation..."

They did not submit the core data of three consecutive internal tests to WG, and the WG platform can only judge based on their player evaluations on the platform.

As Pei Shu said, it is fair to get a C+.

But what Wang Fei couldn't understand was why Pei Shu stopped him even though there were super S-level core players retaining data, not using these data for negotiations with the WG platform.

When Pei Shu heard this question, he smiled mischievously: "Since our food and clothing parents want to trick new players into killing them, then of course we should not be too high-profile."

Wang Fei choked when he heard this, but he roughly understood what Pei Shu meant.

The main reason is that in their game, the players' hearts are dark, and the atmosphere in the game was quite good before, and if the publicity is too overwhelming, maybe after a wave of people cheated in, the large number of players may suddenly dilute this feeling. Mystery, on the contrary, it is better to take it slowly.

Pei Shu glanced at Wang Fei, and knew that Lao Wang was thinking too deeply. He smiled and said, "The player atmosphere is one thing, and we really don't need to head-to-head with "Wasteland" in the early stage."

"Maybe..." Pei Shu rubbed his chin and smiled, "Maybe we can still accept a wave of "Wasteland" escapees?"

Looking at Pei Shu's smiling face, Wang Fei also squinted his eyes, and finally said in a low voice: "...you didn't do it on purpose. You know that the capital of the initial negotiation is lacking, so you plan to eat the fruit of renegotiation on the share ratio." ?”

Pei Shu looked innocent: "Ah? How could it be? I can't predict this either?"

Wang Fei: ...

Looking at Pei Shu's innocent face, Wang Fei rolled his eyes - that's fine, he got it, he was stupid.

***

After officially getting the version number and negotiating the exclusive platform, both "Wasteland" and "One Thought Immortal Demon" have officially entered the warm-up period before going online.

"Wasteland" is backed by Huanyu Company, and they have obtained top resources both within the company and on the WG platform. At the same time, because of the resources behind "Wasteland", they have obtained a very rich [-]% on the WG platform. That is, producer six and platform four.

This means that the WG platform recognizes "Wasteland" and believes that even if they only draw [-]% of the turnover of "Wasteland", they can make a lot of money. At the same time, they are willing to pay S-level promotion for the [-]% of the turnover. intensity.

Huanyu's business team is already satisfied with the S-level evaluation and June Fourth's share. After all, on the WG platform, just the S-level operation and publicity costs can be worth at least 2000 million when sold to the outside world.

When both parties were satisfied, the announcement of "Wasteland" was carried out overwhelmingly, and the originally mediocre day of September 9 was also remembered by the majority of players-this is "Wasteland" " game launch day.

The WG platform has also mobilized a large number of UP owners to softly promote "Wasteland" on its own platform, and various "Wasteland" gift package codes are flooded in the WG live broadcast room and homepage of each UP owner.

And the official account of WG platform's new game recommendation directly pushed "Wasteland". In just one week, relevant information about "Wasteland" was released every day.

On the top there is an official push, and on the bottom there are active recommendations from tap water players. The highly anticipated "Wasteland" has attracted a large number of new fans during the push.

As for "One Thought Immortal", which will be launched at the same time as "Wasteland", the WG platform has indeed laid out corresponding recommended advertisements according to the level of C-level works. The main recommendation strategy of WG platform for "One Thought Immortal" is to bind Pei Shu, Jiang Ziye, and Wang Fei—a brand new masterpiece after 3 years without losing the teacher, the real and fake game producers of the "true and fake game producer" event competed in the same field, the first game after the former "Super God" project manager left game.

To be honest, "One Thought Immortal Demon" also has a lot of gimmicks, but these gimmicks do not match the tone of "One Thought Immortal Demon" itself, and the flavor is a bit weird.

but.

Speaking of flavour.

Just like Huanyu, in addition to the operation and promotion of the WG platform, they also put game CG on various platforms as a promotion.

Not Losing Studios is doing the same.

Pei Shu asked Jiang Ziye to write a whole set of promotional slogans for the game, and the requirements were "you can do whatever you want in exaggerated casual routine novels", "you can do whatever you want in brainwashing advertisements", and you can refer to some promotional words for web games.

Jiang Ziye:?

Although facing such a request is a bit embarrassing, Jiang Ziye still upholds the spirit of ingenuity to polish a set of propaganda words, but these propaganda words sound somewhat shameful.

——You are just a wandering little beggar, who would have thought that you would join the Wentian Sect all the way and dominate the sect in just three years!Looking around, those second-generation Xius and sons of rich families who looked down on you in the past are no longer your all-in-one enemy now.

- A game you can play while you are asleep!

—— "Huh? I just fell asleep, and I broke through from the foundation building stage to the alchemy stage!"

—— "Ding, I just fell asleep, and unexpectedly got a chance to find a treasure of heaven and earth!"

——"Okay, you demon cultivator, you actually bullied me and humiliated me, you wait, 30 years in Hedong and 30 years in Hexi, when I advance to Yuanying, it will be the time for me to wipe out demon cultivators!"

——"I'm going to cultivate immortals. With my aptitude, I need at least three months to form a pill and a year to form a baby, right? Oh, let me take a look. After entering the sect, the master gave me a pill, Should I eat it right away or keep it for later? Of course I should eat it right away... Take medicine, take medicine, take medicine, hey, why did I fail to cross the tribulation?!"

……

Jiang Ziye really couldn't figure out why "Yi Nian Xian Mo" was a game with a rigorous world view structure and excellent gameplay design, so why did he advertise this way.

As a result, after watching Pei Shu match these advertisements with the game recording screen, he actually saw the advertisement of the finished product, and then heard the advertisements constantly circulating in his mind, Jiang Ziye knelt down.

At once……

It's really magical, and it's the temptation to make people want to do something and try to see if they can cultivate immortals so easily!

However, Jiang Ziye looked at Pei Shu suspiciously: "Teacher, isn't our budget not enough? Where should we put these advertisements?"

Today's various platforms have high advertising costs, and their budgets may not be able to cover advertising costs.

Pei Shu smiled, and turned his attention to Wang Fei—Wang Fei already knew what Pei Shu meant. It is true that the advertising costs of big platforms are high, but besides those big platforms, there are many apps and leisure activities that mainly rely on advertising revenue. The game can be launched!

Players click to watch advertisements are the source of income for most casual games, and this advertising method, purely based on the number of clicks by players on those games, usually reaches an effective viewing time of more than 15 seconds, and the advertising revenue of the game producer is 2 cents. about.

If the game advertisements of "One Thought Immortal Devil" are spread over these lesser-known small games of cultivating immortals, not only the target of the advertisements will be targeted accurately, but also the cost will be relatively low.

Therefore, while "Wasteland" was putting out advertisements to promote its operation, the earthy advertisements of "Yi Nian Xian Mo" also quietly appeared in various casual games, and began to pay attention to the players of these casual games. degree of brainwashing.

All of a sudden, many players who love to play small games discovered one after another——fuck, what the hell is this "One Thought Immortal Demon"?Why does it seem like it has contracted the advertising space of small games all over the world.

——"Help, this advertisement for "One Thought Immortal Demon" is really poisonous, and the voice circulating in my head is screaming at me—take medicine, take medicine, take medicine!"